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Attribution

Imagine running a paid search campaign for a new product. As part of the campaign, users search for your product after seeing the ad, and they click on an organic link instead of the paid ad.

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Separating Organic and Ad Data in GA4

Picture of Writing Team Writing Team: Jan 19, 2025 12:27:46 PM

For SEO professionals, clean and actionable data is the foundation of effective decision-making. However, when ad and organic traffic data gets...

SEO Ads Google Analytics Attribution
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