SOCIAL MEDIA MARKETING BLOG

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Monthly content drops with templates, frameworks, tips, and more.

A human talking to a robot in a dark edgy anime style.

2 min read

TikTok Labels AI-Edited Content

TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when it's been heavily edited with AI tools.

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A school president giving a speech at a podium in dark edgy anime style.

6 min read

Thought Leadership and LinkedIn

Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...

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A group of friends laughing together in a dark, edgy anime style.

7 min read

Top Tips to Grow Your Instagram Following

If you're still sleeping on Instagram as just a place to post cat memes, you're missing out on a major opportunity. This platform is a powerhouse for...

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A young man backlit by red looking on his phone in dark, edgy anime style.

3 min read

The Ins and Outs of Alt Text

Let's talk about alt text. Adding alt text to your social media posts isn't just some feel-good accessibility trend - it's a game-changer that can...

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A person throwing money in the air in dark, edgy anime style.

4 min read

Stop Wasting Your Ad Budget

Let's talk about the elephant in the room when it comes to marketing and advertising: wasted ad spend. You know, all those eyeballs you're paying for...

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Two people at a debate competition in dark, edgy anime style.

4 min read

The LinkedIn Lead Generation Form vs. Landing Page Showdown

If you're in the B2B game and lead generation is your jam, you've probably pondered the age-old question: LinkedIn Lead Generation Forms or good...

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A girl video calling a boy on a cellphone in dark, edgy anime style.

3 min read

The Anatomy of an Instagram Bio

Let's talk about the unsung hero of your Instagram profile: your bio. This tiny little blurb is like your digital elevator pitch, and it can make or...

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Three people looking at a phone in dark, edgy anime style.

3 min read

What You Need to Know About Instagram Engagement Rates

Alright, let's talk about the holy grail of Instagram metrics: your engagement rate. If you're not tracking this number, you're basically flying...

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A person editing at a desktop computer in a dim room in dark, edgy anime style.

4 min read

Managing Multiple Social Media Accounts

Managing multiple social media accounts is no joke. Whether you're running the show as a social media manager or leading the charge at a marketing...

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A person sitting at their desk on their phone in dark edgy anime style

4 min read

Social Media and Monetization

Here's the deal: social media platforms, especially the big dogs like Twitter and Meta, are feeling the heat to bring in the dough. The ad market is...

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A person levitating underneath a sign in dark, edgy anime style.

3 min read

Elevate Your Brand on Social Media

If you work in a "boring" industry, you might be stressed about what to post on social media.

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A robot helping a human in dark edgy anime style.

3 min read

6 Tips To Get the Most Out of ChatGPT

Let's talk about the elephant in the room: ChatGPT and all these other AI tools blowing up right now. We know some of y'all are shook, thinking...

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Friends sitting together at a high school football game in dark edgy anime style.

2 min read

What You Need to Know About the Close Friends List on Instagram

All right, folks, buckle up because Instagram dropped some big news a few months ago. In case you missed it, they rolled out a new way to post...

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A teenage boy taking a picture of a teenage girl on a city street in dark edgy anime style.

4 min read

Why Influencer Marketing Needs to Be On Your Radar in 2024

If you're still sleeping on influencer marketing, it's time to wake up. This isn't some flash-in-the-pan trend with a market set to hit $21.1B. It's...

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A teenager watching a vertical video on social media in dark edgy anime style.

2 min read

Vertical Video: Revolutionizing Social Media Engagement Strategies

One trend has emerged as the undisputed king: video content. Industry-leading publications have been abuzz with discussions about the unparalleled...

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An adult taking a selfie for TikTok in dark edgy anime style.

3 min read

TikTok Analytics: Unlocking the Secrets to Viral Growth

In the dynamic realm of social media, few platforms have captured the attention and imagination of creators and audiences like TikTok. With its...

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A man in sunglasses sitting at a desk, typing on a computer with a city as the background in anime style.

3 min read

Unlock the Prestige of LinkedIn Top Voices

Platforms are constantly reevaluating how they acknowledge and reward their top creators. Once a coveted symbol of influence and recognition, the...

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An image drawn in a dark edgy anime style of a girl in a dark room on her cellphone with the screen illuminated.

3 min read

A Comprehensive Guide to Mastering Instagram Growth

Instagram has evolved from a photo-sharing app into a powerful marketing channel for brands and creators alike. With over 1.35 billion daily active...

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Two people sitting in a dark room, working on a project together in anime style.

3 min read

Instagram Collab: A How-To

Connecting with fellow brands and creators on Instagram is an excellent strategy for expanding your presence on the platform, and Instagram Collab...

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snapchat spooky

1 min read

Snapchat's Spooky Strategy: Introducing 'Phantom House'

In a novel approach to Halloween, Snapchat has rolled out an immersive content series titled "Phantom House.”

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social media duplication

1 min read

Innovative Marketing in the Age of Social Media Duplication

In a savvy response to the burgeoning trend of 'dupes' on TikTok, Olaplex, a leading hair care brand, decided to beat imitators at their own game....

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Silhouettes of two people shaking hands in front of a red-tinted background in anime style.

4 min read

Maximize Marketing Effectiveness: How to Acquire and Retain Customers

The quest for effectiveness is paramount in the ever-evolving marketing and advertising landscape. With consumers inundated with countless messages...

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Silhouettes of people standing on stairs at night, in anime style.

3 min read

Social Media: The Debate on Tiered Subscription Services

Social media has become integral to our daily lives, connecting us to friends, family, and the wider world. As the landscape evolves, so do the ways...

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A man and a woman talking, imagine in dark edgy anime style.

3 min read

Craft Social Media Success: Seven Strategies for Impactful Engagement

Your business needs a social media presence. A robust social media presence serves as the linchpin for success across businesses, influencers, and...

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how 80s pop stars would rule social media

1 min read

How 80s Pop Stars Would Rule Social Media Today

Imagine a time warp where the 80s and 2020s meet: an electrifying clash of big hair, bold music, and social media feeds hits the planet. The 80s, a...

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gen z online spending

2 min read

E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands

In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...

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ad free meta and tiktok

3 min read

News on Ad-Free Meta and TikTok

As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...

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social a/b testing

3 min read

Social Ad A/B Testing to Maximize ROAS

marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...

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instagram algorithm

2 min read

Play the Instagram Algorithm: Tried-and-Tested Strategies

Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media

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social media content promotion

2 min read

Tips for Social Media Content Promotion

Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!

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viral content

1 min read

Understanding Viral Content

Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.

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social media graphics

1 min read

A Guide to Social Media Graphics: Screen Sizes

There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...

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frightgeist

Google's 'Frightgeist' Tool Unveils Halloween Trends

Since its inception, Google's 'Frightgeist' has become a seasonal benchmark, detailing annual Halloween trends via search data.

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paid social media services

1 min read

User Perceptions of Paid Social Media Services

The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...

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threads

2 min read

Threads, ActivityPub, and Open Protocols

Meta's Twitter challenger, Threads, has shattered records as the most swiftly adopted app in history.

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linkedin algorithm

6 min read

Mastering the LinkedIn Algorithm for Optimal Exposure

Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...

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x and reddit charges for apis

3 min read

The High Costs of X and Reddit APIs Spell Trouble

A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...

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sharenting

2 min read

The Age of 'Sharenting' to Safeguard Children's Privacy

For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...

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social media organizational structure

4 min read

Social Media Within an Organizational Structure

Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...

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mobile friendly social media

5 min read

Mobile-Friendly Content on Social Media

As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....

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social media censorship

2 min read

Social Media Censorship: Balancing False Information and Free Speech

In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...

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meta ai innovations

1 min read

Meta Unveils Slew of AI Innovations: Bing Integration, Celebrity Bots, and More

At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...

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youtube analytics

1 min read

Unlocking YouTube Analytics for Improved Content Planning

YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...

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social media monitoring

1 min read

Top 10 Tools for Social Media Monitoring in 2023

Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.

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meta ad free paid

1 min read

Meta Reportedly Considering Paid Ad-Free Option for Instagram and Facebook in Europe

Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...

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social media calendar

3 min read

How to Create an Organized Social Media Calendar

A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...

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friend.tech news

3 min read

Exploring Friend.tech: The Viral Crypto Social Media App

Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...

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youtube ad campaigns

4 min read

Enhancing YouTube Ad Campaigns with Google Discovery Ads

Want to elevate the performance of your YouTube ad campaigns?

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youtube marketing trends

1 min read

3 Crucial Trends Reshaping YouTube Marketing in 2023

YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...

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Dark-edgy anime style-image of teenage girl with dark hair, a red hood on, looking at a phone.

2 min read

Boost Your Social Media Marketing with These ChatGPT Hacks

Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.

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In dark, edgy anime style: a woman sitting at a desk writing a story.

3 min read

Instagram Stories: From Creation to Conversion for Marketers

It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...

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Woman in dark edgy anime style using her phone to enhance her Facebook Messenger business strategy.

4 min read

Enhance Your Facebook Messenger Business Strategy

Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...

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Young girl on a cell phone in a dark edgy anime style.

3 min read

Can Traditional SEO Tactics Be Effective on Social Media?

Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...

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Edgy anime girl with pink code surrounding her.

3 min read

Revolutionize Media with Web3: The Impact of Tokenized Media

A seismic shift is underway as the Web3 era takes center stage in media. This shift brings several burning questions: How are media companies...

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Edgy anime girl on her phone learning how to craft an effective short-form video strategy.

3 min read

Craft an Effective Short-Form Video Strategy

Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...

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tiktok and google

1 min read

TikTok's Experimental Integration: Displaying Google Search Links

TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...

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Community of people in an anime-style artform.

3 min read

Community Managers: An Overview

Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...

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youtube scripts

4 min read

How to Write YouTube Scripts

If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...

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holiday social media

3 min read

A Winning Holiday Social Media Strategy

'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...

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social media disengagement

2 min read

Why Does Social Media Disengagement Happen?

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...

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social media promotions

3 min read

Use Social Media Promotions to Boost Engagement

Attention is the #1 currency of social media strategies.

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bytedance capcut plugin

1 min read

ByteDance Unveils CapCut Plugin

ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...

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tiktok shop

2 min read

TikTok Shop Officially Launches In The US

TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...

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likes and engagement metrics social media

2 min read

Likes and Engagement Metrics: Public Opinion in the Age of Social Media

Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...

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hyperlocal smm

3 min read

Tips for Hyperlocal Social Media Marketing

Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.

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rebrand

6 min read

How to Execute a Rebrand Across Social Media Platforms

Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...

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instagram influencer

2 min read

How to Tell if an Instagram Influencer Bought Followers

In 2022, 49% of influencers bought followers. Yes, for real.

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social trends

1 min read

Current Social Media Trends: Shaping Public Image

Let's dive into the latest buzz dominating our social media feeds this week.

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meta and whatsapp

2 min read

Meta's $19 Billion Bet on WhatsApp: The Future of Business Messaging

In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...

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x pro

1 min read

Twitter's TweetDeck Rebranded as X Pro, Now Requires Subscription

In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...

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burning man 2023

2 min read

Social Media Flooded with Memes of Burning Man

As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...

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reels

1 min read

Instagram Extends Reels Uploads of 3-Minute and 10-Minute Duration

In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...

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threads in australia

1 min read

Threads Launches Initial Testing of Keyword Search Feature

The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...

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tiktok filters anime style

3 min read

TikTok Filters as a Storytelling Device

TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative prowess...

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anime girl social media

1 min read

Current Social Media Trends: Rebels and Influencers

Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.

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social media seo

4 min read

Enhance Your Social Media Pages for Search Engine Optimization

Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...

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anime kids youtube shorts

2 min read

YouTube Decodes Shorts Algorithm: A Focus on Viewer Value

In a recent interview, Todd Sherman (product lead for YouTube Shorts) spilled the tea on how the algo actually works.

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code llama anime style

2 min read

Meta Unleashes Code Llama: An Open Source AI Model for Code Generation

Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on the...

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eu law social media

3 min read

The EU Law Empowering Social Media Users to Quietly Quit Algorithms

A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...

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linkedin algorithm

2 min read

LinkedIn Algo Changes (and What They Mean for Your Feed)

LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...

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snapchat

5 min read

Marketing on Snapchat (Yes, It Still Exists)

Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...

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LinkedIn newsletter readers anime style

2 min read

LinkedIn Changes Newsletter UI and Adds Multi-Newsletter Hosting Feature

LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.

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deinfluencer

2 min read

Because No One Can Just Chill, Now There's "Deinfluencing"

A novel term is circulating on TikTok these days: "deinfluencing."

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petfluencer

2 min read

Life Gets Weirder and Weirder: Meet "Petfluencing"

In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...

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social media alternate universe

2 min read

Explore the Social Media Alternate Universe (SMAU)

A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...

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screenshot

2 min read

Capturing Creativity: The Evolution of Screenshots in Storytelling

The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...

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threads on the web

1 min read

Threads By Instagram Launches Web Interface, Expanding Access Beyond Mobile

Instagram's Latest Move: Threads Brings Microblogging to Web Browsers

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businessman linkedin

3 min read

Apologies, But LinkedIn Is Now Trendy

Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new breed...

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AI music

1 min read

YouTube Launches AI Music Principles

YouTube has recently introduced a comprehensive set of AI music principles alongside the launch of an innovative AI initiative, developed in...

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tiktok ads

3 min read

TIKTOK Expands Search Ad Opportunities for All Advertisers

TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...

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discord

4 min read

The Realm of Discord: Forging Connections in a Digital Haven

Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...

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mastodon

5 min read

Introduction to Mastodon: A Decentralized Revolution

In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...

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bummer summer anime style

2 min read

Gen-Z Needs Vit D: Spotify's Bummer Summer Campaign

In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...

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anime style girl with headphones

3 min read

Deciphering Instagram's Ranking System

You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.

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bluesky

2 min read

How to Use Bluesky Social

With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...

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person in front of a clock anime style

2 min read

The Dilemma of Chronological Feeds: Meta's Revelation

The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...

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zombie twitter

2 min read

The Era of Zombie Twitter

The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...

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girl with headphones youtube samples

2 min read

YouTube Music: Samples Takes a Page from TikTok's Playbook

Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...

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bama girls anime style

2 min read

Bama Rush on TikTok: A Southern, Sorority Phenomenon

If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.

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