2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint, understanding social media metrics is incredibly important, and if those companies are relying on you to...
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3 min read
Mark Bowden: Apr 11, 2023 3:49:41 PM
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
Mark Bowden: Apr 11, 2023 3:40:23 PM
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
4 min read
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
3 min read
Mark Bowden: Apr 9, 2023 10:57:33 AM
What is your online reputation management strategy? Do you have one in place? If you do, how much attention do you give to your online reputation? As...
2 min read
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Mark Bowden: Apr 8, 2023 9:20:09 AM
Has your social media content been falling a bit flat? Perhaps you are peeking over the fence at those amazing Instagram accounts and wondering why...
3 min read
Mark Bowden: Apr 8, 2023 8:57:30 AM
Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
2 min read
Mark Bowden: Apr 8, 2023 8:51:26 AM
Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
3 min read
Mark Bowden: Apr 8, 2023 8:48:22 AM
Let’s launch this off with a social media writing tip worthy of its own headline:
3 min read
Mark Bowden: Apr 8, 2023 8:14:54 AM
For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
3 min read
Mark Bowden: Apr 8, 2023 7:54:25 AM
The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...
