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geographics

Optimize marketing budgets for local hybrid businesses, geo-targeted restaurants, and service-based companies. Real budget examples and allocation strategies that drive local revenue.

5 min read

Local, Hybrid, and Geo-Targeted Business Playbooks

Want to know the fastest way to waste a marketing budget? Copy what works for Amazon and apply it to your local pizza shop. We've watched businesses...

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A new study by Search Engine Land reveals that geotagging images has minimal impact on Google Business Profile rankings—sometimes even lowering them.

3 min read

Does Geotagging Photos Improve Google Business Profile Rankings?

A comprehensive 10-week study published by Search Engine Land has finally provided clarity on a topic long debated by local SEO professionals: Does...

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