Adele McKenna

5 Fiction Genres to Inspire Your Copywriting

3 min read

5 Fiction Genres to Inspire Your Copywriting

If you’re in the business of selling a product or service to an audience, you already know stellar communication is key. From the “about” page on your company website to product descriptions and blog posts, the language around your brand is...

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Language Alive: The Magic of Sensory Writing

3 min read

Language Alive: The Magic of Sensory Writing

Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...

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