SEO SERVICES

Speaking of strategy — an SEO strategy should be content-driven, but it isn’t all about content. In fact, there are three facets of SEO:

• On-page SEO

• Off-page SEO

• Technical SEO

A good SEO consultant will evaluate your existing site and then create a strategy that keeps all three of those elements in mind.

A solid SEO content strategy is about creating a plan for content production based on the keywords you want your site to rank for. Then, that strategy is monitored and modified as new sites come into the competitive landscape, the dynamics or traits of a keyword change over time, or your business goals shift. It’s not one-and-done but an ongoing effort.

SEO audits are where any good SEO company or SEO agency should begin working on your site. If someone hands you a strategy without an audit, it’s a huge red flag. How can they possibly know what your site is capable of?

How it’s performed historically? What your competitors are up to? All of that is part of a robust SEO audit.

You can see our approach to SEO audits here.

Like any component of your business: things change. It’s a guarantee. It’s why the static “give me my retainer and I’ll send you a templated report once a month” is not the right engagement for SEO. It’s why it’s a financial investment. It has to be managed.

We only staff SEO managers or fractional SEO leaders who have years of proven experience getting SEO results.

Each month, you should get an SEO report that tells the truth. That’s key. Data can be manipulated and laid out in very specific ways. You also may not be trained on how to interpret that data. Don’t live at the mercy of an SEO agency. Make them teach you the terms and norms and more. You should be able to look at things like CTR or KD and know: is this good or bad? Very few SEO agencies take the time to train their clients and set context. But that’s imperative if you’re going to know the truth of your site performance and justify the ROI.