Author

Joy Youell

Joy Youell is an expert copywriter and content strategist.

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About Me

Biography

Joy Youell is the lead content strategist at Hire a Writer. With a background in both business and philosophy (go figure), she excels at creating rich, nuanced, effective content strategies for mid-sized businesses. She functions as a consultant, writing coach, and business development partner for leaders who recognize that messaging is the cornerstone of brand vitality.

That's the boring version.

Here's the actual story:

When I was about eight years old, I hosted my first poetry club. It was called “P.O.E.T.R.Y.”; an acronym, the meaning of which has thankfully been lost to history. I always had a voracious appetite for words.

In highschool, I entered into a writing mentorship with a reclusive novelist who made it clear that my self-conscious simpering held no value. During that time, the only thing of note he brought to my attention was a scrambled, scribbled, frantic note explaining I had missed a due date. 

As we stood on his creaky porch at the edge of the woods, he jabbed an arthritic finger at it and said, “This!” And I’ve spent the last two decades trying to figure out what “This” really is.

Joy Youell

Author

BUSINESS

Scrape the Cookie (When to Ditch Your Draft and Start Over)

Sometimes, a piece of work, like my meringue, is unsalvageable. Here are 4 instances I can think of.

Author:

Joy Youell

SEO

How to do an SEO Audit

It's spreadsheet o'clock. Here's how to do an SEO audit.

Author:

Joy Youell

SEO

Putting Together an SEO Topic Cluster

An SEO topic cluster is a sophisticated way to increase # and position of KWs. Here's how it works.

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Joy Youell

FREELANCING

Dealing with Anxiety as a Creative Professional

Life as a creative professional can activate anxieties you never knew you had. Some ideas to cope.

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Joy Youell

FREELANCING

How to Create a Copy Wireframe

Copy wireframing is the copy strategy skill I probably use the most. Here's how it works.

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Joy Youell

FREELANCING

Content AI is About to Make You Obsolete. Unless…

Content AI isn't coming: it has come. What do copywriters need to do?

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Joy Youell

BUSINESS

Content Mapping

Navigate content marketing more easily when you have a content map.

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Joy Youell

BUSINESS

Personal Branding (But I’m Not an Egomaniac!)

Does personal branding mean you're an egomaniac? Naw. Here's the pitch.

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Joy Youell

TECHNICAL

Remedies for Boring Technical Writing

Yawn. Yaaaaaaaaaaaaaaaawn. Some remedies for boring technical writing.

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Joy Youell

STORYTELLING

And Then One Day…

You're not actually telling stories that get to the heart of the human condition. But you could.

Author:

Joy Youell

FREELANCING

How Do You Go From Freelancing to Building an Agency?

Want to know how I went from being a freelancer to starting an agency? Here's how.

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Joy Youell

SOCIAL

Build Brand Authority: Social Media Strategies

Your brand's presence on social matters, plain and simple. Learn how to build authority.

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Joy Youell

BUSINESS

Facilitate the Buyer Journey

Do you have a plan for facilitating the buyer journey, from first impression to advocacy?

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Joy Youell

BUSINESS

How to Market in a Pop Culture Vacuum

Pop culture ebbs and flows - do you have messaging that endures?

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Joy Youell

BUSINESS

Boost Your Email Open Rates

Tragic email open rates got you down? Here are some tips to help.

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Joy Youell

BUSINESS

Is Your Audience Burned Out?

Audience burnout is a real danger in the age of digital. Learn how to avoid it.

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Joy Youell

BUSINESS

Stop Selling and Start Connecting

"Sales is dead." Untrue. But it is true that the way you've been doing it probably won't work.

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Joy Youell

SOCIAL

Good News, Everyone!

Are you telling the right GOOD NEWS in the right way? It's PR 101.

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Joy Youell

BUSINESS

How to Diversify Your Messages

Diversity isn't just an option, it's an imperative in today's markets.

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Joy Youell

BUSINESS

Earned Media v. Advertising

What's the difference between earned media and paid media?

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Joy Youell

BUSINESS

Five Ways to Improve Your Emails

We're all chasing the open rates and CTRs - here are 5 ways to hit your goals faster.

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Joy Youell

BUSINESS

Listening Skills: How You Hear & Are Heard

Great content is made possible by great listening.

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Joy Youell

BUSINESS

How to Do PR in a World of Influencers

Is PR the secret weapon your content strategy needs? Could be...

Author:

Joy Youell

STORYTELLING

Storytelling Marketing

Storytelling marketing leverages the reality that people buy into stories. Here's how it works.

Author:

Joy Youell

FREELANCING

How to Write a Scope of Work

Learning to write a great scope of work is an essential freelancer skill. Read all about it...

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Joy Youell

BUSINESS

Use Customer Intelligence for Targeted Copywriting

Want your writing to resonate? Amass customer intelligence and target away.

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Joy Youell

FREELANCING

7 Tips for Freelancers: Building Client Relationships

How do you build a freelance career? By building relationships with clients. Here are 7 tips.

Author:

Joy Youell

FREELANCING

How to Interview a Copywriter

What should you ask when you interview a copywriter? These three things.

Author:

Joy Youell

FREELANCING

Copywriter Organization (and General Efficiency Tips for Work)

If you really want to grow your copywriting career - you need to work smarter.

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Joy Youell

SEO

Technical SEO

What is technical SEO? These are the very very basics.

Author:

Joy Youell

FREELANCING

Learn to Write for Funny Brands: Ben

Want to be a funny writer? It's the hardest path to take - here is some guidance.

Author:

Joy Youell

FREELANCING

Learn to Write for Legacy Brands: Theo

If you want to write for legacy brands, you need to learn to write like "Theo."

Author:

Joy Youell

FREELANCING

Learn to Write for Natural Brands: Anne

Want to be a lifestyle writer? Learn to write in the voice of "Anne."

Author:

Joy Youell

FREELANCING

How to Write for Technology Brands: Tim

Want to be a great technology copywriter? Learn how to write for tech brands.

Author:

Joy Youell

FREELANCING

Learn to Write for Everyday Brands: Mia

Learn how to write for everyday brands by mastering the "Mia" voice.

Author:

Joy Youell

FREELANCING

How to Write for Luxury Brands

Learn how to capture and convey the personality of a luxury brand.

Author:

Joy Youell

FREELANCING

Writer Book Recommendations

Here are some writer reading recommendations (say that 10x fast).

Author:

Joy Youell

FREELANCING

Here’s How to Fire a Copywriting Client

Learn some practical tips for ending a client relationship.

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Joy Youell

FREELANCING

6 Copywriting Interview Mistakes

Here are six mistakes a lot of copywriters make in interviews - don't do it!

Author:

Joy Youell

FREELANCING

Outlining: 4 Ways to Approach a Blank Page

Want to write faster and better? Nail your outlining practices. Here are 4 methods.

Author:

Joy Youell

FREELANCING

Five Benefits of Working With a Writer Group

Here are 5 reasons you should work with other writers.

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Joy Youell

FREELANCING

How Many Copywriting Clients Should You Have?

How many copywriting clients should you have? 5 factors to consider.

Author:

Joy Youell

FREELANCING

Negamarketing

Negamarketing: for everyone who's sick of marketing (we know we are).

Author:

Joy Youell

FREELANCING

Freelance Writer Pay Cycle: When Will I Get Paid!?

Wondering when you'll get paid as a writer? Here are some norms.

Author:

Joy Youell

FREELANCING

Should You Limit Client Edits?

Should you limit client edits? Honestly, no. Here's why not.

Author:

Joy Youell

FREELANCING

Upwork Cover Letter Tips

Learn some Upwork cover letter tips to land more jobs.

Author:

Joy Youell

FREELANCING

3 Things That Impact Copywriter Pricing

How much can you charge? Copywriting pricing depends on these 3 things.

Author:

Joy Youell

FREELANCING

2 Types of Copywriting Clients

2 types of copywriting clients (and which one you want).

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Joy Youell

SOCIAL

How to Write Lead Magnets

Author:

Joy Youell

FREELANCING

How to do a Subject Matter Expert (SME) Interview

As a writer, knowing how to interview subject matter experts is a key skill.

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Joy Youell

BUSINESS

Two Simple Steps to Reduce Bounce Rates and Increase Conversions

People will linger longer (and have a better UX) if you do these 2 things.

Author:

Joy Youell

FREELANCING

What is a Landing Page?

Learn the basics of what a landing page is and how to write one.

Author:

Joy Youell

SOCIAL

Should Your Small Business Do Social Media?

Should your small brand or start-up do social media?

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Joy Youell

BUSINESS

Brand Guide for Your Business

A brand guide sets a standard that delineates the language and look of your company.

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Joy Youell

BUSINESS

Interesting Marketing Statistics

Marketing should be data-driven.

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Joy Youell

SEO

Writing an SEO Blog

Writing an SEO blog requires a little knowledge and a lot of practice.

Author:

Joy Youell

BUSINESS

How to Create a Sales Funnel

How to create a sales funnel - with numerous visual examples.

Author:

Joy Youell

FREELANCING

Five Ways to Write a Good CTA

Great CTAs have five basic components.

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Joy Youell

BUSINESS

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing.

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Joy Youell

BUSINESS

Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise.

Author:

Joy Youell

STORYTELLING

Why Every Blogger Should Read Novels

If you don’t read, you can’t write.

Author:

Joy Youell

FREELANCING

How to Write an Elevator Pitch

Learn how to write an elevator pitch.

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Joy Youell

BUSINESS

Customer Behavior Analysis: Get It = Predict It

Ways to gain better insight into what customers are thinking and how a customer will behave.

Author:

Joy Youell

BUSINESS

Book Review: Deep Work by Cal Newport

A brief overview of Deep Work by Cal Newport.

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Joy Youell

BUSINESS

Segment Your Audience: Demographics

You definitely surely don’t have enough time and money to build a brand for everyone: be specific.

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Joy Youell

SEO

SEMRush: A Review

Here are some of the features and screenshots of what you get with an SEMRush subscription.

Author:

Joy Youell

BUSINESS

book-review-the-power-of-wow-by-zappos

A little about The Power of Wow (by Zappos).

Author:

Joy Youell

SEO

3 Things an SEO Specialist Should Do

Learn 3 things any SEO specialist should do.

Author:

Joy Youell

SEO

Create an SEO Keyword List

Creating the right SEO keyword list is one of the first steps to defining an SEO strategy.

Author:

Joy Youell

SEO

How to Write an SEO Blog

Learn how to write an SEO blog.

Author:

Joy Youell

BUSINESS

Find Your Website Competition

Get access to some tools to uncover your website competition.

Author:

Joy Youell

SOCIAL

Marketing Fails

A random assortment of marketing fails.

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Joy Youell

FREELANCING

APP: Agree, Promise, Preview

In this short overview, I will explain what APP is and how you can use this method.

Author:

Joy Youell

FREELANCING

Write a How To Blog

Creating "How To" blogs is a great way to repurpose valuable content.

Author:

Joy Youell

FREELANCING

Write a Comparison Blog

Heinz versus Hunts? Who wore it better? People love this stuff. Learn to write a comparison blog.

Author:

Joy Youell

SOCIAL

Brands With Strong Twitter Personalities (During COVID-19)

COVID-19 has brought out the best and worst in people… and brands.

Author:

Joy Youell

FREELANCING

What is Copywriting?

In case you haven't wanted to ask: learn what a copywriter is/does.

Author:

Joy Youell

SEO

Writing for Humans

Let’s talk about how writing for humans really makes all of the difference.

Author:

Joy Youell

FREELANCING

How to Edit Copywriting

Frankly, if you’re going to write you better learn how to edit.

Author:

Joy Youell

FREELANCING

How to Become a Freelance Writer

Learn how to get your start in freelance writing.

Author:

Joy Youell

STORYTELLING

How to Write a Storytelling Blog

Here's what a story needs and how to write one in 1,000 words or less to promote your company blog.

Author:

Joy Youell

SEO

SEO: An Introduction

In case you have a few questions: let's start at the beginning.

Author:

Joy Youell

SEO

How to Build an SEO Keyword List

Read this to learn how to use free tools and simple processes to build an SEO KW list.

Author:

Joy Youell

SEO

SEO Content: Website, Blog, Pillar

Learn about the three most crucial pieces of copy your website needs for SEO.

Author:

Joy Youell

SEO

A Linking Strategy for Your Website

Link building is an essential part of your SEO strategy.

Author:

Joy Youell

SEO

Write an SEO Blog: Live Demo

I went ahead and captured this not-quite-as-thrilling-as-X-men-but-still-not-awful process on camera

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Joy Youell

BUSINESS

4 Kinds of Business Copy

These are essential if your brand is going to build a great, high-performing body of work.

Author:

Joy Youell

BUSINESS

10 Reasons Your Website Doesn't Work

If you're scratching your head about why your website isn't converting leads: read this.

Author:

Joy Youell

FREELANCING

Optimize CTAs On Your Webpage

A good call to action, or CTA, can make or break the performance of your website.

Author:

Joy Youell

BUSINESS

What is Your Marketing Personality?

A marketing personality is separate from any individual person.

Author:

Joy Youell

FREELANCING

How to Write a Website

Learn how to write a website.

Author:

Joy Youell

FREELANCING

Lead Nurturing Sequences

Emails, texts and DMs: learn how to nurture leads to a point of conversion with on-point messages.

Author:

Joy Youell

SEO

How to Find SEO Blog Topics

Feel like you've written about everything? Think again (and learn how to find SEO topics).

Author:

Joy Youell

FREELANCING

How to Write a Sales Letter

Writing a sales letter may feel old school but am 10,000% sure it can work for your business.

Author:

Joy Youell

FREELANCING

How to Make a Content Calendar

Content calendars are the key to actually producing what you want, when you want.

Author:

Joy Youell

SOCIAL

6 Kinds of Social Posts

Running out of ideas for what to write on social media? Fresh categories to spiff things up.

Author:

Joy Youell

FREELANCING

How to Write Like a Native English Speaker

You don't have to be a native English speaker to succeed: you just have to sound like one.

Author:

Joy Youell