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Meagan Voulo: Nov 28, 2023 3:26:13 PM
A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on the business model, a conversion can take many forms. For example, in B2C ecommerce websites,...
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Writing Team: Nov 6, 2023 12:05:00 PM
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
2 min read
Writing Team: Nov 6, 2023 11:59:24 AM
Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...
3 min read
Writing Team: Nov 6, 2023 11:54:57 AM
Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...
1 min read
Writing Team: Nov 3, 2023 4:42:49 PM
Google doesn't apply a uniform standard across all sites.
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Writing Team: Oct 26, 2023 12:26:14 PM
User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...
1 min read
Writing Team: Oct 26, 2023 12:21:40 PM
Are you striving to outperform your competitors in the digital realm?
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Writing Team: Oct 26, 2023 12:16:55 PM
Search intent, often called user intent, determines how users interact with search engines and the content they find.
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Writing Team: Oct 26, 2023 12:11:01 PM
Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
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Writing Team: Oct 26, 2023 12:06:10 PM
Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
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Writing Team: Oct 26, 2023 11:37:51 AM
Search engine marketing (SEM) offers diverse career paths as professionals grow from junior to senior positions. Here's an overview of key roles,...
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Writing Team: Oct 26, 2023 11:33:14 AM
Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
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Writing Team: Oct 26, 2023 11:26:29 AM
Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...
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Writing Team: Oct 26, 2023 11:20:45 AM
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
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Writing Team: Oct 26, 2023 11:16:53 AM
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...
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Writing Team: Oct 26, 2023 11:10:45 AM
Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....
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Writing Team: Oct 26, 2023 11:01:20 AM
Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...
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Writing Team: Oct 26, 2023 10:56:51 AM
Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.
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Writing Team: Oct 26, 2023 10:44:21 AM
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
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Writing Team: Oct 26, 2023 10:36:14 AM
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
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Writing Team: Oct 26, 2023 10:32:41 AM
Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
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Writing Team: Oct 26, 2023 10:17:38 AM
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
Joy Youell: Oct 25, 2023 6:26:11 PM
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
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Writing Team: Oct 25, 2023 6:17:06 PM
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
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Writing Team: Oct 25, 2023 6:09:02 PM
When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...
1 min read
Writing Team: Oct 25, 2023 4:57:38 PM
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
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Writing Team: Oct 25, 2023 4:49:24 PM
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Writing Team: Oct 25, 2023 4:45:55 PM
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
Writing Team: Oct 25, 2023 4:40:56 PM
Google recently announced plans to extend its AI-powered search feature, Search Generative Experience (SGE), to U.S. teenagers aged 13-17. This comes...
1 min read
Writing Team: Oct 25, 2023 4:38:12 PM
The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.
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Writing Team: Oct 25, 2023 4:32:34 PM
The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
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Writing Team: Oct 25, 2023 4:25:35 PM
What is a niche keyword generator?
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Writing Team: Oct 20, 2023 6:45:08 PM
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Writing Team: Oct 20, 2023 6:34:19 PM
Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...
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Writing Team: Oct 20, 2023 6:24:37 PM
Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
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Writing Team: Oct 14, 2023 11:35:06 PM
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
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Writing Team: Oct 14, 2023 11:30:26 PM
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
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Writing Team: Oct 14, 2023 11:22:23 PM
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
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Writing Team: Oct 12, 2023 8:08:41 PM
Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
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Writing Team: Oct 7, 2023 11:49:34 PM
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
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Writing Team: Oct 7, 2023 11:39:35 PM
If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....
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Writing Team: Oct 7, 2023 11:30:07 PM
HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
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Writing Team: Oct 6, 2023 8:48:38 AM
On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
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Writing Team: Oct 6, 2023 8:36:23 AM
Google is continually pushing the boundaries of what's possible.
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Joy Youell: Oct 6, 2023 8:34:16 AM
In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
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Joy Youell: Oct 6, 2023 8:28:43 AM
A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
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Joy Youell: Oct 6, 2023 8:26:40 AM
When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
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Megan Schutz: Oct 2, 2023 3:45:09 PM
John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
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Meagan Voulo: Oct 2, 2023 1:54:11 PM
According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...
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Writing Team: Sep 29, 2023 9:23:01 PM
Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.
3 min read
Writing Team: Sep 29, 2023 9:14:55 PM
Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...
3 min read
Writing Team: Sep 29, 2023 9:07:32 PM
Intelligence Augmentation (IA) blends the computational might of computers with the discernment of human Intelligence.
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Writing Team: Sep 25, 2023 4:23:11 PM
The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
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Writing Team: Sep 25, 2023 4:16:27 PM
Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.
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Writing Team: Sep 25, 2023 4:07:53 PM
Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...
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Writing Team: Sep 23, 2023 10:43:07 PM
There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...
3 min read
Writing Team: Sep 23, 2023 10:29:28 PM
Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....
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Writing Team: Sep 23, 2023 10:17:33 PM
You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...
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Writing Team: Sep 22, 2023 9:21:20 AM
A meta description plays a pivotal role in search engine optimization (SEO). It serves as a concise introduction for users, providing a sneak peek...
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Writing Team: Sep 21, 2023 1:44:58 PM
Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.
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Writing Team: Sep 21, 2023 1:35:53 PM
In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...
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Writing Team: Sep 21, 2023 11:30:55 AM
The digital realm is evolving at a relentless pace, and at its forefront stands artificial intelligence (AI), revolutionizing content creation and...
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Writing Team: Sep 21, 2023 9:55:02 AM
Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with...
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Writing Team: Sep 21, 2023 9:50:24 AM
Bing Webmaster Tools is set to retire its Disavow Links feature in October 2023, marking a significant shift in how website owners and SEO...
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Meagan Voulo: Sep 21, 2023 9:48:11 AM
Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...
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Writing Team: Sep 20, 2023 12:20:02 PM
Having well-optimized product pages is crucial for boosting your sales.
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Writing Team: Sep 20, 2023 12:05:09 PM
Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
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Writing Team: Sep 18, 2023 12:46:10 PM
According to reports, Alphabet's Google has granted early access to a select group of companies for its conversational artificial intelligence...
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Writing Team: Sep 14, 2023 12:43:23 PM
Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....
7 min read
Joy Youell: Sep 13, 2023 5:05:27 PM
Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
1 min read
Writing Team: Sep 13, 2023 4:46:45 PM
Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
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Writing Team: Sep 12, 2023 10:11:17 AM
One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...
2 min read
Writing Team: Sep 12, 2023 10:06:09 AM
Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...
2 min read
Joy Youell: Sep 12, 2023 9:58:42 AM
Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
2 min read
Joy Youell: Sep 12, 2023 9:49:37 AM
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
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Writing Team: Sep 12, 2023 9:43:24 AM
One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...
2 min read
Joy Youell: Sep 12, 2023 9:26:47 AM
Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...
2 min read
Writing Team: Sep 11, 2023 12:49:47 PM
Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...
1 min read
Writing Team: Sep 11, 2023 10:47:41 AM
Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
1 min read
Writing Team: Sep 8, 2023 9:54:02 AM
Google Search recently underwent an update to enhance its language matching systems, impacting SEO for websites across all languages.
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Writing Team: Sep 8, 2023 9:48:29 AM
Google employs Bloom filters within Search Console, emphasizing rapidity at the expense of precision, resulting in higher volumes of filtered data....
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Writing Team: Sep 7, 2023 9:27:59 AM
With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.
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Writing Team: Sep 7, 2023 9:19:50 AM
Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.
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Writing Team: Sep 7, 2023 9:01:43 AM
To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...
3 min read
Writing Team: Sep 6, 2023 4:43:32 PM
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
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Writing Team: Sep 6, 2023 3:55:19 PM
In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
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Writing Team: Sep 6, 2023 2:56:07 PM
The internet undergoes constant evolution, shaped by the ever-changing demands of a connected world, profoundly altering our modes of communication,...
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Writing Team: Sep 5, 2023 9:40:27 AM
A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...
1 min read
Writing Team: Sep 5, 2023 9:25:29 AM
When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
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Writing Team: Sep 4, 2023 11:36:16 AM
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
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Writing Team: Sep 4, 2023 11:30:21 AM
Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...
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Writing Team: Sep 4, 2023 11:22:59 AM
A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...
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Writing Team: Sep 4, 2023 11:18:43 AM
In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...
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Writing Team: Sep 1, 2023 3:36:22 PM
If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...
1 min read
Writing Team: Sep 1, 2023 3:33:14 PM
Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...
4 min read
Writing Team: Aug 31, 2023 3:57:54 PM
Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...
8 min read
Writing Team: Aug 31, 2023 3:50:15 PM
Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...
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Writing Team: Aug 29, 2023 11:51:52 AM
Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...
3 min read
Writing Team: Aug 28, 2023 3:39:50 PM
"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...
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Writing Team: Aug 28, 2023 3:33:42 PM
In a recent discussion, Martin Splitt from Google provided valuable insights into how Googlebot manages the surge in AI-generated content, shedding...
