How to Use Content as a Business Tool

BUSINESS

How to Tell if a Writer Is a Good Fit for Your Company

Hiring a writer? It's vital they're a good fit for your business. Here's how you can tell.

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BUSINESS

Scrape the Cookie (When to Ditch Your Draft and Start Over)

Sometimes, a piece of work, like my meringue, is unsalvageable. Here are 4 instances I can think of.

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BUSINESS

On Marketing and Motherhood

Marketing and motherhood have more in common than you think.

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BUSINESS

5 Indispensable Tools for Professional Writers

What tools do professional writers need to organize their world of work?

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BUSINESS

Building Broad Knowledge and Deep Expertise: The T-Shaped Professional

What is the T-shaped professional? And how do you go deeper in skill building?

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BUSINESS

How Web3 Will Change Digital Marketing

"Web3" is the future - true? Relevant? How is this going to upend the marketing profession? Read now

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BUSINESS

Brand Guidelines: What Are They, And Why Do You Need Them?

Confused about what brand guidelines are and aren't? Check out this simple guide.

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BUSINESS

Content Mapping

Navigate content marketing more easily when you have a content map.

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BUSINESS

4 Ways Your B2B Marketing Strategy Needs Fixing

Is your B2B marketing strategy broke? Or weak? Fix it...

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BUSINESS

Personal Branding (But I’m Not an Egomaniac!)

Does personal branding mean you're an egomaniac? Naw. Here's the pitch.

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BUSINESS

8 Skills All Business Writers Need

To be a successful writer, you need skills beyond just writing. Discover 8 essential ones...

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BUSINESS

4 Ways to Hire a Professional Writer

Want to learn how to hire a truly good professional writer? Here's a few strategies to explore.

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BUSINESS

Unlocking the Value of Niches

Discover why focusing on a niche holds the key to success and learn how you can command a niche.

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BUSINESS

How (And Why) You Should Refresh Old Content

Why should you regularly refresh old content? Here are 5 compelling reasons.

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BUSINESS

Facilitate the Buyer Journey

Do you have a plan for facilitating the buyer journey, from first impression to advocacy?

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BUSINESS

How to Market in a Pop Culture Vacuum

Pop culture ebbs and flows - do you have messaging that endures?

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BUSINESS

Boost Your Email Open Rates

Tragic email open rates got you down? Here are some tips to help.

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BUSINESS

Is Your Audience Burned Out?

Audience burnout is a real danger in the age of digital. Learn how to avoid it.

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BUSINESS

Stop Selling and Start Connecting

"Sales is dead." Untrue. But it is true that the way you've been doing it probably won't work.

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BUSINESS

How to Diversify Your Messages

Diversity isn't just an option, it's an imperative in today's markets.

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BUSINESS

Earned Media v. Advertising

What's the difference between earned media and paid media?

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BUSINESS

Five Ways to Improve Your Emails

We're all chasing the open rates and CTRs - here are 5 ways to hit your goals faster.

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BUSINESS

Listening Skills: How You Hear & Are Heard

Great content is made possible by great listening.

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BUSINESS

How to Do PR in a World of Influencers

Is PR the secret weapon your content strategy needs? Could be...

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BUSINESS

Use Customer Intelligence for Targeted Copywriting

Want your writing to resonate? Amass customer intelligence and target away.

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BUSINESS

Getting More Mileage from your Marketing: How to Recycle Content

There are too many marketing channels to not eventually exhaust production capacity. Solve for that.

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BUSINESS

How to Write a Thought Leadership Article With a Professional Writer

Increase your reach and visibility by publishing thought leadership articles: here's how.

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BUSINESS

Five Tips for Writing Short-Form Ad Copy

Need to improve your short-form ad copy? Read more about how this type of copywriting works.

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BUSINESS

Four Tips for Effective Business Writing

Here are four tips for effective business writing.

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BUSINESS

Copywriting vs. Content Writing: Breaking Down the Differences

What is the difference between copywriting and content writing? Find out!

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BUSINESS

Reinventing Your Newsletter Marketing Strategy

Ready to reinvent your newsletter marketing strategy? Read on.

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BUSINESS

Measuring the ROI of Content Marketing

How do you measure the return on investment for content?

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BUSINESS

How to Use Content to Supercharge Your Sales Team

The new pillar for revenue growth? Content. Here's how to start.

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BUSINESS

Equipping Employees to Create Content

Content is part of your company's cultural canon, and employees should help you create it.

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BUSINESS

Two Simple Steps to Reduce Bounce Rates and Increase Conversions

People will linger longer (and have a better UX) if you do these 2 things.

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BUSINESS

Brand Guide for Your Business

A brand guide sets a standard that delineates the language and look of your company.

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BUSINESS

Interesting Marketing Statistics

Marketing should be data-driven.

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BUSINESS

How to Create a Sales Funnel

How to create a sales funnel - with numerous visual examples.

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BUSINESS

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing.

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BUSINESS

Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise.

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BUSINESS

Customer Behavior Analysis: Get It = Predict It

Ways to gain better insight into what customers are thinking and how a customer will behave.

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BUSINESS

Book Review: Deep Work by Cal Newport

A brief overview of Deep Work by Cal Newport.

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BUSINESS

Segment Your Audience: Demographics

You definitely surely don’t have enough time and money to build a brand for everyone: be specific.

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BUSINESS

book-review-the-power-of-wow-by-zappos

A little about The Power of Wow (by Zappos).

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BUSINESS

Find Your Website Competition

Get access to some tools to uncover your website competition.

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BUSINESS

4 Kinds of Business Copy

These are essential if your brand is going to build a great, high-performing body of work.

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BUSINESS

10 Reasons Your Website Doesn't Work

If you're scratching your head about why your website isn't converting leads: read this.

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BUSINESS

What is Your Marketing Personality?

A marketing personality is separate from any individual person.

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