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Network effects are like compound interest for your product.

3 min read

Leveraging Network Effects

Let's talk about network effects – you know, that magical thing that turned Facebook from a college hotlist into the place where your aunt shares conspiracy theories and cat memes. (Thanks, Aunt Karen!)

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Moving beyond last-click attribution is like graduating from using a hammer for everything to actually owning a proper toolbox.

3 min read

Advanced Attribution Modeling: Moving Beyond Last-Click with Markov Chains

Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw...

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Building real-time personalization at scale is like trying to solve a Rubik's cube while riding a bicycle.

3 min read

Real-Time Personalization at Scale

Let's talk about real-time personalization – you know, that thing everyone wants.

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The next time someone asks you to streamline your marketing funnel, show them this article.

2 min read

Applying Complexity Theory to Marketing Funnels for Non-Linear Growth

Look, I get it – your marketing funnel probably looks about as linear as my cat's path to her food bowl. (Spoiler: She takes three detours,...

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The right balance depends on your business goals. Learn more here.

2 min read

Organic vs. Inorganic Marketing Strategy

When it comes to building a brand and reaching potential customers, businesses can choose between two major marketing strategies: organic and...

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Understanding and correctly using gender pronouns is not just about being politically correct—it's about effective communication

2 min read

Gender Pronouns in Professional Communications

Understanding and correctly using gender pronouns is crucial for effective marketing and content creation. This guide aims to help professional...

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We're seeing the emergence of new technologies that will further transform local marketing.

4 min read

Local Marketing in a Digital World

The corner store owner who knew every customer by name. The local restaurant that remembered your usual order. The neighborhood mechanic who kept...

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The future of earned media belongs to those who can master complexity while maintaining authenticity and credibility.

4 min read

What is Earned Media?

While traditional PR and publicity still play a role, today's earned media ecosystem is vastly more complex, encompassing everything from algorithmic...

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Growth loop engineering represents a paradigm shift in how we approach sustainable business growth.

3 min read

Growth Loop Engineering

Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...

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Dynamic micro-segmentation powered by machine learning represents the cutting edge of customer segmentation strategies.

4 min read

Using Machine Learning for Dynamic Micro-Segmentation

Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...

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Leveraging AI for predictive churn modeling in SaaS offers immense potential for improving customer retention and, ultimately, business performance.

4 min read

Leveraging Artificial Intelligence for Predictive Churn Modeling

Predictive churn modeling, powered by artificial intelligence (AI), has emerged as a game-changing strategy for SaaS companies to proactively...

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By mastering Bayesian A/B testing, you'll be equipped to navigate the complexities of modern growth marketing with greater precision and confidence.

4 min read

Bayesian Statistics in A/B Testing for More Accurate Growth Decisions

A/B testing has become an indispensable tool for data-driven decision-making. However, the traditional frequentist approach to A/B testing has...

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Remember, the most successful native advertising doesn't just promote a product or service—it tells a story.

10 min read

Ultimate Guide to Native Advertising

Table of Contents Introduction What is Native Advertising? The Evolution of Native Advertising Types of Native Advertising Native Advertising...

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Understanding whether your audience is problem-aware or solution-aware is crucial for crafting personalized, effective marketing strategies.

4 min read

Problem Aware vs. Solution Aware

Understanding where your target audience stands in their buying journey is critical for effective marketing. Two pivotal stages in this journey are...

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Each of these platforms offers unique advantages for connecting with journalists.

2 min read

Which Platforms Are Best for Connecting With Journalists?

Building relationships with journalists is essential for gaining media coverage and growing your brand.

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A good sales conversion rate varies by industry, but aiming for 2% to 5% is generally a solid benchmark.

2 min read

What’s a Good Sales Conversion Rate?

Sales conversion rate is one of the most important metrics for any business. It helps you measure how effectively you’re turning leads into...

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Choosing the right conversion rate software depends on your specific needs, goals, and budget.

3 min read

Conversion Rate Software

Conversion rate optimization (CRO) is crucial for turning website visitors into paying customers or subscribers. Whether you’re running an eCommerce...

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The difference between good and bad copywriters can have a significant impact on your business.

4 min read

Quality Content Writers

Content is king and hiring the right content writer can make or break your business’s online presence. Whether you're crafting website copy, blog...

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The Google logo is more than just a name with colorful letters—it’s a symbol of the company’s commitment to innovation

3 min read

The Google Logo

The Google logo is one of the most iconic and instantly recognizable logos in the world. Its simplicity, paired with vibrant colors, makes it both...

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 With the holiday season approaching or key milestones in your business cycle, selecting thoughtful and high-quality gifts is more important than ever.

4 min read

B2B Gifting Platforms

Whether it's for the holidays, team appreciation, or corporate milestones, selecting thoughtful, high-quality gifts can make a lasting impression....

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For expert marketers, RSS feeds remain a powerful tool in the digital arsenal.

3 min read

RSS Feed Meaning and Utility

Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer...

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These ghostwriting networks provide a range of options for businesses and individuals seeking professional writing services.

3 min read

Ghostwriters for Hire Network

Finding the right ghostwriter can be a game-changer when it comes to getting high-quality written content without doing the heavy lifting. Whether...

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By identifying clear problems and using tools like Reddit, Facebook Groups, and product reviews, businesses can quickly validate solutions.

3 min read

Validate Business Ideas on Reddit

When building a business, the best starting point is identifying a clear problem to solve. New ideas may seem exciting, but without a validated...

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Discord’s monetization features, such as Server Subscriptions and Server Shops, offer flexible ways to generate revenue from your community.

2 min read

Monetizing Your Discord Server

Discord offers several options for monetizing your server, allowing you to transform your community into a revenue stream. By introducing Server...

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Building a Discord community is an ongoing investment.

1 min read

Build an Audience on Discord

Building a Discord community can be an effective way to engage your audience and foster connections around your brand.

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Did you know Gmail actually has built-in email newsletter templates?

2 min read

How to Send an Email Newsletter in Gmail

We’ve all seen it: someone sends a mass email but forgets to BCC the recipients. It’s a reminder that Gmail isn’t really built for large-scale email...

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Whether you're just starting out or scaling quickly, there's a free email marketing service that can help you reach your goals.

4 min read

Best Free Email Marketing Services

Email marketing is a powerful tool for connecting with customers and driving growth. One of its standout features is that you own the channel—unlike...

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Building brand loyalty means providing a positive experience at every touchpoint—even when customers are choosing to leave.

2 min read

Create a Great Unsubscribe Experience

Unsubscribing from email lists has become a routine part of modern life. Whether you accidentally opt into marketing emails during a purchase or...

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With the right strategies and tools, email drip campaigns can be a powerful part of your marketing toolkit.

3 min read

10 Email Drip Campaign Examples and Best Practices

Like many, I’m quick to hit the "unsubscribe" button when promotional emails clutter my inbox. But occasionally, a well-crafted drip email will keep...

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These AI content detectors vary in their accuracy, features, and cost, but each serves a different audience

3 min read

AI Content Detectors

This guide provides a detailed look into the best AI content detectors on the market, focusing purely on detecting AI-generated content. Whether...

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The integration of AI in SEO writing has created new roles and processes that require a unique blend of traditional writing skills and technological proficiency.

3 min read

Hire SEO Writers Who Can Use AI

The rise of artificial intelligence (AI) in content creation has revolutionized the way we approach SEO writing. As businesses seek to stay...

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Each of these B2B brands demonstrates how creative, engaging, and insightful marketing campaigns can successfully attract and retain other businesses as clients.

3 min read

B2B Brands Examples

B2B (business-to-business) brands focus on selling products or services to other businesses rather than individual consumers. Many of these companies...

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Hiring a skilled web content writer who understands both SEO and conversion principles is crucial for creating a website that not only attracts visitors but also turns them into customers.

6 min read

Hire a Web Content Writer

Your website is often the first point of contact between your business and potential customers. The content on your site plays a crucial role in not...

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 In a crisis, it's essential to remain honest and proactive in your communication.

2 min read

Crisis Press Release Example

When a company faces a crisis, it's essential to respond quickly and transparently. A well-crafted press release helps control the narrative,...

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Business ghostwriters play a crucial role in helping executives and companies maintain a strong written presence across various mediums.

4 min read

Business Ghostwriters

Not every business leader or executive has the time or specialized writing skills to produce high-quality written content consistently. This is where...

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The right combination of PR tools can significantly enhance the effectiveness and efficiency of public relations efforts.

4 min read

Tools for Public Relations

In the fast-paced world of public relations (PR), having the right tools at your disposal can make all the difference in executing successful...

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These article writing companies offer a range of services, from basic blog posts to full-scale content marketing strategies, ensuring you can find the perfect fit for your business.

2 min read

Article Writing Companies

When you need high-quality content for your blog, website, or marketing efforts, hiring an article writing company can make all the difference. Here...

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T-FREE represents a significant step forward in AI language model efficiency.

1 min read

T-FREE: A Tokenizer-Free Approach for Efficient AI Language Models

Researchers have unveiled a groundbreaking method that could revolutionize the efficiency of large language models. Named T-FREE (Tokenizer-Free...

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Epoch AI's latest study predicts that by 2030, AI training runs could hit 2e29 FLOP, representing a massive increase in computing power.

1 min read

AI Scaling Projections: A 10,000-fold Increase by 2030

A recent study by Epoch AI has unveiled startling projections for the future of artificial intelligence. By 2030, AI training runs could potentially...

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The company aims to enable anyone to imagine and create their own 3D worlds, expanding generative AI capabilities beyond 2D images and videos.

1 min read

AI World Labs with $230M Funding at $1B Valuation

In a significant development for the artificial intelligence industry, World Labs, a startup focusing on 3D perception AI, has officially launched....

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The best writing agencies offer a comprehensive suite of services to meet diverse content needs.

3 min read

Best Writing Agencies

Writing agencies play a crucial role in helping businesses and individuals create high-quality, engaging content. The best writing agencies offer a...

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Whether you need simple social media posts or in-depth SEO blog posts, the investment in quality copywriting can pay off by driving engagement, improving brand visibility, and ultimately, boosting revenue.

3 min read

How Much Does Copywriting Cost?

Copywriting is a key element of any marketing strategy, whether you’re a small business owner, a freelancer, or part of a large corporation. It...

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As this funding round unfolds, it’s clear that AI financing operates on a different level than traditional tech investments.

2 min read

A Billion(s) Dollar Game: OpenAI’s Latest Funding Round

In the high-stakes world of AI, even billions can feel like pocket change. OpenAI is preparing for a new funding round that could value the company...

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The trial is expected to last several weeks. If the DOJ wins, Google could face up to $100 billion in advertiser lawsuits.

2 min read

About the Google Adtech Antitrust Trial

Google is facing trial for allegedly abusing its dominance in the $200 billion digital advertising industry. The U.S. Department of Justice (DOJ)...

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At the core of SB 1047 is the delicate balance between fostering innovation and ensuring safety.

2 min read

California's Controversial AI Safety Bill Could Become Law

California's AI safety bill, SB 1047, has moved one step closer to becoming law, and it’s sparking heated debates in the tech industry. The bill,...

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Every business is unique, and what constitutes a

3 min read

Conversion Rate Benchmarks: Industry Insights and Real-World Examples

Conversion rates serve as a crucial metric for gauging the effectiveness of your marketing efforts. However, what constitutes a "good" conversion...

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Discover 10 thriving Gen Z-founded companies and their innovative growth strategies in various industries.

2 min read

Gen Z Companies & Founders Who Are Crushing It

Generation Z, known for its entrepreneurial spirit and deep understanding of digital platforms, has been reshaping the business landscape. With the...

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From specialized agencies to freelance marketplaces, there's a solution for every need and budget.

3 min read

Content Writing Services in the USA

High-quality content is crucial for businesses to stand out and engage their target audience. The United States is home to numerous content writing...

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The rise of digital platforms has transformed B2B marketing, making it more personalized, targeted, and scalable.

5 min read

B2B Communication Examples

Table of Contents:

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Hootsuite's 2024 Social Media Trends survey reveals that success on social media will be driven by AI, entertainment, and a focus on long-term relationship building.

3 min read

Hootsuite's 2024 Social Media Trends: AI, Entertainment, and the Chase for ROI

According to Hootsuite's latest survey, brands that lean into AI, focus on entertainment, and refine their top-performing platforms are closing in on...

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Discover Google's Prompt Library for the Gemini API—explore creative ideas, code examples, and more.

3 min read

Exploring Google's Prompt Library: Powerful Prompt Ideas for the Gemini API

Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...

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Discover how Amazon Q, the AI assistant for enterprise knowledge workers, is transforming productivity.

2 min read

Amazon Q, The AI Assistant for Enterprise Knowledge Workers

Amazon has recently unveiled Amazon Q, its AI-powered assistant designed to supercharge productivity for internal teams. This launch marks a...

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Brands are imposing stricter AI safeguards on agencies. Learn how to navigate this new normal responsibly.

3 min read

Brands Are Cracking Down on How Agencies Use AI

As AI continues to revolutionize the marketing and advertising landscape, brands are becoming increasingly vigilant about how their agency partners...

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Big consulting firms are cashing in on AI, earning millions by offering diverse AI services. Discover how.

1 min read

Consulting Firms Are Cashing In on AI

In just a short time, major consulting firms like Boston Consulting Group (BCG), McKinsey, IBM, and Accenture have earned hundreds of millions by...

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RBRs are not limited to safety training. They can be adapted for various tasks where explicit rules can define desired behaviors, such as tailoring the personality or format of model responses for a specific application.

3 min read

Improving Model Safety Behavior with Rule-Based Rewards

We've developed and applied a new method leveraging Rule-Based Rewards (RBRs) that aligns models to behave safely without extensive human data...

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New research reveals Google is reducing AI in search results. Discover how this impacts SEO.

1 min read

Google Is Now Reducing AI in Search Results, According to New Research

BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.

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Discover essential AI literacy tips to help organizations stay competitive in an AI-driven future.

2 min read

New Data Shows an Urgent Need for AI Literacy

As AI continues to advance at breakneck speed, a critical gap is emerging—a lack of AI literacy. New data reveals that most organizations are falling...

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Discover what GPT wrappers are, their pros and cons, and why they remain popular in AI applications.

2 min read

What Are ChatGPT (GPT) Wrappers?

With the release of easily usable and generally applicable AI (e.g., ChatGPT, Google Bard, Anthropic Claude), more and more companies have built...

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As AI continues to reshape the marketing landscape, it's crucial for marketers to proactively prepare for this technological revolution.

4 min read

The Global AI Cloud War Is Here

The global competition for AI supremacy is evolving rapidly, shifting from a focus on chip manufacturing to a broader battle for cloud and data...

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Protect your brand in paid search: Learn strategies to combat ad hijacking and trademark infringement.

1 min read

Brand Protection in Paid Search: Safeguarding Your Digital Presence

In the competitive world of paid search, your brand is your most valuable asset. It's crucial to protect your brand terms, messaging, and unique...

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Google Search Console introduces experimental recommendations feature, offering actionable insights to improve site performance on Google Search.

1 min read

Google Search Console Launches Recommendations

Google Search Console is introducing an experimental feature called recommendations, aimed at providing users with actionable insights to enhance...

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ChatGPT-4's Advanced Voice Mode offers real-time, emotionally intelligent AI conversations with enhanced audio capabilities.

2 min read

Advanced Voice Mode in ChatGPT-4: A New Era of Conversational AI

ChatGPT-4's Advanced Voice Mode represents a significant leap forward in conversational AI technology, offering users a more natural and immersive...

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Discover key marketing trends, challenges, and strategies for success in 2024 with AI and personalization.

2 min read

The State of Marketing 2024: A Comprehensive Overview for Marketers

As we step into 2024, the marketing landscape is undergoing rapid transformation, driven by advancements in technology, the rise of artificial...

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Apple delays AI features rollout, missing iOS 18 launch. Developers to test soon, full release by October.

2 min read

Apple's Highly Anticipated AI Features Face Delay

Apple's much-awaited artificial intelligence features, dubbed Apple Intelligence, will not be included in the initial release of iOS 18 and iPadOS 18...

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OpenAI faces potential $5B loss in 2024 due to high costs of running ChatGPT, report suggests.

1 min read

OpenAI Could Lose $5 Billion This Year

OpenAI, the company behind the popular ChatGPT, is facing significant financial challenges according to a recent report. The Information, citing...

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Google's Merchant Center Overhaul

2 min read

Google's Merchant Center Overhaul

Google has announced a comprehensive upgrade to its Merchant Center. This significant update, slated for completion by September, will affect all...

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Napoleon Dynamite is... back? Tapping into millennial nostalgia can be a powerful marketing tool.

2 min read

Napoleon Dynamite 2: Teaser Marketing Taps into Millennial Nostalgia

Twenty years after the cult classic "Napoleon Dynamite" charmed audiences with its quirky humor and memorable characters, a series of innovative...

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AI Copywriting

16 min read

AI Copywriting

AI copywriting. This groundbreaking technology is revolutionizing the way we think about and produce written content, blending the efficiency of...

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Explore 17 cutting-edge AI content tools for writing, video, images, and social media to boost your 2024 strategy.

4 min read

Comprehensive Guide to AI Content Tools in 2024

AI tools have become indispensable for marketers, writers, and creators. This guide explores 17 cutting-edge AI content tools that can revolutionize...

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Google abandons plan to kill third-party cookies in Chrome, opts for new user privacy experience.

1 min read

Google Reverses Course on Third-Party Cookie Deprecation in Chrome

In a surprising turn of events, Google has announced it will not phase out third-party cookies in Chrome as previously planned. Instead, the tech...

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Develop a unique writing voice: Stand out from AI with quirks, tone, and personality in your content.

3 min read

Write Better Than Claude.ai

In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's...

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Master multi-channel content distribution: Reach your audience effectively across digital platforms.

7 min read

Mastering Multi-Channel Content Distribution

Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...

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Amazon’s AI assistant Rufus now live for U.S. customers, enhancing ecommerce with personalized insights.

1 min read

Amazon’s AI Shopping Assistant Rufus is Live for All U.S. Customers

Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...

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Learn how Google Ads' default to broad match can impact your campaign performance and budget.

4 min read

Broad Match is Now the Default - Google Ads Update

Google Ads has recently made broad match the default setting for new search campaigns. If advertisers aren't careful, this change can significantly...

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Etsy's New Ad Campaign: Keep Commerce Human

1 min read

Etsy's New Ad Campaign: Keep Commerce Human

For the first six months of the year, Etsy has been laser-focused on launching marketing campaigns that highlight how its community of 7 million...

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The Ultimate Guide to Cannabis Marketing

14 min read

The Ultimate Guide to Cannabis Marketing

Table of Contents Introduction Understanding the Cannabis Industry Landscape The Unique Challenges of Cannabis Marketing Developing a Comprehensive...

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Will AI Lead to the End of Marketing Jobs?

2 min read

Will AI Lead to the End of Marketing Jobs?

Sam Altman (OpenAI CEO) says that AI will handle 95% of what marketers use agencies, strategists, and creative professionals for at nearly no cost.

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Brand Content Strategy

4 min read

Brand Content Strategy

Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...

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Evergreen Content Strategy: Enhance your content marketing with timeless, relevant pieces for long-term traffic.

3 min read

Evergreen Content Strategy

Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...

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SEO and Content Strategy: Building Topical Authority for Effective SEO. Boost rankings with expert strategies.

4 min read

SEO and Content Strategy

A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...

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Marketing Content Strategy

4 min read

Marketing Content Strategy

Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...

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Content Strategy Examples: Learn how e-commerce, SaaS, and professional services companies succeed.

6 min read

Content Strategy Examples

A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...

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What Is a Content Marketing Strategy?

3 min read

What Is a Content Marketing Strategy?

A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...

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Master content strategy: Create, distribute, and optimize content that resonates and drives business success.

24 min read

The Mega Guide to Content Strategy

Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...

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Discover the true meaning of Minimum Viable Product and how doing less can lead to greater success.

6 min read

The True Meaning of Minimum Viable Product

Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...

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Dove CMO Alessandro Manfredi departs after 20 years at Unilever, leaving a legacy of purpose-driven marketing.

1 min read

Dove CMO Alessandro Manfredi Departs After Two Decades at Unilever

Alessandro Manfredi, the Chief Marketing Officer of Dove, is leaving Unilever after more than 20 years. Manfredi, who played a pivotal role in...

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Top 10 Digital Marketing Trends for 2024

2 min read

Top 10 Digital Marketing Trends for 2024

Stay ahead of the curve with the latest digital marketing trends for 2024. This year has been marked by significant disruptions, including the rise...

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Learn about permission marketing, its advantages, and practical examples for effective advertising.

3 min read

What Is Permission Marketing?

Permission marketing is a form of advertising in which the intended audience is given the choice of opting in to receive promotional messages. This...

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Toys R Us AI-Generated Ad

1 min read

Toys R Us AI-Generated Ad - Big Deal?

Toys R Us has long championed the power of imagination and make-believe in fostering human development and creativity. However, the retailer's latest...

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ai for meetings

2 min read

Claude + Copilot for AI-Powered Meeting Management

Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...

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ai copilot

2 min read

How AI Enhances Calendar and Task Management

AI can significantly simplify the process of scheduling meetings. Microsoft Outlook's Copilot, for instance, can analyze participants' availability...

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google health check up

2 min read

Google Health Check Up 2024

Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...

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A person drinking coffee in WPAP style.

2 min read

Investors Trust Marketing But Not Marketers, According to Study

A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...

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A woman speaking in front of an audience in WPAP style.

4 min read

Audience Subscriptions: Drive Success for Your Content Product

The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...

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A man in sunglasses and a hoodie filming with a DSLR camera in WPAP style.

4 min read

What’s the Big Deal About Video Content, Anyway?

In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...

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A man wearing glasses and a ballcap in WPAP style.

4 min read

How to Boost Your Email List with Lead Magnets

Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...

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A younger person talking to an older person in WPAP style.

3 min read

Maximize Customer Lifetime Value Through Retention Strategies

The question on everyone’s minds:

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People sitting in a diner laughing in WPAP style.

3 min read

Harness the Power of Social Proof to Boost Conversions

As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...

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A person balancing on a tightrope in WPAP style.

5 min read

Balance Familiarity and Surprise in Content Marketing

One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...

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Two men—a customer and a salesman— talking in WPAP style.

3 min read

Content Marketing: From Trend to Cornerstone Strategy

The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...

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