6 min read
Kaitlin Last: Apr 11, 2023 6:17:30 PM
As long as there have been people on earth, there have been stories to tell. Humans have used storytelling as a way to educate, entertain, and inform others of the world as we encounter it. Its practice exists across all cultures, religions, places...
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5 min read
Joy Youell: Apr 11, 2023 5:44:11 PM
The best and most relatable stories fit the audience. This creates intimacy, a byproduct of familiarity.
4 min read
Kaitlin Last: Apr 11, 2023 5:42:34 PM
For as long as there has been human life on earth, we’ve been telling stories.
3 min read
Meagan Voulo: Apr 11, 2023 4:01:40 PM
Previously, we covered the connection between storytelling and marketing, focusing on how how to tell a story in marketing and why it’s so effective....
3 min read
Kaitlin Last: Apr 11, 2023 3:52:33 PM
Memories are strange things. They can be fleeting. They’re often spotty. They are what we remember, not necessarily the exact series of events that...
4 min read
Writing Team: Apr 11, 2023 8:02:47 AM
When it comes to modern marketing, content is king. Consumers are more sensitive than ever to advertising, so brands have to get creative to stand...
2 min read
Joy Youell: Apr 11, 2023 7:21:05 AM
The term storytelling is bandied about under a thinly veiled attempt to make brands seem human. It’s often inaccurately associated with the task of...
3 min read
Taylor Zantingh: Apr 11, 2023 7:10:30 AM
We’ve all heard about the power of storytelling in marketing and branding. Time and time again, the brands that come out on top are the ones with ...
4 min read
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Viviana Whalen: Apr 10, 2023 12:28:13 PM
When was the last time you picked up a children’s book? If you don’t have kids, it’s probably been a while. Even if you do have kids, when was the...
3 min read
Meagan Voulo: Apr 10, 2023 10:35:26 AM
Most books contain stories - whether they are based on fiction or reality - but not all stories are books. In fact, MOST stories aren’t books that...
4 min read
Writing Team: Apr 10, 2023 9:57:18 AM
It was printed on the wall in brilliant block letters. “What is popular is not always right. What is right is not always popular.” This phrase is...
2 min read
Viviana Whalen: Apr 10, 2023 9:55:16 AM
Learn the key aspects of great storytelling to impart inspiration
3 min read
Joy Youell: Apr 9, 2023 11:07:19 AM
Once upon a time you bought a pack of gum so someone would kiss you. True? Maybe not that exactly. Maybe you bought a brand of lettuce because you...
3 min read
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Adele McKenna: Apr 9, 2023 10:00:47 AM
Storytelling revolves around conflict, perspective and resolving complicated problems. Incidentally, understanding these concepts is essential for ...
3 min read
Adele McKenna: Apr 8, 2023 10:36:01 AM
Storytelling is a powerful tool that can convey information, trigger emotions and inspire action. Successful brands have long used the benefits of...
3 min read
Adele McKenna: Apr 8, 2023 9:58:22 AM
Storytelling is a priceless tool.
3 min read
Adele McKenna: Apr 8, 2023 9:21:36 AM
Stories are powerful, magical things. A good story sticks in the mind, and a great one etches itself into your heart. If that sounds cheesy, it...
3 min read
Adele McKenna: Apr 8, 2023 8:54:19 AM
When approaching a new story, one of the very first — and most important — decisions an author must make is that of narrative voice. This determines...
4 min read
Adele McKenna: Apr 8, 2023 8:47:09 AM
In my previous post, I discussed one of the most popular story templates of all time: The Hero’s Journey. As noted in that discussion, the classic...
5 min read
Adele McKenna: Apr 8, 2023 8:41:12 AM
I’ve talked about plot archetypes and story structure before, but there’s one narrative framework that warrants its own moment in the spotlight: The...
4 min read
Adele McKenna: Apr 8, 2023 8:16:06 AM
While story structure provides a general framework for novels and films, getting familiar with the most common plot archetypes in storytelling can...
4 min read
Adele McKenna: Apr 8, 2023 8:01:44 AM
Whether you're working on a comedy, drama, cozy mystery or fast-paced thriller, one of the most important components of your story is the structural...
