2 min read
Writing Team: Jul 25, 2024 3:53:07 PM
Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all retailers using the platform, bringing with it a host of new features and improvements designed to...
READ NOW
2 min read
Writing Team: Jul 24, 2024 11:38:23 AM
Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...
16 min read
Writing Team: Jul 23, 2024 12:19:50 PM
AI copywriting. This groundbreaking technology is revolutionizing the way we think about and produce written content, blending the efficiency of...
4 min read
Writing Team: Jul 22, 2024 5:41:19 PM
AI tools have become indispensable for marketers, writers, and creators. This guide explores 17 cutting-edge AI content tools that can revolutionize...
1 min read
Writing Team: Jul 22, 2024 5:06:42 PM
In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...
3 min read
Joy Youell: Jul 17, 2024 2:51:55 PM
In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's...
7 min read
Joy Youell: Jul 17, 2024 2:32:07 PM
Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...
1 min read
Writing Team: Jul 15, 2024 5:40:53 PM
Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...
4 min read
Writing Team: Jul 10, 2024 8:09:06 AM
Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...
1 min read
Writing Team: Jul 10, 2024 7:20:29 AM
For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...
14 min read
Writing Team: Jul 8, 2024 5:18:24 PM
Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...
2 min read
Writing Team: Jul 8, 2024 2:25:34 PM
Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.
4 min read
Writing Team: Jul 6, 2024 12:27:38 PM
Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...
3 min read
Writing Team: Jul 6, 2024 12:17:52 PM
Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...
4 min read
Writing Team: Jul 6, 2024 11:58:55 AM
A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...
4 min read
Writing Team: Jul 6, 2024 11:49:21 AM
Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...
6 min read
Writing Team: Jul 6, 2024 11:47:50 AM
A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...
3 min read
Writing Team: Jul 6, 2024 11:36:19 AM
A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...
24 min read
Writing Team: Jul 6, 2024 11:02:27 AM
Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...
6 min read
Joy Youell: Jul 6, 2024 10:24:58 AM
Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...
1 min read
Writing Team: Jul 3, 2024 11:41:06 AM
Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...
2 min read
Writing Team: Jul 3, 2024 11:36:03 AM
Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...
3 min read
Writing Team: Jun 28, 2024 9:52:24 AM
Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...
1 min read
Writing Team: Jun 27, 2024 7:30:13 AM
Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...
2 min read
Writing Team: Jun 18, 2024 11:27:48 AM
Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...
2 min read
Writing Team: Jun 18, 2024 11:22:01 AM
AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...
2 min read
Joy Youell: Jun 18, 2024 11:10:14 AM
Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...
2 min read
Writing Team: Jun 14, 2024 4:31:07 PM
A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...
4 min read
Writing Team: Jun 14, 2024 4:27:59 PM
The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...
4 min read
Writing Team: Jun 7, 2024 4:19:42 PM
In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...
4 min read
Writing Team: Jun 7, 2024 4:17:19 PM
Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...
3 min read
Writing Team: May 31, 2024 3:24:39 PM
The question on everyone’s minds:
3 min read
Writing Team: May 31, 2024 3:21:01 PM
As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...
5 min read
Writing Team: May 24, 2024 2:26:37 PM
One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...
3 min read
Writing Team: May 24, 2024 2:23:56 PM
The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...
2 min read
Writing Team: May 18, 2024 9:42:25 AM
Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...
2 min read
Writing Team: May 18, 2024 9:40:01 AM
In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...
3 min read
Writing Team: May 10, 2024 9:56:28 PM
In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...
3 min read
Writing Team: May 10, 2024 9:53:31 PM
Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...
3 min read
Writing Team: May 4, 2024 12:58:06 PM
Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...
2 min read
Writing Team: May 4, 2024 12:54:16 PM
In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
5 min read
Writing Team: Apr 27, 2024 10:44:35 AM
Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...
3 min read
Writing Team: Apr 27, 2024 10:39:48 AM
As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...
2 min read
Writing Team: Apr 19, 2024 3:04:46 PM
Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
2 min read
Writing Team: Apr 19, 2024 3:02:42 PM
Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
2 min read
Writing Team: Apr 12, 2024 8:04:58 PM
The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...
2 min read
Writing Team: Apr 12, 2024 8:01:29 PM
Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
3 min read
Writing Team: Apr 6, 2024 3:14:21 AM
In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....
3 min read
Writing Team: Apr 6, 2024 3:11:06 AM
In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...
4 min read
Writing Team: Mar 29, 2024 1:48:42 PM
The integration of artificial intelligence (AI) in marketing strategies is very popular right now.
3 min read
Writing Team: Mar 29, 2024 12:56:21 PM
Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...
3 min read
Writing Team: Mar 22, 2024 7:51:13 PM
Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....
2 min read
Joy Youell: Mar 22, 2024 2:31:29 PM
Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
1 min read
Joy Youell: Mar 22, 2024 2:23:18 PM
Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...
3 min read
Writing Team: Mar 14, 2024 3:29:07 PM
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
4 min read
Writing Team: Mar 8, 2024 11:37:37 PM
The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...
2 min read
Writing Team: Mar 1, 2024 9:51:17 PM
Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.
2 min read
Writing Team: Feb 9, 2024 10:22:30 PM
Discount emails are a potent tool for energizing sales and injecting vitality into your business.
4 min read
Writing Team: Feb 9, 2024 9:57:48 PM
In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...
4 min read
Ross Henderson: Nov 9, 2023 10:03:31 AM
Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
3 min read
Ross Henderson: Nov 9, 2023 9:56:35 AM
I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...
4 min read
Kaitlin Last: Nov 8, 2023 4:41:57 PM
"Martech" – an inescapable buzzword.
2 min read
Writing Team: Nov 6, 2023 11:49:00 AM
Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.
2 min read
Writing Team: Nov 6, 2023 11:43:15 AM
Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.
2 min read
Writing Team: Nov 6, 2023 11:35:36 AM
What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...
1 min read
Writing Team: Nov 3, 2023 4:18:34 PM
Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
2 min read
Writing Team: Nov 3, 2023 4:11:21 PM
Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
2 min read
Writing Team: Nov 3, 2023 4:03:55 PM
President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...
2 min read
Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
2 min read
Writing Team: Oct 29, 2023 12:16:12 PM
Email has become an integral part of our daily lives, with billions of emails being sent daily.
1 min read
Writing Team: Oct 29, 2023 12:09:53 PM
Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...
3 min read
Writing Team: Oct 26, 2023 12:33:28 PM
Natural Language Generation (NLG) is integral to your daily life and business operations.
2 min read
Emma Goldhaber: Oct 26, 2023 11:12:14 AM
Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
2 min read
Writing Team: Oct 25, 2023 4:52:34 PM
Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...
2 min read
Writing Team: Oct 25, 2023 4:38:03 PM
The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...
2 min read
Writing Team: Oct 25, 2023 4:29:06 PM
When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...
3 min read
Writing Team: Oct 25, 2023 4:17:58 PM
Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
5 min read
Writing Team: Oct 25, 2023 4:03:05 PM
Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...
3 min read
Writing Team: Oct 20, 2023 6:18:23 PM
You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
2 min read
Writing Team: Oct 20, 2023 6:10:20 PM
In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
3 min read
Writing Team: Oct 20, 2023 6:02:21 PM
In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
3 min read
Writing Team: Oct 15, 2023 12:01:34 AM
Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
2 min read
Writing Team: Oct 14, 2023 11:56:30 PM
In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
2 min read
Writing Team: Oct 14, 2023 11:49:47 PM
Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...
2 min read
Writing Team: Oct 12, 2023 7:55:37 PM
Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...
2 min read
Writing Team: Oct 12, 2023 7:43:55 PM
Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...
2 min read
Writing Team: Oct 12, 2023 7:29:19 PM
Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
2 min read
Writing Team: Oct 7, 2023 11:16:40 PM
Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...
2 min read
Writing Team: Oct 7, 2023 11:07:44 PM
Staying ahead of the curve is crucial for B2B marketers.
2 min read
Writing Team: Oct 7, 2023 11:00:23 PM
Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
3 min read
Kaitlin Last: Oct 2, 2023 2:26:55 PM
Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
3 min read
Writing Team: Sep 29, 2023 8:50:46 PM
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
3 min read
Writing Team: Sep 29, 2023 8:38:25 PM
From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...
3 min read
Writing Team: Sep 29, 2023 8:24:27 PM
This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....
2 min read
Writing Team: Sep 25, 2023 4:00:29 PM
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
2 min read
Writing Team: Sep 23, 2023 11:00:35 PM
The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....
2 min read
Writing Team: Sep 23, 2023 10:51:41 PM
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
2 min read
Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
.png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")