--- title: STORYTELLING BLOG | Adele McKenna description: Want to weave wonder and tell tales and leverage the power of storytelling? Learn how here on the HAW storytelling blog. --- [Skip to the main content.](https://www.hireawriter.us/storytelling/author/adele-mckenna#main-content) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) [![Untitled design (90)](https://www.hireawriter.us/hs-fs/hubfs/Untitled%20design%20(90).png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")](http://hireawriter.us) - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) Search Toggle Menu Search Toggle Menu - [FOR BUSINESSES](https://www.hireawriter.us/for-businesses) - [SEO COPYWRITING](https://www.hireawriter.us/seo-copywriting) - [SOCIAL MEDIA CONTENT](https://www.hireawriter.us/social-media-services) - [WEBSITE COPYWRITING](https://www.hireawriter.us/website-copywriting) - [LEAD GEN COPYWRITING](https://www.hireawriter.us/lead-generation-copywriting) - [MARKETING STRATEGY](https://www.hireawriter.us/marketing-strategy) - [FOR AGENCIES](https://www.hireawriter.us/agency-partnership) - [WHITE LABELED COPYWRITING](https://www.hireawriter.us/white-labeled-copywriting) - [FRACTIONAL SEO LEADERSHIP](https://www.hireawriter.us/fractional-seo-leadership) - [TECHNICAL SEO](https://www.hireawriter.us/technical-seo) - [TRAINING](https://www.hireawriter.us/training) - [ABOUT HAW](https://www.hireawriter.us/about) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) - [LEARN](https://www.hireawriter.us/learn) - [LEARN SEO](https://www.hireawriter.us/seo) - [LEARN BUSINESS CONTENT](https://www.hireawriter.us/business) - [LEARN SOCIAL MEDIA](https://www.hireawriter.us/social) - [LEARN STORYTELLING](https://www.hireawriter.us/storytelling) - [LEARN CREATIVE WRITING](https://www.hireawriter.us/creative) - [LEARN TECHNICAL WRITING](https://www.hireawriter.us/technical-content) - [LEARN FREELANCE WRITING](https://www.hireawriter.us/freelance) - [CONTACT](https://www.hireawriter.us/contact) [Facebook](https://www.facebook.com/Hireawriteronline) [Instagram](https://www.instagram.com/joywriteryouell/) [Linkedin](https://www.linkedin.com/company/hireawriter/) [X](https://www.hireawriter.us/storytelling/author/adele-mckenna#0) [YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A) [Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) # Adele McKenna [![Become a Better Leader with Storytelling](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(93)%20(1).png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(93)%20(1).png)](https://www.hireawriter.us/storytelling/become-a-better-leader-with-storytelling) 3 min read #### [Become a Better Leader with Storytelling](https://www.hireawriter.us/storytelling/become-a-better-leader-with-storytelling) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna:](https://www.hireawriter.us/storytelling/author/adele-mckenna) Apr 9, 2023, 10:00:47 AM Storytelling revolves around conflict, perspective and resolving complicated problems. Incidentally, understanding these concepts is essential for effective leadership at all levels. While CEOs, managers and team leads need to wear any number of... [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Leadership](https://www.hireawriter.us/storytelling/tag/leadership) [Read More](https://www.hireawriter.us/storytelling/become-a-better-leader-with-storytelling) [![Brand Storytelling: 5 Stories Your Brand Could Use](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(72)%20(1).png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(72)%20(1).png)](https://www.hireawriter.us/storytelling/brand-storytelling-5-stories-your-brand-could-use) 3 min read #### [Brand Storytelling: 5 Stories Your Brand Could Use](https://www.hireawriter.us/storytelling/brand-storytelling-5-stories-your-brand-could-use) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 10:36:01 AM Storytelling is a powerful tool that can convey information, trigger emotions and inspire action. Successful brands have long used the benefits of... [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Brand Voice](https://www.hireawriter.us/storytelling/tag/brand-voice) [Marketing](https://www.hireawriter.us/storytelling/tag/marketing) [Read More](https://www.hireawriter.us/storytelling/brand-storytelling-5-stories-your-brand-could-use) [![Level Up Your Blog With Storytelling](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(62)%20(1).png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(62)%20(1).png)](https://www.hireawriter.us/storytelling/level-up-your-blog-with-storytelling) 3 min read #### [Level Up Your Blog With Storytelling](https://www.hireawriter.us/storytelling/level-up-your-blog-with-storytelling) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 9:58:22 AM Storytelling is a priceless tool. [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Blogging](https://www.hireawriter.us/storytelling/tag/blogging) [Read More](https://www.hireawriter.us/storytelling/level-up-your-blog-with-storytelling) [![4 Ways to Use Storytelling in Brand Strategy](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(51).png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(51).png)](https://www.hireawriter.us/storytelling/4-ways-to-use-storytelling-in-brand-strategy) 3 min read #### [4 Ways to Use Storytelling in Brand Strategy](https://www.hireawriter.us/storytelling/4-ways-to-use-storytelling-in-brand-strategy) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 9:21:36 AM Stories are powerful, magical things. A good story sticks in the mind, and a great one etches itself into your heart. If that sounds cheesy, it... [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Marketing](https://www.hireawriter.us/storytelling/tag/marketing) [Read More](https://www.hireawriter.us/storytelling/4-ways-to-use-storytelling-in-brand-strategy) [![How to Use Narrative Voice in Marketing](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(37)%20(1)-1.png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(37)%20(1)-1.png)](https://www.hireawriter.us/storytelling/how-to-use-narrative-voice-in-marketing) 3 min read #### [How to Use Narrative Voice in Marketing](https://www.hireawriter.us/storytelling/how-to-use-narrative-voice-in-marketing) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 8:54:19 AM When approaching a new story, one of the very first — and most important — decisions an author must make is that of narrative voice. This determines... [Creative](https://www.hireawriter.us/storytelling/tag/creative) [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Read More](https://www.hireawriter.us/storytelling/how-to-use-narrative-voice-in-marketing) [![The Heroine’s Journey: Expanding the Narrative](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(36)%20(1)-1.png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(36)%20(1)-1.png)](https://www.hireawriter.us/storytelling/the-heroines-journey-expanding-the-narrative) 4 min read #### [The Heroine’s Journey: Expanding the Narrative](https://www.hireawriter.us/storytelling/the-heroines-journey-expanding-the-narrative) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 8:47:09 AM In my previous post, I discussed one of the most popular story templates of all time: The Hero’s Journey. As noted in that discussion, the classic... [Creative](https://www.hireawriter.us/storytelling/tag/creative) [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Read More](https://www.hireawriter.us/storytelling/the-heroines-journey-expanding-the-narrative) [![Storytelling: The Hero’s Journey and Why it Resonates](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(28)%20(1)-1.png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(28)%20(1)-1.png)](https://www.hireawriter.us/storytelling/storytelling-the-heros-journey-and-why-it-resonates) 5 min read #### [Storytelling: The Hero’s Journey and Why it Resonates](https://www.hireawriter.us/storytelling/storytelling-the-heros-journey-and-why-it-resonates) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 8:41:12 AM I’ve talked about plot archetypes and story structure before, but there’s one narrative framework that warrants its own moment in the spotlight: The... [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Read More](https://www.hireawriter.us/storytelling/storytelling-the-heros-journey-and-why-it-resonates) [![How to Use Plot Archetypes in Marketing](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(23)%20(1).png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(23)%20(1).png)](https://www.hireawriter.us/storytelling/how-to-use-plot-archetypes-in-marketing) 4 min read #### [How to Use Plot Archetypes in Marketing](https://www.hireawriter.us/storytelling/how-to-use-plot-archetypes-in-marketing) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 8:16:06 AM While story structure provides a general framework for novels and films, getting familiar with the most common plot archetypes in storytelling can... [Creative](https://www.hireawriter.us/storytelling/tag/creative) [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Read More](https://www.hireawriter.us/storytelling/how-to-use-plot-archetypes-in-marketing) [![Story Structure: How to Write a Compelling Narrative](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(17)%20(1).png?width=1080&height=864&name=HAW%20Blog%20-%20image%20to%20post%20in%20Webflow%20on%20the%20blog%20itself%20(17)%20(1).png)](https://www.hireawriter.us/storytelling/story-structure-how-to-write-a-compelling-narrative) 4 min read #### [Story Structure: How to Write a Compelling Narrative](https://www.hireawriter.us/storytelling/story-structure-how-to-write-a-compelling-narrative) ![Picture of Adele McKenna](https://www.hireawriter.us/hs-fs/hubfs/client%20photo%20(27)%20(1).png?width=30&name=client%20photo%20(27)%20(1).png) [Adele McKenna](https://www.hireawriter.us/storytelling/author/adele-mckenna): Apr 8, 2023, 8:01:44 AM Whether you're working on a comedy, drama, cozy mystery or fast-paced thriller, one of the most important components of your story is the structural... [Creative](https://www.hireawriter.us/storytelling/tag/creative) [Storytelling](https://www.hireawriter.us/storytelling/tag/storytelling) [Read More](https://www.hireawriter.us/storytelling/story-structure-how-to-write-a-compelling-narrative) HIRE US HIRE US - [MARKETING SERVICES](https://www.hireawriter.us/marketing-content) - [SEO SERVICES](https://www.hireawriter.us/seo-services) - [FOR YOUR AGENCY](https://www.hireawriter.us/agency-partnership) - [COACHING](https://www.hireawriter.us/coaching) ABOUT HIRE A WRITER (HAW) ABOUT HIRE A WRITER (HAW) - [ABOUT](https://www.hireawriter.us/about) - [CONTACT](https://www.hireawriter.us/contact) - [JOBS](https://www.hireawriter.us/hire-a-writer-jobs) LEARN LEARN - [BUSINESS CONTENT](https://www.hireawriter.us/business) - [SEO STRATEGY BLOG](https://www.hireawriter.us/seo) - [SOCIAL MEDIA MARKETING BLOG](https://www.hireawriter.us/social) - [STORYTELLING BLOG](https://www.hireawriter.us/storytelling) - [CREATIVE WRITING BLOG](https://www.hireawriter.us/creative) - [FREELANCE WRITING BLOG](https://www.hireawriter.us/freelance) - [TECHNICAL WRITING BLOG](https://www.hireawriter.us/technical-content) HOUSE OF BRANDS HOUSE OF BRANDS | ![2-Mar-03-2024-04-31-09-9544-PM](https://www.hireawriter.us/hs-fs/hubfs/2-Mar-03-2024-04-31-09-9544-PM.png?width=100&height=67&name=2-Mar-03-2024-04-31-09-9544-PM.png) | [![TRAINING (2)](https://www.hireawriter.us/hs-fs/hubfs/TRAINING%20(2).png?width=100&height=100&name=TRAINING%20(2).png)](https://www.academyofcontinuingeducation.com/) | | --- | --- | | [![5-3](https://www.hireawriter.us/hs-fs/hubfs/5-3.png?width=100&height=67&name=5-3.png)](https://babygotbacklink.com/) | [![4-Mar-03-2024-04-31-09-9108-PM](https://www.hireawriter.us/hs-fs/hubfs/4-Mar-03-2024-04-31-09-9108-PM.png?width=100&height=67&name=4-Mar-03-2024-04-31-09-9108-PM.png)](https://joyyouell.com/) | | ![3-Mar-03-2024-04-31-09-9008-PM](https://www.hireawriter.us/hs-fs/hubfs/3-Mar-03-2024-04-31-09-9008-PM.png?width=100&height=67&name=3-Mar-03-2024-04-31-09-9008-PM.png) | [![1-1](https://www.hireawriter.us/hs-fs/hubfs/1-1.png?width=100&height=67&name=1-1.png)](https://winsomepr.com/) |   Hire a Writer: 31 Newton Ave Woodbury, NJ 08096     [![HAW Logo T & White square](https://www.hireawriter.us/hs-fs/hubfs/HAW%20Logo%20T%20%26%20White%20square.png?width=300&height=169&name=HAW%20Logo%20T%20%26%20White%20square.png)](https://www.hireawriter.us/oldhome) - Legal Stuff - Privacy Policy © 2026 Hire a Writer™ [Facebook](https://www.facebook.com/Hireawriteronline)[Instagram](https://www.instagram.com/joywriteryouell/)[Linkedin](https://www.linkedin.com/company/hireawriter/)[YouTube](https://www.youtube.com/channel/UC8sZOTANgCCjtn29m4J0Z6A)[Medium](https://medium.com/hireawriter) [Tiktok](https://www.tiktok.com/@joyyouell) [Pinterest](https://www.pinterest.com/joyfromhireawriter/) Return to top