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Learn how to create high-impact video content for developers. Discover best practices for production, audience targeting, and distribution to maximize engagement.

3 min read

Creating Video Content for Developers

Video is no longer an optional add-on in developer marketing—it’s a must-have. Research shows that 62% of developers prefer long-form video over...

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Learn how to create effective technical diagrams that enhance your content, simplify complex concepts, and engage readers.

4 min read

Creating Effective Diagrams for Technical Content

Technical content creation involves much more than just writing words. As a technical writer or marketer, you're constantly balancing clarity,...

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Discover the best tools, automation strategies, and best practices to manage company data efficiently.

2 min read

A Simple System to Store Company Data

Technical marketers rely on structured data to analyze campaigns, optimize performance, and personalize customer experiences. A simple yet scalable...

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For marketers, HTML comments are more than just a tool for developers—they’re a practical way to enhance collaboration, streamline workflows, and manage web projects effectively.

2 min read

How to Comment in HTML

As a professional marketer, you might not consider yourself a developer, but a basic understanding of HTML can significantly enhance your web...

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Transferring a WordPress blog requires careful planning and execution, especially for technical writers and marketers who need to ensure a seamless user experience.

3 min read

How to Transfer Your WordPress Blog

Migrating your WordPress blog can be a daunting task, but it’s often necessary when switching hosting providers, changing domains, or consolidating...

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Fire up Git, explore the repositories, and start downloading!

2 min read

How to Download GitHub Courses

GitHub is a treasure trove of resources, including repositories containing educational materials, tutorials, and even full-fledged courses. For...

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Modern website navigation has evolved from simple hierarchical structures to complex, context-aware systems - learn more here.

2 min read

Modern Website Navigation

Website navigation has undergone a dramatic evolution since the early days of the internet, moving from simple link lists to sophisticated,...

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By leveraging marketing research techniques, technical writers can develop realistic scenarios to gather valuable user feedback.

3 min read

Marketing Research: Creating a Scenario to Gather Feedback for Technical Writers

Accurate, user-friendly documentation builds trust and enhances user experience. However, producing high-quality technical content requires...

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For technical writers, GitHub is an indispensable tool for managing documentation, collaborating with developers, and ensuring content evolves with the product.

2 min read

GitHub: What Is It and Why It Matters for Technical Writers and Marketers

In the world of software development, GitHub is a cornerstone for collaboration, version control, and open-source contributions. For technical...

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As products become more complex and user expectations evolve, documentation structures must balance comprehensiveness with accessibility.

2 min read

Documentation Architecture: Organizing Technical Knowledge

When Sarah joined a growing software company as their first technical writer, she faced a daunting challenge: organizing documentation for their...

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As voice assistants and chatbots become increasingly sophisticated, the way we structure and deliver technical content will continue to evolve.

3 min read

Optimizing Technical Documentation for Voice Assistants and Chatbots

As we move deeper into the age of artificial intelligence and voice interfaces, technical documentation is undergoing a fundamental transformation....

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Haptic feedback in technical documentation represents more than just an additional feature

2 min read

Haptic Feedback in Technical Documentation

The integration of haptic feedback into technical documentation represents a revolutionary step in how we approach user manuals and technical...

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Creating neuro-inclusive technical documentation is not just about accessibility—it’s about empowering all users

4 min read

Neuro-Inclusive Technical Writing

In the tech world, creating documentation that is clear, accessible, and inclusive is essential to ensuring everyone can use and understand products...

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Making your docs accessible isn't just about compliance – it's about being a decent human being.

3 min read

Accessibility in Technical Writing: WCAG 3.0 and Beyond

Hey there, documentation heroes! Let's talk about making our technical content not just good, but accessible to everyone. And no, I don't mean just...

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Implementing a robust Docs-as-Code pipeline requires careful planning and consideration.

2 min read

Implementing Docs-as-Code

Documentation as Code (Docs-as-Code) treats technical documentation with the same rigor and processes as software code. This approach leverages...

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Natural Language Generation (NLG) is transforming the way technical writers approach routine documentation.

4 min read

Natural Language Generation in Technical Writing

The use of Natural Language Generation (NLG) in technical writing has been gaining traction as a way to automate the creation of routine...

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Adopting Git workflows for documentation teams offers a wide range of benefits, from better collaboration and version tracking to more efficient content management.

4 min read

Version Control for Technical Writers

In technical writing, maintaining accuracy, consistency, and collaboration across multiple document versions is essential. As documentation teams...

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Internationalizing technical content ensures that your documentation is adaptable, scalable, and ready for global audiences.

3 min read

Internationalizing Technical Content

With the increasing globalization of businesses, internationalizing technical content has become crucial for organizations that need to cater to...

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By leveraging advanced NLP techniques and continuous learning, brands can automate tedious editing tasks.

4 min read

Machine Learning for Automated Style Guide Enforcement

In technical writing, consistency and adherence to style guides are crucial for clear communication, accuracy, and professionalism. However, manually...

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Applying Cognitive Load Theory principles to technical writing can significantly enhance the clarity, accessibility, and effectiveness of your documentation.

3 min read

Cognitive Load Theory in Technical Writing

Effectively conveying complex information to readers is a constant challenge. Cognitive Load Theory (CLT), a principle from educational psychology,...

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By focusing on essential information, using clear examples, and leveraging formatting for scannability, you can create API documentation that is both minimalist and thorough.

3 min read

Minimalism in API Documentation: Balancing Brevity and Comprehensiveness

Developers need quick access to accurate information, but they also require enough detail to implement the API effectively. This is where the...

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By creating a robust taxonomy and detailed ontology, technical writers and information architects can build a flexible, scalable documentation system.

3 min read

Taxonomies and Ontologies for Complex Systems Documentation

In technical documentation for complex systems, effective information architecture (IA) is crucial for ensuring that users can efficiently find,...

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Implementing DITA for single-source, multi-channel technical documentation is a significant undertaking - learn more here.

3 min read

DITA for Single-Source, Multi-Channel Technical Documentation

The demand for efficient, consistent, and versatile documentation has never been greater. Darwin Information Typing Architecture (DITA) is a powerful...

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Incorporating QR codes into your marketing strategy can lead to increased engagement, seamless customer interaction, and valuable insights through tracking.

4 min read

Developing QR Codes for Marketing

In recent years, QR codes have emerged as a powerful tool in marketing, offering businesses a quick and convenient way to connect customers with...

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Understanding and using UTM parameters is a vital skill for tracking the performance of digital content and campaigns.

4 min read

UTM Parameters for Marketing

For technical and product writers working with complex products, clear communication and accurate data are key to success. One crucial aspect that...

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Adhering to these grammar dos and don’ts will enhance the clarity, readability, and professionalism of your technical documents.

3 min read

English Grammar Rules for Technical Documents: 20 Dos and Don’ts

Writing clear and concise technical documents requires adherence to proper grammar rules, which help avoid misunderstandings and ensure...

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Flushing your DNS cache is a simple but powerful troubleshooting step for resolving network issues and ensuring that your system retrieves the most up-to-date DNS information.

3 min read

How to Flush DNS

When troubleshooting network issues or ensuring the most up-to-date version of a website is displayed, one of the most effective and often overlooked...

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As a technical writer working on SEO, 301 redirects are critical in maintaining the health of your website’s architecture and search engine rankings.

4 min read

301 Redirect & Other Tech for Technical Writers

When managing a website, the term "301 redirect" is essential to understand. As a technical writer, especially if you are working with web content or...

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By grasping this fundamental concept, technical writers and marketers can bridge the gap between technical and non-technical audiences

3 min read

Understanding Localhost: A Guide for Technical Writers

In web development and software testing jobs, "localhost" is a common terms. For technical writers documenting software and marketers promoting...

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As more industries rely on sophisticated technology, the demand for clear communication has grown, making technical writing a valuable skill.

2 min read

Job Outlook for Technical Writers

Technical writers play a crucial role in translating complex technical information into accessible formats such as instruction manuals, how-to...

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Mastering the use of subheadings is essential for technical writers to create clear, navigable, and user-friendly documents.

3 min read

How to Use Subheadings

Subheadings are crucial elements in technical writing, serving as signposts that guide readers through complex information. They break up large...

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An IT writer is not just a technical writer—they are a critical link between IT professionals and users, businesses, or stakeholders.

3 min read

What Is an IT Writer? Understanding the Role and Content

An IT writer is a specialized professional who focuses on crafting clear and comprehensive content related to information technology (IT). These...

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As Gen Z enters the workforce and gains more purchasing power, their impact on the future of technology will only continue to grow.

4 min read

Generation Z and Technology

As the first generation to grow up entirely in the digital age, Generation Z (born between 1997 and 2012) has a unique relationship with technology....

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Technology marketing companies can effectively bridge the gap between advanced technologies and their target markets

3 min read

Technology Marketing Companies: Navigating Complex Industries

Marketing for tech-oriented industries requires a unique set of skills and strategies. Technology marketing companies play a crucial role in bridging...

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While there are countless reasons why a business might crumble, none should be due to your go-to-market (GTM) strategy.

4 min read

5 Successful Go-to-Market Strategies for Technical Products

Any business can be based on a great idea, but only a few are ever based on a great strategy. The numbers don’t lie: more than 90% of startups will...

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Developer evangelism is a crucial part of marketing to developers.

2 min read

Understanding the Role of a Developer Evangelist

The role of a developer evangelist is to promote and advocate for a company’s products within the developer community. As more companies focus on...

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When developers are connected to a community around a software product or technology, they are more likely to adopt and use it.

2 min read

The Network Effect in DevRel

Have you ever wondered why some companies effortlessly dominate the market while others struggle to gain traction? Often, the answer lies in the...

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Master B2B developer content strategy with proven tips to attract, engage, and convert technical audiences.

2 min read

Developer Content Strategies That Work (and Scale)

Creating technical content that attracts and engages developers is essential but can be challenging. Here’s how to build a developer content strategy...

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With practice and patience, you'll become adept at polishing technical content, making it accessible and valuable to its intended audience.

5 min read

Guide to Technical Editing: Navigating Complex Content

Editing highly specialized material can be daunting, especially when it's outside your expertise. This article offers proven strategies to help you...

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Remember, effective technical writing is not just about conveying information—it's about empowering users, supporting your brand's mission, and driving product adoption.

3 min read

Brand and Content Alignment Strategies for Early-Stage Startups

Early-stage startups often struggle to align their brand identity with their content strategy. This misalignment can confuse potential users and...

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Explore the best developer podcasts for insights, guest spots, and sponsorship opportunities.

5 min read

The Ultimate List of Developer Podcasts

Podcasts have emerged as a powerful medium for reaching a technical audience. The number of developer podcasts has proliferated in recent years, and...

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Unlock the power of hackathons: Learn strategies for planning, execution, and maximizing developer engagement.

1 min read

The Power of Hackathons: Strategies for Planning & Execution

Hackathons are powerful tools for businesses in today's developer-driven world. They bring together talented minds to collaborate, experiment, and...

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Learn key strategies to become a sought-after technical writer and secure more writing opportunities.

2 min read

How to Secure More Technical Writing Opportunities

As the demand for technical content continues to rise, software developers might consider leveraging their knowledge for writing. This can be a...

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12 Documentation For Developers

2 min read

12 Documentation For Developers

Creating an innovative product is just the beginning. Even with extensive marketing, poor documentation can lead to negative reviews, as developers...

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Stay updated with the best software development blogs. Discover top resources for coding, design, and tech news.

3 min read

The Best Software Development Blogs

Succeeding as a software developer involves more than just writing code. Continuous learning and adapting to the ever-changing digital landscape are...

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Learn how to build a high-performing DevRel team with expert strategies and best practices.

4 min read

Build a DevRel Team

Developers are the lifeblood of any software company, and building strong relationships with them is key to success. That’s where a well-crafted...

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Mastering the Art of Product Documentation & Education

3 min read

Mastering the Art of Product Documentation & Education

Clear and effective product documentation is critical for developers to understand and use software effectively. Even the most innovative products...

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In this article, we will explore how to leverage AI and prompt engineering to automate links in your release notes effectively.

3 min read

Automating Links in Your Release Notes Using AI

Release notes are essential to software development, providing users with a detailed summary of updates, new features, bug fixes, and other changes....

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logic trees

4 min read

Mastering Logic Trees: A Crucial Skill for Technical Writers

As a technical writer, your role in documenting complex systems, processes, and troubleshooting procedures is crucial. The logic tree is a powerful...

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technical writing

2 min read

The 7 Cs of Technical Writing

Key Takeaways:

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A person giving a speech in front of a crowd in dystopian style.

5 min read

The Art of Topic-Based Writing: How to Craft Compelling Content

Imagine your latest piece of writing featured in the New York Times, with a rave review praising it as sensible, understandable, logical, resonating,...

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2 min read

Insights into Technical Writing Management

When you obtain proven technical writing skills and expertise, a time may come when you’re ready for a managerial role. In addition to crafting...

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b2b marketers tech

2 min read

Best Practices for B2B Marketers Targeting the Tech Community

Targeting the developer and tech community can be as complex as a piece of elegant code. This niche is discerning, inherently skeptical of marketing...

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developer driven tech purchases

1 min read

The Rise of Developer-Driven Tech Purchases

Developers are no longer just participants but are the driving force behind the transition to cloud-based workflows. This evolution has fundamentally...

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technical audience

1 min read

Promoting Your Webinar to a Technical Audience: Strategies for Success

For those orchestrating B2B marketing, the digital landscape post-pandemic continues to feature virtual events as a centerpiece of outreach and...

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An error message, dystopian style.

2 min read

Crafting Clear and Effective Error Messages: A Guide for Writers

Error messages, those little nuggets of wisdom that pop up when things go awry in the digital realm.

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document design

3 min read

Document Design in Technical Writing

Document design directly impacts the efficiency of your documentation.

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developer documentation

2 min read

How to Write Developer Documentation

Developer documentation serves as the cornerstone for every modern mobile or web application. Remember, these days, isolated software no longer...

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documentation portal

2 min read

Designing Your Documentation Portal

The role of product documentation is not just about creating clear and concise content for your customers; it's also about ensuring a seamless and...

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public documentation

2 min read

Creating Secure and Access-Controlled Public Documentation

Limiting access to documentation is a common practice for companies offering SaaS (software-as-a-service) products. While it may seem...

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sales documentation

3 min read

Effective Sales Documentation

Sales is often seen as an art, relying heavily on the innate talent of some salespeople (and the lack thereof in others). But what any technical or...

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content modeling

3 min read

Content Modeling

Have you ever found yourself struggling to locate specific text, especially if it's something you've authored in the past?

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knowledge base

3 min read

Knowledge Base Articles: Types, Creation, and Examples

Exceptional support is instrumental in customer retention, and one effective way to enhance your support services is by creating knowledge base...

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document management systems

2 min read

Cloud vs. On-Premise Document Management Systems

As companies expand, the need for a robust document management system (DMS) becomes increasingly apparent.

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content marketing

2 min read

Unlocking the Power of Relevance in Content Marketing

By now, you're likely well-versed in the four pillars that underpin a high-performing website's success, each contributing to its visibility on...

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Dystopian-style image of a robot sitting at a typewriter.

3 min read

Demystifying the Role of an API Technical Writer

Imagine being the bridge that makes intricate coding languages accessible. Sounds cool, right?

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A man stands in front of a wall, dystopian style.

2 min read

Technology Marketing Campaigns: A Manifesto for the Modern Marketer

If technology is the engine of innovation, consider technology marketing campaigns the grease that turns the wheels. It’s like the game of chess:...

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A robot helping a man write, dystopian style.

3 min read

Leveraging AI for Thematic Analysis: Unpacking the Complexities of Our Information-Rich World

You sit in front of your computer, a landscape of spreadsheets, articles and graphs laid out before you like a battlefield of information.

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Young woman standing on train tracks surrounded by warm light in a city, in a dystopian art style.

4 min read

Build an Effective Taxonomy for Enhanced Findability

In the ever-evolving landscape of content creation, technical writers are the unsung heroes, churning out materials to support the constant evolution...

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A guide standing in front of a dystopian scene.

3 min read

Create a Proposal Style Guide

A commercial proposal serves as the initial point of contact with a potential client, offering vital information about your company, outlining the...

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Woman standing near screens dystopian style.

3 min read

Average SaaS Conversion Rate for Marketing

Spend five minutes in the marketing world, and you will undoubtedly hear about marketing funnels. Contacts turn into prospects, who then turn into...

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documentation engineer

4 min read

Who Is a Documentation Engineer?

As your business expands, the volume of documentation generated, stored, and shared within your organization naturally increases.

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documentation strategy

2 min read

Explaining Documentation Strategy

Documentation strategy is an integral component of the broader business strategy.

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two people shaking hands terms and conditions

5 min read

Use Simplified Language in Terms and Conditions Docs

One of the most common falsehoods we utter almost daily is the phrase, "I have read and understood." Users who click "I agree" to gain access to...

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scenario based writing

2 min read

The Art of Scenario-Based Writing: Enhancing Communication

In human perception, certain unspoken rules govern the way we process information, akin to mathematical principles. One such rule revolves around the...

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ux versus technical writing

2 min read

The Difference Between UX Writing and Technical Writing

UX Writing and Technical Writing. Both are crucial in guiding users through the complexities of products and systems. They act as navigators,...

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troubleshooting guide

2 min read

Tips for Writing Troubleshooting Guides

Troubleshooting guides play a crucial role in helping users overcome technical issues efficiently. These guides are not only valuable for users but...

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security team

3 min read

How to Write Security and Privacy Documentation

Data breaches and privacy concerns are prevalent, making robust security and privacy documentation crucial for technical products and services....

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globalization

3 min read

Strategies for Localizing and Globalizing Technical Content

In today's interconnected world, businesses are expanding their reach to global markets, necessitating the adaptation of technical content to diverse...

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A stack of computers in a dystopian style.

3 min read

What Does MarTech Mean?

"MarTech" has become essential in digital marketing in today's digital landscape. In 2021, the MarTech industry was valued at $344 billion worldwide....

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A futuristic dystopian landscape.

3 min read

The 4 Best Tech Marketing Campaigns

Picture this: a playground full of geeks, nerds, and marketing geniuses all vying for the title of the coolest kid on the tech block.

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chain link fence dystopian style

3 min read

SaaS Link Building

Link building stands as a cornerstone in the arsenal of SaaS marketing strategies. This practice is not merely an add-on but a critical avenue for...

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a building dystopian style

7 min read

Crafting an Effective Technical Manual

Creating a technical manual requires a strategic approach to convey complex information accurately and comprehensively. In this guide, we'll walk you...

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engineer dystopian style

2 min read

How to Write Like an Engineer

Writing like an engineer requires a unique blend of technical expertise, clear communication, and concise expression. In this guide, we'll explore...

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marketplace dystopian style

2 min read

Content Marketing for Emerging Technologies

Emerging technologies like Blockchain, the Internet of Things (IoT), and Artificial Intelligence (AI) are reshaping industries and opening doors to...

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developer in a dystopian world

2 min read

Demystifying APIs and SDKs: Write Developer-Focused Content

As technology continues to advance, Application Programming Interfaces (APIs) and Software Development Kits (SDKs) have become integral components of...

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man on computer in a dystopian wasteland

2 min read

IMPROVE Your Technical Writing Skills

Technical writing is an undertaking that requires research creating visual aids, and effectively targeting the understanding of your audience.

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dystopian landscape metaverse

3 min read

The Million Dollar Question: Should Metaverse be Capitalized?

It’s the question we’ve all been asking. Well, maybe some of us.

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Marketing Analytics Data Projects

3 min read

Marketing Analytics Data Projects

I was always told that my background in psychology would be helpful for a career in marketing. At first, it seemed apparent - studying people’s...

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Talking to the Experts: How to Write for a Technical Audience

3 min read

Talking to the Experts: How to Write for a Technical Audience

When it comes to copywriting, in most cases, you want to craft elegant content that is concise and easily digestible. Most businesses want to appeal...

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Writing for an Industry in Crisis

4 min read

Writing for an Industry in Crisis

The ship is sinking, and the life rafts are all gone. But you’re still on board.

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Writing for Software Developers and Other Tech Crowds

3 min read

Writing for Software Developers and Other Tech Crowds

For most writers, the idea of drafting tech-dense copy and content for a developer crowd is about as dull as it gets. Connecting the dots between...

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Technical Writing Tips from a Non-Technical Person

4 min read

Technical Writing Tips from a Non-Technical Person

Computer software, fibroblast conversion, radiofrequency absorbers… oh my.

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Technical Writing is like Teaching

2 min read

Technical Writing is like Teaching

When I was younger, I did a lot of tutoring. It started out with middle school and high school math, but I ended up expanding my focus to just about...

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Markdown for Copywriting

2 min read

Markdown for Copywriting

As a data scientist, I spend most of my day working with SQL and Python using SQL Server Management Studio (SSMS) and Visual Studio. I know that a...

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technical writing

2 min read

8 Ideas to Include in a Technical Blog

Things can start to get repetitive when writing technical blogs. Reducing writing fluff and replacing it with quality content will take your...

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A Data Scientist’s Guide to Writing

3 min read

A Data Scientist’s Guide to Writing

By day, I’m a data scientist. I spend most of my time looking at tables, graphs, and numbers; running statistical analyses; and solving business...

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The Basics of Technical Copywriting

2 min read

The Basics of Technical Copywriting

Technical writing can come with a major learning curve if you tend to stick to more lifestyle-centric brands. This style of writing can also...

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