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You might not be a salesperson, but you’re selling something.
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Interested in becoming a freelancer? These are the things no one tells you about.
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Want to be a great copywriter? Here's what they don't teach you in school.
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If you Google this topic, you will find lies. It's not an easy thing to do.
Where do you start when you land a new copywriting client? Start here.
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How do you strike a balance between a commitment to your values and a lucrative career?
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Work-life balance isn't easy when you make your own schedule. Here's how to balance work and your pe
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Freelancers, Here’s How to Write About Something You Know Nothing About
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Editing isn't easy, but it's an important part of creating great content.
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Want to speed up your writing and editing process in Google Docs? Here are some shortcuts.
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All professional writers dread suffering from writer's block. Here's how you can blast past it.
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How do you find inspiration when you're feeling meh, bleh, or creatively dry?
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Writing isn’t easy in a difficult season. Learn how to be creative in even when life is hard.
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Life as a creative professional can activate anxieties you never knew you had. Some ideas to cope.
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Copy wireframing is the copy strategy skill I probably use the most. Here's how it works.
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Content AI isn't coming: it has come. What do copywriters need to do?
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Everyone talks about burnout. What about desk-induced physical suffering?
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So you want to be a rock star... we mean, copywriter? Listen to what Viv says.
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Want to know how I went from being a freelancer to starting an agency? Here's how.
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Do you write gray or grey? What about color or colour? Here are some fun facts US vs. UK.
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Learning to write a great scope of work is an essential freelancer skill. Read all about it...
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Freelancer burnout is real. Here are some tips to avoid it.
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Feeling a little sleazy-icky about sales? Here's a fresh perspective.
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Want to squeeze all of the juice (usefulness) out of content? Learn how.
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How do you build a freelance career? By building relationships with clients. Here are 7 tips.
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What should you ask when you interview a copywriter? These three things.
If you really want to grow your copywriting career - you need to work smarter.
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Want to be a funny writer? It's the hardest path to take - here is some guidance.
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If you want to write for legacy brands, you need to learn to write like "Theo."
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Want to be a lifestyle writer? Learn to write in the voice of "Anne."
Want to be a great technology copywriter? Learn how to write for tech brands.
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Learn how to write for everyday brands by mastering the "Mia" voice.
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Learn how to capture and convey the personality of a luxury brand.
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Here are some writer reading recommendations (say that 10x fast).
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Is your copy boring? Learn how to laser focus on your target audience to make your page shine.
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Learn some practical tips for ending a client relationship.
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Here are six mistakes a lot of copywriters make in interviews - don't do it!
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Want to write faster and better? Nail your outlining practices. Here are 4 methods.
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Here are 5 reasons you should work with other writers.
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How many copywriting clients should you have? 5 factors to consider.
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Wondering when you'll get paid as a writer? Here are some norms.
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How much can you charge? Copywriting pricing depends on these 3 things.
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As a writer, knowing how to interview subject matter experts is a key skill.
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In this short overview, I will explain what APP is and how you can use this method.
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Heinz versus Hunts? Who wore it better? People love this stuff. Learn to write a comparison blog.
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A good call to action, or CTA, can make or break the performance of your website.
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Emails, texts and DMs: learn how to nurture leads to a point of conversion with on-point messages.
Writing a sales letter may feel old school but am 10,000% sure it can work for your business.
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Content calendars are the key to actually producing what you want, when you want.
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You don't have to be a native English speaker to succeed: you just have to sound like one.