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Product marketing

Learn how to balance open source advocacy and product marketing effectively. Discover proven strategies for building authentic communities while driving enterprise growth.

4 min read

Balancing Open Source and Product Advocacy: A Strategic Guide

Picture of Writing Team Writing Team: Jun 9, 2025 3:02:37 PM

Most technical companies face a fundamental tension: how do you build authentic open source communities while simultaneously driving product revenue?...

Technical Developer Product marketing
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Unsought products are hard to market—but not impossible. Learn how technical writers can use content strategy to build awareness, educate audiences, and move customers toward conversion in even the most challenging product categories.

3 min read

Marketing Unsought Products: A Content-First Strategy

Picture of Writing Team Writing Team: Mar 31, 2025 2:21:42 PM

Marketing a product that customers already want is relatively straightforward. When people know what they need, your job is to differentiate your...

Technical Product marketing
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