Adele McKenna

Become a Better Leader with Storytelling

3 min read

Become a Better Leader with Storytelling

Storytelling revolves around conflict, perspective and resolving complicated problems. Incidentally, understanding these concepts is essential for effective leadership at all levels. While CEOs, managers and team leads need to wear any number of...

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Brand Storytelling: 5 Stories Your Brand Could Use

3 min read

Brand Storytelling: 5 Stories Your Brand Could Use

Storytelling is a powerful tool that can convey information, trigger emotions and inspire action. Successful brands have long used the benefits of...

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Level Up Your Blog With Storytelling

3 min read

Level Up Your Blog With Storytelling

Storytelling is a priceless tool.

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4 Ways to Use Storytelling in Brand Strategy

3 min read

4 Ways to Use Storytelling in Brand Strategy

Stories are powerful, magical things. A good story sticks in the mind, and a great one etches itself into your heart. If that sounds cheesy, it...

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How to Use Narrative Voice in Marketing

3 min read

How to Use Narrative Voice in Marketing

When approaching a new story, one of the very first — and most important — decisions an author must make is that of narrative voice. This determines...

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The Heroine’s Journey: Expanding the Narrative

4 min read

The Heroine’s Journey: Expanding the Narrative

In my previous post, I discussed one of the most popular story templates of all time: The Hero’s Journey. As noted in that discussion, the classic...

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Storytelling: The Hero’s Journey and Why it Resonates

5 min read

Storytelling: The Hero’s Journey and Why it Resonates

I’ve talked about plot archetypes and story structure before, but there’s one narrative framework that warrants its own moment in the spotlight: The...

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How to Use Plot Archetypes in Marketing

4 min read

How to Use Plot Archetypes in Marketing

While story structure provides a general framework for novels and films, getting familiar with the most common plot archetypes in storytelling can...

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Story Structure: How to Write a Compelling Narrative

4 min read

Story Structure: How to Write a Compelling Narrative

Whether you're working on a comedy, drama, cozy mystery or fast-paced thriller, one of the most important components of your story is the structural...

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