SEO BLOG

Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.

SEO INSIDER

Monthly knowledge drop - what you need to know about Google updates and more.

Website

A lot of desktop computers piled onto one another in cubism style.

7 min read

Time to First Byte: The Metric You Can't Afford to Ignore

In the fast-paced world of digital marketing, every millisecond counts. As website owners, tech SEOs, and developers, we constantly strive to...

Read More
Color filing boxes stacked against a blue wall in cubism style.

6 min read

Log File Analysis: Let’s Talk About It

In the complex world of SEO, every piece of data matters. From keyword research to backlink analysis, we constantly seek insights to help us optimize...

Read More
Two robots getting ready to play rock-paper-scissors in cubism style.

2 min read

404 vs. 410: Is It Worth Debating?

In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...

Read More
A group of birds mid-flight in cubism style.

4 min read

The Importance of Non-HTML Assets in SEO Migrations

Regarding website migrations, most SEOs focus their attention on the HTML content. After all, search engines primarily use the text on the page to...

Read More
Color overlapping geometric shapes in cubism style.

4 min read

How to Boost Your Chances of Getting into the Google Knowledge Graph

Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...

Read More
An auditor looking at a business in cubism style.

3 min read

Website Optimization: Elevate Your Online Presence Through Site Audits

In the ever-evolving digital landscape, your website is a critical gateway to your brand's success, serving as a virtual storefront and a powerful...

Read More
A person coding a website in cubism style.

4 min read

CSS Container Queries: Revolutionize Responsive Web Design

Staying ahead of the curve in the ever-evolving web development landscape is not just a luxury; it's a necessity. As technology advances and user...

Read More
Groups of papers with information on them in cubism style.

4 min read

Improve Website Competitiveness: The Power of SEO Topic Clusters

In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...

Read More
Cubism-style image of detective looking for something.

3 min read

Unlock Your SEO Potential: SEO Taxonomy Essentials

Search engine optimization (SEO) taxonomy is vital when it comes to website visibility. It’s intricately involved in organizing and categorizing a...

Read More
blog design

2 min read

Search-Friendly Blog Design

Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...

Read More
ymyl

1 min read

Understanding YMYL Websites and Google's Scrutiny

Google doesn't apply a uniform standard across all sites.

Read More
crawlability

1 min read

Understanding SEO Fundamentals: What is Crawlability?

Are you striving to outperform your competitors in the digital realm?

Read More
bot traffic

5 min read

Understanding Bot Traffic: Its Significance and Implications

Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...

Read More
site name in search results

1 min read

Optimizing Your Site Name in Search Results

Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...

Read More
seo competitor analysis

2 min read

Mastering SEO Competitor Analysis: Unveiling Your Path to Success

Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.

Read More
3XX Redirects in XML Sitemaps

2 min read

Understanding the Significance of 3XX Redirects in XML Sitemaps

When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...

Read More
YMYL SEO Strategies and Best Practices

4 min read

Unlocking the Power of YMYL SEO: Strategies and Best Practices

Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...

Read More
Feminine face in cubism style.

5 min read

Decoding HTTP Status Codes and Their Significance in SEO

HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...

Read More
A woman in a hat that's ready to learn about SEO and site structure, portrayed in the cubism art style.

3 min read

SEO and Site Structure

Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...

Read More
Magnifying glass in cubism art style.

3 min read

A Comprehensive Guide to Detecting and Rectifying Broken Links

Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....

Read More

2 min read

Breaking Down XML Sitemaps and Python

You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...

Read More
bing webmaster tools

1 min read

Bing Webmaster Tools Upgrade: Enhanced Performance Insights for SEO Professionals

Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with...

Read More
bing disavow

1 min read

Bing Webmaster Tools Retires Disavow Links Feature: AI Takes the Lead

Bing Webmaster Tools is set to retire its Disavow Links feature in October 2023, marking a significant shift in how website owners and SEO...

Read More
product page seo

3 min read

Enhancing Your Product Page SEO: 5 Key Strategies

Having well-optimized product pages is crucial for boosting your sales.

Read More
dwell time

2 min read

Dwell Time for SEO: Let's Boost User Engagement

One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...

Read More
rich snippets

2 min read

Unlocking the Power of Rich Snippets and Their Benefits

Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...

Read More
bounce rates

2 min read

Understanding Bounce Rates and Their Impact on SEO

Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...

Read More
mobile seo

2 min read

Mobile-Friendliness and SEO: A Vital Connection

Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...

Read More
domain registrars and web hosting providers

3 min read

Exploring the Distinct Roles of Domain Registrars and Web Hosting Providers

The internet undergoes constant evolution, shaped by the ever-changing demands of a connected world, profoundly altering our modes of communication,...

Read More
sitemap

2 min read

How to Build and Submit a Sitemap

If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...

Read More
faq schema

4 min read

Beginner's Guide to FAQ Schema: Enhance Your Google Search Presence

Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...

Read More
scheduler.yield trial

8 min read

Scheduler.Yield Origin Trial

Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...

Read More
rendering

3 min read

Rendering in SEO: Let's Talk Technical

"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...

Read More
expired domain visual representation cubism style

2 min read

Expired Domains and Their Impact on SEO

Every day, countless website owners and businesses allow their domain names to expire.

Read More
girl walking to a local business local SEO

3 min read

Mastering Local SEO

Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...

Read More
domain age old man

2 min read

The Power of Domain Age:  Authority and Ranking in Google's Ecosystem

As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age isn't just...

Read More
domain cubism style

2 min read

Domains, Subdomains, and Their SEO Significance

A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name, along...

Read More
URL inspection tool

2 min read

Guide to Using Google's URL Inspection Tool

Solid website optimization requires efficient tools that provide deep insights into your web pages.

Read More
error sign

3 min read

Google Search Console Errors

Ever wondered about those pesky errors you come across while dealing with websites? You're not alone.

Read More
face

2 min read

SEO for Large Websites: Managing Technical SEO and Content at Scale

@ith great opportunities come great challenges, especially in the realm of Search Engine Optimization (SEO).

Read More
sad woman cubism style

2 min read

Google's Explanation for Low Rankings Despite Good SEO

When it comes to the enigmatic world of SEO, a conundrum often arises: why does a well-optimized site fail to secure a high ranking, even in the face...

Read More
trading cards

2 min read

Understanding Link Exchanges: The Basics

Link exchanges, also known as reciprocal linking, involve an arrangement between two websites to mutually link to each other's content.

Read More
lighthouse

1 min read

Guide to Using Lighthouse for SEO

Google Lighthouse is a powerful tool that allows you to assess the performance and SEO aspects of your website. It provides valuable insights and...

Read More
flags cubism style

6 min read

Internationalization and Hreflang Tags: Let's Talk Multilingual SEO

In our interconnected global world, catering to diverse audiences has become a necessity for businesses seeking growth and expansion....

Read More