5 min read
Joy Youell: May 16, 2023 2:20:06 PM
A professional marketing writer is a copy expert but also capable of understanding the big picture of how marketing supports business growth. If you can become this, if you can develop the wide array of skills needed, you will be endlessly valuable...
READ NOW
3 min read
Joy Youell: May 16, 2023 2:19:35 PM
Short-form content includes things like ads, social posts, snippets, and direct messages. This is a vital tool for any copywriter to have, and it’s...
4 min read
Mark Bowden: May 15, 2023 2:18:09 PM
I moved into a freelance role after a decade spent in sales. For me it was an opportunity to do my own thing, and have some freedom in choosing who I...
4 min read
Joy Youell: May 10, 2023 10:26:45 AM
When you are a copywriter, especially if you’re a freelancer, time is money. I coach writers on this all of the time. Becoming faster AND better is...
3 min read
Ross Henderson: May 1, 2023 2:21:43 PM
Ah, difficult clients. As a freelancer, consultant, or agency, few things are worse than a client that really grinds your gears. Perhaps they’re...
3 min read
Kaitlin Last: May 1, 2023 2:14:49 PM
One hat, two hats, red hat… writer hats?
4 min read
Amy Williams: Apr 11, 2023 6:11:05 PM
As a creative professional, even hearing the word sales might send a shiver down your spine. The idea of trying to convince someone to buy a product...
3 min read
Meagan Voulo: Apr 11, 2023 5:46:40 PM
In a previous post, I explained how a weekly writing group led me to write my first self-published novel. I’ll forever be grateful to WUTI and my...
3 min read
Mark Bowden: Apr 11, 2023 4:59:23 PM
What do you think of when you hear the word “freelancing?” When I first started off on my own, all that I could think of was the freedom that it...
3 min read
Amy Williams: Apr 11, 2023 4:47:56 PM
When you major in English, most responsible adults will assume you’re going to be a teacher. Non-English majors tend to believe teaching is the only...
4 min read
Kaitlin Last: Apr 11, 2023 4:24:03 PM
For someone who now works in marketing and publishes content on a company website for a living… I’m embarrassed to admit that my own personal website...
3 min read
Lindsey Blackmore: Apr 11, 2023 4:13:08 PM
Freelance writing doesn’t only consist of writing furiously at the keyboard for long hours at a time. (Although it can and does look like that...
3 min read
Meagan Voulo: Apr 11, 2023 3:53:41 PM
During the COVID-19 pandemic, I decided it was time for a change. After leaving my account executive/SEO copywriter role at a small marketing agency,...
3 min read
Taylor Zantingh: Apr 11, 2023 1:25:51 PM
I charged headfirst into freelance writing on a mission: I wanted to use my skills to help purpose-driven and sustainable organizations outperform...
4 min read
Amy Williams: Apr 11, 2023 1:22:10 PM
I’ve seen work-life balance listed as a perk on hundreds of jobs. When an employer adds it to a job listing, I feel it nearly screams, “We won’t make...
3 min read
Taylor Zantingh: Apr 11, 2023 9:00:31 AM
Any freelance writer who comes from a creative writing background has likely heard the advice “write what you know” over the course of their career....
3 min read
Amy Williams: Apr 11, 2023 8:54:54 AM
When I was an English teacher, an administrator once told me I should always walk around the classroom with a pencil. That way, as I’m helping my...
3 min read
Ross Henderson: Apr 11, 2023 8:34:09 AM
If you’re experiencing writer’s block, you’re not alone. It happens to most everyone. All the great writers of history have suffered through their...
2 min read
Kaitlin Last: Apr 11, 2023 8:32:59 AM
There are days when I sit at my computer and feel completely unmotivated to write anything. Drumming up inspiration can feel like a mountain of a...
2 min read
Kaitlin Last: Apr 11, 2023 8:26:25 AM
Straight-faced negotiation, tight deadlines, constantly evolving metrics, demanding bosses, heavily invested stakeholders with a lot of opinions......
3 min read
Amy Williams: Apr 11, 2023 8:14:59 AM
When I was a middle school teacher, one of the hardest parts of my job was feeling like I had to be “on” all the time. This was particularly painful...
4 min read
Joy Youell: Apr 11, 2023 8:04:48 AM
If you are a professional writer, you are in a creative field. As a creative professional, your work is inherently subjective. When you put it out in...
3 min read
Joy Youell: Apr 11, 2023 7:52:11 AM
If, as a professional writer, you think content AI and copywriting tools have nothing to do with you: you’re not looking closely enough.
3 min read
Taylor Zantingh: Apr 11, 2023 7:48:14 AM
I’ll admit it. I used to imagine writing and editing as two separate endeavors. A writer holes up in a room somewhere, toils away at a draft, and...
3 min read
Lindsey Blackmore: Apr 10, 2023 12:57:39 PM
Full-time freelance writing isn’t for the mentally weak. But unless you’re proactive about maintaining your body, you’ll start trading in your...
3 min read
%20(1)-1.png?width=30&name=client%20photo%20(27)%20(1)-1.png){kind=small}
Viviana Whalen: Apr 10, 2023 12:42:42 PM
Copywriting is an excellent job for talented writers who are self-motivated. However, it’s not for everyone. Understanding your limitations is key...
6 min read
Joy Youell: Apr 10, 2023 12:32:58 PM
Whether you’re fresh out of college or fresh out of the corporate world, freelancers typically start out solo. Freelancing solo is a reasonable way...
2 min read
Viviana Whalen: Apr 10, 2023 10:56:57 AM
Do you write gray or grey? What about color or colour? Is it canceled or cancelled? If you’re from the United States, or writing for an American...
3 min read
Lindsey Blackmore: Apr 10, 2023 10:55:57 AM
The more our society turns to audio, video and bite-sized content for information, the less we’re inclined to write. Plenty of people write for...
5 min read
Joy Youell: Apr 9, 2023 10:54:06 AM
Writing a scope of work for a copywriting job is essential to setting the right client expectations, forming the right (enforceable) boundaries, and...
3 min read
Lindsey Blackmore: Apr 9, 2023 10:52:30 AM
To those who don’t freelance, it sounds like a dream. You get to choose your projects, make your own hours and work remotely. Well, as many of us...
3 min read
Lindsey Blackmore: Apr 9, 2023 10:51:06 AM
Have you ever met someone who seemed like they were born to be in sales? They’re high in extroversion, they always know exactly what to say and they...
3 min read
Viviana Whalen: Apr 9, 2023 10:43:27 AM
Information science is the study of how people physically and digitally search for, access and interact with information. Information science...
2 min read
Lindsey Blackmore: Apr 9, 2023 10:30:09 AM
If you’re a civilized human with access to the internet (hiii, you’re reading this), you probably share in the experience of being bombarded with...
5 min read
Joy Youell: Apr 9, 2023 10:22:36 AM
If I’ve learned anything from living in the freelance world, it’s that your career is made or broken based on the strength of your client...
3 min read
Joy Youell: Apr 9, 2023 10:18:25 AM
It blows my mind how many freelance copywriters have no plan. No organization. No structure to their work life. This is a quick way to make a small...
3 min read
Sanders Reese: Apr 8, 2023 10:42:52 AM
It’s easy to ignore the creative side of the copywriting process — especially when creating content for SaaS, blockchain, cybersecurity and other...
1 min read
Joy Youell: Apr 8, 2023 10:28:38 AM
Writers who read can write better. More proficiently. With greater expertise. Masterfully. Adeptly. Okay you get the idea. We are constantly building...
4 min read
Joy Youell: Apr 8, 2023 9:57:13 AM
As your copywriting business grows, you will inevitably outgrow clients. Now, I’m writing this in part because I’ve done this poorly in the past,...
4 min read
Joy Youell: Apr 8, 2023 9:23:55 AM
As someone who both interviews as a copywriter and interviews copywriters, there are a few oh-no-nos. These are all mistakes I’ve made that I kick...
3 min read
Joy Youell: Apr 8, 2023 9:17:12 AM
If you hope to become a more efficient writer, the only way to get there is to use effective outlining practices. There are probably endless...
4 min read
Joy Youell: Apr 8, 2023 9:15:44 AM
Being a freelance writer can be a lonely gig. Most of the time, the “freedom” part is achieved by being categorically disassociated with any one...
3 min read
Joy Youell: Apr 8, 2023 9:09:08 AM
Everyone is different. Profound. But seriously: I have copywriting colleagues who have three to five clients, and others who have 20+ (me, which is...
2 min read
Joy Youell: Apr 8, 2023 8:37:49 AM
When you are fresh on the scene as a freelance writer, or when you transition to a copywriting career, you need to understand how pay cycles work....
3 min read
Joy Youell: Apr 8, 2023 8:33:12 AM
As a professional writer, you are going to face endless (sometimes painful) rounds of edits. I often say that it’s hard to describe to someone the...
3 min read
Joy Youell: Apr 8, 2023 8:31:44 AM
Unpopular opinion? Let’s say controversial at least: I love Upwork. I get jobs on Upwork, I hire people on Upwork and I think it’s an awesome...
3 min read
Joy Youell: Apr 8, 2023 8:29:39 AM
Ahhh, your rates. Setting them, increasing them - it’s one of the first major business decisions you’ll make as a professional copywriter. It’s...
2 min read
Joy Youell: Apr 8, 2023 8:27:30 AM
There are two types of copywriting clients, one kind you want; the other you don’t. There are some dead giveaways to which is which, and it’s...
10 min read
Joy Youell: Apr 8, 2023 5:49:08 AM
Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t...
3 min read
Joy Youell: Apr 7, 2023 4:13:13 PM
I work with a lot of people around the world. Digital marketing has some amazing talent in countries like Saudi Arabia, Lebanon, Australia, India,...
