(I'll allow it)
To be candid, I have done it all. I have a laughably extensive body of work. My sweet spot is taking high-end ideas (academic, legal, medical, etc.) and making them edible for the average human. Yes, I mean edible. Ingestible. Palatable. Delectable.
Because, you see, powerful web copy is actually not about you at all. It's about the people whose shekels you want. I give the people what they want. Something immensely readable... with a little wit and irreverence that makes your brand irresistible to buyers.
I am more than a copywriter. My work goes beyond mere content production. I work in a consultative capacity to develop a content strategy for brands. Essentially, I strip back all of the assumptions and get to the heart of what really works for your brand.
Sometimes, I spend time working with your digital marketing team. Other times, I craft an editorial with creative and innovative approaches to classic categories of copy. And, I mean, not to brag but I did just use four five Cs in that sentence. So, I clearly know my way around the alphabet. Here are some things I'm proud of:
Despite the considerable tongue-in-cheek that I've indulged in here, I take this work very seriously. I was the Chief Editor at an Education Franchising Company.
My work is meticulous and I am proud to have a stellar track record of success, as well as a body of clients I'm proud to also call colleagues and friends.
"Joy is a pleasure to work with, incredibly knowledgeable and a great content creator. She was able to help us identify audiences we hadn't tapped into and convey our message in a whole new way. We were lucky to have her!"
Regina Dowdell, Owner RED Perspective
"Joy is a delight to work with and delivers high quality products. She is an excellent communicator, responsive, thorough and extremely knowledgeable in her field. Her content is strategic to create impact and at the same time provides enjoyable reading. Quite the art to master. I am extremely satisfied and recommend her to anyone looking for strategic content writing."
Andrea Sollenberger, Photographer & Business Owner
"I had Joy write up long form sales copy for the landing page of a social media focused start up. She nailed it. Joy is very meticulous at analyzing the information she's given, and producing copy that fits the tone, captures the intended audience, and is just flat out convincing. She's very responsive as well and helped with suggestions in regards to where to place some web design elements in order to fit with the copy and convert."
Roman Geathers, Business Analyst & Digital Marketing Executive
"Joy is a gem to work with, she delivers on time, to spec and never makes mistakes. I've enjoyed working with her on a variety of projects, she's always delivered high quality work."
Anthony Trollope, Real Estate Investor