Joy Youell is the lead content strategist at Hire a Writer. With a background in both business and philosophy (go figure), she excels at creating rich, nuanced, effective content strategies for mid-sized businesses. She functions as a consultant, writing coach, and business development partner for leaders who recognize that messaging is the cornerstone of brand vitality.
That's the boring version.
Here's the actual story:
When I was about eight years old, I hosted my first poetry club. It was called “P.O.E.T.R.Y.”; an acronym, the meaning of which has thankfully been lost to history. I always had a voracious appetite for words.
In highschool, I entered into a writing mentorship with a reclusive novelist who made it clear that my self-conscious simpering held no value. During that time, the only thing of note he brought to my attention was a scrambled, scribbled, frantic note explaining I had missed a due date.
As we stood on his creaky porch at the edge of the woods, he jabbed an arthritic finger at it and said, “This!” And I’ve spent the last two decades trying to figure out what “This” really is.
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Announcements, new hires, product launches - here are some examples of press releases.
Author:
BUSINESS
Writers vs. Jasper AI - check out 7 writers with the same brief vs. 7 directives in Jasper AI.
Author:
CREATIVE
You think you want creative freedom. But real value is formed by discipline.
Author:
BUSINESS
When you're writing ads, you have no margin for error. Which means every word counts.
Author:
BUSINESS
This feels a little bandwagon-y. But it was fun.
Author:
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Author:
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Author:
BUSINESS
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Author:
SEO
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Author:
SEO
An SEO topic cluster is a sophisticated way to increase # and position of KWs. Here's how it works.
Author:
FREELANCING
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Author:
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Author:
FREELANCING
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Author:
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Navigate content marketing more easily when you have a content map.
Author:
BUSINESS
Does personal branding mean you're an egomaniac? Naw. Here's the pitch.
Author:
TECHNICAL
Yawn. Yaaaaaaaaaaaaaaaawn. Some remedies for boring technical writing.
Author:
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Author:
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Author:
SOCIAL
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Author:
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Author:
BUSINESS
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Author:
BUSINESS
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Author:
BUSINESS
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Author:
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Author:
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Author:
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Author:
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Author:
BUSINESS
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BUSINESS
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Author:
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Author:
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Author:
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Author:
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Author:
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Author:
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FREELANCING
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Author:
FREELANCING
If you want to write for legacy brands, you need to learn to write like "Theo."
Author:
FREELANCING
Want to be a lifestyle writer? Learn to write in the voice of "Anne."
Author:
FREELANCING
Want to be a great technology copywriter? Learn how to write for tech brands.
Author:
FREELANCING
Learn how to write for everyday brands by mastering the "Mia" voice.
Author:
FREELANCING
Learn how to capture and convey the personality of a luxury brand.
Author:
FREELANCING
Here are some writer reading recommendations (say that 10x fast).
Author:
FREELANCING
Learn some practical tips for ending a client relationship.
Author:
FREELANCING
Here are six mistakes a lot of copywriters make in interviews - don't do it!
Author:
FREELANCING
Want to write faster and better? Nail your outlining practices. Here are 4 methods.
Author:
FREELANCING
Here are 5 reasons you should work with other writers.
Author:
FREELANCING
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Author:
FREELANCING
Negamarketing: for everyone who's sick of marketing (we know we are).
Author:
FREELANCING
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Author:
FREELANCING
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Author:
FREELANCING
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Author:
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Author:
FREELANCING
2 types of copywriting clients (and which one you want).
Author:
SOCIAL
Author:
FREELANCING
As a writer, knowing how to interview subject matter experts is a key skill.
Author:
BUSINESS
People will linger longer (and have a better UX) if you do these 2 things.
Author:
FREELANCING
Learn the basics of what a landing page is and how to write one.
Author:
SOCIAL
Should your small brand or start-up do social media?
Author:
BUSINESS
A brand guide sets a standard that delineates the language and look of your company.
Author:
BUSINESS
SEO
Writing an SEO blog requires a little knowledge and a lot of practice.
Author:
BUSINESS
How to create a sales funnel - with numerous visual examples.
Author:
FREELANCING
BUSINESS
Using pain points is a long tradition in marketing.
Author:
BUSINESS
Establishing a clear and recognizable brand voice is an important exercise.
Author:
STORYTELLING
FREELANCING
BUSINESS
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Author:
BUSINESS
A brief overview of Deep Work by Cal Newport.
Author:
BUSINESS
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Author:
SEO
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Author:
BUSINESS
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Author:
SEO
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Author:
SEO
Creating the right SEO keyword list is one of the first steps to defining an SEO strategy.
Author:
SEO
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Author:
FREELANCING
In this short overview, I will explain what APP is and how you can use this method.
Author:
FREELANCING
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Author:
FREELANCING
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Author:
SOCIAL
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Author:
FREELANCING
In case you haven't wanted to ask: learn what a copywriter is/does.
Author:
SEO
Let’s talk about how writing for humans really makes all of the difference.
Author:
FREELANCING
Frankly, if you’re going to write you better learn how to edit.
Author:
FREELANCING
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Author:
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Author:
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In case you have a few questions: let's start at the beginning.
Author:
SEO
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Author:
SEO
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Author:
SEO
Link building is an essential part of your SEO strategy.
Author:
SEO
I went ahead and captured this not-quite-as-thrilling-as-X-men-but-still-not-awful process on camera
Author:
BUSINESS
These are essential if your brand is going to build a great, high-performing body of work.
Author:
BUSINESS
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Author:
FREELANCING
A good call to action, or CTA, can make or break the performance of your website.
Author:
BUSINESS
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Author:
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FREELANCING
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Author:
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