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AI

A robot shopping at a store in WPAP style.

3 min read

Machine Learning: Revolutionize Experiential Marketing

Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...

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A salesman standing in front of a business in WPAP style.

2 min read

The Evolving Role of the B2B CMO

The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...

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A colorful picture of a larger robot looking upon a smaller robot in WPAP style.

4 min read

Leverage AI Marketing: Unlock Growth Potential

The integration of artificial intelligence (AI) in marketing strategies is very popular right now.

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WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

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business person using AI for better content marketing

4 min read

How to Use AI for Better Content Marketing

In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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email inbox

2 min read

Help Email Subscribers Manage Inbox Stress Effectively

Email has become an integral part of our daily lives, with billions of emails being sent daily.

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chatbot customer service

1 min read

6 Tips: Chatbots for Customer Service

Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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ChatGPT Enterprise overview

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

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WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

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A generative AI robot crafting an email in WPAP style.

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

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ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Robot salesman in WPAP art style.

3 min read

The Basics of Crafting an Effective AI Marketing Strategy

This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....

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chatgpt voice and image

2 min read

Introducing Voice and Image Features for ChatGPT

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

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predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

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ai market research

3 min read

The AI Revolution in Market Research: Applications and Tools

In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...

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chatgpt creativity

3 min read

AI's Remarkable Leap in Creative Thinking

When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...

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authentic lion wpap style

2 min read

Generative AI is Making Us Rethink Authenticity

Generative AI is prompting a reconsideration of the concept of authenticity.

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two robots fighting google ai ads

2 min read

Google's New AI Ads - Demand Gen, Here We Come

Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...

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podcast microphone

4 min read

AI and Podcasts: Summary of an Interview with Riverside's Head of Marketing

Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.

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journalist ap

1 min read

AP Establishes Guidelines for Journalistic Use of Generative AI

The Associated Press (AP) has introduced a set of guidelines for its journalists regarding the responsible utilization of generative artificial...

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lock wpap style

1 min read

How to Block OpenAI's New AI Training Web Crawler

OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....

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judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

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man in a mask wpap style

2 min read

Personalization in Marketing: The Case for Anti-Personalization

Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...

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robot wpap style

2 min read

Marketing in the AI Era

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

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robot wpap style

2 min read

Wix Studio: you can build a website with ai (for real)

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

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AI Prompt Engineering for Marketing

2 min read

AI Prompt Engineering for Marketing

ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...

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Professional Writers vs. Jasper AI

5 min read

Professional Writers vs. Jasper AI

January can be full of new hope or lazily dashed dreams.

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