TECHNICAL WRITING BLOG

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A person giving a speech in front of a crowd in dystopian style.

5 min read

The Art of Topic-Based Writing: How to Craft Compelling Content

Imagine your latest piece of writing featured in the New York Times, with a rave review praising it as sensible, understandable, logical, resonating, compelling, engaging, and topical. What writer wouldn't love that?

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2 min read

Insights into Technical Writing Management

When you obtain proven technical writing skills and expertise, a time may come when you’re ready for a managerial role. In addition to crafting...

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b2b marketers tech

2 min read

Best Practices for B2B Marketers Targeting the Tech Community

Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...

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developer driven tech purchases

1 min read

The Rise of Developer-Driven Tech Purchases

Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...

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technical audience

1 min read

Promoting Your Webinar to a Technical Audience: Strategies for Success

For those orchestrating B2B marketing, the digital landscape post-pandemic continues to feature virtual events as a centerpiece of outreach and...

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An error message, dystopian style.

2 min read

Crafting Clear and Effective Error Messages: A Guide for Writers

Error messages, those little nuggets of wisdom that pop up when things go awry in the digital realm.

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document design

3 min read

Document Design in Technical Writing

Document design directly impacts the efficiency of your documentation.

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developer documentation

2 min read

How to Write Developer Documentation

Developer documentation serves as the cornerstone for every modern mobile or web application. Remember, these days, isolated software no longer...

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documentation portal

2 min read

Designing Your Documentation Portal

The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...

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public documentation

2 min read

Creating Secure and Access-Controlled Public Documentation

Limiting access to documentation is a common practice for companies offering SaaS (software-as-a-service) products. While it may seem...

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sales documentation

3 min read

Effective Sales Documentation

Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...

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content modeling

3 min read

Content Modeling

Have you ever found yourself struggling to locate specific text, especially if it's something you've authored in the past?

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knowledge base

3 min read

Knowledge Base Articles: Types, Creation, and Examples

Exceptional support is instrumental in customer retention, and one effective way to enhance your support services is by creating knowledge base...

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document management systems

2 min read

Cloud vs. On-Premise Document Management Systems

As companies expand, the need for a robust document management system (DMS) becomes increasingly apparent.

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content marketing

2 min read

Unlocking the Power of Relevance in Content Marketing

By now, you're likely well-versed in the four pillars that underpin a high-performing website's success, each contributing to its visibility on...

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Dystopian-style image of a robot sitting at a typewriter.

3 min read

Demystifying the Role of an API Technical Writer

Imagine being the bridge that makes intricate coding languages accessible. Sounds cool, right?

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Robot and a crowd, dystopian style.

4 min read

Exploring the Power of AI in Language Guidance

In the realm of technical writing, diligent editors often assume the role of discerning critics. They meticulously dissect content crafted by fellow...

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A man stands in front of a wall, dystopian style.

2 min read

Technology Marketing Campaigns: A Manifesto for the Modern Marketer

If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...

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A robot helping a man write, dystopian style.

3 min read

Leveraging AI for Thematic Analysis: Unpacking the Complexities of Our Information-Rich World

You sit in front of your computer, a landscape of spreadsheets, articles and graphs laid out before you like a battlefield of information.

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Young woman standing on train tracks surrounded by warm light in a city, in a dystopian art style.

4 min read

Build an Effective Taxonomy for Enhanced Findability

In the ever-evolving landscape of content creation, technical writers are the unsung heroes, churning out materials to support the constant evolution...

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A guide standing in front of a dystopian scene.

3 min read

Create a Proposal Style Guide

A commercial proposal serves as the initial point of contact with a potential client, offering vital information about your company, outlining the...

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Woman standing near screens dystopian style.

3 min read

Average SaaS Conversion Rate for Marketing

Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...

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documentation engineer

4 min read

Who Is a Documentation Engineer?

As your business expands, the volume of documentation generated, stored, and shared within your organization naturally increases.

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documentation strategy

2 min read

Explaining Documentation Strategy

Documentation strategy is an integral component of the broader business strategy.

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component authoring

2 min read

Component Authoring and Its Role in Technical Writing

In our daily lives, we encounter instructions, manuals, online help articles, and various technical documents—all products of component authoring.

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two people shaking hands terms and conditions

5 min read

Use Simplified Language in Terms and Conditions Docs

One of the most common falsehoods we utter almost daily is the phrase, "I have read and understood." Users who click "I agree" to gain access to...

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scenario based writing

2 min read

The Art of Scenario-Based Writing: Enhancing Communication

In human perception, certain unspoken rules govern the way we process information, akin to mathematical principles. One such rule revolves around the...

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ux versus technical writing

2 min read

The Difference Between UX Writing and Technical Writing

UX Writing and Technical Writing. Both are crucial in guiding users through the complexities of products and systems. They act as navigators,...

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troubleshooting guide

2 min read

Tips for Writing Troubleshooting Guides

Troubleshooting guides play a crucial role in helping users overcome technical issues efficiently. These guides are not only valuable for users but...

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security team

3 min read

How to Write Security and Privacy Documentation

Data breaches and privacy concerns are prevalent, making robust security and privacy documentation crucial for technical products and services....

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globalization

3 min read

Strategies for Localizing and Globalizing Technical Content

In today's interconnected world, businesses are expanding their reach to global markets, necessitating the adaptation of technical content to diverse...

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A stack of computers in a dystopian style.

3 min read

What Does MarTech Mean?

"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....

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A futuristic dystopian landscape.

3 min read

The 4 Best Tech Marketing Campaigns

Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.

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chain link fence dystopian style

3 min read

SaaS Link Building

Link building stands as a cornerstone in the arsenal of SaaS marketing strategies. This practice is not merely an add-on but a critical avenue for...

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a building dystopian style

7 min read

Crafting an Effective Technical Manual

Creating a technical manual requires a strategic approach to convey complex information accurately and comprehensively. In this guide, we'll walk you...

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engineer dystopian style

2 min read

How to Write Like an Engineer

Writing like an engineer requires a unique blend of technical expertise, clear communication, and concise expression. In this guide, we'll explore...

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marketplace dystopian style

2 min read

Content Marketing for Emerging Technologies

Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...

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developer in a dystopian world

2 min read

Demystifying APIs and SDKs: Write Developer-Focused Content

As technology continues to advance, Application Programming Interfaces (APIs) and Software Development Kits (SDKs) have become integral components of...

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a robot and a man in a job interview

4 min read

What is Technical Writing?

Technical writing is a form of writing that focuses on providing in-depth technical instructions, guidance, or explanations about a specific topic.

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group of people working dystopian style

2 min read

Key Skills for a Successful Career as a Technical Writer

Technical writers play a role in effectively conveying complex information in a way that is easily comprehensible.

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man on computer in a dystopian wasteland

2 min read

IMPROVE Your Technical Writing Skills

Technical writing is an undertaking that requires research creating visual aids, and effectively targeting the understanding of your audience.

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dystopian landscape metaverse

3 min read

The Million Dollar Question: Should Metaverse be Capitalized?

It’s the question we’ve all been asking. Well, maybe some of us.

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Marketing Analytics Data Projects

3 min read

Marketing Analytics Data Projects

I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...

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Talking to the Experts: How to Write for a Technical Audience

3 min read

Talking to the Experts: How to Write for a Technical Audience

When it comes to copywriting, in most cases, you want to craft elegant content that is concise and easily digestible. Most businesses want to appeal...

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Writing for an Industry in Crisis

4 min read

Writing for an Industry in Crisis

The ship is sinking, and the life rafts are all gone. But you’re still on board.

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Writing for Software Developers and Other Tech Crowds

3 min read

Writing for Software Developers and Other Tech Crowds

For most writers, the idea of drafting tech-dense copy and content for a developer crowd is about as dull as it gets. Connecting the dots between...

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Technical Writing Tips from a Non-Technical Person

4 min read

Technical Writing Tips from a Non-Technical Person

Computer software, fibroblast conversion, radiofrequency absorbers… oh my.

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Technical Writing is like Teaching

2 min read

Technical Writing is like Teaching

When I was younger, I did a lot of tutoring. It started out with middle school and high school math, but I ended up expanding my focus to just about...

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Markdown for Copywriting

2 min read

Markdown for Copywriting

As a data scientist, I spend most of my day working with SQL and Python using SQL Server Management Studio (SSMS) and Visual Studio. I know that a...

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technical writing

2 min read

8 Ideas to Include in a Technical Blog

Things can start to get repetitive when writing technical blogs. Reducing writing fluff and replacing it with quality content will take your...

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A Data Scientist’s Guide to Writing

3 min read

A Data Scientist’s Guide to Writing

By day, I’m a data scientist. I spend most of my time looking at tables, graphs, and numbers; running statistical analyses; and solving business...

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Telegram Marketing 101

3 min read

Telegram Marketing 101

With 500 million active monthly users, Telegram is a budding digital platform ripe with business opportunities. This messaging powerhouse quickly...

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The Basics of Technical Copywriting

2 min read

The Basics of Technical Copywriting

Technical writing can come with a major learning curve if you tend to stick to more lifestyle-centric brands. This style of writing can also...

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Writing Twitter Threads for Tech and Crypto

4 min read

Writing Twitter Threads for Tech and Crypto

Twitter is one of the many flavors of social media available today. Even so, many users still flock to the platform to converse and engage with each...

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Writing Tech Editorials: How to Tell Your Story

3 min read

Writing Tech Editorials: How to Tell Your Story

Getting placement on large tech and business publications can be a big deal. Not only does it give you a chance to speak directly to an engaged...

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Master Your SaaS Website Copy With These 5 Tips

3 min read

Master Your SaaS Website Copy With These 5 Tips

Writing SaaS website copy can feel like a rehash of the same exact things on your competitor’s site. How much can you say about an email client...

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IaaS, PaaS or SaaS Copywriting? Creating Killer Content with Less

6 min read

IaaS, PaaS or SaaS Copywriting? Creating Killer Content with Less

With IaaS, PaaS or SaaS copywriting, creating content can seem like a constant battle between over-delivering dense tech jargon and crafting elegant,...

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Mastering Tech Copywriting Research: How to Get the Most Out of Your Searches

5 min read

Mastering Tech Copywriting Research: How to Get the Most Out of Your Searches

Research gets a bad rap. Some people see it as the lesser-appreciated cousin of the copywriting family. It’s other aspects of creating engaging...

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Five Ways to Improve Your Tech Copywriting

4 min read

Five Ways to Improve Your Tech Copywriting

Are you struggling to make the most of your tech copywriting? It can be a real challenge to take a somewhat boring topic and make it shine. So what...

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Avoid These Mistakes in Your Crypto and Fintech Copywriting

4 min read

Avoid These Mistakes in Your Crypto and Fintech Copywriting

Cryptocurrency and fintech have quite a lot in common. They both meet at the intersection of finance and technology, and they both require a bit of...

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How to Improve Your Crypto Startup's Copy

3 min read

How to Improve Your Crypto Startup's Copy

As cryptocurrency and blockchain projects grow, more and more startups are flooding the market. Whether it's an NFT brand getting a spot in a...

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What to Avoid When Writing Your Cryptocurrency White Paper

5 min read

What to Avoid When Writing Your Cryptocurrency White Paper

While it might seem like a holdover from a more antiquated tech past, cryptocurrency white papers still hold plenty of weight in the industry. Sure,...

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5 Reasons Your Crypto Startup Needs Content

3 min read

5 Reasons Your Crypto Startup Needs Content

The cryptocurrency space is red hot. Bitcoin (BTC) is currently barking at the heels of some major blue-chip stocks in market capitalization, proving...

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