ROSS HENDERSON

CONTENT STRATEGIST & COPYWRITER

Something about marshaling a jumble of thoughts into a compelling tale has always been attractive to me. In elementary school, I won a writing trophy. It was a big deal: the only merit-based award the school gave out, and it was a rush.
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Since then, I’ve explored a few career routes: sales, marketing, consulting. But I always end up coming back to writing. I guess your teachers are right sometimes.
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Today, I mostly write for executives and business leaders. My job is to weave narratives around the stories they tell and distill their complex ideas into concise insights. It’s a lot of fun: a blend of interesting people, innovative businesses, and important ideas.