3 min read
Rethink Content Marketing
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing solely with the results.
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Monthly content drop — Templates, reports, business content ideas, and more.
3 min read
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing solely with the results.
READ NOW4 min read
The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...
2 min read
Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.
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Discount emails are a potent tool for energizing sales and injecting vitality into your business.
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In the realm of content marketing, technological disruption has continually reshaped the landscape. Among these transformative forces, generative...
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Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
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I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...
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"Martech" – an inescapable buzzword.
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Content curation involves the process of carefully selecting, gathering, packaging, and sharing content from various sources on the internet.
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Listicles, also known as 'list posts,' have become a popular article format characterized by their list-based structure.
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What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...
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Web copywriting the process of creating engaging online material, including website content, advertising text, social media updates, and various...
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Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
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President Biden's recent executive order on artificial intelligence (AI) introduces new governance over AI applications, which may significantly...
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Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
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Email has become an integral part of our daily lives, with billions of emails being sent daily.
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Chatbots are becoming indispensable sales tools for engaging customers and driving revenue. Here are six ways to effectively deploy conversational AI...
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Natural Language Generation (NLG) is integral to your daily life and business operations.
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Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
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Navigating the tricky waters of trust is a tightrope every marketer faces. Understanding trust's role is crucial, whether it's the subtleties of a...
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The landscape of content discovery is ever-evolving. As consumers dedicate over 12 hours a day to digital content, with a significant chunk of...
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When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...
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Struggling with writer's block or in need of valuable information? Google Docs' Explore tool is here to help you generate ideas and enhance your...
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Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...
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You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
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In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
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In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
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Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
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In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
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Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...
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Content marketing has transformed from a mere buzzword to the heartbeat of modern marketing. As this transition unfolds, understanding a content...
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Marketing in the digital era often feels like navigating through the uncharted territories of the Wild West. With the surge in generative AI's...
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Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
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Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...
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Staying ahead of the curve is crucial for B2B marketers.
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Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
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Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
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The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
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From the outside, it often appears to be sheer intuition that dictates decision-making. One company landed on the right website design that...
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This may sound nerdy, but hear me out: using AI to create a marketing strategy is exciting. Think about how you'd explain this to your past self....
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OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...
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There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
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The internet makes it easy to innovate marketing strategies. Gone are the days when you had to rely on TV ads and billboards to market your content....
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Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
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As the Thanksgiving feast settles, marketers are already gearing up for the new year.
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You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
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Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
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In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
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Predictive AI can be a powerful catalyst for achieving marketing excellence. It uses artificial intelligence to analyze data, predict consumer...
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The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
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Contextual advertising is making a remarkable comeback. With the impending demise of third-party cookies, stringent privacy regulations, and the...
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When it comes to ad placements, a significant disconnect has emerged between marketers and consumers, as revealed in Kantar's latest Media Reactions...
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It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...
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The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...
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In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
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Animated infographics have a useful tool for corporate communicators, offering audiences a visually compelling and comprehensible representation of...
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To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....
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Drip campaigns, a cornerstone of modern marketing strategies, offer a systematic and highly effective way to nurture leads and cultivate meaningful...
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In recent years, the integration of artificial intelligence (AI) into market research has transformed the industry, offering groundbreaking solutions...
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For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
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As technology continues to weave itself into the fabric of our lives, the latest entrant into the world of wearables, the Ray-Ban Stories, or...
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Coca-Cola vs. Pepsi; Lays vs. Ruffles; Mac vs. PC - we all possess our personal preferences. When delving into the light vs. dark debate, it's...
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Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
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Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
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Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
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Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
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Hey there, fellow business owners and marketers! Ever wondered about that opt-in thing in email marketing? We've got your back with a breakdown...
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In today's world of email marketing, automation has taken the spotlight.
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Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.
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Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.
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If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...
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Copywriting is anything but easy.
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In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...
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The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...
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When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...
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In the digital world, where information is fleeting and trends evolve at lightning speed, marketers are faced with the challenge of staying relevant...
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Gated content, a strategy involving offering valuable content behind a lead capture form, has sparked debate due to its potential benefits and...
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Geotargeting, also known as location-based targeting, is a powerful advertising strategy that allows businesses to reach their ideal audience based...
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Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
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Generative AI is prompting a reconsideration of the concept of authenticity.
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Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...
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In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
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Many executives and corporate leaders hold the belief that marketing departments should have a limited role in matters of customer privacy.
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Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...
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Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
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To achieve tangible results such as increased sales or heightened brand recognition, it's essential to raise the bar beyond content that is merely...
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Podcasts and videos are potent avenues for expanding audiences and bolstering brand recognition.
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Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
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Staying updated with the latest news, trends, and content from various sources can be a daunting task.
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Favicons enhance user experience, improve branding, and contribute to a professional image. Favicons are not directly linked to Search Engine...
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The Associated Press (AP) has introduced a set of guidelines for its journalists regarding the responsible utilization of generative artificial...
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Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
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The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.
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Digital platforms play a pivotal role in shaping political discourse. Because of that, the rules governing political advertising have become a...
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OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
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All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
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In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
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Traditionally, Account Based Marketing (ABM) has been seen as a methodical, step-by-step approach – a bit like a structured heist. But what if we...
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Ever attended a party and noticed that one person who effortlessly owns the room without saying much?
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Marketing and sales have evolved through distinct eras shaped by technological advancements, trends, and societal changes. The year 2020 expedited...