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Social Media

Man with headset on staring at desktop in colorful WPAP style.

3 min read

The Changing Landscape of Social Media

Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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incrementalism

3 min read

The Impact of Incrementalism in Content Marketing Strategy

The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...

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A car driving wpap style

2 min read

Copywriting for Social Media: Crafting Engaging Posts that Drive Engagement

In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...

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influencer wpap style

3 min read

FTC's Revised Endorsement Guides: What Brands Need to Know

The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.

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woman looking up wpap style

2 min read

Effective meta Ad Campaigns

Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...

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How to Do PR in a World of Influencers

3 min read

How to Do PR in a World of Influencers

A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....

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5 Ways to Showcase Workplace Culture on Social Media

3 min read

5 Ways to Showcase Workplace Culture on Social Media

If you are looking for corporate buzzwords, you will not go far in your search without seeing something regarding company culture. The trend that...

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