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Angela Wyatt: May 24, 2023 3:55:52 PM
Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and friends and how we get to know our colleagues and neighbors.
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4 min read
Amy Williams: May 8, 2023 3:34:49 PM
We’ve all got opinions. Some good, some bad, and some we should probably keep to ourselves. Sometimes, our opinions slip out even when we don’t mean...
2 min read
Mark Bowden: Apr 11, 2023 6:16:02 PM
Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an...
3 min read
Mark Bowden: Apr 11, 2023 6:00:37 PM
One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...
3 min read
Sanders Reese: Apr 11, 2023 5:59:24 PM
Music and writing share many similarities.
2 min read
Taylor Zantingh: Apr 11, 2023 5:02:27 PM
I am not an angry person. But I love making angry art.
3 min read
Mark Bowden: Apr 11, 2023 5:01:12 PM
Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...
4 min read
Joy Youell: Apr 11, 2023 4:34:18 PM
Walls and walls of tennis shoes.
2 min read
Mark Bowden: Apr 11, 2023 4:00:13 PM
The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...
3 min read
Amy Williams: Apr 11, 2023 3:56:50 PM
Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...
3 min read
Meagan Voulo: Apr 11, 2023 1:29:27 PM
My first copywriting job out of college was an utter disaster. I was hired because I had several neuroscience journal articles published in grad...
2 min read
Kaitlin Last: Apr 11, 2023 1:27:40 PM
"Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to...
3 min read
Meagan Voulo: Apr 11, 2023 9:02:07 AM
As a child, I was shy. That’s probably an understatement - I was more of a hermit. My mom couldn’t drop me off at a friend’s birthday party without...
3 min read
Amy Williams: Apr 11, 2023 8:46:29 AM
When I was 19 years old, I was standing in the foyer of my grandmother’s house when my dad called me over. He patted the seat next to him on the...
3 min read
Joy Youell: Apr 11, 2023 8:45:19 AM
My favorite show in the whole wide world is the Great British Bake Off. Because I geek out over Bake Off, following the bakers is like 90% of my ...
2 min read
Meagan Voulo: Apr 11, 2023 8:06:16 AM
Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...
2 min read
Joy Youell: Apr 11, 2023 7:56:14 AM
Copy wireframes are one of my most frequently used tools as a professional copywriter. If you are writing websites, they are crazy valuable. They...
3 min read
Taylor Zantingh: Apr 11, 2023 7:02:04 AM
The mere mention of literary criticism—or “lit crit” as my high school English teacher insisted on calling it—is enough to shift the average person...
3 min read
Taylor Zantingh: Apr 10, 2023 10:54:20 AM
They say the best writers are readers, and while there are endless learning opportunities to be gleaned from reading novels and poems, there’s no...
3 min read
Meagan Voulo: Apr 10, 2023 10:37:31 AM
Usually, when people hear about creative writers, they think of poets and novelists, but there are actually a lot of careers for those who excel in...
4 min read
Meagan Voulo: Apr 10, 2023 9:31:48 AM
Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!
4 min read
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Rae Fitzgerald: Apr 9, 2023 9:52:25 AM
I was a precocious talker, speaking early and often. My incessant ramblings weren’t about anything in particular. Mostly, I just described what I...
3 min read
Rae Fitzgerald: Apr 8, 2023 10:40:38 AM
Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...
3 min read
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Adele McKenna: Apr 8, 2023 10:18:44 AM
If you’re in the business of selling a product or service to an audience, you already know stellar communication is key. From the “about” page on...
3 min read
Rae Fitzgerald: Apr 8, 2023 9:54:14 AM
Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...
3 min read
Adele McKenna: Apr 8, 2023 9:40:38 AM
Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...
4 min read
Rae Fitzgerald: Apr 8, 2023 9:33:41 AM
Certain concepts and sentiments elude linguistic capture. That’s why we have words like “ineffable,”’ “indescribable” and “inexpressible” — to...
4 min read
Rae Fitzgerald: Apr 8, 2023 9:04:34 AM
As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...
