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Stories allow us to connect on a deep level with customers & tap into the emotions behind buying.
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The ultimate storytelling inspiration can be found among the ancient Greeks: read more.
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Storytelling marketing leverages the reality that people buy into stories. Here's how it works.
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Learn 3 ways that storytelling can help you become a better business leader.
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How can brand storytelling help shape your business? In just about every way. Here's how.
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Learn how to stand out with 5 fiction genres that can inform and inspire your copywriting.
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Learn how the art of storytelling can enhance your blog posts.
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Learn how to engage audiences and make your copy shine by mastering the art of sensory writing.
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Learn 4 ways you can use expert storytelling in your 2022 brand strategy.
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Learn how you can use narrative voice to craft marketing copy that resonates with your audience.
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Learn all about The Heroine's Journey & how this narrative template helps place women in new roles.
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Learn all about The Hero's Journey and why this narrative template continues to capture audiences.
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Learn all you need to know about the most common plot archetypes in storytelling and how to use them
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What you need to know about story structure and how it can help you craft a compelling narrative.
In this post, I break down the essential elements of storytelling.
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Here's what a story needs and how to write one in 1,000 words or less to promote your company blog.