SOCIAL MEDIA MARKETING BLOG

It's (not) all about pop-u-lar.

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Monthly content drops with templates, frameworks, tips, and more.

how 80s pop stars would rule social media

1 min read

How 80s Pop Stars Would Rule Social Media Today

Imagine a time warp where the 80s and 2020s meet: an electrifying clash of big hair, bold music, and social media feeds hits the planet. The 80s, a decade of larger-than-life personas, shiny neon colors, and chart-topping anthems, finds itself...

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gen z online spending

2 min read

E.l.f., Nike, and Chick-fil-A Maintain Top Spots as Teens' Favorite Brands

In Piper Sandler's 46th semi-annual "Taking Stock With Teens" report, the preferences of teenagers for brands in the cosmetics, apparel, footwear,...

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ad free meta and tiktok

3 min read

News on Ad-Free Meta and TikTok

As marketers are becoming increasingly optimistic about their social media strategies, the digital advertising market in 2023 is on the path to...

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social a/b testing

3 min read

Social Ad A/B Testing to Maximize ROAS

marketers face the formidable task of making the most of their limited budgets to achieve optimal results. The optimization of digital ad spend is...

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instagram algorithm

2 min read

Play the Instagram Algorithm: Tried-and-Tested Strategies

Unlocking the secrets behind the Instagram algorithm can be a game-changer for content strategists navigating social media

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social media content promotion

2 min read

Tips for Social Media Content Promotion

Does Social Media Content Promotion Truly Yield Results? Absolutely, when approached correctly!

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viral content

1 min read

Understanding Viral Content

Viral content garners immense online visibility through massive sharing across social platforms, media sites, and search engines.

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social media graphics

1 min read

A Guide to Social Media Graphics: Screen Sizes

There are unique graphic requirements for each social media outlet and device. Your graphic designer (or you) will need to understand aspect ratios,...

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frightgeist

Google's 'Frightgeist' Tool Unveils Halloween Trends

Since its inception, Google's 'Frightgeist' has become a seasonal benchmark, detailing annual Halloween trends via search data.

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paid social media services

1 min read

User Perceptions of Paid Social Media Services

The landscape of social media is evolving as platforms like Twitter, Facebook, Instagram, and Snapchat introduce paid subscription services (Twitter...

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threads

2 min read

Threads, ActivityPub, and Open Protocols

Meta's Twitter challenger, Threads, has shattered records as the most swiftly adopted app in history.

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linkedin algorithm

6 min read

Mastering the LinkedIn Algorithm for Optimal Exposure

Looking to expand your LinkedIn reach and engagement? Curious about the factors that influence the LinkedIn algorithm's evaluation and ranking of...

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x and reddit charges for apis

3 min read

The High Costs of X and Reddit APIs Spell Trouble

A less enjoyable and more expensive online landscape could be on the horizon. A worrying trend is emerging among social media platforms, one that...

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sharenting

2 min read

The Age of 'Sharenting' to Safeguard Children's Privacy

For parents navigating the digital landscape while raising children, sharing moments about our kids on social media can be enjoyable, but it also...

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social media organizational structure

4 min read

Social Media Within an Organizational Structure

Organizations across many industries are grappling with restructurings, layoffs, and strategic deliberations to maximize internal resources. Some are...

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mobile friendly social media

5 min read

Mobile-Friendly Content on Social Media

As of 2023, 99% of social media users, which translates to nearly 4.5 billion individuals, access their preferred social networks via smartphones....

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social media censorship

2 min read

Social Media Censorship: Balancing False Information and Free Speech

In social media, the battle against false information rages on. The recent decision by a three-judge panel from the U.S. Court of Appeals for the 5th...

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meta ai innovations

1 min read

Meta Unveils Slew of AI Innovations: Bing Integration, Celebrity Bots, and More

At its annual Connect conference, Meta revealed upcoming AI features for its family of apps. This includes new chatbots voiced by celebrities, AI...

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youtube analytics

1 min read

Unlocking YouTube Analytics for Improved Content Planning

YouTube unveils transformative subscriber analytics aimed at enhancing your content planning strategy. The platform'srecent update provides insights...

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social media monitoring

1 min read

Top 10 Tools for Social Media Monitoring in 2023

Brands are constantly under the social media microscope. Whether you're directly tagged or not, conversations about your brand persist.

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meta ad free paid

1 min read

Meta Reportedly Considering Paid Ad-Free Option for Instagram and Facebook in Europe

Meta is reportedly developing a paid subscription model for European users to access ad-free versions of Instagram and Facebook. The move aims to...

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social media calendar

3 min read

How to Create an Organized Social Media Calendar

A social media calendar is a comprehensive schedule that outlines your upcoming social media posts, organized by date and time. These calendars can...

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friend.tech news

3 min read

Exploring Friend.tech: The Viral Crypto Social Media App

Friend.tech has rapidly gained notoriety within cryptocurrency circles, with users claiming significant profits. However, several red flags warrant...

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youtube ad campaigns

4 min read

Enhancing YouTube Ad Campaigns with Google Discovery Ads

Want to elevate the performance of your YouTube ad campaigns?

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youtube marketing trends

1 min read

3 Crucial Trends Reshaping YouTube Marketing in 2023

YouTube continuously evolves, requiring marketers to stay nimble and adapt strategies. Here are three major trends transforming YouTube marketing...

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Dark-edgy anime style-image of teenage girl with dark hair, a red hood on, looking at a phone.

2 min read

Boost Your Social Media Marketing with These ChatGPT Hacks

Are you looking to revolutionize your social media marketing? Look no further! ChatGPT is a game-changer.

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In dark, edgy anime style: a woman sitting at a desk writing a story.

3 min read

Instagram Stories: From Creation to Conversion for Marketers

It may sound like an exaggeration, but a simple Instagram Story really can transform your business. Instagram Stories are a unique tool. They go...

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Woman in dark edgy anime style using her phone to enhance her Facebook Messenger business strategy.

4 min read

Enhance Your Facebook Messenger Business Strategy

Customer engagement constantly evolves. We see this every day as ads on social media platforms try new and different things to keep everyone’s...

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Young girl on a cell phone in a dark edgy anime style.

3 min read

Can Traditional SEO Tactics Be Effective on Social Media?

Whether traditional Search Engine Optimization (SEO) tactics wield influence on the dynamic platforms of social media has become a topic of heated...

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Edgy anime girl with pink code surrounding her.

3 min read

Revolutionize Media with Web3: The Impact of Tokenized Media

A seismic shift is underway as the Web3 era takes center stage in media. This shift brings several burning questions: How are media companies...

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Edgy anime girl on her phone learning how to craft an effective short-form video strategy.

3 min read

Craft an Effective Short-Form Video Strategy

Let's face it: short-form videos have revolutionized how we can market to our audience. Remember Vine? Think back to how effective just six seconds...

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tiktok and google

1 min read

TikTok's Experimental Integration: Displaying Google Search Links

TikTok is currently in the testing phase of integrating links to Google search results within its internal search functionality. Users have reported...

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Community of people in an anime-style artform.

3 min read

Community Managers: An Overview

Online communities are unique. They can be vibrant hubs of interaction. People with similar passions can come together to share their ideas and...

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youtube scripts

4 min read

How to Write YouTube Scripts

If you're a seasoned YouTuber, you're well aware of the vital role a video script plays in creating engaging and coherent content. A well-crafted...

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holiday social media

3 min read

A Winning Holiday Social Media Strategy

'Tis the season when social media surges with engagement, and as seasoned social media strategists, we know exactly why. It's the time when the stars...

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social media disengagement

2 min read

Why Does Social Media Disengagement Happen?

Maintaining consumer engagement is crucial for brands. The focus has often been on how to attract and retain customers, but a recent study published...

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social media promotions

3 min read

Use Social Media Promotions to Boost Engagement

Attention is the #1 currency of social media strategies.

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bytedance capcut plugin

1 min read

ByteDance Unveils CapCut Plugin

ByteDance has introduced a CapCut plugin designed to empower ChatGPT users to effortlessly create AI-generated videos tailor-made for TikTok and...

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tiktok shop

2 min read

TikTok Shop Officially Launches In The US

TikTok Shop has officially launched in the United States, and it's poised to reshape the world of social commerce. With seamless integrations with...

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likes and engagement metrics social media

2 min read

Likes and Engagement Metrics: Public Opinion in the Age of Social Media

Social media has changed the way we communicate, connect, and consume information. Likes, comments, and shares have become the currency of validation...

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hyperlocal smm

3 min read

Tips for Hyperlocal Social Media Marketing

Hyperlocal social media marketing is a dynamic approach to crafting marketing campaigns that zero in on specific geographic regions.

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rebrand

6 min read

How to Execute a Rebrand Across Social Media Platforms

Deciding to rebrand your business is a significant decision that should not be taken lightly, as it can impact your business's image, perception, and...

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instagram influencer

2 min read

How to Tell if an Instagram Influencer Bought Followers

In 2022, 49% of influencers bought followers. Yes, for real.

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social trends

1 min read

Current Social Media Trends: Shaping Public Image

Let's dive into the latest buzz dominating our social media feeds this week.

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meta and whatsapp

2 min read

Meta's $19 Billion Bet on WhatsApp: The Future of Business Messaging

In a groundbreaking move back in 2014, Facebook, now rebranded as Meta, took a significant leap into the world of communication technology by...

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x pro

1 min read

Twitter's TweetDeck Rebranded as X Pro, Now Requires Subscription

In a significant shift, X, the rebranded version of Twitter under the leadership of Elon Musk, has initiated a subscription-based model for...

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burning man 2023

2 min read

Social Media Flooded with Memes of Burning Man

As heavy rain wreaks havoc on Burning Man 2023, transforming the iconic festival into a muddy quagmire, the internet has responded with an outpouring...

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reels

1 min read

Instagram Extends Reels Uploads of 3-Minute and 10-Minute Duration

In a familiar twist of the ever-evolving social media landscape, Instagram is currently in the experimental phase of testing lengthier Reels,...

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threads in australia

1 min read

Threads Launches Initial Testing of Keyword Search Feature

The Threads app by Meta is introducing a significant new feature, as the Threads team begins testing keyword search functionality with users in...

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tiktok filters anime style

3 min read

TikTok Filters as a Storytelling Device

TikTok, a dynamic platform where users seamlessly transition from glamorous transformations to playful experiments, owes much of its creative prowess...

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anime girl social media

1 min read

Current Social Media Trends: Rebels and Influencers

Get a glimpse into the buzz dominating our social media feeds this week – from trending topics to the latest shifts in marketing strategies.

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social media seo

4 min read

Enhance Your Social Media Pages for Search Engine Optimization

Elevate your online presence and allure organic traffic to your website with these insightful techniques for optimizing your social media platforms...

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anime kids youtube shorts

2 min read

YouTube Decodes Shorts Algorithm: A Focus on Viewer Value

In a recent interview, Todd Sherman (product lead for YouTube Shorts) spilled the tea on how the algo actually works.

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code llama anime style

2 min read

Meta Unleashes Code Llama: An Open Source AI Model for Code Generation

Meta, a frontrunner in the competitive landscape of generative AI technology, is making waves by adopting an open source strategy. Building on the...

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eu law social media

3 min read

The EU Law Empowering Social Media Users to Quietly Quit Algorithms

A silent revolution is sweeping across social spheres, spearheaded by a groundbreaking EU law that is reshaping the way social media users interact...

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linkedin algorithm

2 min read

LinkedIn Algo Changes (and What They Mean for Your Feed)

LinkedIn is a platform known for less fluff, providing meaningful and relevant content to enhance professional growth and networking. Continuing to...

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snapchat

5 min read

Marketing on Snapchat (Yes, It Still Exists)

Snapchat, the popular multimedia messaging app, offers a unique platform for marketers to connect with a younger and engaged audience. And TikTok...

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LinkedIn newsletter readers anime style

2 min read

LinkedIn Changes Newsletter UI and Adds Multi-Newsletter Hosting Feature

LinkedIn is bolstering its newsletter creation capabilities, responding to the increasing number of members signing up for newsletters within the app.

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deinfluencer

2 min read

Because No One Can Just Chill, Now There's "Deinfluencing"

A novel term is circulating on TikTok these days: "deinfluencing."

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petfluencer

2 min read

Life Gets Weirder and Weirder: Meet "Petfluencing"

In the wake of Covid-19 lockdowns, the era of "petfluencer" agencies has surged, as an array of people adopted pets during this time. Animals as the...

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social media alternate universe

2 min read

Explore the Social Media Alternate Universe (SMAU)

A captivating and innovative creator subgenre has emerged - the Social Media Alternate Universe (SMAU). Blurring the lines between fiction and...

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screenshot

2 min read

Capturing Creativity: The Evolution of Screenshots in Storytelling

The emergence of screenshots has given rise to fresh modes of narrative expression, extending from Twitter (X) fan fiction to cinematic storytelling...

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threads on the web

1 min read

Threads By Instagram Launches Web Interface, Expanding Access Beyond Mobile

Instagram's Latest Move: Threads Brings Microblogging to Web Browsers

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businessman linkedin

3 min read

Apologies, But LinkedIn Is Now Trendy

Let's talk about LinkedIn. The platform traditionally associated with professional networking is undergoing a metamorphosis, attracting a new breed...

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AI music

1 min read

YouTube Launches AI Music Principles

YouTube has recently introduced a comprehensive set of AI music principles alongside the launch of an innovative AI initiative, developed in...

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tiktok ads

3 min read

TIKTOK Expands Search Ad Opportunities for All Advertisers

TikTok is introducing a significant change to its advertising landscape. Brands, including notable names like Clinique UK and DIBS Beauty, now have...

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discord

4 min read

The Realm of Discord: Forging Connections in a Digital Haven

Born in 2015, Discord defied the conventions set by social media giants, introducing a platform centered around shared interests and a sense of...

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mastodon

5 min read

Introduction to Mastodon: A Decentralized Revolution

In the vast landscape of social media, a new contender emerged in 2016 - Mastodon. Conceived by Eugen Rochko, this platform sought to challenge the...

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bummer summer anime style

2 min read

Gen-Z Needs Vit D: Spotify's Bummer Summer Campaign

In a move that resonates with the sentiments of Gen Z listeners, Spotify has launched its 'Bummer Summer' campaign, leveraging the popularity of sad...

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anime style girl with headphones

3 min read

Deciphering Instagram's Ranking System

You know your IG posts don't show up to everyone. Why? What are the determining ranking factors? Let's talk them through.

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bluesky

2 min read

How to Use Bluesky Social

With X (formerly Twitter) sparking concerns and dissatisfaction since Elon Musk's acquisition in late 2022, users seeking an alternative have...

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person in front of a clock anime style

2 min read

The Dilemma of Chronological Feeds: Meta's Revelation

The colossal Meta-backed scientific endeavor aimed at studying the impact of Facebook and Instagram on people's political attitudes during the 2020...

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zombie twitter

2 min read

The Era of Zombie Twitter

The avian emblem may have perished, but the once-vibrant Twitter, now known as X, endures as a shadowy presence, catering to communities, news...

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girl with headphones youtube samples

2 min read

YouTube Music: Samples Takes a Page from TikTok's Playbook

Discovering fresh tracks to listen to can be unexpectedly challenging — which is why YouTube is incorporating some ideas from TikTok in its latest...

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bama girls anime style

2 min read

Bama Rush on TikTok: A Southern, Sorority Phenomenon

If you're in TikTok, you suddenly, randomly care about southern sorority hopefuls. Chalk it up to the "Bama Rush" trend.

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man with sunglasses anime style

2 min read

Social Media for Marketers Amid User Experience and Monetization

In social media, the convergence of user experience and monetization is reshaping the role of marketers. This transformation is characterized by a...

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millennials anime style

2 min read

Effective Social Media Marketing for Millennials

Millennials, born between the early 1980s and late 1990s, are a generation known for their tech-savviness, diverse interests, and unique online...

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boomers dancing

3 min read

Social Media Marketing for Boomer Audiences

One demographic that should not be overlooked in your social media marketing strategy is the baby boomer generation. These individuals, born between...

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tiktok captions

9 min read

Mastering TikTok Captions

TikTok land, captions are the gateway to engaging storytelling.

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woman fire anime style

5 min read

Guide to TikTok Marketing & Short-Form Creativity

As Instagram's counterpart under the Meta umbrella, TikTok presents a realm of opportunities for marketers to engage with users in innovative and...

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girl with a grid anime style

2 min read

Instagram Grid Styles (Yes, More Than One)

In Instagram land, where pictures and stories are content currency, the way you organize your posts on your profile is like arranging pieces of a...

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instagram marketing

10 min read

Guide to Instagram Marketing in the Meta Era

With Instagram now under the Meta umbrella, the platform continues to evolve as a powerful marketing tool. Mastering Instagram marketing requires a...

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group of teens listening to music anime style

2 min read

Trending Sounds on TikTok and Instagram

In the expansive world of social media, audio has taken on a life of its own.

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virus anime style

4 min read

How to Go Viral: Decoding the Method

In the digital age, the quest for virality has become the holy grail of social media marketing. Crafting content that resonates deeply with audiences...

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girl reading anime style

2 min read

Write Social Media Content Using Unconventional Dialogue Styles

In the ever-evolving landscape of social media, where attention spans are fleeting and competition for engagement is fierce, writers need to embrace...

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dark social

4 min read

Dark Social: Unveiling the Power of Private Sharing

In digital marketing, where data and analytics are pivotal, a phenomenon known as "Dark Social" has been quietly shaping user behavior and...

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girl shopping anime style

7 min read

The Social Commerce Revolution - Shopping on Social Media

In recent years, the digital landscape has witnessed a seismic shift in the way we shop. The convergence of social media and e-commerce has given...

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girl with rabbit ears anime style

4 min read

Social Listening 2.0: Beyond Mentions, Uncovering Deep Insights from Conversations

Staying attuned to the pulse of online conversations has become a necessity for businesses. This practice, known as social listening, has undergone a...

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ghost anime style

6 min read

The Rise of Ephemeral Content:  Stories and Disappearing Posts

In the landscape of social media, one trend has captured the attention of both individuals and businesses: ephemeral content. This dynamic form of...

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girl using an iphone anime style

2 min read

The Art of Branded Hashtags

Branded hashtags have become a powerful tool for businesses to enhance their social media presence, build brand awareness, and engage their audience.

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woman holding a book anime style

3 min read

TikTok Ads: Unleashing the Power of Short-Form Video Marketing

Welcome to the world of TikTok Ads, where the fusion of creativity and data-driven strategies converges to captivate the young and dynamic Gen Z and...

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girl standing anime style

3 min read

Threads: are you on it? Do we care?

The Threads app, introduced by Meta (formerly Facebook), has sparked both excitement and skepticism within the social media landscape.

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group of people smiling anime style

3 min read

50 Examples of User-Generated Content (UGC) for Social Media

User-Generated Content (UGC) is a powerful marketing tool that allows brands to harness the creativity and enthusiasm of their customers to promote...

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girl looking at phone anime style

4 min read

Influencer Contracts: Stay Legal, Stay Cool

Influencer marketing has emerged as a powerful strategy for brands to connect with their target audience authentically.

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girl in headphones anime style

2 min read

Influencer Marketing for Social Media

Influencer marketing has become an integral part of social media strategies, offering brands a powerful way to reach their target audience...

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group of people on phones anime style

2 min read

10 Social Media Trends for Gen X

Generation X–the forgotten generation–is made up of everyone born between 1965 and 1980 and sandwiched between the baby boomers and the millennials,...

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anime style girl mouth open in surprise

3 min read

Why Gen Z Hates Ads (And What To Do About It)

Sorry advertisers, but Gen Z hates you.

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TikTok Ad Revenue: Your Guide

2 min read

TikTok Ad Revenue: Your Guide

Let’s cut to the chase: earning TikTok ad revenue isn’t possible.

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What Social Media Do Millennials Use Most?

2 min read

What Social Media Do Millennials Use Most?

Social media marketing is great for brand awareness, product or service promotions, and engaging with your audience. But it's important to know where...

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