2 min read
Writing Team: Oct 21, 2024 7:06:48 PM
When it comes to building a brand and reaching potential customers, businesses can choose between two major marketing strategies: organic and inorganic. Both strategies offer unique benefits, but they serve different purposes and operate under...
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2 min read
Writing Team: Oct 21, 2024 7:02:45 PM
Understanding and correctly using gender pronouns is crucial for effective marketing and content creation. This guide aims to help professional...
4 min read
Writing Team: Oct 21, 2024 6:56:45 PM
The corner store owner who knew every customer by name. The local restaurant that remembered your usual order. The neighborhood mechanic who kept...
4 min read
Writing Team: Oct 21, 2024 6:50:51 PM
While traditional PR and publicity still play a role, today's earned media ecosystem is vastly more complex, encompassing everything from algorithmic...
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Writing Team: Oct 21, 2024 8:00:00 AM
Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...
4 min read
Writing Team: Oct 21, 2024 7:45:00 AM
Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...
4 min read
Writing Team: Oct 15, 2024 11:46:04 AM
Predictive churn modeling, powered by artificial intelligence (AI), has emerged as a game-changing strategy for SaaS companies to proactively...
4 min read
Writing Team: Oct 15, 2024 11:41:08 AM
A/B testing has become an indispensable tool for data-driven decision-making. However, the traditional frequentist approach to A/B testing has...
10 min read
Writing Team: Oct 8, 2024 1:29:21 PM
Table of Contents Introduction What is Native Advertising? The Evolution of Native Advertising Types of Native Advertising Native Advertising...
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Writing Team: Oct 8, 2024 1:17:16 PM
Understanding where your target audience stands in their buying journey is critical for effective marketing. Two pivotal stages in this journey are...
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Writing Team: Oct 8, 2024 1:09:42 PM
Building relationships with journalists is essential for gaining media coverage and growing your brand.
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Writing Team: Oct 8, 2024 1:05:31 PM
Sales conversion rate is one of the most important metrics for any business. It helps you measure how effectively you’re turning leads into...
3 min read
Writing Team: Oct 2, 2024 1:55:19 PM
Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers or subscribers. Whether you’re running an eCommerce...
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Writing Team: Oct 2, 2024 1:51:06 PM
Content is king and hiring the right content writer can make or break your business’s online presence. Whether you're crafting website copy, blog...
3 min read
Writing Team: Oct 2, 2024 1:25:20 PM
The Google logo is one of the most iconic and instantly recognizable logos in the world. Its simplicity, paired with vibrant colors, makes it both...
4 min read
Writing Team: Sep 30, 2024 7:15:00 AM
Whether it's for the holidays, team appreciation, or corporate milestones, selecting thoughtful, high-quality gifts can make a lasting impression....
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Writing Team: Sep 30, 2024 4:45:00 AM
Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer...
3 min read
Writing Team: Sep 25, 2024 8:00:00 AM
Finding the right ghostwriter can be a game-changer when it comes to getting high-quality written content without doing the heavy lifting. Whether...
3 min read
Writing Team: Sep 24, 2024 5:15:00 AM
When building a business, the best starting point is identifying a clear problem to solve. New ideas may seem exciting, but without a validated...
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Writing Team: Sep 23, 2024 4:32:13 PM
Discord offers several options for monetizing your server, allowing you to transform your community into a revenue stream. By introducing Server...
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Writing Team: Sep 23, 2024 4:30:29 PM
Building a Discord community can be an effective way to engage your audience and foster connections around your brand.
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Writing Team: Sep 23, 2024 4:02:30 PM
We’ve all seen it: someone sends a mass email but forgets to BCC the recipients. It’s a reminder that Gmail isn’t really built for large-scale email...
4 min read
Writing Team: Sep 23, 2024 3:57:24 PM
Email marketing is a powerful tool for connecting with customers and driving growth. One of its standout features is that you own the channel—unlike...
2 min read
Writing Team: Sep 23, 2024 3:52:40 PM
Unsubscribing from email lists has become a routine part of modern life. Whether you accidentally opt into marketing emails during a purchase or...
3 min read
Writing Team: Sep 23, 2024 3:49:25 PM
Like many, I’m quick to hit the "unsubscribe" button when promotional emails clutter my inbox. But occasionally, a well-crafted drip email will keep...
3 min read
Writing Team: Sep 23, 2024 10:32:33 AM
This guide provides a detailed look into the best AI content detectors on the market, focusing purely on detecting AI-generated content. Whether...
3 min read
Writing Team: Sep 23, 2024 8:15:00 AM
The rise of artificial intelligence (AI) in content creation has revolutionized the way we approach SEO writing. As businesses seek to stay...
3 min read
Writing Team: Sep 23, 2024 8:00:00 AM
B2B (business-to-business) brands focus on selling products or services to other businesses rather than individual consumers. Many of these companies...
6 min read
Writing Team: Sep 23, 2024 5:30:00 AM
Your website is often the first point of contact between your business and potential customers. The content on your site plays a crucial role in not...
2 min read
Writing Team: Sep 21, 2024 8:30:00 AM
When a company faces a crisis, it's essential to respond quickly and transparently. A well-crafted press release helps control the narrative,...
4 min read
Writing Team: Sep 18, 2024 3:54:26 PM
Not every business leader or executive has the time or specialized writing skills to produce high-quality written content consistently. This is where...
4 min read
Writing Team: Sep 18, 2024 3:45:27 PM
In the fast-paced world of public relations (PR), having the right tools at your disposal can make all the difference in executing successful...
2 min read
Writing Team: Sep 18, 2024 3:38:10 PM
When you need high-quality content for your blog, website, or marketing efforts, hiring an article writing company can make all the difference. Here...
1 min read
Writing Team: Sep 16, 2024 12:16:19 PM
Researchers have unveiled a groundbreaking method that could revolutionize the efficiency of large language models. Named T-FREE (Tokenizer-Free...
1 min read
Writing Team: Sep 16, 2024 12:03:22 PM
A recent study by Epoch AI has unveiled startling projections for the future of artificial intelligence. By 2030, AI training runs could potentially...
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Writing Team: Sep 16, 2024 11:54:47 AM
In a significant development for the artificial intelligence industry, World Labs, a startup focusing on 3D perception AI, has officially launched....
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Writing Team: Sep 16, 2024 6:00:00 AM
Writing agencies play a crucial role in helping businesses and individuals create high-quality, engaging content. The best writing agencies offer a...
3 min read
Writing Team: Sep 16, 2024 5:45:00 AM
Copywriting is a key element of any marketing strategy, whether you’re a small business owner, a freelancer, or part of a large corporation. It...
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Writing Team: Sep 14, 2024 8:40:11 AM
In the high-stakes world of AI, even billions can feel like pocket change. OpenAI is preparing for a new funding round that could value the company...
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Writing Team: Sep 14, 2024 8:34:47 AM
Google is facing trial for allegedly abusing its dominance in the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ)...
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Writing Team: Sep 14, 2024 8:30:14 AM
California's AI safety bill, SB 1047, has moved one step closer to becoming law, and it’s sparking heated debates in the tech industry. The bill,...
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Writing Team: Sep 10, 2024 10:40:54 AM
Conversion rates serve as a crucial metric for gauging the effectiveness of your marketing efforts. However, what constitutes a "good" conversion...
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Writing Team: Sep 10, 2024 10:36:44 AM
Generation Z, known for its entrepreneurial spirit and deep understanding of digital platforms, has been reshaping the business landscape. With the...
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Writing Team: Sep 5, 2024 10:23:16 AM
High-quality content is crucial for businesses to stand out and engage their target audience. The United States is home to numerous content writing...
3 min read
Writing Team: Aug 27, 2024 2:05:14 PM
According to Hootsuite's latest survey, brands that lean into AI, focus on entertainment, and refine their top-performing platforms are closing in on...
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Writing Team: Aug 26, 2024 12:09:34 PM
Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...
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Writing Team: Aug 26, 2024 4:45:00 AM
Amazon has recently unveiled Amazon Q, its AI-powered assistant designed to supercharge productivity for internal teams. This launch marks a...
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Writing Team: Aug 26, 2024 4:15:00 AM
As AI continues to revolutionize the marketing and advertising landscape, brands are becoming increasingly vigilant about how their agency partners...
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Writing Team: Aug 19, 2024 6:15:00 AM
In just a short time, major consulting firms like Boston Consulting Group (BCG), McKinsey, IBM, and Accenture have earned hundreds of millions by...
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Writing Team: Aug 19, 2024 5:00:00 AM
We've developed and applied a new method leveraging Rule-Based Rewards (RBRs) that aligns models to behave safely without extensive human data...
1 min read
Writing Team: Aug 12, 2024 6:45:00 AM
BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.
2 min read
Writing Team: Aug 12, 2024 12:15:00 AM
As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...
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Writing Team: Aug 6, 2024 1:47:38 PM
With the release of easily usable and generally applicable AI (e.g., ChatGPT, Google Bard, Anthropic Claude), more and more companies have built...
4 min read
Writing Team: Aug 6, 2024 1:00:04 PM
The global competition for AI supremacy is evolving rapidly, shifting from a focus on chip manufacturing to a broader battle for cloud and data...
1 min read
Writing Team: Aug 5, 2024 4:44:42 PM
In the competitive world of paid search, your brand is your most valuable asset. It's crucial to protect your brand terms, messaging, and unique...
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Writing Team: Aug 5, 2024 4:35:31 PM
Google Search Console is introducing an experimental feature called recommendations, aimed at providing users with actionable insights to enhance...
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Writing Team: Jul 31, 2024 11:24:32 AM
ChatGPT-4's Advanced Voice Mode represents a significant leap forward in conversational AI technology, offering users a more natural and immersive...
2 min read
Writing Team: Jul 30, 2024 2:58:32 PM
As we step into 2024, the marketing landscape is undergoing rapid transformation, driven by advancements in technology, the rise of artificial...
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Writing Team: Jul 29, 2024 10:28:35 AM
Apple's much-awaited artificial intelligence features, dubbed Apple Intelligence, will not be included in the initial release of iOS 18 and iPadOS 18...
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Writing Team: Jul 29, 2024 10:22:20 AM
OpenAI, the company behind the popular ChatGPT, is facing significant financial challenges according to a recent report. The Information, citing...
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Writing Team: Jul 25, 2024 3:53:07 PM
Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all...
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Writing Team: Jul 24, 2024 11:38:23 AM
Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...
16 min read
Writing Team: Jul 23, 2024 12:19:50 PM
AI copywriting. This groundbreaking technology is revolutionizing the way we think about and produce written content, blending the efficiency of...
4 min read
Writing Team: Jul 22, 2024 5:41:19 PM
AI tools have become indispensable for marketers, writers, and creators. This guide explores 17 cutting-edge AI content tools that can revolutionize...
1 min read
Writing Team: Jul 22, 2024 5:06:42 PM
In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...
3 min read
Joy Youell: Jul 17, 2024 2:51:55 PM
In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's...
7 min read
Joy Youell: Jul 17, 2024 2:32:07 PM
Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...
1 min read
Writing Team: Jul 15, 2024 5:40:53 PM
Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...
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Writing Team: Jul 10, 2024 8:09:06 AM
Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...
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Writing Team: Jul 10, 2024 7:20:29 AM
For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...
14 min read
Writing Team: Jul 8, 2024 5:18:24 PM
Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...
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Writing Team: Jul 8, 2024 2:25:34 PM
Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.
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Writing Team: Jul 6, 2024 12:27:38 PM
Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...
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Writing Team: Jul 6, 2024 12:17:52 PM
Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...
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Writing Team: Jul 6, 2024 11:58:55 AM
A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...
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Writing Team: Jul 6, 2024 11:49:21 AM
Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...
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Writing Team: Jul 6, 2024 11:47:50 AM
A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...
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Writing Team: Jul 6, 2024 11:36:19 AM
A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...
24 min read
Writing Team: Jul 6, 2024 11:02:27 AM
Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...
6 min read
Joy Youell: Jul 6, 2024 10:24:58 AM
Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...
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Writing Team: Jul 3, 2024 11:41:06 AM
Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...
2 min read
Writing Team: Jul 3, 2024 11:36:03 AM
Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...
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Writing Team: Jun 28, 2024 9:52:24 AM
Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...
1 min read
Writing Team: Jun 27, 2024 7:30:13 AM
Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...
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Writing Team: Jun 18, 2024 11:27:48 AM
Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...
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Writing Team: Jun 18, 2024 11:22:01 AM
AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...
2 min read
Joy Youell: Jun 18, 2024 11:10:14 AM
Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...
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Writing Team: Jun 14, 2024 4:31:07 PM
A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...
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Writing Team: Jun 14, 2024 4:27:59 PM
The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...
4 min read
Writing Team: Jun 7, 2024 4:19:42 PM
In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...
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Writing Team: Jun 7, 2024 4:17:19 PM
Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...
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Writing Team: May 31, 2024 3:24:39 PM
The question on everyone’s minds:
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Writing Team: May 31, 2024 3:21:01 PM
As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...
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Writing Team: May 24, 2024 2:26:37 PM
One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...
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Writing Team: May 24, 2024 2:23:56 PM
The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...
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Writing Team: May 18, 2024 9:42:25 AM
Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...
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Writing Team: May 18, 2024 9:40:01 AM
In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...
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Writing Team: May 10, 2024 9:56:28 PM
In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...
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Writing Team: May 10, 2024 9:53:31 PM
Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...
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