Learn about the three most crucial pieces of copy that you need to write if your website has a prayer of performing in organic search.
There are three ingredients you need to create a robust SEO presence. These are:
The first you pretty much invest in once. The second and third you need to invest in regularly. Let's get into it. What are these, seriously do I have to do them, and yes, you have to do them. Why? Because I'm your mother and I said so.
First, your core website pages should not be the dirty dozen: it should be the fearless five. For almost any business, it is sufficient to have:
Ecomm sites will obviously diverge from that formula. But you do have to be mindful that a cluttered nav or tons of subsections are going to deteriorate UX. There are a few things you will do as you create the copy on these pages. These are the golden rules of SEO websites and I don't care if you break them. But Google does.
There are some dev things you can do to refine this strategy. But that's for the nerd you hire. For our purposes here, this is the copy structure you need on every page (yes, even your contact page) to have a solid SEO website.
SEO blogs are probably one of the most common forms of digital collateral. They're often outsourced to freelancers, which is fine. Here's the SEO value of a blog:
Reminder: you can't just write a big block of copy. You still have to employ best practices. This means:
I just did a series on How to Write Better Blogs - you can check it out here on the blog or as moving pictures on my YouTube channel.
There is someone else I like enough to share traffic with: the Narrative SEO crew is pretty baller and has a great checklist for SEO blogs. Tap here to see it.
Pillars are a hot topic in a lot of SEO/SEM circles. These are pieces of long-form copy that usually answer a question. "What is the best blog style?" "How to rank for SEO?" Pillars are special enough to require their very own keyword research process. You create, prioritize and write with this special set of keywords in mind. Done right, pillars can do wondrous things to expand your digital footprint. A pillar is:
Pillars use topic clusters. They are highly conversational. This topical strategy provides immense value for your organic ranking. People may find you through pillars alone. Valuable. Worth it.
Need more? I provide SEO consulting for businesses like yours. I mean, maybe. Unless you're a very strange business that makes me uncomfortable. Go here to contact me.