Why Copywriters Should Think Like a Librarian
Learn about the overlapping skills that support excellence in information science and copywriting.
Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from the approach of actual lead conversion numbers. This will help you avoid giving into nebulous numbers, like "impressions" and keep you dedicated to the tasks that actually make you money. Interesting marketing statistics like these can help you understand the places and practices that should be most successful for your investment of time and marketing spend.
You should ONLY measure success in terms of actual numbers, whether that be a purchase or transaction of any kind. In whatever way you want a customer to interact or buy into your brand, THAT should be the measure you use to say whether or not your marketing efforts are successful. Nothing less. These stats will help you better understanding:
You get the idea. It's a lot of information. It's in a visual format so you can easily scan. You can also bookmark this to reference some of the stats if you want to share or re-read.
Most of these are over on our Instagram or Pinterest, but just so they're here in one place, here is a collection if interesting marketing statistics, marketing inspiration, marketing stats, small business marketing ideas, Google stats, blog stats, email stats... you get the idea. A bunch of content to light a fire so that you get on board with the best digital marketing strategy for your small business.
SEO is expensive... and necessary. Here are some tips for how to get started, even on a shoestring.