CREATIVE WRITING BLOG

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The Power of Emotion in Content Marketing

2 min read

The Power of Emotion in Content Marketing

Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and friends and how we get to know our colleagues and neighbors. 

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how to avoid bias

4 min read

Avoid Bias in Your Writing

We’ve all got opinions. Some good, some bad, and some we should probably keep to ourselves. Sometimes, our opinions slip out even when we don’t mean...

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Why I Use Humor In Writing

2 min read

Why I Use Humor In Writing

Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an...

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Writing Techniques to Connect With Teenagers

3 min read

Writing Techniques to Connect With Teenagers

One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...

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A Music Producer's Perspective on Writing

3 min read

A Music Producer's Perspective on Writing

Music and writing share many similarities.

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Tender Hysteria: The Healing Power of Angry Art

2 min read

Tender Hysteria: The Healing Power of Angry Art

I am not an angry person. But I love making angry art.

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Infusing Pop Culture References In Your Copywriting

3 min read

Infusing Pop Culture References In Your Copywriting

Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...

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The Power of Creative Constraints

4 min read

The Power of Creative Constraints

Walls and walls of tennis shoes.

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Metaphors: Turn Your Copywriting Up To 11

2 min read

Metaphors: Turn Your Copywriting Up To 11

The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...

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Writing Copy People Care About

3 min read

Writing Copy People Care About

Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...

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Writing Through a Different Lens

3 min read

Writing Through a Different Lens

My first copywriting job out of college was an utter disaster. I was hired because I had several neuroscience journal articles published in grad...

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Life Beyond the Shitty First Draft: A Review of Bird by Bird by Anne Lamott

2 min read

Life Beyond the Shitty First Draft: A Review of Bird by Bird by Anne Lamott

"Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to...

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Forever a Fantasy Reader

3 min read

Forever a Fantasy Reader

As a child, I was shy. That’s probably an understatement - I was more of a hermit. My mom couldn’t drop me off at a friend’s birthday party without...

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When Writing is Hard: A Review of Bird by Bird by Anne Lamott

3 min read

When Writing is Hard: A Review of Bird by Bird by Anne Lamott

When I was 19 years old, I was standing in the foyer of my grandmother’s house when my dad called me over. He patted the seat next to him on the...

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Scrape the Cookie (When to Ditch Your Draft and Start Over)

3 min read

Scrape the Cookie (When to Ditch Your Draft and Start Over)

My favorite show in the whole wide world is the Great British Bake Off. Because I geek out over Bake Off, following the bakers is like 90% of my ...

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Taking a Step Back

2 min read

Taking a Step Back

Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...

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How to Create a Copy Wireframe

2 min read

How to Create a Copy Wireframe

Copy wireframes are one of my most frequently used tools as a professional copywriter. If you are writing websites, they are crazy valuable. They...

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4 Ways Media Literacy Can Make You a Better Human

3 min read

4 Ways Media Literacy Can Make You a Better Human

The mere mention of literary criticism—or “lit crit” as my high school English teacher insisted on calling it—is enough to shift the average person...

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7 Books About Creative Writing Every Aspiring Writer Should Read

3 min read

7 Books About Creative Writing Every Aspiring Writer Should Read

They say the best writers are readers, and while there are endless learning opportunities to be gleaned from reading novels and poems, there’s no...

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What Can You Do as a Creative Writer?

3 min read

What Can You Do as a Creative Writer?

Usually, when people hear about creative writers, they think of poets and novelists, but there are actually a lot of careers for those who excel in...

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Writing Exercises for Creativity

4 min read

Writing Exercises for Creativity

Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!

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Finding Clarity in Copy: 4 Lessons I Learned from Creative Writing

4 min read

Finding Clarity in Copy: 4 Lessons I Learned from Creative Writing

I was a precocious talker, speaking early and often. My incessant ramblings weren’t about anything in particular. Mostly, I just described what I...

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Tips for Using Metaphors in Copy

3 min read

Tips for Using Metaphors in Copy

Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...

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5 Fiction Genres to Inspire Your Copywriting

3 min read

5 Fiction Genres to Inspire Your Copywriting

If you’re in the business of selling a product or service to an audience, you already know stellar communication is key. From the “about” page on...

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4 Poetic Devices That Can Improve Marketing Copy

3 min read

4 Poetic Devices That Can Improve Marketing Copy

Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...

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Language Alive: The Magic of Sensory Writing

3 min read

Language Alive: The Magic of Sensory Writing

Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...

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Toward the Ineffable: How Musical Analysis Enhances Creative Writing

4 min read

Toward the Ineffable: How Musical Analysis Enhances Creative Writing

Certain concepts and sentiments elude linguistic capture. That’s why we have words like “ineffable,”’ “indescribable” and “inexpressible” — to...

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Writing with Emotion: How to Convey Passion Without Melodrama

4 min read

Writing with Emotion: How to Convey Passion Without Melodrama

As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...

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