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AI

These AI content detectors vary in their accuracy, features, and cost, but each serves a different audience

3 min read

AI Content Detectors

This guide provides a detailed look into the best AI content detectors on the market, focusing purely on detecting AI-generated content. Whether...

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The integration of AI in SEO writing has created new roles and processes that require a unique blend of traditional writing skills and technological proficiency.

3 min read

Hire SEO Writers Who Can Use AI

The rise of artificial intelligence (AI) in content creation has revolutionized the way we approach SEO writing. As businesses seek to stay...

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T-FREE represents a significant step forward in AI language model efficiency.

1 min read

T-FREE: A Tokenizer-Free Approach for Efficient AI Language Models

Researchers have unveiled a groundbreaking method that could revolutionize the efficiency of large language models. Named T-FREE (Tokenizer-Free...

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Epoch AI's latest study predicts that by 2030, AI training runs could hit 2e29 FLOP, representing a massive increase in computing power.

1 min read

AI Scaling Projections: A 10,000-fold Increase by 2030

A recent study by Epoch AI has unveiled startling projections for the future of artificial intelligence. By 2030, AI training runs could potentially...

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The company aims to enable anyone to imagine and create their own 3D worlds, expanding generative AI capabilities beyond 2D images and videos.

1 min read

AI World Labs with $230M Funding at $1B Valuation

In a significant development for the artificial intelligence industry, World Labs, a startup focusing on 3D perception AI, has officially launched....

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As this funding round unfolds, it’s clear that AI financing operates on a different level than traditional tech investments.

2 min read

A Billion(s) Dollar Game: OpenAI’s Latest Funding Round

In the high-stakes world of AI, even billions can feel like pocket change. OpenAI is preparing for a new funding round that could value the company...

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At the core of SB 1047 is the delicate balance between fostering innovation and ensuring safety.

2 min read

California's Controversial AI Safety Bill Could Become Law

California's AI safety bill, SB 1047, has moved one step closer to becoming law, and it’s sparking heated debates in the tech industry. The bill,...

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Discover Google's Prompt Library for the Gemini API—explore creative ideas, code examples, and more.

3 min read

Exploring Google's Prompt Library: Powerful Prompt Ideas for the Gemini API

Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...

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Discover how Amazon Q, the AI assistant for enterprise knowledge workers, is transforming productivity.

2 min read

Amazon Q, The AI Assistant for Enterprise Knowledge Workers

Amazon has recently unveiled Amazon Q, its AI-powered assistant designed to supercharge productivity for internal teams. This launch marks a...

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Brands are imposing stricter AI safeguards on agencies. Learn how to navigate this new normal responsibly.

3 min read

Brands Are Cracking Down on How Agencies Use AI

As AI continues to revolutionize the marketing and advertising landscape, brands are becoming increasingly vigilant about how their agency partners...

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Big consulting firms are cashing in on AI, earning millions by offering diverse AI services. Discover how.

1 min read

Consulting Firms Are Cashing In on AI

In just a short time, major consulting firms like Boston Consulting Group (BCG), McKinsey, IBM, and Accenture have earned hundreds of millions by...

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RBRs are not limited to safety training. They can be adapted for various tasks where explicit rules can define desired behaviors, such as tailoring the personality or format of model responses for a specific application.

3 min read

Improving Model Safety Behavior with Rule-Based Rewards

We've developed and applied a new method leveraging Rule-Based Rewards (RBRs) that aligns models to behave safely without extensive human data...

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New research reveals Google is reducing AI in search results. Discover how this impacts SEO.

1 min read

Google Is Now Reducing AI in Search Results, According to New Research

BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.

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Discover essential AI literacy tips to help organizations stay competitive in an AI-driven future.

2 min read

New Data Shows an Urgent Need for AI Literacy

As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...

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As AI continues to reshape the marketing landscape, it's crucial for marketers to proactively prepare for this technological revolution.

4 min read

The Global AI Cloud War Is Here

The global competition for AI supremacy is evolving rapidly, shifting from a focus on chip manufacturing to a broader battle for cloud and data...

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ChatGPT-4's Advanced Voice Mode offers real-time, emotionally intelligent AI conversations with enhanced audio capabilities.

2 min read

Advanced Voice Mode in ChatGPT-4: A New Era of Conversational AI

ChatGPT-4's Advanced Voice Mode represents a significant leap forward in conversational AI technology, offering users a more natural and immersive...

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Apple delays AI features rollout, missing iOS 18 launch. Developers to test soon, full release by October.

2 min read

Apple's Highly Anticipated AI Features Face Delay

Apple's much-awaited artificial intelligence features, dubbed Apple Intelligence, will not be included in the initial release of iOS 18 and iPadOS 18...

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OpenAI faces potential $5B loss in 2024 due to high costs of running ChatGPT, report suggests.

1 min read

OpenAI Could Lose $5 Billion This Year

OpenAI, the company behind the popular ChatGPT, is facing significant financial challenges according to a recent report. The Information, citing...

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Google's Merchant Center Overhaul

2 min read

Google's Merchant Center Overhaul

Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all...

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AI Copywriting

16 min read

AI Copywriting

AI copywriting. This groundbreaking technology is revolutionizing the way we think about and produce written content, blending the efficiency of...

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Explore 17 cutting-edge AI content tools for writing, video, images, and social media to boost your 2024 strategy.

4 min read

Comprehensive Guide to AI Content Tools in 2024

AI tools have become indispensable for marketers, writers, and creators. This guide explores 17 cutting-edge AI content tools that can revolutionize...

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Develop a unique writing voice: Stand out from AI with quirks, tone, and personality in your content.

3 min read

Write Better Than Claude.ai

In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's...

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Amazon’s AI assistant Rufus now live for U.S. customers, enhancing ecommerce with personalized insights.

1 min read

Amazon’s AI Shopping Assistant Rufus is Live for All U.S. Customers

Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...

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Will AI Lead to the End of Marketing Jobs?

2 min read

Will AI Lead to the End of Marketing Jobs?

Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.

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Toys R Us AI-Generated Ad

1 min read

Toys R Us AI-Generated Ad - Big Deal?

Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...

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ai for meetings

2 min read

Claude + Copilot for AI-Powered Meeting Management

Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...

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ai copilot

2 min read

How AI Enhances Calendar and Task Management

AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...

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google health check up

2 min read

Google Health Check Up 2024

Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...

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A robot shopping at a store in WPAP style.

3 min read

Machine Learning: Revolutionize Experiential Marketing

Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...

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A salesman standing in front of a business in WPAP style.

2 min read

The Evolving Role of the B2B CMO

The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...

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A colorful picture of a larger robot looking upon a smaller robot in WPAP style.

4 min read

Leverage AI Marketing: Unlock Growth Potential

The integration of artificial intelligence (AI) in marketing strategies is very popular right now.

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WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

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business person using AI for better content marketing

4 min read

How to Use AI for Better Content Marketing

In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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president biden ai

2 min read

President Biden's AI Executive + Marketing Technologies

President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...

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email inbox

2 min read

Help Email Subscribers Manage Inbox Stress Effectively

Email has become an integral part of our daily lives, with billions of emails being sent daily.

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chatbot customer service

1 min read

6 Tips: Chatbots for Customer Service

Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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ChatGPT Enterprise overview

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

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WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

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A generative AI robot crafting an email in WPAP style.

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

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ai influences modern marketing teams

2 min read

How AI Influences Modern Marketing Teams: A Strength or a Band-Aid?

Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Robot salesman in WPAP art style.

3 min read

The Basics of Crafting an Effective AI Marketing Strategy

This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....

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chatgpt voice and image

2 min read

Introducing Voice and Image Features for ChatGPT

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

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predictive ai

2 min read

Predictive AI: Transforming Marketing Success

Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...

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ai market research

3 min read

The AI Revolution in Market Research: Applications and Tools

In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...

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chatgpt creativity

3 min read

AI's Remarkable Leap in Creative Thinking

When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...

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authentic lion wpap style

2 min read

Generative AI is Making Us Rethink Authenticity

Generative AI is prompting a reconsideration of the concept of authenticity.

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two robots fighting google ai ads

2 min read

Google's New AI Ads - Demand Gen, Here We Come

Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...

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podcast microphone

4 min read

AI and Podcasts: Summary of an Interview with Riverside's Head of Marketing

Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.

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journalist ap

1 min read

AP Establishes Guidelines for Journalistic Use of Generative AI

The Associated Press (AP) has introduced a set of guidelines for its journalists regarding the responsible utilization of generative artificial...

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lock wpap style

1 min read

How to Block OpenAI's New AI Training Web Crawler

OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....

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judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

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man in a mask wpap style

2 min read

Personalization in Marketing: The Case for Anti-Personalization

Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...

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robot wpap style

2 min read

Marketing in the AI Era

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

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robot wpap style

2 min read

Wix Studio: you can build a website with ai (for real)

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

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AI Prompt Engineering for Marketing

2 min read

AI Prompt Engineering for Marketing

ChatGPT has been at the forefront of people’s minds since it was released by OpenAI at the end of 2022. By now I think we all know what ChatGPT does...

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Professional Writers vs. Jasper AI

5 min read

Professional Writers vs. Jasper AI

January can be full of new hope or lazily dashed dreams.

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