4 min read
7 Storytelling Skills to Sharpen as a Marketer
Kaitlin Last: Apr 11, 2023 5:42:34 PM
For as long as there has been human life on earth, we’ve been telling stories.
Marketing
4 min read
How To Drive Conversions With Storytelling
Writing Team: Apr 11, 2023 8:02:47 AM
When it comes to modern marketing, content is king. Consumers are more sensitive than ever to advertising, so brands have to get creative to stand...
3 min read
3 Times Storytelling Marketers Established New Cultural Norms to Sell Products
Taylor Zantingh: Apr 11, 2023 7:10:30 AM
We’ve all heard about the power of storytelling in marketing and branding. Time and time again, the brands that come out on top are the ones with...
3 min read
Storytelling and Marketing
Meagan Voulo: Apr 10, 2023 10:35:26 AM
Most books contain stories - whether they are based on fiction or reality - but not all stories are books. In fact, MOST stories aren’t books that...
3 min read
How Storytelling Marketing Works
Joy Youell: Apr 9, 2023 11:07:19 AM
Once upon a time you bought a pack of gum so someone would kiss you. True? Maybe not that exactly. Maybe you bought a brand of lettuce because you...
3 min read
Brand Storytelling: 5 Stories Your Brand Could Use
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Adele McKenna: Apr 8, 2023 10:36:01 AM
Storytelling is a powerful tool that can convey information, trigger emotions and inspire action. Successful brands have long used the benefits of...
3 min read
4 Ways to Use Storytelling in Brand Strategy
Adele McKenna: Apr 8, 2023 9:21:36 AM
Stories are powerful, magical things. A good story sticks in the mind, and a great one etches itself into your heart. If that sounds cheesy, it...