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Branding

A person drinking coffee in WPAP style.

2 min read

Investors Trust Marketing But Not Marketers, According to Study

A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...

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writers brand voice

3 min read

Teach all Your Writers the Brand Voice

It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...

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favicon icon wpap style

3 min read

Understanding Favicons: Importance and How to Add Them

Favicons enhance user experience, improve branding, and contribute to a professional image. Favicons are not directly linked to Search Engine...

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