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2 min read
Meagan Voulo: Nov 28, 2023 3:26:13 PM
A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on the business model, a conversion can take many forms. For example, in B2C ecommerce websites,...
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2 min read
Meagan Voulo: Oct 2, 2023 1:54:11 PM
According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...
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2 min read
Meagan Voulo: Sep 21, 2023 9:48:11 AM
Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...
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3 min read
Meagan Voulo: Jun 23, 2023 9:43:59 AM
Google is making great strides when it comes to incorporating AI in the search experience. Recently, the company launched Google Search Labs which...
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2 min read
Meagan Voulo: May 15, 2023 2:21:44 PM
Let’s talk about small vs. large website SEO.
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3 min read
Meagan Voulo: May 1, 2023 2:24:45 PM
Search engine optimization (SEO) is a long-term marketing strategy. Rather than paying for advertisements on Google or social media platforms to...
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3 min read
Meagan Voulo: Apr 11, 2023 4:54:36 PM
By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...
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2 min read
Meagan Voulo: Apr 11, 2023 4:22:33 PM
SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...
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3 min read
Meagan Voulo: Apr 11, 2023 3:25:33 PM
Google Trends recently released the Year in Search 2022. The report shows the top searches, news, people, games, movies, and more, based on Google’s...
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3 min read
Meagan Voulo: Apr 11, 2023 7:33:38 AM
As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...
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