4 min read
Writing Team: Oct 14, 2023 11:06:36 PM
Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s attention. This is apparently on Facebook, especially when it comes to the limitations of relying solely...
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3 min read
Writing Team: Oct 7, 2023 11:56:57 PM
Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...
3 min read
Writing Team: Sep 29, 2023 9:40:03 PM
A seismic shift is underway as the Web3 era takes center stage in media. This shift brings several burning questions: How are media companies...
3 min read
Writing Team: Sep 29, 2023 9:30:17 PM
Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...
1 min read
Writing Team: Sep 25, 2023 4:12:01 PM
TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...
3 min read
Writing Team: Sep 23, 2023 9:54:27 PM
Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...
4 min read
Writing Team: Sep 22, 2023 9:09:51 AM
If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...
3 min read
Writing Team: Sep 22, 2023 9:00:15 AM
'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...
2 min read
Writing Team: Sep 21, 2023 10:21:34 AM
Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...
3 min read
Writing Team: Sep 21, 2023 10:03:51 AM
Attention is the #1 currency of social media strategies.
1 min read
Writing Team: Sep 15, 2023 10:56:22 AM
ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...
2 min read
Writing Team: Sep 15, 2023 10:47:38 AM
TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...
2 min read
Writing Team: Sep 14, 2023 12:22:37 PM
Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...
3 min read
Writing Team: Sep 8, 2023 4:44:21 PM
Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.
6 min read
Writing Team: Sep 8, 2023 4:34:07 PM
Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...
2 min read
Writing Team: Sep 8, 2023 4:22:52 PM
In 2022, 49% of influencers bought followers. Yes, for real.
1 min read
Writing Team: Sep 8, 2023 2:50:36 PM
Let's dive into the latest buzz dominating our social media feeds this week.
2 min read
Writing Team: Sep 5, 2023 9:11:49 AM
In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...
1 min read
Writing Team: Sep 5, 2023 9:06:09 AM
In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...
2 min read
Writing Team: Sep 5, 2023 9:01:22 AM
As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...
1 min read
Writing Team: Sep 1, 2023 4:10:41 PM
In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...
1 min read
Writing Team: Sep 1, 2023 4:05:25 PM
The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...
3 min read
Writing Team: Sep 1, 2023 3:55:55 PM
TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative prowess...
1 min read
Writing Team: Aug 29, 2023 5:26:45 PM
Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.
4 min read
Writing Team: Aug 29, 2023 11:46:11 AM
Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...
2 min read
Writing Team: Aug 28, 2023 3:26:55 PM
In a recent interview, Todd Sherman (product lead for YouTube Shorts) spilled the tea on how the algo actually works.
2 min read
Writing Team: Aug 25, 2023 11:19:03 AM
Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on the...
3 min read
Writing Team: Aug 25, 2023 11:14:43 AM
A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...
2 min read
Joy Youell: Aug 24, 2023 11:08:35 AM
LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...
5 min read
Writing Team: Aug 24, 2023 10:25:07 AM
Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...
2 min read
Writing Team: Aug 24, 2023 10:14:45 AM
LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.
2 min read
Writing Team: Aug 23, 2023 3:46:20 PM
A novel term is circulating on TikTok these days: "deinfluencing."
2 min read
Writing Team: Aug 23, 2023 3:41:20 PM
In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...
2 min read
Writing Team: Aug 23, 2023 11:17:45 AM
A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...
2 min read
Writing Team: Aug 23, 2023 11:10:00 AM
The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...
1 min read
Writing Team: Aug 23, 2023 10:44:18 AM
Instagram's Latest Move: Threads Brings Microblogging to Web Browsers
3 min read
Writing Team: Aug 23, 2023 10:27:40 AM
Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new breed...
1 min read
Writing Team: Aug 22, 2023 3:31:24 PM
YouTube has recently introduced a comprehensive set of AI music principles alongside the launch of an innovative AI initiative, developed in...
3 min read
Writing Team: Aug 22, 2023 2:58:26 PM
TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...
4 min read
Writing Team: Aug 22, 2023 11:15:07 AM
Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...
5 min read
Writing Team: Aug 22, 2023 11:05:57 AM
In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...
2 min read
Writing Team: Aug 21, 2023 3:05:47 PM
In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...
3 min read
Writing Team: Aug 18, 2023 3:52:47 PM
You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.
2 min read
Writing Team: Aug 18, 2023 3:28:22 PM
With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...
2 min read
Writing Team: Aug 18, 2023 3:20:13 PM
The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...
2 min read
Writing Team: Aug 18, 2023 3:12:21 PM
The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...
2 min read
Writing Team: Aug 18, 2023 3:02:46 PM
Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...
2 min read
Writing Team: Aug 18, 2023 1:09:25 PM
If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.
2 min read
Writing Team: Aug 17, 2023 1:26:49 PM
In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...
2 min read
Writing Team: Aug 17, 2023 1:16:26 PM
Millennials, born between the early 1980s and late 1990s, are a generation known for their tech-savviness, diverse interests, and unique online...
3 min read
Writing Team: Aug 17, 2023 1:10:39 PM
One demographic that should not be overlooked in your social media marketing strategy is the baby boomer generation. These individuals, born between...
9 min read
Writing Team: Aug 16, 2023 4:52:33 PM
TikTok land, captions are the gateway to engaging storytelling.
5 min read
Writing Team: Aug 16, 2023 4:43:33 PM
As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...
2 min read
Writing Team: Aug 16, 2023 4:06:28 PM
In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...
10 min read
Writing Team: Aug 16, 2023 3:57:40 PM
With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...
2 min read
Writing Team: Aug 16, 2023 3:39:57 PM
In the expansive world of social media, audio has taken on a life of its own.
4 min read
Writing Team: Aug 16, 2023 3:32:21 PM
In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...
2 min read
Writing Team: Aug 15, 2023 2:32:01 PM
In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...
4 min read
Writing Team: Aug 9, 2023 3:30:19 PM
In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...
7 min read
Writing Team: Aug 9, 2023 3:20:37 PM
In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...
4 min read
Writing Team: Aug 9, 2023 3:11:24 PM
Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...
6 min read
Writing Team: Aug 9, 2023 3:04:39 PM
In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...
2 min read
Writing Team: Aug 2, 2023 8:50:50 AM
Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.
3 min read
Writing Team: Aug 1, 2023 4:55:54 PM
Welcome to the world of TikTok Ads, where the fusion of creativity and data-driven strategies converges to captivate the young and dynamic Gen Z and...
3 min read
Writing Team: Aug 1, 2023 4:44:08 PM
The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.
3 min read
Writing Team: Aug 1, 2023 4:33:51 PM
User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...
4 min read
Writing Team: Aug 1, 2023 4:22:12 PM
Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.
2 min read
Writing Team: Aug 1, 2023 4:15:02 PM
Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...
2 min read
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Angela Wyatt: Jul 25, 2023 9:14:44 AM
Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...
3 min read
Taylor Zantingh: Jul 14, 2023 2:07:28 PM
Sorry advertisers, but Gen Z hates you.
2 min read
Taylor Zantingh: Jul 14, 2023 2:04:01 PM
Let’s cut to the chase: earning TikTok ad revenue isn’t possible.
2 min read
Angela Wyatt: Jun 20, 2023 10:23:02 AM
Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...
2 min read
Mark Bowden: Jun 6, 2023 12:22:53 PM
Demonstrating ROI is Business 101. Doing so in the realm of social media isn’t always easy. As more companies expand their digital footprint,...
2 min read
Taylor Zantingh: Apr 11, 2023 6:14:45 PM
The TikTok For You Feed (FYF) is a hot topic in the social media marketing world. It is a seemingly unprejudiced, algorithmically driven heartbeat...
3 min read
Taylor Zantingh: Apr 11, 2023 6:09:54 PM
Creating a series has long been a reliable addition to any growth strategy on TikTok, but an official Series feature didn’t exist until earlier this...
4 min read
Taylor Zantingh: Apr 11, 2023 4:42:09 PM
Everyone wants to know how to go viral. But the truth is, that isn’t a good strategy for growth.
3 min read
Taylor Zantingh: Apr 11, 2023 4:17:34 PM
When following TikTok's best practices, it’s easy to get overwhelmed. Most social media gurus or specialists will recommend a high volume of content...
2 min read
Taylor Zantingh: Apr 11, 2023 4:15:46 PM
Valuable: it’s the most overused adjective used to describe good social media content. In fact, if you’ve spent any time looking for social media...
3 min read
Mark Bowden: Apr 11, 2023 3:49:41 PM
The new year brings a fresh start, renewed energy, and for many small businesses lofty goals. Chances are social media will play a role in your...
3 min read
Mark Bowden: Apr 11, 2023 3:40:23 PM
In the small business world, marketing dollars are frequently hard to come by making social media a phenomenal marketing tool that can generate ROI...
3 min read
Taylor Zantingh: Apr 11, 2023 3:38:58 PM
Hear me out: TikTok will be the next Google.
4 min read
Taylor Zantingh: Apr 11, 2023 3:29:07 PM
TikTok is one of the best platforms for building a social media following in 2023. The potential for growth is significant, which is why so many...
3 min read
Taylor Zantingh: Apr 11, 2023 8:56:37 AM
If you’ve spent a decent amount of time researching TikTok growth strategies, you’ve probably heard of the dreaded shadowban. Maybe you’re here...
3 min read
Taylor Zantingh: Apr 11, 2023 8:22:08 AM
The number of social media platforms seems to increase on a regular basis. And each one has an ever-evolving list of features and functionalities.
3 min read
Mark Bowden: Apr 11, 2023 8:16:10 AM
Have you heard the analogy that social media is a bit like a puzzle? You start with a small number of pieces and consistently work toward the bigger...
5 min read
Taylor Zantingh: Apr 11, 2023 8:08:38 AM
Ah, TikTok. The enigmatic, mysterious youngster of social media platforms. The belief that TikTok is a wild west of unknowable outcomes is easy to...
3 min read
Taylor Zantingh: Apr 11, 2023 7:45:51 AM
Emma Chamberlain sent the internet into a frenzy earlier this year when she announced that the era of the influencer was coming to an end. Her...
3 min read
Taylor Zantingh: Apr 10, 2023 12:50:01 PM
For Instagram users, the platform’s constant updates can cause a major headache but for creators, businesses, and social media marketers who take...
4 min read
Mark Bowden: Apr 10, 2023 10:58:46 AM
If you aren’t on social media, are you even a company? Of course, this is merely a jest, but you will find that fewer and fewer companies are...
3 min read
Taylor Zantingh: Apr 10, 2023 10:48:14 AM
Storytelling on TikTok is one of the most effective methods you can use for your business’s digital marketing strategy. The power for growth and...
3 min read
Taylor Zantingh: Apr 10, 2023 10:46:01 AM
If you’re reading this, you probably already understand the power of TikTok for businesses. The potential to grow and reach new customers is amazing!
3 min read
Taylor Zantingh: Apr 10, 2023 10:43:18 AM
For businesses just starting out, it can be extremely overwhelming to know what to post on TikTok. The platform is new and constantly changing, so if...
3 min read
Joy Youell: Apr 10, 2023 9:50:22 AM
Social proof: this isn’t proof that you have a personality or are capable of small talk over dinner. Social proof is the term used to describe...
3 min read
Mark Bowden: Apr 9, 2023 11:05:04 AM
Believe it or not, LinkedIn is quickly approaching its 20th birthday. With over 800 million users spread across 200+ countries, the platform has...
3 min read
Mark Bowden: Apr 9, 2023 11:03:43 AM
In the business world, time IS money. It might sound cliche but it is a hard truth that business owners face when it comes to devoting resources to...
3 min read
Mark Bowden: Apr 9, 2023 10:57:33 AM
What is your online reputation management strategy? Do you have one in place? If you do, how much attention do you give to your online reputation? As...
2 min read
Mark Bowden: Apr 9, 2023 9:57:36 AM
Whether you are new to social media or have been posting since you had to decide who was going to be on your “Top 8,” connecting with your audience...
3 min read
Mark Bowden: Apr 8, 2023 10:45:06 AM
There are 7.7 billion people on the face of this earth, and over half of them are using social media. Of the 4.5 billion social media users, the...
2 min read
Mark Bowden: Apr 8, 2023 10:01:44 AM
Are you looking to increase your social media presence in 2022? Boosting your organic posts could be the key to unlocking your social potential, and...
3 min read
Mark Bowden: Apr 8, 2023 9:20:09 AM
Has your social media content been falling a bit flat? Perhaps you are peeking over the fence at those amazing Instagram accounts and wondering why...
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