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Best Practices for B2B Marketers Targeting the Tech Community
Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...
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2 min read
Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...
1 min read
Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...
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For those orchestrating B2B marketing, the digital landscape post-pandemic continues to feature virtual events as a centerpiece of outreach and...
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Error messages, those little nuggets of wisdom that pop up when things go awry in the digital realm.
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Document design directly impacts the efficiency of your documentation.
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Developer documentation serves as the cornerstone for every modern mobile or web application. Remember, these days, isolated software no longer...
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The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...
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Limiting access to documentation is a common practice for companies offering SaaS (software-as-a-service) products. While it may seem...
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Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...
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Have you ever found yourself struggling to locate specific text, especially if it's something you've authored in the past?
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Exceptional support is instrumental in customer retention, and one effective way to enhance your support services is by creating knowledge base...
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As companies expand, the need for a robust document management system (DMS) becomes increasingly apparent.
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By now, you're likely well-versed in the four pillars that underpin a high-performing website's success, each contributing to its visibility on...
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Imagine being the bridge that makes intricate coding languages accessible. Sounds cool, right?
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If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...
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You sit in front of your computer, a landscape of spreadsheets, articles and graphs laid out before you like a battlefield of information.
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In the ever-evolving landscape of content creation, technical writers are the unsung heroes, churning out materials to support the constant evolution...
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A commercial proposal serves as the initial point of contact with a potential client, offering vital information about your company, outlining the...
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Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...
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As your business expands, the volume of documentation generated, stored, and shared within your organization naturally increases.
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Documentation strategy is an integral component of the broader business strategy.
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One of the most common falsehoods we utter almost daily is the phrase, "I have read and understood." Users who click "I agree" to gain access to...
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In human perception, certain unspoken rules govern the way we process information, akin to mathematical principles. One such rule revolves around the...
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UX Writing and Technical Writing. Both are crucial in guiding users through the complexities of products and systems. They act as navigators,...
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Troubleshooting guides play a crucial role in helping users overcome technical issues efficiently. These guides are not only valuable for users but...
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Data breaches and privacy concerns are prevalent, making robust security and privacy documentation crucial for technical products and services....
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In today's interconnected world, businesses are expanding their reach to global markets, necessitating the adaptation of technical content to diverse...
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"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....
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Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.
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Link building stands as a cornerstone in the arsenal of SaaS marketing strategies. This practice is not merely an add-on but a critical avenue for...
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Creating a technical manual requires a strategic approach to convey complex information accurately and comprehensively. In this guide, we'll walk you...
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Writing like an engineer requires a unique blend of technical expertise, clear communication, and concise expression. In this guide, we'll explore...
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Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...
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As technology continues to advance, Application Programming Interfaces (APIs) and Software Development Kits (SDKs) have become integral components of...
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Technical writing is an undertaking that requires research creating visual aids, and effectively targeting the understanding of your audience.
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It’s the question we’ve all been asking. Well, maybe some of us.
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I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...
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When it comes to copywriting, in most cases, you want to craft elegant content that is concise and easily digestible. Most businesses want to appeal...
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The ship is sinking, and the life rafts are all gone. But you’re still on board.
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For most writers, the idea of drafting tech-dense copy and content for a developer crowd is about as dull as it gets. Connecting the dots between...
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Computer software, fibroblast conversion, radiofrequency absorbers… oh my.
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When I was younger, I did a lot of tutoring. It started out with middle school and high school math, but I ended up expanding my focus to just about...
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As a data scientist, I spend most of my day working with SQL and Python using SQL Server Management Studio (SSMS) and Visual Studio. I know that a...
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Things can start to get repetitive when writing technical blogs. Reducing writing fluff and replacing it with quality content will take your...
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By day, I’m a data scientist. I spend most of my time looking at tables, graphs, and numbers; running statistical analyses; and solving business...
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Technical writing can come with a major learning curve if you tend to stick to more lifestyle-centric brands. This style of writing can also...
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Twitter is one of the many flavors of social media available today. Even so, many users still flock to the platform to converse and engage with each...
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Getting placement on large tech and business publications can be a big deal. Not only does it give you a chance to speak directly to an engaged...
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Writing SaaS website copy can feel like a rehash of the same exact things on your competitor’s site. How much can you say about an email client...
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With IaaS, PaaS or SaaS copywriting, creating content can seem like a constant battle between over-delivering dense tech jargon and crafting elegant,...
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Research gets a bad rap. Some people see it as the lesser-appreciated cousin of the copywriting family. It’s other aspects of creating engaging...
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Are you struggling to make the most of your tech copywriting? It can be a real challenge to take a somewhat boring topic and make it shine. So what...
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Cryptocurrency and fintech have quite a lot in common. They both meet at the intersection of finance and technology, and they both require a bit of...
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As cryptocurrency and blockchain projects grow, more and more startups are flooding the market. Whether it's an NFT brand getting a spot in a...
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While it might seem like a holdover from a more antiquated tech past, cryptocurrency white papers still hold plenty of weight in the industry. Sure,...
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The cryptocurrency space is red hot. Bitcoin (BTC) is currently barking at the heels of some major blue-chip stocks in market capitalization, proving...