STORYTELLING BLOG

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Storytelling: The Art Form That Knows No Bounds

6 min read

Storytelling: The Art Form That Knows No Bounds

As long as there have been people on earth, there have been stories to tell. Humans have used storytelling as a way to educate, entertain, and inform others of the world as we encounter it. Its practice exists across all cultures, religions, places...

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Stories for Different Aged Audiences

5 min read

Stories for Different Aged Audiences

The best and most relatable stories fit the audience. This creates intimacy, a byproduct of familiarity.

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7 Storytelling Skills to Sharpen as a Marketer

4 min read

7 Storytelling Skills to Sharpen as a Marketer

For as long as there has been human life on earth, we’ve been telling stories. 

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Storytelling With Songs

3 min read

Storytelling With Songs

Previously, we covered the connection between storytelling and marketing, focusing on how how to tell a story in marketing and why it’s so effective....

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Full Immersion: Capturing Memories

3 min read

Full Immersion: Capturing Memories

Memories are strange things. They can be fleeting. They’re often spotty. They are what we remember, not necessarily the exact series of events that...

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How To Drive Conversions With Storytelling

4 min read

How To Drive Conversions With Storytelling

When it comes to modern marketing, content is king. Consumers are more sensitive than ever to advertising, so brands have to get creative to stand...

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And Then One Day…

2 min read

And Then One Day…

The term storytelling is bandied about under a thinly veiled attempt to make brands seem human. It’s often inaccurately associated with the task of...

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3 Times Storytelling Marketers Established New Cultural Norms to Sell Products

3 min read

3 Times Storytelling Marketers Established New Cultural Norms to Sell Products

We’ve all heard about the power of storytelling in marketing and branding. Time and time again, the brands that come out on top are the ones with ...

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What Children's Literature Can Teach Copywriters

4 min read

What Children's Literature Can Teach Copywriters

When was the last time you picked up a children’s book? If you don’t have kids, it’s probably been a while. Even if you do have kids, when was the...

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Storytelling and Marketing

3 min read

Storytelling and Marketing

Most books contain stories - whether they are based on fiction or reality - but not all stories are books. In fact, MOST stories aren’t books that...

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A Farewell to Hemingway’s Rules for Writing

4 min read

A Farewell to Hemingway’s Rules for Writing

It was printed on the wall in brilliant block letters. “What is popular is not always right. What is right is not always popular.” This phrase is...

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Inspiration From Storytelling

2 min read

Inspiration From Storytelling

Learn the key aspects of great storytelling to impart inspiration

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How Storytelling Marketing Works

3 min read

How Storytelling Marketing Works

Once upon a time you bought a pack of gum so someone would kiss you. True? Maybe not that exactly. Maybe you bought a brand of lettuce because you...

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Become a Better Leader with Storytelling

3 min read

Become a Better Leader with Storytelling

Storytelling revolves around conflict, perspective and resolving complicated problems. Incidentally, understanding these concepts is essential for ...

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Brand Storytelling: 5 Stories Your Brand Could Use

3 min read

Brand Storytelling: 5 Stories Your Brand Could Use

Storytelling is a powerful tool that can convey information, trigger emotions and inspire action. Successful brands have long used the benefits of...

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Level Up Your Blog With Storytelling

3 min read

Level Up Your Blog With Storytelling

Storytelling is a priceless tool.

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4 Ways to Use Storytelling in Brand Strategy

3 min read

4 Ways to Use Storytelling in Brand Strategy

Stories are powerful, magical things. A good story sticks in the mind, and a great one etches itself into your heart. If that sounds cheesy, it...

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How to Use Narrative Voice in Marketing

3 min read

How to Use Narrative Voice in Marketing

When approaching a new story, one of the very first — and most important — decisions an author must make is that of narrative voice. This determines...

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The Heroine’s Journey: Expanding the Narrative

4 min read

The Heroine’s Journey: Expanding the Narrative

In my previous post, I discussed one of the most popular story templates of all time: The Hero’s Journey. As noted in that discussion, the classic...

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Storytelling: The Hero’s Journey and Why it Resonates

5 min read

Storytelling: The Hero’s Journey and Why it Resonates

I’ve talked about plot archetypes and story structure before, but there’s one narrative framework that warrants its own moment in the spotlight: The...

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How to Use Plot Archetypes in Marketing

4 min read

How to Use Plot Archetypes in Marketing

While story structure provides a general framework for novels and films, getting familiar with the most common plot archetypes in storytelling can...

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Story Structure: How to Write a Compelling Narrative

4 min read

Story Structure: How to Write a Compelling Narrative

Whether you're working on a comedy, drama, cozy mystery or fast-paced thriller, one of the most important components of your story is the structural...

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