SOCIAL

June 15, 2022

Taylor Zantingh

Taylor Zantingh is a writer and editor who specializes in helping mission-driven brands tell their stories.

TikTok for Business: 5 Best Practices for Growth and Engagement

If you’re reading this, you probably already understand the power of TikTok for businesses. The potential to grow and reach new customers is amazing!

But for those just starting out, it can seem overwhelming. If you’re wondering how to get followers on TikTok to market your business, keep reading.

5 Best Practices for Growth and Engagement on TikTok

TikTok can be a powerful growth tool for your business, especially when it comes to scaling your social media presence. Audiences are everywhere (global and tons of them) and highly engaged. But you have to employ best practices, just like in any other digital marketing strategy.

1. Developing Your Brand Style Guidelines On TikTok

TikTok’s video editor has quite a few limitations when it comes to style, so your brand’s existing style guide may not be applicable. 

While you could use an external video editor to get a more exact match to your brand’s fonts and colors, it might end up hurting you in the long run. That’s because TikTok’s algorithm prefers when videos are edited in-app. (Pro tip: Text written in-app can increase your chances of being discovered in search results!)

Take a few moments when you’re first starting out to analyze the available fonts and colors, then include a section in your style guide specifically for TikTok. This will help create cohesion and establish your brand’s voice, so people will begin to recognize your videos when they appear in their For You Feed. 

2. How Often Should You Post On TikTok? 

If you’re wondering how to get more followers on Tiktok, one of the main things to consider is your posting schedule. Unlike many other social platforms, the Tiktok algorithm prefers a high volume of regularly posted videos. 

At a minimum, you should aim to post daily, but most sources recommend posting 3 times per day. 

If you’re unsure of what to post, click here to read about how to develop a TikTok content strategy. 

3. Should You Pick a Niche on TikTok?

When you first start posting on TikTok for your business’s marketing strategy, you should consider your audience above anything else. 

TikTok users have an unusually high BS radar and in order to get their attention—let alone their follow—you should always prioritize creating interesting content over marketing your products. 

For this reason, when using TikTok for business, your niche shouldn’t be your product, but rather the activity or type of person who would buy your product. 

So, if you’re selling hand-painted pots for house plants, your niche would be indoor gardening. Rather than making videos about your pots, make videos that your customers would be interested in watching.

4. How to Make High-Quality Videos on TikTok

A poor-quality video will not perform well on TikTok. That’s because users will instantly scroll past something that doesn’t look aesthetically appealing. 

There are two common mistakes that beginners on TikTok make when it comes to the overall quality of their videos. 

The first is lighting. If at all possible, you should film your videos in natural daylight. This is universally flattering and—best of all—free! If you have to film inside, try making your video beside a large window. Otherwise, you can buy a ring light to ensure your videos look great every time.

The second is the video quality itself. You can enable high-quality video uploads in the app’s settings before you post a video. Head to the “More Options” section when you’re about to post a video to enable this feature. 

5. How to Increase Watch Time on TikTok 

Watch time is the TikTok algorithm’s number one consideration when it comes to pushing your video to more people. 

In order to prevent people from scrolling away from your video, you can use these three strategies.

  1. An interesting hook at the beginning of your video. Include an introduction to every video. Your hook should be very short and it should aim to tell the viewer what they’re going to get if they watch the video.
  2. A call to action. Try asking a question for viewers to answer in the comments or in a duet. If your video has a surprise or an exciting moment near the end, you can tell them that! Many people will wait to see the surprise at the end.  
  3. Make every video a story. Use text on-screen or a voice-over to create a narrative in your video that keeps people’s attention. 

How to Get More Followers On TikTok

If you’re interested in using TikTok for your business, you can read more articles on our blog. Subscribe for weekly updates on all things content marketing, including social media and SEO strategies!

For a social content strategist you can trust, the team at Hire a Writer is always standing by. Hit us up anytime.

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