TECHNICAL WRITING BLOG

1 min read

The Rise of Developer-Driven Tech Purchases

Writing Team: Nov 7, 2023 5:49:54 PM

Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...

1 min read

Promoting Your Webinar to a Technical Audience: Strategies for Success

Writing Team: Nov 7, 2023 5:43:09 PM

For those orchestrating B2B marketing, the digital landscape post-pandemic continues to feature virtual events as a centerpiece of outreach and...

2 min read

Crafting Clear and Effective Error Messages: A Guide for Writers

Sanders Reese: Oct 30, 2023 3:21:04 PM

Error messages, those little nuggets of wisdom that pop up when things go awry in the digital realm.

3 min read

Document Design in Technical Writing

Writing Team: Oct 23, 2023 5:04:03 PM

Document design directly impacts the efficiency of your documentation.

2 min read

How to Write Developer Documentation

Writing Team: Oct 23, 2023 4:56:02 PM

Developer documentation serves as the cornerstone for every modern mobile or web application. Remember, these days, isolated software no longer...

2 min read

Designing Your Documentation Portal

Writing Team: Oct 23, 2023 4:50:58 PM

The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...

2 min read

Creating Secure and Access-Controlled Public Documentation

Writing Team: Oct 23, 2023 4:40:04 PM

Limiting access to documentation is a common practice for companies offering SaaS (software-as-a-service) products. While it may seem...

3 min read

Effective Sales Documentation

Writing Team: Oct 23, 2023 4:33:27 PM

Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...

3 min read

Content Modeling

Writing Team: Oct 23, 2023 4:26:18 PM

Have you ever found yourself struggling to locate specific text, especially if it's something you've authored in the past?

3 min read

Knowledge Base Articles: Types, Creation, and Examples

Writing Team: Oct 23, 2023 4:20:12 PM

Exceptional support is instrumental in customer retention, and one effective way to enhance your support services is by creating knowledge base...

2 min read

Cloud vs. On-Premise Document Management Systems

Writing Team: Oct 23, 2023 4:12:16 PM

As companies expand, the need for a robust document management system (DMS) becomes increasingly apparent.

2 min read

Unlocking the Power of Relevance in Content Marketing

Writing Team: Oct 23, 2023 4:07:31 PM

By now, you're likely well-versed in the four pillars that underpin a high-performing website's success, each contributing to its visibility on...

3 min read

Demystifying the Role of an API Technical Writer

Writing Team: Oct 20, 2023 7:24:35 PM

Imagine being the bridge that makes intricate coding languages accessible. Sounds cool, right?

4 min read

Exploring the Power of AI in Language Guidance

Sanders Reese: Oct 11, 2023 9:58:28 AM

In the realm of technical writing, diligent editors often assume the role of discerning critics. They meticulously dissect content crafted by fellow...

2 min read

Technology Marketing Campaigns: A Manifesto for the Modern Marketer

Sanders Reese: Oct 9, 2023 3:49:23 PM

If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...

3 min read

Leveraging AI for Thematic Analysis: Unpacking the Complexities of Our Information-Rich World

Sanders Reese: Oct 9, 2023 3:27:13 PM

You sit in front of your computer, a landscape of spreadsheets, articles and graphs laid out before you like a battlefield of information.

4 min read

Build an Effective Taxonomy for Enhanced Findability

Writing Team: Oct 7, 2023 10:50:55 PM

In the ever-evolving landscape of content creation, technical writers are the unsung heroes, churning out materials to support the constant evolution...

3 min read

Create a Proposal Style Guide

Writing Team: Sep 29, 2023 9:49:39 PM

A commercial proposal serves as the initial point of contact with a potential client, offering vital information about your company, outlining the...

3 min read

Average SaaS Conversion Rate for Marketing

Mark Bowden: Sep 20, 2023 11:47:01 AM

Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...

4 min read

Who Is a Documentation Engineer?

Writing Team: Sep 20, 2023 10:59:59 AM

As your business expands, the volume of documentation generated, stored, and shared within your organization naturally increases.

2 min read

Explaining Documentation Strategy

Writing Team: Sep 20, 2023 10:53:35 AM

Documentation strategy is an integral component of the broader business strategy.

2 min read

Component Authoring and Its Role in Technical Writing

Writing Team: Sep 20, 2023 10:47:28 AM

In our daily lives, we encounter instructions, manuals, online help articles, and various technical documents—all products of component authoring.

5 min read

Use Simplified Language in Terms and Conditions Docs

Writing Team: Sep 7, 2023 4:36:19 PM

One of the most common falsehoods we utter almost daily is the phrase, "I have read and understood." Users who click "I agree" to gain access to...

2 min read

The Art of Scenario-Based Writing: Enhancing Communication

Writing Team: Sep 7, 2023 8:16:03 AM

In human perception, certain unspoken rules govern the way we process information, akin to mathematical principles. One such rule revolves around the...

2 min read

The Difference Between UX Writing and Technical Writing

Writing Team: Sep 6, 2023 4:58:36 PM

UX Writing and Technical Writing. Both are crucial in guiding users through the complexities of products and systems. They act as navigators,...

2 min read

Tips for Writing Troubleshooting Guides

Writing Team: Sep 6, 2023 4:53:54 PM

Troubleshooting guides play a crucial role in helping users overcome technical issues efficiently. These guides are not only valuable for users but...

3 min read

How to Write Security and Privacy Documentation

Writing Team: Aug 24, 2023 3:19:59 PM

Data breaches and privacy concerns are prevalent, making robust security and privacy documentation crucial for technical products and services....

3 min read

Strategies for Localizing and Globalizing Technical Content

Writing Team: Aug 24, 2023 3:11:32 PM

In today's interconnected world, businesses are expanding their reach to global markets, necessitating the adaptation of technical content to diverse...

3 min read

What Does MarTech Mean?

Meagan Voulo: Aug 22, 2023 9:38:48 AM

"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....

3 min read

The 4 Best Tech Marketing Campaigns

Kaitlin Last: Aug 18, 2023 3:58:52 PM

Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.

3 min read

SaaS Link Building

Writing Team: Aug 17, 2023 10:13:59 AM

Link building stands as a cornerstone in the arsenal of SaaS marketing strategies. This practice is not merely an add-on but a critical avenue for...

7 min read

Crafting an Effective Technical Manual

Writing Team: Aug 15, 2023 2:05:28 PM

Creating a technical manual requires a strategic approach to convey complex information accurately and comprehensively. In this guide, we'll walk you...

2 min read

How to Write Like an Engineer

Writing Team: Aug 15, 2023 1:55:51 PM

Writing like an engineer requires a unique blend of technical expertise, clear communication, and concise expression. In this guide, we'll explore...

2 min read

Content Marketing for Emerging Technologies

Writing Team: Aug 11, 2023 4:00:37 PM

Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...

2 min read

Demystifying APIs and SDKs: Write Developer-Focused Content

Writing Team: Aug 2, 2023 4:24:27 PM

As technology continues to advance, Application Programming Interfaces (APIs) and Software Development Kits (SDKs) have become integral components of...

4 min read

What is Technical Writing?

Writing Team: Jul 31, 2023 3:05:00 PM

Technical writing is a form of writing that focuses on providing in-depth technical instructions, guidance, or explanations about a specific topic.

2 min read

Key Skills for a Successful Career as a Technical Writer

Writing Team: Jul 27, 2023 4:57:15 PM

Technical writers play a role in effectively conveying complex information in a way that is easily comprehensible.

2 min read

IMPROVE Your Technical Writing Skills

Writing Team: Jul 27, 2023 4:49:11 PM

Technical writing is an undertaking that requires research creating visual aids, and effectively targeting the understanding of your audience.

3 min read

The Million Dollar Question: Should Metaverse be Capitalized?

Sanders Reese: Jul 25, 2023 9:07:49 AM

It’s the question we’ve all been asking. Well, maybe some of us.

3 min read

Marketing Analytics Data Projects

Meagan Voulo: May 1, 2023 2:02:18 PM

I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...

3 min read

Talking to the Experts: How to Write for a Technical Audience

Sanders Reese: Apr 11, 2023 6:18:26 PM

When it comes to copywriting, in most cases, you want to craft elegant content that is concise and easily digestible. Most businesses want to appeal...

4 min read

Writing for an Industry in Crisis

Sanders Reese: Apr 11, 2023 5:41:04 PM

The ship is sinking, and the life rafts are all gone. But you’re still on board.

3 min read

Writing for Software Developers and Other Tech Crowds

Sanders Reese: Apr 11, 2023 4:47:00 PM

For most writers, the idea of drafting tech-dense copy and content for a developer crowd is about as dull as it gets. Connecting the dots between...

4 min read

Technical Writing Tips from a Non-Technical Person

Kaitlin Last: Apr 11, 2023 3:33:04 PM

Computer software, fibroblast conversion, radiofrequency absorbers… oh my.

2 min read

Technical Writing is like Teaching

Meagan Voulo: Apr 11, 2023 8:31:21 AM

When I was younger, I did a lot of tutoring. It started out with middle school and high school math, but I ended up expanding my focus to just about...

3 min read

Bridging the Gap Between Creative and Technical Writing

Meagan Voulo: Apr 11, 2023 7:58:49 AM

2 min read

Remedies for Boring Technical Writing

Joy Youell: Apr 11, 2023 7:22:51 AM

Yawn.

2 min read

Markdown for Copywriting

Meagan Voulo: Apr 11, 2023 7:03:31 AM

As a data scientist, I spend most of my day working with SQL and Python using SQL Server Management Studio (SSMS) and Visual Studio. I know that a...

2 min read

8 Ideas to Include in a Technical Blog

Viviana Whalen: Apr 10, 2023 12:48:20 PM

Things can start to get repetitive when writing technical blogs. Reducing writing fluff and replacing it with quality content will take your...

3 min read

A Data Scientist’s Guide to Writing

Meagan Voulo: Apr 10, 2023 12:39:25 PM

By day, I’m a data scientist. I spend most of my time looking at tables, graphs, and numbers; running statistical analyses; and solving business...

3 min read

Telegram Marketing 101

Sanders Reese: Apr 10, 2023 9:51:44 AM

With 500 million active monthly users, Telegram is a budding digital platform ripe with business opportunities. This messaging powerhouse quickly...

2 min read

The Basics of Technical Copywriting

Viviana Whalen: Apr 10, 2023 9:48:10 AM

Technical writing can come with a major learning curve if you tend to stick to more lifestyle-centric brands. This style of writing can also...

4 min read

Writing Twitter Threads for Tech and Crypto

Sanders Reese: Apr 9, 2023 10:35:02 AM

Twitter is one of the many flavors of social media available today. Even so, many users still flock to the platform to converse and engage with each...

3 min read

Writing Tech Editorials: How to Tell Your Story

Sanders Reese: Apr 9, 2023 10:13:59 AM

Getting placement on large tech and business publications can be a big deal. Not only does it give you a chance to speak directly to an engaged...

3 min read

Master Your SaaS Website Copy With These 5 Tips

Sanders Reese: Apr 8, 2023 11:02:56 AM

Writing SaaS website copy can feel like a rehash of the same exact things on your competitor’s site. How much can you say about an email client...

6 min read

IaaS, PaaS or SaaS Copywriting? Creating Killer Content with Less

Sanders Reese: Apr 8, 2023 10:16:24 AM

With IaaS, PaaS or SaaS copywriting, creating content can seem like a constant battle between over-delivering dense tech jargon and crafting elegant,...

5 min read

Mastering Tech Copywriting Research: How to Get the Most Out of Your Searches

Sanders Reese: Apr 8, 2023 9:37:45 AM

Research gets a bad rap. Some people see it as the lesser-appreciated cousin of the copywriting family. It’s other aspects of creating engaging...

4 min read

Five Ways to Improve Your Tech Copywriting

Sanders Reese: Apr 8, 2023 8:59:09 AM

Are you struggling to make the most of your tech copywriting? It can be a real challenge to take a somewhat boring topic and make it shine. So what...

4 min read

Avoid These Mistakes in Your Crypto and Fintech Copywriting

Sanders Reese: Apr 8, 2023 8:49:40 AM

Cryptocurrency and fintech have quite a lot in common. They both meet at the intersection of finance and technology, and they both require a bit of...

3 min read

How to Improve Your Crypto Startup's Copy

Sanders Reese: Apr 8, 2023 8:43:25 AM

As cryptocurrency and blockchain projects grow, more and more startups are flooding the market. Whether it's an NFT brand getting a spot in a...

5 min read

What to Avoid When Writing Your Cryptocurrency White Paper

Sanders Reese: Apr 8, 2023 8:18:02 AM

While it might seem like a holdover from a more antiquated tech past, cryptocurrency white papers still hold plenty of weight in the industry. Sure,...

3 min read

5 Reasons Your Crypto Startup Needs Content

Sanders Reese: Apr 8, 2023 7:52:48 AM

The cryptocurrency space is red hot. Bitcoin (BTC) is currently barking at the heels of some major blue-chip stocks in market capitalization, proving...