2 min read
Writing Team: Jul 25, 2024 3:46:28 PM
Bing's latest update to its AI Search functionality comes as a breath of fresh air. The new layout, currently being rolled out to a small percentage of user queries, promises to maintain website clicks while offering users enhanced search...
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2 min read
Writing Team: Jul 25, 2024 3:41:12 PM
In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, an innovative AI-powered search prototype. This new...
2 min read
Writing Team: Jul 22, 2024 4:55:48 PM
Picture this: It's November 28, 2024. Thanksgiving leftovers are barely cold, and suddenly, the holiday shopping frenzy begins. But this year, it's...
5 min read
Writing Team: Jul 22, 2024 4:40:05 PM
In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...
1 min read
Writing Team: Jul 15, 2024 5:50:09 PM
Google has introduced a new feature in Google Search Console that allows you to set and manage your shipping and return policies directly. This new...
1 min read
Writing Team: Jul 15, 2024 5:44:50 PM
Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...
1 min read
Writing Team: Jul 10, 2024 12:11:58 PM
In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...
2 min read
Writing Team: Jul 10, 2024 8:01:19 AM
Generative search uses artificial intelligence (AI) to compile unique, coherent responses to user queries by pulling information from multiple...
7 min read
Writing Team: Jul 8, 2024 5:30:16 PM
A strong online presence is crucial for any business, and medical spas are no exception. With the increasing competition in the aesthetics industry,...
2 min read
Writing Team: Jul 3, 2024 11:50:50 AM
In a recent study, Rand Fishkin revealed significant insights into how Google's AI overviews have impacted mobile search volumes. According to...
2 min read
Writing Team: Jul 3, 2024 11:45:39 AM
Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...
2 min read
Writing Team: Jun 26, 2024 4:43:12 PM
Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...
1 min read
Joy Youell: Jun 26, 2024 4:00:07 PM
Google has announced the discontinuation of its continuous scroll feature in search results, reverting to the traditional pagination system. This...
1 min read
Joy Youell: Jun 19, 2024 9:31:04 AM
Google has updated its popular Google Analytics platform with two new metrics for measuring user conversions. The new “User Key Event Rate” and...
1 min read
Joy Youell: Jun 19, 2024 9:23:55 AM
YouTube is experimenting with a new feature that allows creators and viewers to add context notes to videos, aiming to enhance the accuracy of...
3 min read
Joy Youell: Jun 18, 2024 11:15:35 AM
Google I/O 2024 kicked off with a dynamic and futuristic keynote that highlighted Google's unwavering commitment to artificial intelligence (AI)....
4 min read
Writing Team: Jun 14, 2024 4:37:23 PM
In recent years, podcasts have experienced a surge in popularity, with millions of shows now available across various platforms like Spotify, Apple...
5 min read
Writing Team: Jun 14, 2024 4:34:24 PM
Website migrations are among the most complex and challenging projects businesses can undertake, particularly for those operating internationally....
5 min read
Writing Team: Jun 7, 2024 4:25:30 PM
Search engine optimization (SEO) constantly changes. That’s why it’s so important for businesses and websites to stay ahead of the curve if they want...
4 min read
Writing Team: Jun 7, 2024 4:22:22 PM
Search engine optimization (SEO) is an ever-evolving field that requires professionals to stay on top of the latest trends, tools, and techniques....
3 min read
Writing Team: May 31, 2024 3:36:23 PM
Website owners and marketers constantly seek strategies to raise their rankings and drive more organic traffic. One such tactic that has gained...
3 min read
Writing Team: May 31, 2024 3:33:26 PM
As an SEO or digital marketer, you get the importance of page speed. You understand its impact on user experience and search engine rankings. You...
4 min read
Writing Team: May 24, 2024 2:32:58 PM
As a website owner or manager, you've likely invested time and resources into establishing your site's presence on Google. However, the work doesn't...
4 min read
Writing Team: May 24, 2024 2:28:58 PM
The role of language and emotional intelligence in shaping user experiences has never been more critical. As tech giants like Google, Amazon, Apple,...
4 min read
Writing Team: May 18, 2024 9:50:25 AM
In the world of SEO, data reigns supreme. With websites comprising thousands of subpages, keywords, internal links, and external links from countless...
4 min read
Writing Team: May 18, 2024 9:45:53 AM
Data matters. To truly understand the impact of your optimization efforts, it's essential to go beyond crawl data and venture into user behavior. By...
5 min read
Writing Team: May 10, 2024 10:03:56 PM
Establishing effective communication between designers and developers can be hard. A common language emerged in the form of CSS units to bridge the...
3 min read
Writing Team: May 10, 2024 10:00:38 PM
Semantic SEO is a new approach that has emerged that promises to revolutionize how websites are ranked and discovered.
5 min read
Writing Team: May 4, 2024 1:08:45 PM
Search engine optimization (SEO) is key for any website's success in the vast and ever-evolving digital marketing landscape. While many people...
3 min read
Writing Team: May 4, 2024 1:03:35 PM
In the complex world of digital marketing, search engine optimization (SEO) plays a crucial role in driving online success. However, SEO is not a...
7 min read
Writing Team: Apr 27, 2024 10:56:19 AM
In the fast-paced world of digital marketing, every millisecond counts. As website owners, tech SEOs, and developers, we constantly strive to...
6 min read
Writing Team: Apr 27, 2024 10:50:55 AM
In the complex world of SEO, every piece of data matters. From keyword research to backlink analysis, we constantly seek insights to help us optimize...
2 min read
Writing Team: Apr 19, 2024 3:10:14 PM
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
2 min read
Writing Team: Apr 19, 2024 3:07:16 PM
As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...
4 min read
Writing Team: Apr 12, 2024 8:14:40 PM
Regarding website migrations, most SEOs focus their attention on the HTML content. After all, search engines primarily use the text on the page to...
4 min read
Writing Team: Apr 12, 2024 8:10:25 PM
Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...
3 min read
Writing Team: Apr 6, 2024 3:44:51 AM
In the ever-evolving digital landscape, your website is a critical gateway to your brand's success, serving as a virtual storefront and a powerful...
4 min read
Writing Team: Apr 6, 2024 3:37:20 AM
Staying ahead of the curve in the ever-evolving web development landscape is not just a luxury; it's a necessity. As technology advances and user...
3 min read
Writing Team: Mar 29, 2024 1:50:38 PM
As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...
3 min read
Writing Team: Mar 25, 2024 2:43:37 PM
Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...
3 min read
Writing Team: Mar 22, 2024 7:55:34 PM
Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...
1 min read
Joy Youell: Mar 21, 2024 3:19:31 PM
John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable...
2 min read
Joy Youell: Mar 21, 2024 3:14:16 PM
In March 2024, Google launched a significant Core Update, focusing on the enhancement of search result quality and the implementation of stricter...
4 min read
Writing Team: Mar 14, 2024 3:33:24 PM
In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...
3 min read
Writing Team: Mar 8, 2024 11:47:43 PM
In the fast-paced digital landscape, modern websites are at the mercy of constantly evolving algorithms dictating the content displayed in search...
3 min read
Writing Team: Mar 1, 2024 9:57:28 PM
Search engine optimization (SEO) taxonomy is vital when it comes to website visibility. It’s intricately involved in organizing and categorizing a...
2 min read
Writing Team: Feb 9, 2024 9:49:29 PM
Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO...
2 min read
Meagan Voulo: Nov 28, 2023 3:26:13 PM
A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on...
2 min read
Writing Team: Nov 6, 2023 12:05:00 PM
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
2 min read
Writing Team: Nov 6, 2023 11:59:24 AM
Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...
3 min read
Writing Team: Nov 6, 2023 11:54:57 AM
Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...
1 min read
Writing Team: Nov 3, 2023 4:42:49 PM
Google doesn't apply a uniform standard across all sites.
1 min read
Writing Team: Oct 26, 2023 12:26:14 PM
User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...
1 min read
Writing Team: Oct 26, 2023 12:21:40 PM
Are you striving to outperform your competitors in the digital realm?
2 min read
Writing Team: Oct 26, 2023 12:16:55 PM
Search intent, often called user intent, determines how users interact with search engines and the content they find.
2 min read
Writing Team: Oct 26, 2023 12:11:01 PM
Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
5 min read
Writing Team: Oct 26, 2023 12:06:10 PM
Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
1 min read
Writing Team: Oct 26, 2023 11:37:51 AM
Search engine marketing (SEM) offers diverse career paths as professionals grow from junior to senior positions. Here's an overview of key roles,...
3 min read
Writing Team: Oct 26, 2023 11:33:14 AM
Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
2 min read
Writing Team: Oct 26, 2023 11:26:29 AM
Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...
1 min read
Writing Team: Oct 26, 2023 11:20:45 AM
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
1 min read
Writing Team: Oct 26, 2023 11:16:53 AM
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...
4 min read
Writing Team: Oct 26, 2023 11:10:45 AM
Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....
1 min read
Writing Team: Oct 26, 2023 11:01:20 AM
Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...
2 min read
Writing Team: Oct 26, 2023 10:56:51 AM
Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.
4 min read
Writing Team: Oct 26, 2023 10:44:21 AM
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
2 min read
Writing Team: Oct 26, 2023 10:36:14 AM
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
4 min read
Writing Team: Oct 26, 2023 10:32:41 AM
Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
2 min read
Writing Team: Oct 26, 2023 10:17:38 AM
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
Joy Youell: Oct 25, 2023 6:26:11 PM
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
1 min read
Writing Team: Oct 25, 2023 6:17:06 PM
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
2 min read
Writing Team: Oct 25, 2023 6:09:02 PM
When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...
1 min read
Writing Team: Oct 25, 2023 4:57:38 PM
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
1 min read
Writing Team: Oct 25, 2023 4:49:24 PM
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Writing Team: Oct 25, 2023 4:45:55 PM
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
Writing Team: Oct 25, 2023 4:40:56 PM
Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...
1 min read
Writing Team: Oct 25, 2023 4:38:12 PM
The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.
2 min read
Writing Team: Oct 25, 2023 4:32:34 PM
The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
3 min read
Writing Team: Oct 25, 2023 4:25:35 PM
What is a niche keyword generator?
4 min read
Writing Team: Oct 20, 2023 6:45:08 PM
3 min read
Writing Team: Oct 20, 2023 6:34:19 PM
Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...
3 min read
Writing Team: Oct 20, 2023 6:24:37 PM
Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
2 min read
Writing Team: Oct 14, 2023 11:35:06 PM
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
3 min read
Writing Team: Oct 14, 2023 11:30:26 PM
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
2 min read
Writing Team: Oct 14, 2023 11:22:23 PM
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
4 min read
Writing Team: Oct 12, 2023 8:08:41 PM
Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
5 min read
Writing Team: Oct 7, 2023 11:49:34 PM
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
3 min read
Writing Team: Oct 7, 2023 11:39:35 PM
If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....
5 min read
Writing Team: Oct 7, 2023 11:30:07 PM
HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
3 min read
Writing Team: Oct 6, 2023 8:48:38 AM
On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
2 min read
Writing Team: Oct 6, 2023 8:36:23 AM
Google is continually pushing the boundaries of what's possible.
3 min read
Joy Youell: Oct 6, 2023 8:34:16 AM
In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
2 min read
Joy Youell: Oct 6, 2023 8:28:43 AM
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
3 min read
Joy Youell: Oct 6, 2023 8:26:40 AM
When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
2 min read
Megan Schutz: Oct 2, 2023 3:45:09 PM
John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
2 min read
Meagan Voulo: Oct 2, 2023 1:54:11 PM
According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...
4 min read
Writing Team: Sep 29, 2023 9:23:01 PM
Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.
3 min read
Writing Team: Sep 29, 2023 9:14:55 PM
Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...
3 min read
Writing Team: Sep 29, 2023 9:07:32 PM
Intelligence Augmentation (IA) blends the computational might of computers with the discernment of human Intelligence.
2 min read
Writing Team: Sep 25, 2023 4:23:11 PM
The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
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