Purposeful copy

Hire a Writer isn’t a team of rogues or solopreneurs. We are experts. Many of us have advanced degrees in disciplines that include literature, marketing and business. Our entire purpose is to create high-performing copy.

We write websites, SEO pillars, white papers, eBooks, articles and more, all with a goal in mind. The words on your website, blogs, emails and ads should be chosen with precision. Whether guided by customer intent or conversion goals, the right words perform their purpose.

Beyond production: goal-oriented messaging.

The team at Hire a Writer works with serious-minded brands who understand the value of investing in content. Unlike many digital marketing efforts, content endures. This investment in the long-term health of your customer pipeline and online presence will yield significant dividends. Our consultative approach and meaningful partnership will provide support for the growth of your business. We are always happy to meet new clients.

Contact us: we would love to discuss all of the potential contained within your brand.

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Content Specialists

The term “SEO” is everywhere. What it means is how your website ranks for search.

The goal of competing for SEO is to get customers for free (this is what we call “organic traffic” – people find you when they’re looking for you, unlike PPC which is “paid traffic”).
And here’s the reality: no one gets this for free. SEO takes diligent effort.

You need to know what you’re doing and you need to do it the right way. SEO hinges on three main efforts:

Building links (inbound and outbound)
Optimizing static copy (your web pages) and consumable copy (a blog or other digital content platform)
Doing the techie stuff (on the back-end of your website, monitoring and ongoing improvements to code and copy)

SEO Consulting and SEO Strategy

At Hire a Writer, this is a core part of what we do. We are on-page SEO specialists. Hire a Writer is not a marketing firm, although by default much of what we do feels like marketing. At the core, we are about helping your website improve through expertly crafted copy. This takes time and a high level of knowledge. Functioning at an elite level in SEO is a professional job.

That’s why clients pay us to do it. Whether you are launching your first website or improving your digital marketing strategy, we can help. It’s what we do.

What Does a Copywriter Do?

Hire a Writer is here to help your business expand its digital presence through ongoing improvements that help you generate and convert leads.

We want you to be able to play at a higher level. We want you to outrank and outperform your competition in search. We have the knowledge and skills to show you how. An initial consultation will provide a starting point to prioritize your digital content project plan.

Hire a Writer creates online written content that is strategically optimized to help you rank for search as well as generating and converting new leads.

Our specialty is helping businesses create sophisticated SEO strategies and digital deliverables.

Hiring a Freelance Writer

There are a few ways to get content written for your company. One of those ways is using a massive hiring service that matches freelance talent to your projects. There are many downsides to going this route. With platforms like Upwork, Fiverr, Freelancers and more, you may find content writers. The downside is that you will face an inconsistent talent pool, exhausting filtration process and could encounter communication difficulties.

An expert copywriter, or copywriting agency, has the capacity to provide monitoring, feedback and improvement for your website and social platforms. Your web presence is worth investing in. It is the place customers find you online. Your website is connecting to your map pack, social profiles and everywhere else you have a presence. It is the mother ship. The right copy creates a gravitational pull, magnetizing your website and advancing your business.

You Need an SEO Strategy

The reality is, most people create a website from a template (or hire someone to code them a standard, five to eight page site) and let it sit. As you do this, it accumulates all kinds of junk. Things like toxic backlinks and outdated keywords take over, obscuring your website from view.

Think you may need an SEO specialist?

Here are some reasons you might:

You used to get leads from your website but you don’t anymore.
You don’t even know what an SEO strategy is.
You couldn’t tell us the SEO keywords that are used in your website copy.
You don’t know where you rank in search.

Why Hire a Copywriting Consultant?

Aside from a general need to know the status of your most valuable digital asset, there are many business reasons to hire a copywriting specialist. These include things like:
You want to start doing more business.
You’ve been outpaced and outranked by your competitors.
You spend a lot of money on PPC or social ads with minimal results.
People can’t find your website.
People don’t find your website.
You have a new product offering to showcase.
You realize you need an SEO blog to get new traffic.

SEO is both an initial and ongoing investment. The challenge is that information changes at a staggering rate online. This means that a keyword you ranked #1 for on one day may be obsolete another day, eclipsed by a competitor or different keyword or phrase. An SEO specialist knows all of this.

We use numerous kinds of monitoring systems to keep track of your rank on a daily basis, giving us the insight into the moves that need to be made to keep you in the game.

SEO Copy Work for Hire

SEO and copy work isn’t just a one and done. You need an authority figure to regularly weigh in on how you are ranking and what you need to do to maintain or improve your position. That’s when you hire an SEO specialist and a website writer. Some companies spend thousands of dollars on an initial website and then leave it to collect dust. That website will not perform. Websites are as alive as the internet itself and they need to be taken care of. An expert copywriter will round out your team and protect the health of your digital assets.

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