SOCIAL MEDIA MARKETING BLOG

It's (not) all about pop-u-lar.

NEW LIST, WHO 'DIS?

Monthly content drops with templates, frameworks, tips, and more.

Emotion AI has the potential to revolutionize TikTok marketing by helping brands optimize their content in real time.

4 min read

Emotion AI in TikTok Marketing

Emotional engagement is crucial for driving user interaction and building brand loyalty. Emotion AI allows brands to track and analyze emotional responses to content in real time, enabling them to optimize campaigns based on the way users feel. By...

READ NOW
Integrating LinkedIn Sales Navigator with your CRM is a game-changer for sales teams looking to enhance their lead nurturing workflows.

3 min read

LinkedIn Sales Navigator + CRM Integration

Efficiently managing and nurturing leads requires both insight and automation. Combining LinkedIn Sales Navigator with your CRM system unlocks...

READ NOW
Remember: Every great thought leader started with a single post.

4 min read

Social Media for C-Suite Audiences

Sarah Chen, CEO of a mid-sized tech company, stared at her LinkedIn profile with frustration. Despite having over two decades of industry experience...

READ NOW
TikTok’s Creative API presents an exciting opportunity for brands to connect with a highly engaged audience in a unique, creative way.

3 min read

TikTok's Creative API: Building Custom Effects for Brand Campaigns

TikTok's meteoric rise as a social media platform has led brands to seek innovative ways to engage with its vast, creative audience. One of the most...

READ NOW
As TikTok Live Shopping evolves, real-time conversion optimization becomes increasingly crucial for success.

3 min read

TikTok Live Shopping: Strategies for Real-Time Conversion Optimization

TikTok Live Shopping is a powerhouse for real-time engagement and sales. With its seamless integration of entertainment, social interaction, and...

READ NOW
Implementing Computer Vision AI for TikTok content analysis doesn't require a team of data scientists.

3 min read

Computer Vision AI for TikTok Content Analysis and Trend Prediction

Computer Vision AI has emerged as a powerful tool for analyzing TikTok content and predicting trends. This article will guide marketing leaders and...

READ NOW
Leveraging first-party data for advanced LinkedIn ad targeting, especially in ABM campaigns, can significantly enhance the effectiveness of B2B marketing efforts.

4 min read

LinkedIn Ad Targeting: Leveraging First-Party Data for Account-Based Marketing

As the digital advertising space becomes increasingly competitive, leveraging advanced targeting techniques, particularly through the use of...

READ NOW
As TikTok's algorithm continues to evolve, success on the platform increasingly depends on sophisticated content sequencing strategies

4 min read

Advanced Content Sequencing for Viral TikTok Growth

TikTok's algorithm, known for its uncanny ability to understand user preferences and deliver highly engaging content, has evolved significantly. This...

READ NOW
Google Doodles offer a masterclass in creative, timely, and engaging visual content.

3 min read

Google Doodles for Social Media Graphics

Google Doodles have been captivating internet users since 1998, transforming the iconic Google logo into creative, interactive, and often educational...

READ NOW
By combining Google Shopping with social media, businesses can create powerful, multi-touch funnels that drive qualified leads and boost conversions.

4 min read

How to Get Google Shopping Leads Through Social Media

Generating leads through Google Shopping can be a highly effective strategy, but pairing it with social media is where you can truly maximize your...

READ NOW
Setting up a sales funnel on social media involves creating strategic content that targets potential customers at different stages of their journey.

4 min read

How to Set Up a Sales Funnel on Social Media

Creating a sales funnel on social media is an effective way to guide potential customers through their buying journey, from awareness to conversion....

READ NOW
Setting up a podcast page on Spotify is a straightforward process that involves these steps.

3 min read

How to Set Up a Podcast Page on Spotify

Setting up a podcast page on Spotify is an excellent way to reach a global audience and grow your podcast’s listener base. Spotify is one of the...

READ NOW
Crowd culture on social media reveals the power of collective behavior and shared experiences in shaping our digital world.

2 min read

Crowd Culture

Social media has dramatically transformed how we communicate, share ideas, and influence each other. One of the most intriguing phenomena on social...

READ NOW
Bringing attention to a saying requires a combination of creativity, timing, and strategic promotion.

3 min read

How to Bring Attention to a Saying

Catchy sayings can capture the zeitgeist and become cultural touchstones. From Gen-Z slang to more refined expressions, the right phrase can resonate...

READ NOW
Reddit has evolved from a niche platform into a mainstream marketing channel.

3 min read

Reddit Marketing: How to Get It Right

Reddit, a platform known for its vibrant and niche communities, has been at the heart of internet culture for nearly two decades. It’s spawned viral...

READ NOW
Finding the right time to post on Instagram can significantly impact your engagement and overall success on the platform.

2 min read

Best Time to Post on Instagram

The best time to post on Instagram in 2024 depends on your audience, location, and industry. However, general trends and data provide valuable...

READ NOW
AI image generators have come a long way, and the tools available in 2024 offer impressive results for various needs.

3 min read

The 7 Best AI Image Generators of 2024

AI image generators have taken the digital world by storm, becoming a crucial tool for everything from social media posts to marketing campaigns. In...

READ NOW
The

3 min read

YouTube Unveils 9 Features at the "Made on YouTube" Event

YouTube’s 2024 "Made on YouTube" event, held on September 18th at Pier 57 in New York City, brought a slew of new tools and features designed to...

READ NOW
sing stock photos without proper permission can lead to serious legal repercussions, including lawsuits and financial penalties.

3 min read

Can You Use Stock Photos Without Permission?

Images play a crucial role in enhancing the appeal and effectiveness of content. Stock photos are a popular choice for many, but using them without...

READ NOW
From the early days of bulletin board systems to the emergence of platforms like TikTok and Clubhouse, social media has transformed the way we communicate.

3 min read

When Was Social Media Invented?

Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital...

READ NOW
Typography can dramatically affect how your audience engages with your content on social media.

4 min read

Typography on Social Media

Typography plays a crucial role in how your content is perceived on social media. Whether you're creating bold statements, sharing important...

READ NOW
The next time you're about to say

2 min read

Different Words for Yes: Expanding Your Affirmative Vocabulary

The word "yes" is a staple of everyday communication, but relying on it too heavily can make your speech or writing feel repetitive and...

READ NOW
Whether you’re trying to stay woke, spill the tea, or just vibe with your fam, these phrases will keep you in the loop.

2 min read

Use It in a Sentence: A Gen Z Slang Breakdown

Welcome to the world of Gen Z slang, where words can mean a thousand different things, and the vibe is always on point. If you've ever found yourself...

READ NOW
Expanding your vocabulary is a powerful way to breathe new life into your social media content.

8 min read

Another Word For... - A Social Media Marketer's Guide

As a social media marketer, your words are your paintbrush. Using the right language can elevate your content from mundane to magnificent. Let's...

READ NOW
Standing out on social media requires more than just good visuals—it takes bold, strategic messaging that demands attention.

3 min read

Attention Grabber Examples for Social Media

On the LOUD playing field of social media, grabbing attention is more important—and more challenging—than ever. With people scrolling through their...

READ NOW
Whether you’re managing a blog, social media, or email campaigns, an editorial calendar will streamline your efforts

5 min read

Creating and Managing an Editorial Calendar

An editorial calendar is a powerful tool that helps you plan, organize, and execute your content strategy effectively. Whether you’re a blogger, a...

READ NOW
Digital media marketing offers immense opportunities for businesses to connect with their target audience, grow their online presence, and achieve measurable results.

4 min read

Digital Media Marketing

Digital media encompasses all marketing efforts that use an electronic device or the internet, helping brands connect with current and potential...

READ NOW
While Pinterest is a fantastic resource for gathering images, there are numerous other platforms and websites that offer diverse visual content, often for free.

3 min read

Other Places to Gather Pictures Besides Pinterest

Pinterest has long been a go-to platform for collecting and discovering images, whether for personal projects, creative inspiration, or marketing...

READ NOW
If you manage multiple social media accounts, it’s important to streamline your analytics and reporting process.

3 min read

How to Find and Track Your LinkedIn Analytics

To ensure the success of your LinkedIn profile, whether for personal branding or business purposes, it's essential to track your LinkedIn analytics....

READ NOW
The role of a social media manager in 2024 is more complex and dynamic than ever before. It requires a blend of creative, technical, and strategic skills, as well as a deep understanding of how social media platforms and algorithms operate.

3 min read

The Role of a Social Media Manager in 2024

The responsibilities of a social media manager have evolved dramatically over the years. What started as a role focused on simply posting content has...

READ NOW
Incorporating these marketing trigger terms into your campaigns can significantly improve engagement and conversions.

3 min read

Marketing Trigger Terms

Marketing trigger terms are powerful words or phrases that elicit a psychological or emotional response from your audience, driving them to take...

READ NOW
Social media has transformed from mere networking platforms into powerful tools for financial growth and business development.

7 min read

How to Make Money on Social Media

Social media has transformed from mere networking platforms into powerful tools for financial growth and business development. Whether you're an...

READ NOW
TikTok offers significant potential for ad revenue, with impressive ROAS figures across various industries.

3 min read

TikTok Ad Revenue: Maximizing ROAS

TikTok has rapidly emerged as a powerful platform for advertisers, offering access to a vast, engaged audience. This article delves into the...

READ NOW
Adhering to YouTube’s ad policies is crucial for creating successful and compliant advertising campaigns.

3 min read

YouTube Ad Policy: Understanding Compliance

YouTube is one of the most powerful platforms for digital advertising, reaching billions of users worldwide. However, with great reach comes great...

READ NOW
Over $2.7 billion has been lost to social media scams.

1 min read

Trending Social Media Scams

Social media has become an essential part of our daily lives, connecting us with friends, family, and interesting content. However, it also offers...

READ NOW
Indeed operates as a metasearch engine for job listings

2 min read

Is Indeed a Social Media Platform? A Closer Look

While Indeed is primarily a job search engine, it has gradually adopted several features that resemble social media platforms, though its core...

READ NOW
By understanding and catering to these trends, businesses and content creators can more effectively engage with Gen X on social media

7 min read

Social Media Trends for Gen X

Table of Contents Introduction The Gen X Social Media Landscape Trend 1: Facebook Dominance Trend 2: Professional Networking on LinkedIn Trend 3:...

READ NOW
What sets Gen Z's creative output apart is its unwavering commitment to authenticity.

3 min read

Gen Z and Authenticity: The New Wave of Digital Storytellers

In an era where authenticity reigns supreme, Generation Z has emerged as a powerhouse of creative expression. Born into a world of unprecedented...

READ NOW
TikTok's rise in the social media landscape has been meteoric, challenging the dominance of established players like Facebook and Instagram.

2 min read

TikTok Market Share

TikTok, the short-form video platform owned by Chinese company ByteDance, has rapidly ascended to become a dominant force in the global social media...

READ NOW
A social media ghostwriter can be a valuable asset for CEOs, entrepreneurs, and brands looking to enhance their online presence without dedicating significant time and resources.

3 min read

What Is a Social Media Ghostwriter?

While ghostwriting has traditionally been associated with political speeches and memoirs, the demand for social media ghostwriters has grown rapidly...

READ NOW
Start planning your next influencer marketing campaign with these tips in mind.

3 min read

Influencer Rates: How To Maximize Your Budget in 2024

The influencer marketing landscape has grown significantly, with influencers becoming key partners for brands looking to reach new audiences. But how...

READ NOW
Start implementing these strategies today and watch your TikTok engagement soar.

2 min read

2024 TikTok Algorithm Explained: 10 Tips to Go Viral

The TikTok algorithm is the backbone of the platform's success, delivering personalized content to its 1.2 billion active users. Understanding how it...

READ NOW
Learn how to manage multiple social media accounts stress-free with our expert tips and strategies.

3 min read

How to Manage Multiple Social Media Accounts Stress-Free

Managing multiple social media accounts can be overwhelming, whether you're handling your personal profiles, business pages, or clients' accounts....

READ NOW
YouTube Community Posts offer a simple way to engage with your audience, promote your content, and build a stronger community.

4 min read

What are YouTube Community Posts?

Do you have an update from your life or brand that's too short for a YouTube video or Short? Or a behind-the-scenes moment already shared on...

READ NOW
Learn how to use TikTok for business with our 9-step guide, including strategy, content creation, and ads.

2 min read

How To Use TikTok for Business: A 9-Step Guide [2024]

TikTok exploded in popularity during the pandemic and remains a powerhouse with 1.5 billion monthly active users. If your business isn't leveraging...

READ NOW
Discover 7 top LinkedIn tools to enhance your content and grow your presence in 2024. Learn more.

2 min read

7 Best LinkedIn Tools to Improve Your Content and Presence in 2024

LinkedIn can be overwhelming for creators or brands to manage. From creating content to keeping up with engagement and relationship building, or even...

READ NOW
LinkedIn newsletters offer a powerful tool for professionals to share insights, build their brand, and engage their network.

2 min read

LinkedIn Newsletters: How to Create, Grow, and Succeed

LinkedIn newsletters offer a powerful way to share insights, build your brand, and engage your professional network. This comprehensive guide will...

READ NOW
LinkedIn Audio Events provide a unique opportunity to engage your professional network, share valuable insights, and grow your brand.

2 min read

LinkedIn Audio Events

LinkedIn Audio Events offer a powerful way for businesses and creators to connect with their professional network in real-time. This guide covers...

READ NOW
It's unlikely that decentralized social media will completely replace mainstream platforms in the near future — though after months of innovation and steady growth, it seems unlikely they'll go anywhere.

7 min read

Decentralized Social Media (and What it Means for the Future)

Social media users are facing significant challenges today. They're frustrated by changeable algorithms or having their data sold to the highest...

READ NOW
Ready to take your Instagram game to the next level? Sign up for our on-demand Piloting AI for Marketers Series to learn how AI can supercharge your social media strategy.

3 min read

36 Ways to Gain Real Instagram Followers Fast and Organically

You know how they say the best things in life are free? Well, it’s true when it comes to gaining Instagram followers. You don’t need black hat...

READ NOW
Discover 2024's hottest TikTok trends: from sassy 'brat summer' vibes to heartfelt reflections and dance battles.

2 min read

Best TikTok Trends of 2024 (so far)

As we dive into 2024, TikTok continues to be a hotbed of creativity and viral sensations. From dance challenges to life hacks, the platform has seen...

READ NOW
Explore how social media shapes modern tourism. Discover the pressure to curate unique travel experiences and the impact on authentic sightseeing. Is mainstream uncool?

2 min read

Has Social Media Made Sightseeing Uncool?

You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever...

READ NOW
Learn to build a powerful personal brand on social media with this step-by-step guide for beginners.

2 min read

A Beginner's Guide To Social Media Personal Branding

Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...

READ NOW
Explore innovative AR experiences enhancing 2024 Olympics viewing. IOC partnership brings immersive tech to fans.

1 min read

New AR Experiences Enhance 2024 Olympics Viewing

The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...

READ NOW
Paris Olympics opening ceremony sparks religious controversy; organizers defend artistic vision

2 min read

Paris Olympics' "Last Supper" Controversy: Art, Religion, and Misunderstanding

The Paris Olympics' opening ceremony has stirred up controversy, not for its athletic showcase, but for a scene that some interpreted as a parody of...

READ NOW
Instagram expands Notes to Feed and Reels, enabling private comments visible only to mutual followers.

1 min read

Instagram Expands Notes Feature to Feed Posts and Reels

In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...

READ NOW
Reddit launches Lead Gen Ads with Zapier integration, offering marketers new ways to capture quality leads.

1 min read

Reddit Launches Lead Generation Ads

On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...

READ NOW
TikTok Custom Thumbnail Feature

1 min read

TikTok Custom Thumbnail Feature

In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....

READ NOW
Meta AI expands globally with new languages, AI image generation, and advanced features across Meta's platforms.

2 min read

Updates to Meta AI - Images, Languages, and More

In a sweeping update, Meta has significantly expanded the capabilities and reach of its AI assistant, Meta AI. The company's latest announcement...

READ NOW
Paris Olympics 2024: TV networks and agencies innovate to captivate new-gen viewers in shifting landscape.

2 min read

The 2024 Paris Olympics on Social Media

As the 2024 Paris Olympics approach, the television industry finds itself at a crossroads. With viewership habits evolving and competition for...

READ NOW
13 powerful strategies for SEO and social media collaboration. Boost visibility now!

2 min read

How SEO and Social Media Teams Can Collaborate

In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...

READ NOW
Study by Memo finds no significant link between social media engagement and news article readership.

2 min read

Study Finds No Link Between Social Media Engagement and Content Readership

A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...

READ NOW
Meta introduces custom offers on Instagram ad CTAs, enhancing engagement and conversions for advertisers.

1 min read

Meta Adds Custom Offers to Instagram Ad CTAs

Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....

READ NOW
TikTok Ad Spend Growth Slows Amid Ban Talks; Uncertainty impacts U.S. ad performance and user engagement.

2 min read

TikTok Ban Talks = Ad Spend Slows

TikTok’s advertising momentum is decelerating amid uncertainty over a potential U.S. ban, which is creating caution among advertisers.

READ NOW
TikTok and teens

2 min read

TikTok Tightens Teen Ad Targeting and Boosts AI Transparency

TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...

READ NOW
Social Media for Liquor Companies

9 min read

Social Media for Liquor Companies

Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...

READ NOW
Pope Francis approves Carlo Acutis as the first 'Millennial Saint,' highlighting youth's role in the Church.

1 min read

Pope Francis Approves Teenager Carlo Acutis as First 'Millennial Saint'

In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...

READ NOW
Psychologist warns that the 'sadfishing' social media trend may signal deeper issues and concerns.

2 min read

'Sadfishing' Trend on Social Media

The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...

READ NOW
Social media erupts over Trump and Biden’s 2024 debate, highlighting divided reactions and key moments.

3 min read

Social Media Meltdown Over Trump and Biden’s Debate Performance

The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...

READ NOW

4 min read

Social Media Optimization (SMO): Definition, Strategies, and Importance

Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...

READ NOW
ai on pinterest

2 min read

Pinterest Unveils New AI Ad Format to be Showcased at Cannes

Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...

READ NOW
social media ban

1 min read

Los Angeles School Board Bans Smartphones, Social Media in Schools

The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...

READ NOW
Two business people talking outside of a restaurant in dark, edgy anime style.

6 min read

Networking on LinkedIn

Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...

READ NOW
A robot using a phone in dark, edgy anime style.

3 min read

TikTok Stepped Up Its AI Game with Labeling Tools

In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...

READ NOW
A shoe advertisement on a billboard at night in dark, edgy anime style.

2 min read

TikTok’s eCommerce Marketing Guide for Brands

Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.

READ NOW
A young man holding a DSLR camera at night in dark, edgy anime style.

4 min read

TikTok and News Publishing

Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?

READ NOW
Fashionable teens hanging out in a dark-lit living room in dark edgy anime style.

3 min read

The Details You Need About TikTok’s Fashion Marketing Guide

Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...

READ NOW
People at a football stadium in dark edgy anime style.

3 min read

The Real Reason Why LinkedIn Shares Monthly Active User Counts

This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).

READ NOW
A human talking to a robot in a dark edgy anime style.

2 min read

TikTok Labels AI-Edited Content

TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...

READ NOW
A school president giving a speech at a podium in dark edgy anime style.

6 min read

Thought Leadership and LinkedIn

Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...

READ NOW
A group of friends laughing together in a dark, edgy anime style.

7 min read

Top Tips to Grow Your Instagram Following

If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...

READ NOW
A young man backlit by red looking on his phone in dark, edgy anime style.

3 min read

The Ins and Outs of Alt Text

Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...

READ NOW
A person throwing money in the air in dark, edgy anime style.

4 min read

Stop Wasting Your Ad Budget

Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...

READ NOW
Two people at a debate competition in dark, edgy anime style.

4 min read

The LinkedIn Lead Generation Form vs. Landing Page Showdown

If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...

READ NOW
A girl video calling a boy on a cellphone in dark, edgy anime style.

3 min read

The Anatomy of an Instagram Bio

Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...

READ NOW
Three people looking at a phone in dark, edgy anime style.

3 min read

What You Need to Know About Instagram Engagement Rates

Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...

READ NOW
A person editing at a desktop computer in a dim room in dark, edgy anime style.

4 min read

Managing Multiple Social Media Accounts

Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...

READ NOW
A person sitting at their desk on their phone in dark edgy anime style

4 min read

Social Media and Monetization

Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...

READ NOW
A person levitating underneath a sign in dark, edgy anime style.

3 min read

Elevate Your Brand on Social Media

If you work in a "boring" industry, you might be stressed about what to post on social media.

READ NOW
A robot helping a human in dark edgy anime style.

3 min read

6 Tips To Get the Most Out of ChatGPT

Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...

READ NOW
Friends sitting together at a high school football game in dark edgy anime style.

2 min read

What You Need to Know About the Close Friends List on Instagram

All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...

READ NOW
A teenage boy taking a picture of a teenage girl on a city street in dark edgy anime style.

4 min read

Why Influencer Marketing Needs to Be On Your Radar in 2024

If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...

READ NOW
A teenager watching a vertical video on social media in dark edgy anime style.

2 min read

Vertical Video: Revolutionizing Social Media Engagement Strategies

One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...

READ NOW
An adult taking a selfie for TikTok in dark edgy anime style.

3 min read

TikTok Analytics: Unlocking the Secrets to Viral Growth

In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...

READ NOW
A man in sunglasses sitting at a desk, typing on a computer with a city as the background in anime style.

3 min read

Unlock the Prestige of LinkedIn Top Voices

Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...

READ NOW
An image drawn in a dark edgy anime style of a girl in a dark room on her cellphone with the screen illuminated.

3 min read

A Comprehensive Guide to Mastering Instagram Growth

Instagram has evolved from a photo-sharing app into a powerful marketing channel for brands and creators alike. With over 1.35 billion daily active...

READ NOW
Two people sitting in a dark room, working on a project together in anime style.

3 min read

Instagram Collab: A How-To

Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...

READ NOW
snapchat spooky

1 min read

Snapchat's Spooky Strategy: Introducing 'Phantom House'

In a novel approach to Halloween, Snapchat has rolled out an immersive content series titled "Phantom House.”

READ NOW
social media duplication

1 min read

Innovative Marketing in the Age of Social Media Duplication

In a savvy response to the burgeoning trend of 'dupes' on TikTok, Olaplex, a leading hair care brand, decided to beat imitators at their own game....

READ NOW
Silhouettes of two people shaking hands in front of a red-tinted background in anime style.

4 min read

Maximize Marketing Effectiveness: How to Acquire and Retain Customers

The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...

READ NOW