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Hiring a writer? It's vital they're a good fit for your business. Here's how you can tell.
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Sometimes, a piece of work, like my meringue, is unsalvageable. Here are 4 instances I can think of.
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What tools do professional writers need to organize their world of work?
What is the T-shaped professional? And how do you go deeper in skill building?
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"Web3" is the future - true? Relevant? How is this going to upend the marketing profession? Read now
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Confused about what brand guidelines are and aren't? Check out this simple guide.
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Is your B2B marketing strategy broke? Or weak? Fix it...
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Does personal branding mean you're an egomaniac? Naw. Here's the pitch.
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To be a successful writer, you need skills beyond just writing. Discover 8 essential ones...
Want to learn how to hire a truly good professional writer? Here's a few strategies to explore.
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Discover why focusing on a niche holds the key to success and learn how you can command a niche.
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Why should you regularly refresh old content? Here are 5 compelling reasons.
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Do you have a plan for facilitating the buyer journey, from first impression to advocacy?
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Pop culture ebbs and flows - do you have messaging that endures?
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Tragic email open rates got you down? Here are some tips to help.
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Audience burnout is a real danger in the age of digital. Learn how to avoid it.
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"Sales is dead." Untrue. But it is true that the way you've been doing it probably won't work.
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Diversity isn't just an option, it's an imperative in today's markets.
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We're all chasing the open rates and CTRs - here are 5 ways to hit your goals faster.
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Great content is made possible by great listening.
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Is PR the secret weapon your content strategy needs? Could be...
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Want your writing to resonate? Amass customer intelligence and target away.
There are too many marketing channels to not eventually exhaust production capacity. Solve for that.
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Increase your reach and visibility by publishing thought leadership articles: here's how.
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Need to improve your short-form ad copy? Read more about how this type of copywriting works.
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What is the difference between copywriting and content writing? Find out!
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Ready to reinvent your newsletter marketing strategy? Read on.
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How do you measure the return on investment for content?
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The new pillar for revenue growth? Content. Here's how to start.
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Content is part of your company's cultural canon, and employees should help you create it.
People will linger longer (and have a better UX) if you do these 2 things.
A brand guide sets a standard that delineates the language and look of your company.
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Establishing a clear and recognizable brand voice is an important exercise.
Ways to gain better insight into what customers are thinking and how a customer will behave.
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You definitely surely don’t have enough time and money to build a brand for everyone: be specific.
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These are essential if your brand is going to build a great, high-performing body of work.
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If you're scratching your head about why your website isn't converting leads: read this.
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A marketing personality is separate from any individual person.