2 min read
Writing Team: Sep 21, 2023 10:21:34 AM
Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published in the Journal of Marketing sheds light on the lesser-explored aspect of social media disengagement...
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3 min read
Writing Team: Sep 21, 2023 10:03:51 AM
Attention is the #1 currency of social media strategies.
1 min read
Writing Team: Sep 15, 2023 10:56:22 AM
ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...
2 min read
Writing Team: Sep 15, 2023 10:47:38 AM
TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...
2 min read
Writing Team: Sep 14, 2023 12:22:37 PM
Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...
3 min read
Writing Team: Sep 8, 2023 4:44:21 PM
Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.
6 min read
Writing Team: Sep 8, 2023 4:34:07 PM
Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...
2 min read
Writing Team: Sep 8, 2023 4:22:52 PM
In 2022, 49% of influencers bought followers. Yes, for real.
1 min read
Writing Team: Sep 8, 2023 2:50:36 PM
Let's dive into the latest buzz dominating our social media feeds this week.
2 min read
Writing Team: Sep 5, 2023 9:11:49 AM
In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...
1 min read
Writing Team: Sep 5, 2023 9:06:09 AM
In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...
2 min read
Writing Team: Sep 5, 2023 9:01:22 AM
As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...
1 min read
Writing Team: Sep 1, 2023 4:10:41 PM
In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...
1 min read
Writing Team: Sep 1, 2023 4:05:25 PM
The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...
3 min read
Writing Team: Sep 1, 2023 3:55:55 PM
TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative prowess...
1 min read
Writing Team: Aug 29, 2023 5:26:45 PM
Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.
4 min read
Writing Team: Aug 29, 2023 11:46:11 AM
Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...
2 min read
Writing Team: Aug 28, 2023 3:26:55 PM
In a recent interview, Todd Sherman (product lead for YouTube Shorts) spilled the tea on how the algo actually works.
2 min read
Writing Team: Aug 25, 2023 11:19:03 AM
Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on the...
3 min read
Writing Team: Aug 25, 2023 11:14:43 AM
A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...
2 min read
Joy Youell: Aug 24, 2023 11:08:35 AM
LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...
5 min read
Writing Team: Aug 24, 2023 10:25:07 AM
Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
2 min read
Writing Team: Aug 24, 2023 10:14:45 AM
LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
2 min read
Writing Team: Aug 23, 2023 3:46:20 PM
A novel term is circulating on TikTok these days: "deinfluencing."
2 min read
Writing Team: Aug 23, 2023 3:41:20 PM
In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...
2 min read
Writing Team: Aug 23, 2023 11:17:45 AM
A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...
2 min read
Writing Team: Aug 23, 2023 11:10:00 AM
The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...
1 min read
Writing Team: Aug 23, 2023 10:44:18 AM
Instagram's Latest Move: Threads Brings Microblogging to Web Browsers
3 min read
Writing Team: Aug 23, 2023 10:27:40 AM
Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new breed...
1 min read
Writing Team: Aug 22, 2023 3:31:24 PM
YouTube has recently introduced a comprehensive set of AI music principles alongside the launch of an innovative AI initiative, developed in...
3 min read
Writing Team: Aug 22, 2023 2:58:26 PM
TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...
4 min read
Writing Team: Aug 22, 2023 11:15:07 AM
Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...
5 min read
Writing Team: Aug 22, 2023 11:05:57 AM
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
2 min read
Writing Team: Aug 21, 2023 3:05:47 PM
In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...
3 min read
Writing Team: Aug 18, 2023 3:52:47 PM
You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
2 min read
Writing Team: Aug 18, 2023 3:28:22 PM
With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...
2 min read
Writing Team: Aug 18, 2023 3:20:13 PM
The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...
2 min read
Writing Team: Aug 18, 2023 3:12:21 PM
The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...
2 min read
Writing Team: Aug 18, 2023 3:02:46 PM
Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...
2 min read
Writing Team: Aug 18, 2023 1:09:25 PM
If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.
2 min read
Writing Team: Aug 17, 2023 1:26:49 PM
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
2 min read
Writing Team: Aug 17, 2023 1:16:26 PM
Millennials, born between the early 1980s and late 1990s, are a generation known for their tech-savviness, diverse interests, and unique online...
3 min read
Writing Team: Aug 17, 2023 1:10:39 PM
One demographic that should not be overlooked in your social media marketing strategy is the baby boomer generation. These individuals, born between...
9 min read
Writing Team: Aug 16, 2023 4:52:33 PM
TikTok land, captions are the gateway to engaging storytelling.
5 min read
Writing Team: Aug 16, 2023 4:43:33 PM
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...
2 min read
Writing Team: Aug 16, 2023 4:06:28 PM
In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
10 min read
Writing Team: Aug 16, 2023 3:57:40 PM
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
2 min read
Writing Team: Aug 16, 2023 3:39:57 PM
In the expansive world of social media, audio has taken on a life of its own.
4 min read
Writing Team: Aug 16, 2023 3:32:21 PM
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
2 min read
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
4 min read
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
7 min read
Writing Team: Aug 9, 2023 3:20:37 PM
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
4 min read
Writing Team: Aug 9, 2023 3:11:24 PM
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
6 min read
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Writing Team: Aug 1, 2023 4:55:54 PM
Welcome to the world of TikTok Ads, where the fusion of creativity and data-driven strategies converges to captivate the young and dynamic Gen Z and...
3 min read
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
4 min read
Writing Team: Aug 1, 2023 4:22:12 PM
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.
2 min read
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
2 min read
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Angela Wyatt: Jul 25, 2023 9:14:44 AM
Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Taylor Zantingh: Jul 14, 2023 2:04:01 PM
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
2 min read
Angela Wyatt: Jun 20, 2023 10:23:02 AM
Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...
2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
2 min read
Taylor Zantingh: Apr 11, 2023 6:14:45 PM
The TikTok For You Feed (FYF) is a hot topic in the social media marketing world. It is a seemingly unprejudiced, algorithmically driven heartbeat...
3 min read
Taylor Zantingh: Apr 11, 2023 6:09:54 PM
Creating a series has long been a reliable addition to any growth strategy on TikTok, but an official Series feature didn’t exist until earlier this...
4 min read
Taylor Zantingh: Apr 11, 2023 4:42:09 PM
Everyone wants to know how to go viral. But the truth is, that isn’t a good strategy for growth.
3 min read
Taylor Zantingh: Apr 11, 2023 4:17:34 PM
When following TikTok's best practices, it’s easy to get overwhelmed. Most social media gurus or specialists will recommend a high volume of content...
2 min read
Taylor Zantingh: Apr 11, 2023 4:15:46 PM
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
Mark Bowden: Apr 11, 2023 3:49:41 PM
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
Mark Bowden: Apr 11, 2023 3:40:23 PM
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Taylor Zantingh: Apr 11, 2023 3:38:58 PM
Hear me out: TikTok will be the next Google.
4 min read
Taylor Zantingh: Apr 11, 2023 3:29:07 PM
TikTok is one of the best platforms for building a social media following in 2023. The potential for growth is significant, which is why so many...
3 min read
Taylor Zantingh: Apr 11, 2023 8:56:37 AM
If you’ve spent a decent amount of time researching TikTok growth strategies, you’ve probably heard of the dreaded shadowban. Maybe you’re here...
3 min read
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
3 min read
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
5 min read
Taylor Zantingh: Apr 11, 2023 8:08:38 AM
Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
3 min read
Taylor Zantingh: Apr 11, 2023 7:45:51 AM
Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
3 min read
Taylor Zantingh: Apr 10, 2023 12:50:01 PM
For Instagram users, the platform’s constant updates can cause a major headache but for creators, businesses, and social media marketers who take...
4 min read
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Taylor Zantingh: Apr 10, 2023 10:48:14 AM
Storytelling on TikTok is one of the most effective methods you can use for your business’s digital marketing strategy. The power for growth and...
3 min read
Taylor Zantingh: Apr 10, 2023 10:46:01 AM
If you’re reading this, you probably already understand the power of TikTok for businesses. The potential to grow and reach new customers is amazing!
3 min read
Taylor Zantingh: Apr 10, 2023 10:43:18 AM
For businesses just starting out, it can be extremely overwhelming to know what to post on TikTok. The platform is new and constantly changing, so if...
3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
3 min read
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
3 min read
Mark Bowden: Apr 9, 2023 10:57:33 AM
What is your online reputation management strategy? Do you have one in place? If you do, how much attention do you give to your online reputation? As...
2 min read
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Mark Bowden: Apr 8, 2023 9:20:09 AM
Has your social media content been falling a bit flat? Perhaps you are peeking over the fence at those amazing Instagram accounts and wondering why...
3 min read
Mark Bowden: Apr 8, 2023 8:57:30 AM
Hashtags, we have all seen them, they look awkward in text, and some people use them like Frank’s Red Hot (they put that ___ on everything)! There is...
2 min read
Mark Bowden: Apr 8, 2023 8:51:26 AM
Social media as we know it today is approaching its 20th birthday (yikes, that hurts to type). In the past two decades, much has changed. Social...
3 min read
Mark Bowden: Apr 8, 2023 8:48:22 AM
Let’s launch this off with a social media writing tip worthy of its own headline:
3 min read
Mark Bowden: Apr 8, 2023 8:14:54 AM
For everything positive that social media can bring to a company, it is not without its pitfalls and care must be taken to avoid going to the dark...
3 min read
Mark Bowden: Apr 8, 2023 7:54:25 AM
The term social media has only been in existence for around 20 years, yet depending on the person, it evokes an entirely different emotional...
4 min read
Joy Youell: Apr 8, 2023 7:32:34 AM
Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that...
2 min read
Joy Youell: Apr 8, 2023 5:23:36 AM
Here’s the thing, there was no playbook for how brands should communicate during COVID-19. For most, it has been fairly morose. This isn’t awful. It...
3 min read
Joy Youell: Apr 7, 2023 5:38:02 PM
There are formulas to social posts. You should begin with the end in mind. Social media feels so intangible and transient, it's easy to see a lot of...
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