Trouble connecting with teenage readers? Here are some helpful tips.
Freelancers, content mills, or agencies - how do you choose how to hire a writer?
Ghostwriting? It's a spooky name, but there's nothing to be scared of. Learn how to get started.
Announcements, new hires, product launches - here are some examples of press releases.
Pop culture references aren't just for memes and gifs, they can be amazing tools in business copy.
Great writing takes more than just a word processor. Here's an overview of the tools writers need.
Writers vs. Jasper AI - check out 7 writers with the same brief vs. 7 directives in Jasper AI.
When you're writing ads, you have no margin for error. Which means every word counts.
This feels a little bandwagon-y. But it was fun.
Writing for accounting firms isn't as easy as 1, 2, 3 – but it's not all that difficult either.
Content, strategies, funnels... oh my! Learn how content marketing works in concert.
Newsletters need to be finely tuned to effectively connect with your audience.
How do you write copy people care about? Stop telling your own story and start telling theirs.
Struggling to find your groove with SME Interviews? Try these six tips out!
Ready to take your company's content to the next level? Build a resource center. Here's how.
All creative professionals should be able to lead an SME Interview. Steal our framework here.
Confused about what type of marketing agency is the best fit? Here's our guide to your options.
Content? We've got a plan for that. You can too. Here's how.
What do you need to know to be a copywriter? If you're going to pursue it, what should you study?
Hiring a writer? It's vital they're a good fit for your business. Here's how you can tell.
Sometimes, a piece of work, like my meringue, is unsalvageable. Here are 4 instances I can think of.
Marketing and motherhood have more in common than you think.
What tools do professional writers need to organize their world of work?
What is the T-shaped professional? And how do you go deeper in skill building?
"Web3" is the future - true? Relevant? How is this going to upend the marketing profession? Read now
Confused about what brand guidelines are and aren't? Check out this simple guide.
Navigate content marketing more easily when you have a content map.
Is your B2B marketing strategy broke? Or weak? Fix it...
Does personal branding mean you're an egomaniac? Naw. Here's the pitch.
To be a successful writer, you need skills beyond just writing. Discover 8 essential ones...
Want to learn how to hire a truly good professional writer? Here's a few strategies to explore.
Discover why focusing on a niche holds the key to success and learn how you can command a niche.
Why should you regularly refresh old content? Here are 5 compelling reasons.
Do you have a plan for facilitating the buyer journey, from first impression to advocacy?
Pop culture ebbs and flows - do you have messaging that endures?
Tragic email open rates got you down? Here are some tips to help.
Audience burnout is a real danger in the age of digital. Learn how to avoid it.
"Sales is dead." Untrue. But it is true that the way you've been doing it probably won't work.
Diversity isn't just an option, it's an imperative in today's markets.
What's the difference between earned media and paid media?
We're all chasing the open rates and CTRs - here are 5 ways to hit your goals faster.
Great content is made possible by great listening.
Is PR the secret weapon your content strategy needs? Could be...
Want your writing to resonate? Amass customer intelligence and target away.
There are too many marketing channels to not eventually exhaust production capacity. Solve for that.
Increase your reach and visibility by publishing thought leadership articles: here's how.
Need to improve your short-form ad copy? Read more about how this type of copywriting works.
Here are four tips for effective business writing.
What is the difference between copywriting and content writing? Find out!
Ready to reinvent your newsletter marketing strategy? Read on.
How do you measure the return on investment for content?
The new pillar for revenue growth? Content. Here's how to start.
Content is part of your company's cultural canon, and employees should help you create it.
People will linger longer (and have a better UX) if you do these 2 things.
A brand guide sets a standard that delineates the language and look of your company.
Marketing should be data-driven.
How to create a sales funnel - with numerous visual examples.
Using pain points is a long tradition in marketing.
Establishing a clear and recognizable brand voice is an important exercise.
Ways to gain better insight into what customers are thinking and how a customer will behave.
A brief overview of Deep Work by Cal Newport.
You definitely surely don’t have enough time and money to build a brand for everyone: be specific.
A little about The Power of Wow (by Zappos).
Get access to some tools to uncover your website competition.
These are essential if your brand is going to build a great, high-performing body of work.
If you're scratching your head about why your website isn't converting leads: read this.
A marketing personality is separate from any individual person.