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Learn how to segment, understand motivations, and tailor marketing strategies for diverse technical personas.

6 min read

Why Your Developer Marketing Is Missing 70% of the Market

Picture of Writing Team Writing Team: Jun 5, 2025 12:50:19 PM

Technical marketers consistently make the same expensive error: treating developers, engineers, and technical decision-makers as a single,...

Technical Audience Team Diversity
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Learn how DevRel, marketing, and sales teams can collaborate effectively without compromising developer trust. Expert strategies for cross-functional alignment in technical organizations.

6 min read

Why DevRel, Marketing, and Sales Teams Can't Get Along

Picture of Writing Team Writing Team: Jun 5, 2025 12:44:03 PM

Every technical organization faces the same expensive problem: DevRel, marketing, and sales teams work toward similar goals while actively...

Marketing Team Developer
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Learn how to build a high-performing DevRel team with expert strategies and best practices.

4 min read

Build a DevRel Team

Picture of Writing Team Writing Team: Jul 10, 2024 12:23:22 PM

Developers are the lifeblood of any software company, and building strong relationships with them is key to success. That’s where a well-crafted...

Business Technical Team
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