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Writing Team: Dec 16, 2024 11:56:48 AM
There’s a unique segment of social media users who are highly active but rarely post or comment. Known as "silent observers" or "lurkers," these individuals consume content in large amounts but leave little to no trace of their engagement.
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2 min read
Writing Team: Dec 9, 2024 12:17:24 PM
A U.S. appeals court has recently denied TikTok's request to block the government's mandated sell-off of the app, bringing the company closer to a...
3 min read
Writing Team: Dec 9, 2024 11:13:21 AM
In 2019, Twitter co-founder Jack Dorsey set a team within the company on a mission to create an open, decentralized protocol. His goal was to...
2 min read
Writing Team: Dec 9, 2024 11:09:36 AM
As discussions about a potential TikTok ban in the U.S. continue, a new contender has entered the social media arena specifically for college...
1 min read
Writing Team: Dec 3, 2024 12:01:22 PM
When evaluating the security and privacy practices of major social media platforms—Instagram, Facebook, TikTok, YouTube, X (formerly Twitter),...
2 min read
Writing Team: Nov 26, 2024 8:00:00 AM
The landscape of social media and news consumption is undergoing a seismic shift that would have been unthinkable just a few years ago. Two major...
2 min read
Writing Team: Nov 25, 2024 8:58:30 AM
Instagram is revamping profile displays by relocating Story Highlights from the top of the profile grid to a separate tab. This update aims to...
2 min read
Writing Team: Nov 25, 2024 8:52:52 AM
Facebook is making a significant change to how personal profiles operate by removing the ability to have public followers. Over the coming months,...
2 min read
Writing Team: Nov 25, 2024 8:37:19 AM
Instagram is making a significant change to how users engage with content by removing its hashtag following feature on December 13, 2024. Users will...
2 min read
Writing Team: Nov 19, 2024 6:37:54 PM
The social media landscape is always shifting, but one app is proving it’s not just a fleeting trend: Threads. According to the latest data from...
3 min read
Writing Team: Nov 19, 2024 6:29:20 PM
@winsomepr Bye old media. Ya basic. #news ♬ APT. - ROSÉ & Bruno Mars
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Writing Team: Nov 18, 2024 9:00:00 AM
AI is revolutionizing social media marketing, enabling brands to personalize content, engage with customers, and optimize campaigns like never...
3 min read
Writing Team: Nov 18, 2024 8:30:00 AM
Social media continues to be an ever-evolving landscape, and 2025 promises a fresh wave of trends and developments. Here are 25 key predictions for...
2 min read
Writing Team: Nov 11, 2024 3:04:59 PM
Since Donald Trump’s reelection, an increase in posts referencing phrases like “your body, my choice” and “get back to the kitchen” has been observed...
2 min read
Writing Team: Nov 11, 2024 3:00:57 PM
In a significant departure from his previous position, President-elect Donald Trump has reversed his stance on TikTok, telling supporters that a vote...
2 min read
Writing Team: Nov 11, 2024 2:52:15 PM
Bridging the gap between SEO and social media teams can significantly enhance brand visibility, engagement, and ROI. Here’s how these teams can work...
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Writing Team: Nov 11, 2024 2:48:16 PM
YouTube is enhancing its Shorts platform with new monetization options and analytics tools, allowing creators and advertisers to collaborate more...
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Writing Team: Nov 5, 2024 6:16:50 PM
Welcome to the wild world of TikTok influencer analytics, where your perfect brand partner might be one dancing dentist or skateboarding grandma...
3 min read
Writing Team: Nov 5, 2024 6:12:11 PM
Welcome to the talent wars, where your employer brand is the digital equivalent of trying to convince people your startup's ping pong table is...
3 min read
Writing Team: Nov 5, 2024 6:05:51 PM
So your CEO just asked why that random dance video outperformed your carefully planned brand campaign, and now you're diving into TikTok analytics...
4 min read
Writing Team: Oct 21, 2024 7:51:50 PM
Emotional engagement is crucial for driving user interaction and building brand loyalty. Emotion AI allows brands to track and analyze emotional...
3 min read
Writing Team: Oct 21, 2024 7:47:16 PM
Efficiently managing and nurturing leads requires both insight and automation. Combining LinkedIn Sales Navigator with your CRM system unlocks...
4 min read
Writing Team: Oct 21, 2024 7:38:05 PM
Sarah Chen, CEO of a mid-sized tech company, stared at her LinkedIn profile with frustration. Despite having over two decades of industry experience...
3 min read
Writing Team: Oct 21, 2024 7:31:07 PM
TikTok's meteoric rise as a social media platform has led brands to seek innovative ways to engage with its vast, creative audience. One of the most...
3 min read
Writing Team: Oct 21, 2024 9:45:00 AM
TikTok Live Shopping is a powerhouse for real-time engagement and sales. With its seamless integration of entertainment, social interaction, and...
3 min read
Writing Team: Oct 21, 2024 8:45:00 AM
Computer Vision AI has emerged as a powerful tool for analyzing TikTok content and predicting trends. This article will guide marketing leaders and...
4 min read
Writing Team: Oct 15, 2024 2:51:54 PM
As the digital advertising space becomes increasingly competitive, leveraging advanced targeting techniques, particularly through the use of...
4 min read
Writing Team: Oct 15, 2024 2:47:00 PM
TikTok's algorithm, known for its uncanny ability to understand user preferences and deliver highly engaging content, has evolved significantly. This...
3 min read
Writing Team: Oct 8, 2024 2:58:11 PM
Google Doodles have been captivating internet users since 1998, transforming the iconic Google logo into creative, interactive, and often educational...
4 min read
Writing Team: Oct 8, 2024 2:54:33 PM
Generating leads through Google Shopping can be a highly effective strategy, but pairing it with social media is where you can truly maximize your...
4 min read
Writing Team: Oct 2, 2024 2:13:13 PM
Creating a sales funnel on social media is an effective way to guide potential customers through their buying journey, from awareness to conversion....
3 min read
Writing Team: Oct 2, 2024 2:09:17 PM
Setting up a podcast page on Spotify is an excellent way to reach a global audience and grow your podcast’s listener base. Spotify is one of the...
2 min read
Writing Team: Sep 30, 2024 6:00:00 AM
Social media has dramatically transformed how we communicate, share ideas, and influence each other. One of the most intriguing phenomena on social...
3 min read
Writing Team: Sep 30, 2024 5:30:00 AM
Catchy sayings can capture the zeitgeist and become cultural touchstones. From Gen-Z slang to more refined expressions, the right phrase can resonate...
3 min read
Writing Team: Sep 23, 2024 4:14:37 PM
Reddit, a platform known for its vibrant and niche communities, has been at the heart of internet culture for nearly two decades. It’s spawned viral...
2 min read
Writing Team: Sep 23, 2024 4:10:51 PM
The best time to post on Instagram in 2024 depends on your audience, location, and industry. However, general trends and data provide valuable...
3 min read
Writing Team: Sep 23, 2024 1:23:30 PM
AI image generators have taken the digital world by storm, becoming a crucial tool for everything from social media posts to marketing campaigns. In...
3 min read
Writing Team: Sep 23, 2024 1:19:19 PM
YouTube’s 2024 "Made on YouTube" event, held on September 18th at Pier 57 in New York City, brought a slew of new tools and features designed to...
3 min read
Writing Team: Sep 23, 2024 6:00:00 AM
Images play a crucial role in enhancing the appeal and effectiveness of content. Stock photos are a popular choice for many, but using them without...
3 min read
Writing Team: Sep 23, 2024 5:30:00 AM
Social media has become an integral part of our daily lives, connecting us with friends, family, and the world at large. But when did this digital...
4 min read
Writing Team: Sep 20, 2024 12:27:30 PM
Typography plays a crucial role in how your content is perceived on social media. Whether you're creating bold statements, sharing important...
2 min read
Writing Team: Sep 20, 2024 12:24:13 PM
The word "yes" is a staple of everyday communication, but relying on it too heavily can make your speech or writing feel repetitive and...
2 min read
Writing Team: Sep 20, 2024 12:21:02 PM
Welcome to the world of Gen Z slang, where words can mean a thousand different things, and the vibe is always on point. If you've ever found yourself...
8 min read
Writing Team: Sep 19, 2024 11:52:11 AM
As a social media marketer, your words are your paintbrush. Using the right language can elevate your content from mundane to magnificent. Let's...
3 min read
Writing Team: Sep 19, 2024 11:47:00 AM
On the LOUD playing field of social media, grabbing attention is more important—and more challenging—than ever. With people scrolling through their...
5 min read
Writing Team: Sep 18, 2024 4:18:24 PM
An editorial calendar is a powerful tool that helps you plan, organize, and execute your content strategy effectively. Whether you’re a blogger, a...
4 min read
Writing Team: Sep 18, 2024 4:12:25 PM
Digital media encompasses all marketing efforts that use an electronic device or the internet, helping brands connect with current and potential...
3 min read
Writing Team: Sep 18, 2024 4:08:28 PM
Pinterest has long been a go-to platform for collecting and discovering images, whether for personal projects, creative inspiration, or marketing...
3 min read
Writing Team: Sep 16, 2024 3:48:29 PM
To ensure the success of your LinkedIn profile, whether for personal branding or business purposes, it's essential to track your LinkedIn analytics....
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Writing Team: Sep 16, 2024 3:43:14 PM
The responsibilities of a social media manager have evolved dramatically over the years. What started as a role focused on simply posting content has...
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Writing Team: Sep 16, 2024 2:05:41 PM
Marketing trigger terms are powerful words or phrases that elicit a psychological or emotional response from your audience, driving them to take...
7 min read
Writing Team: Sep 16, 2024 2:00:32 PM
Social media has transformed from mere networking platforms into powerful tools for financial growth and business development. Whether you're an...
3 min read
Writing Team: Sep 16, 2024 6:30:00 AM
TikTok has rapidly emerged as a powerful platform for advertisers, offering access to a vast, engaged audience. This article delves into the...
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Writing Team: Sep 16, 2024 4:45:00 AM
YouTube is one of the most powerful platforms for digital advertising, reaching billions of users worldwide. However, with great reach comes great...
1 min read
Writing Team: Sep 14, 2024 8:44:20 AM
Social media has become an essential part of our daily lives, connecting us with friends, family, and interesting content. However, it also offers...
2 min read
Writing Team: Sep 10, 2024 11:00:44 AM
While Indeed is primarily a job search engine, it has gradually adopted several features that resemble social media platforms, though its core...
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Writing Team: Sep 10, 2024 10:57:23 AM
Table of Contents Introduction The Gen X Social Media Landscape Trend 1: Facebook Dominance Trend 2: Professional Networking on LinkedIn Trend 3:...
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Writing Team: Sep 6, 2024 1:51:00 PM
In an era where authenticity reigns supreme, Generation Z has emerged as a powerhouse of creative expression. Born into a world of unprecedented...
2 min read
Writing Team: Sep 5, 2024 4:47:20 PM
TikTok, the short-form video platform owned by Chinese company ByteDance, has rapidly ascended to become a dominant force in the global social media...
3 min read
Writing Team: Sep 5, 2024 10:40:08 AM
While ghostwriting has traditionally been associated with political speeches and memoirs, the demand for social media ghostwriters has grown rapidly...
3 min read
Writing Team: Aug 26, 2024 9:00:00 AM
The influencer marketing landscape has grown significantly, with influencers becoming key partners for brands looking to reach new audiences. But how...
2 min read
Writing Team: Aug 26, 2024 4:45:00 AM
The TikTok algorithm is the backbone of the platform's success, delivering personalized content to its 1.2 billion active users. Understanding how it...
3 min read
Writing Team: Aug 19, 2024 7:00:00 AM
Managing multiple social media accounts can be overwhelming, whether you're handling your personal profiles, business pages, or clients' accounts....
4 min read
Writing Team: Aug 19, 2024 4:45:00 AM
Do you have an update from your life or brand that's too short for a YouTube video or Short? Or a behind-the-scenes moment already shared on...
2 min read
Writing Team: Aug 19, 2024 4:30:00 AM
TikTok exploded in popularity during the pandemic and remains a powerhouse with 1.5 billion monthly active users. If your business isn't leveraging...
2 min read
Writing Team: Aug 19, 2024 4:00:00 AM
LinkedIn can be overwhelming for creators or brands to manage. From creating content to keeping up with engagement and relationship building, or even...
2 min read
Writing Team: Aug 12, 2024 5:30:00 AM
LinkedIn newsletters offer a powerful way to share insights, build your brand, and engage your professional network. This comprehensive guide will...
2 min read
Writing Team: Aug 12, 2024 4:45:00 AM
LinkedIn Audio Events offer a powerful way for businesses and creators to connect with their professional network in real-time. This guide covers...
7 min read
Writing Team: Aug 6, 2024 2:29:26 PM
Social media users are facing significant challenges today. They're frustrated by changeable algorithms or having their data sold to the highest...
3 min read
Writing Team: Aug 6, 2024 2:22:48 PM
You know how they say the best things in life are free? Well, it’s true when it comes to gaining Instagram followers. You don’t need black hat...
2 min read
Writing Team: Aug 5, 2024 5:00:44 PM
As we dive into 2024, TikTok continues to be a hotbed of creativity and viral sensations. From dance challenges to life hacks, the platform has seen...
2 min read
Writing Team: Aug 5, 2024 4:55:55 PM
You've seen it before: the cool kids go to Paris and post pictures of charm bracelets and leather shops, but not the Eiffel Tower. Have you ever...
2 min read
Writing Team: Jul 29, 2024 5:42:14 PM
Building a personal brand on social media can lead to many new opportunities, from building personal relationships with other industry experts to...
1 min read
Writing Team: Jul 29, 2024 5:23:31 PM
The 2024 Olympics are set to be more immersive than ever, with a range of new augmented reality (AR) elements to celebrate the Games, including AR...
2 min read
Writing Team: Jul 29, 2024 12:18:16 PM
The Paris Olympics' opening ceremony has stirred up controversy, not for its athletic showcase, but for a scene that some interpreted as a parody of...
1 min read
Writing Team: Jul 26, 2024 9:53:53 AM
In a move to enhance user interaction and engagement, Instagram has announced a significant expansion of its Notes feature. As of July 18, 2024,...
1 min read
Writing Team: Jul 26, 2024 9:48:45 AM
On July 25, 2024, Reddit unveiled its latest addition to its advertising suite: Lead Generation Ads. This new feature aims to revolutionize how...
1 min read
Writing Team: Jul 26, 2024 9:44:13 AM
In a significant update for content creators, TikTok has introduced a new feature allowing users to upload custom thumbnail images for their videos....
2 min read
Writing Team: Jul 25, 2024 3:59:56 PM
In a sweeping update, Meta has significantly expanded the capabilities and reach of its AI assistant, Meta AI. The company's latest announcement...
2 min read
Writing Team: Jul 22, 2024 5:13:38 PM
As the 2024 Paris Olympics approach, the television industry finds itself at a crossroads. With viewership habits evolving and competition for...
2 min read
Writing Team: Jul 22, 2024 5:02:54 PM
In today's digital landscape, the synergy between SEO and social media is more crucial than ever. Yet, these teams often operate in silos, missing...
2 min read
Writing Team: Jul 15, 2024 5:54:11 PM
A recent study by Memo reveals that social media engagement does not significantly correlate with content readership for news publishers. This...
1 min read
Writing Team: Jul 15, 2024 5:36:52 PM
Meta is introducing a new feature for advertisers that enables the display of custom offers directly on Instagram ad call-to-action (CTA) buttons....
2 min read
Writing Team: Jul 10, 2024 11:41:03 AM
TikTok’s advertising momentum is decelerating amid uncertainty over a potential U.S. ban, which is creating caution among advertisers.
2 min read
Writing Team: Jul 10, 2024 8:15:50 AM
TikTok has recently rolled out new restrictions on ads targeting teens and introduced AI disclosure requirements for advertisers. These changes aim...
9 min read
Writing Team: Jul 8, 2024 5:42:44 PM
Social media has become indispensable for liquor companies looking to connect with their audience, build brand awareness, and drive sales. However,...
1 min read
Writing Team: Jul 3, 2024 11:59:39 AM
In a historic move, Pope Francis, alongside a group of cardinals, has approved the canonization of Carlo Acutis, an Italian teenager and devoted...
2 min read
Writing Team: Jul 3, 2024 11:55:37 AM
The latest social media trend, "sadfishing," has sparked widespread discussions as more users engage in what some perceive as attention-seeking...
3 min read
Writing Team: Jun 28, 2024 10:13:22 AM
The first presidential debate in 2024 between Donald Trump and Joe Biden has set social media ablaze. This highly anticipated event on Thursday night...
4 min read
Writing Team: Jun 28, 2024 9:59:49 AM
Social media optimization (SMO) uses social media platforms to manage and enhance an organization’s message and online presence. As a crucial...
2 min read
Writing Team: Jun 19, 2024 9:42:46 AM
Pinterest has introduced Pinterest Ad Labs, an innovation program allowing select brands to test new creative and advertising tools. Brands like Nike...
1 min read
Writing Team: Jun 19, 2024 9:36:19 AM
The Los Angeles Unified School District Board of Education has voted to prohibit student use of smartphones and social media during school hours. The...
6 min read
Writing Team: Jun 14, 2024 4:42:19 PM
Let's be real for a second: networking can be awkward. The idea of schmoozing at some stuffy business conference or crafting the perfect cold email...
3 min read
Writing Team: Jun 14, 2024 4:39:27 PM
In a world where AI-generated content is becoming more prevalent, TikTok refused to be left behind. The social media giant announced a game-changing...
2 min read
Writing Team: Jun 7, 2024 4:31:13 PM
Listen up, all you eCommerce brands out there—TikTok sent you a shiny new guide to help you improve your ad game.
4 min read
Writing Team: Jun 7, 2024 4:29:25 PM
Real talk: are people actually using TikTok to stay informed, or is it just a never-ending stream of dance challenges and lip-syncing teens?
3 min read
Writing Team: May 31, 2024 3:43:20 PM
Listen up, fashion brands, because last year, TikTok released a major key to unlocking your marketing potential on the platform. They've compiled a...
3 min read
Writing Team: May 31, 2024 3:41:07 PM
This news dropped in 2023, but it’s still worth talking about (and it’s not just because we’re nerds about the internet).
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Writing Team: May 24, 2024 2:40:21 PM
TikTok, the popular short-form video platform, released a game-changing update: a new label that creators can apply to their content to indicate when...
6 min read
Writing Team: May 24, 2024 2:37:47 PM
Let's talk about the struggle bus that is posting consistently on LinkedIn. You might be thinking, "But I'm a professional writer! I took all the...
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