Kaitlin Last

Kaitlin Last is a marketing specialist and copywriter.

Going, Going, Gone–Migrating from Universal Analytics to GA4

5 min read

Going, Going, Gone–Migrating from Universal Analytics to GA4

Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which launched back in October 2020. 

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