4 min read
Writing Team: Sep 6, 2024 1:46:21 PM
As the first generation to grow up entirely in the digital age, Generation Z (born between 1997 and 2012) has a unique relationship with technology. This cohort has experienced technology not just as a tool but as a central part of their everyday...
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3 min read
Writing Team: Sep 5, 2024 5:01:20 PM
Marketing for tech-oriented industries requires a unique set of skills and strategies. Technology marketing companies play a crucial role in bridging...
4 min read
Writing Team: Aug 26, 2024 6:30:00 AM
Any business can be based on a great idea, but only a few are ever based on a great strategy. The numbers don’t lie: more than 90% of startups will...
2 min read
Writing Team: Aug 26, 2024 4:45:00 AM
The role of a developer evangelist is to promote and advocate for a company’s products within the developer community. As more companies focus on...
2 min read
Writing Team: Aug 19, 2024 6:30:00 AM
Creating content is a proven strategy for reaching software developers, building trust, attracting new customers, reducing support requests, and...
2 min read
Writing Team: Aug 19, 2024 4:45:00 AM
Several years ago, I began speaking at developer conferences. It was a great way to learn new things while meeting people who would become valuable...
2 min read
Writing Team: Aug 19, 2024 4:00:00 AM
Product-led growth (PLG) has become a dominant strategy in marketing, especially within the developer community. Introduced by Blake Bartlett at...
4 min read
Writing Team: Aug 12, 2024 7:15:00 AM
This checklist provides a detailed, chronologically ordered list of marketing tactics and strategies designed to be evergreen, easy to execute,...
2 min read
Writing Team: Aug 12, 2024 4:15:00 AM
Have you ever wondered why some companies effortlessly dominate the market while others struggle to gain traction? Often, the answer lies in the...
2 min read
Writing Team: Aug 6, 2024 3:28:21 PM
Creating technical content that attracts and engages developers is essential but can be challenging. Here’s how to build a developer content strategy...
3 min read
Writing Team: Aug 6, 2024 3:24:04 PM
In 1898, businessman and psychologist E. St. Elmo Lewis introduced the idea that customers move toward a purchase decision in a funnel rather than a...
5 min read
Writing Team: Aug 5, 2024 5:22:09 PM
Editing highly specialized material can be daunting, especially when it's outside your expertise. This article offers proven strategies to help you...
3 min read
Writing Team: Aug 5, 2024 5:17:35 PM
Early-stage startups often struggle to align their brand identity with their content strategy. This misalignment can confuse potential users and...
5 min read
Writing Team: Jul 29, 2024 5:36:53 PM
Podcasts have emerged as a powerful medium for reaching a technical audience. The number of developer podcasts has proliferated in recent years, and...
1 min read
Writing Team: Jul 29, 2024 5:28:40 PM
Hackathons are powerful tools for businesses in today's developer-driven world. They bring together talented minds to collaborate, experiment, and...
2 min read
Writing Team: Jul 22, 2024 5:23:51 PM
As the demand for technical content continues to rise, software developers might consider leveraging their knowledge for writing. This can be a...
2 min read
Writing Team: Jul 22, 2024 5:19:06 PM
Influencer marketing has made a significant impact in both consumer and business-to-business landscapes. In fact, 75% of B2B buyers rely on social...
2 min read
Writing Team: Jul 15, 2024 5:20:46 PM
Creating an innovative product is just the beginning. Even with extensive marketing, poor documentation can lead to negative reviews, as developers...
3 min read
Writing Team: Jul 15, 2024 5:12:04 PM
Succeeding as a software developer involves more than just writing code. Continuous learning and adapting to the ever-changing digital landscape are...
4 min read
Writing Team: Jul 10, 2024 12:23:22 PM
Developers are the lifeblood of any software company, and building strong relationships with them is key to success. That’s where a well-crafted...
3 min read
Writing Team: Jul 10, 2024 12:18:33 PM
Clear and effective product documentation is critical for developers to understand and use software effectively. Even the most innovative products...
3 min read
Writing Team: Jul 3, 2024 12:27:38 PM
Release notes are essential to software development, providing users with a detailed summary of updates, new features, bug fixes, and other changes....
4 min read
Writing Team: Jun 28, 2024 11:26:34 AM
As a technical writer, your role in documenting complex systems, processes, and troubleshooting procedures is crucial. The logic tree is a powerful...
5 min read
Writing Team: May 31, 2024 3:55:14 PM
Imagine your latest piece of writing featured in the New York Times, with a rave review praising it as sensible, understandable, logical, resonating,...
2 min read
Writing Team: Feb 9, 2024 6:51:34 PM
When you obtain proven technical writing skills and expertise, a time may come when you’re ready for a managerial role. In addition to crafting...
2 min read
Writing Team: Nov 7, 2023 5:57:14 PM
Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...
1 min read
Writing Team: Nov 7, 2023 5:49:54 PM
Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...
1 min read
Writing Team: Nov 7, 2023 5:43:09 PM
For those orchestrating B2B marketing, the digital landscape post-pandemic continues to feature virtual events as a centerpiece of outreach and...
2 min read
Sanders Reese: Oct 30, 2023 3:21:04 PM
Error messages, those little nuggets of wisdom that pop up when things go awry in the digital realm.
3 min read
Writing Team: Oct 23, 2023 5:04:03 PM
Document design directly impacts the efficiency of your documentation.
2 min read
Writing Team: Oct 23, 2023 4:56:02 PM
Developer documentation serves as the cornerstone for every modern mobile or web application. Remember, these days, isolated software no longer...
2 min read
Writing Team: Oct 23, 2023 4:50:58 PM
The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...
2 min read
Writing Team: Oct 23, 2023 4:40:04 PM
Limiting access to documentation is a common practice for companies offering SaaS (software-as-a-service) products. While it may seem...
3 min read
Writing Team: Oct 23, 2023 4:33:27 PM
Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...
3 min read
Writing Team: Oct 23, 2023 4:26:18 PM
Have you ever found yourself struggling to locate specific text, especially if it's something you've authored in the past?
3 min read
Writing Team: Oct 23, 2023 4:20:12 PM
Exceptional support is instrumental in customer retention, and one effective way to enhance your support services is by creating knowledge base...
2 min read
Writing Team: Oct 23, 2023 4:12:16 PM
As companies expand, the need for a robust document management system (DMS) becomes increasingly apparent.
2 min read
Writing Team: Oct 23, 2023 4:07:31 PM
By now, you're likely well-versed in the four pillars that underpin a high-performing website's success, each contributing to its visibility on...
3 min read
Writing Team: Oct 20, 2023 7:24:35 PM
Imagine being the bridge that makes intricate coding languages accessible. Sounds cool, right?
4 min read
Sanders Reese: Oct 11, 2023 9:58:28 AM
In the realm of technical writing, diligent editors often assume the role of discerning critics. They meticulously dissect content crafted by fellow...
2 min read
Sanders Reese: Oct 9, 2023 3:49:23 PM
If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...
3 min read
Sanders Reese: Oct 9, 2023 3:27:13 PM
You sit in front of your computer, a landscape of spreadsheets, articles and graphs laid out before you like a battlefield of information.
4 min read
Writing Team: Oct 7, 2023 10:50:55 PM
In the ever-evolving landscape of content creation, technical writers are the unsung heroes, churning out materials to support the constant evolution...
3 min read
Writing Team: Sep 29, 2023 9:49:39 PM
A commercial proposal serves as the initial point of contact with a potential client, offering vital information about your company, outlining the...
3 min read
Mark Bowden: Sep 20, 2023 11:47:01 AM
Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...
4 min read
Writing Team: Sep 20, 2023 10:59:59 AM
As your business expands, the volume of documentation generated, stored, and shared within your organization naturally increases.
2 min read
Writing Team: Sep 20, 2023 10:53:35 AM
Documentation strategy is an integral component of the broader business strategy.
2 min read
Writing Team: Sep 20, 2023 10:47:28 AM
In our daily lives, we encounter instructions, manuals, online help articles, and various technical documents—all products of component authoring.
5 min read
Writing Team: Sep 7, 2023 4:36:19 PM
One of the most common falsehoods we utter almost daily is the phrase, "I have read and understood." Users who click "I agree" to gain access to...
2 min read
Writing Team: Sep 7, 2023 8:16:03 AM
In human perception, certain unspoken rules govern the way we process information, akin to mathematical principles. One such rule revolves around the...
2 min read
Writing Team: Sep 6, 2023 4:58:36 PM
UX Writing and Technical Writing. Both are crucial in guiding users through the complexities of products and systems. They act as navigators,...
2 min read
Writing Team: Sep 6, 2023 4:53:54 PM
Troubleshooting guides play a crucial role in helping users overcome technical issues efficiently. These guides are not only valuable for users but...
3 min read
Writing Team: Aug 24, 2023 3:19:59 PM
Data breaches and privacy concerns are prevalent, making robust security and privacy documentation crucial for technical products and services....
3 min read
Writing Team: Aug 24, 2023 3:11:32 PM
In today's interconnected world, businesses are expanding their reach to global markets, necessitating the adaptation of technical content to diverse...
3 min read
Meagan Voulo: Aug 22, 2023 9:38:48 AM
"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....
3 min read
Kaitlin Last: Aug 18, 2023 3:58:52 PM
Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.
3 min read
Writing Team: Aug 17, 2023 10:13:59 AM
Link building stands as a cornerstone in the arsenal of SaaS marketing strategies. This practice is not merely an add-on but a critical avenue for...
7 min read
Writing Team: Aug 15, 2023 2:05:28 PM
Creating a technical manual requires a strategic approach to convey complex information accurately and comprehensively. In this guide, we'll walk you...
2 min read
Writing Team: Aug 15, 2023 1:55:51 PM
Writing like an engineer requires a unique blend of technical expertise, clear communication, and concise expression. In this guide, we'll explore...
2 min read
Writing Team: Aug 11, 2023 4:00:37 PM
Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...
2 min read
Writing Team: Aug 2, 2023 4:24:27 PM
As technology continues to advance, Application Programming Interfaces (APIs) and Software Development Kits (SDKs) have become integral components of...
4 min read
Writing Team: Jul 31, 2023 3:05:00 PM
Technical writing is a form of writing that focuses on providing in-depth technical instructions, guidance, or explanations about a specific topic.
2 min read
Writing Team: Jul 27, 2023 4:57:15 PM
Technical writers play a role in effectively conveying complex information in a way that is easily comprehensible.
2 min read
Writing Team: Jul 27, 2023 4:49:11 PM
Technical writing is an undertaking that requires research creating visual aids, and effectively targeting the understanding of your audience.
3 min read
Sanders Reese: Jul 25, 2023 9:07:49 AM
It’s the question we’ve all been asking. Well, maybe some of us.
3 min read
Meagan Voulo: May 1, 2023 2:02:18 PM
I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...
3 min read
Sanders Reese: Apr 11, 2023 6:18:26 PM
When it comes to copywriting, in most cases, you want to craft elegant content that is concise and easily digestible. Most businesses want to appeal...
4 min read
Sanders Reese: Apr 11, 2023 5:41:04 PM
The ship is sinking, and the life rafts are all gone. But you’re still on board.
3 min read
Sanders Reese: Apr 11, 2023 4:47:00 PM
For most writers, the idea of drafting tech-dense copy and content for a developer crowd is about as dull as it gets. Connecting the dots between...
4 min read
Kaitlin Last: Apr 11, 2023 3:33:04 PM
Computer software, fibroblast conversion, radiofrequency absorbers… oh my.
2 min read
Meagan Voulo: Apr 11, 2023 8:31:21 AM
When I was younger, I did a lot of tutoring. It started out with middle school and high school math, but I ended up expanding my focus to just about...
3 min read
Meagan Voulo: Apr 11, 2023 7:58:49 AM
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Meagan Voulo: Apr 11, 2023 7:03:31 AM
As a data scientist, I spend most of my day working with SQL and Python using SQL Server Management Studio (SSMS) and Visual Studio. I know that a...
2 min read
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Viviana Whalen: Apr 10, 2023 12:48:20 PM
Things can start to get repetitive when writing technical blogs. Reducing writing fluff and replacing it with quality content will take your...
3 min read
Meagan Voulo: Apr 10, 2023 12:39:25 PM
By day, I’m a data scientist. I spend most of my time looking at tables, graphs, and numbers; running statistical analyses; and solving business...
3 min read
Sanders Reese: Apr 10, 2023 9:51:44 AM
With 500 million active monthly users, Telegram is a budding digital platform ripe with business opportunities. This messaging powerhouse quickly...
2 min read
Viviana Whalen: Apr 10, 2023 9:48:10 AM
Technical writing can come with a major learning curve if you tend to stick to more lifestyle-centric brands. This style of writing can also...
4 min read
Sanders Reese: Apr 9, 2023 10:35:02 AM
Twitter is one of the many flavors of social media available today. Even so, many users still flock to the platform to converse and engage with each...
3 min read
Sanders Reese: Apr 9, 2023 10:13:59 AM
Getting placement on large tech and business publications can be a big deal. Not only does it give you a chance to speak directly to an engaged...
3 min read
Sanders Reese: Apr 8, 2023 11:02:56 AM
Writing SaaS website copy can feel like a rehash of the same exact things on your competitor’s site. How much can you say about an email client...
6 min read
Sanders Reese: Apr 8, 2023 10:16:24 AM
With IaaS, PaaS or SaaS copywriting, creating content can seem like a constant battle between over-delivering dense tech jargon and crafting elegant,...
5 min read
Sanders Reese: Apr 8, 2023 9:37:45 AM
Research gets a bad rap. Some people see it as the lesser-appreciated cousin of the copywriting family. It’s other aspects of creating engaging...
4 min read
Sanders Reese: Apr 8, 2023 8:59:09 AM
Are you struggling to make the most of your tech copywriting? It can be a real challenge to take a somewhat boring topic and make it shine. So what...
4 min read
Sanders Reese: Apr 8, 2023 8:49:40 AM
Cryptocurrency and fintech have quite a lot in common. They both meet at the intersection of finance and technology, and they both require a bit of...
3 min read
Sanders Reese: Apr 8, 2023 8:43:25 AM
As cryptocurrency and blockchain projects grow, more and more startups are flooding the market. Whether it's an NFT brand getting a spot in a...
5 min read
Sanders Reese: Apr 8, 2023 8:18:02 AM
While it might seem like a holdover from a more antiquated tech past, cryptocurrency white papers still hold plenty of weight in the industry. Sure,...
3 min read
Sanders Reese: Apr 8, 2023 7:52:48 AM
The cryptocurrency space is red hot. Bitcoin (BTC) is currently barking at the heels of some major blue-chip stocks in market capitalization, proving...
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