Ross is an executive-level business analyst and copywriter.
Something about marshaling a jumble of thoughts into a compelling tale has always been attractive to me. In elementary school, I won a writing trophy. It was a big deal: the only merit-based award the school gave out, and it was a rush.
Since then, I’ve explored a few career routes: sales, marketing, consulting. But I always end up coming back to writing. I guess your teachers are right sometimes.
Today, I mostly write for executives and business leaders. My job is to weave narratives around the stories they tell and distill their complex ideas into concise insights. It’s a lot of fun: a blend of interesting people, innovative businesses, and important ideas.
Author
BUSINESS
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BUSINESS
The new pillar for revenue growth? Content. Here's how to start.
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BUSINESS
Content is part of your company's cultural canon, and employees should help you create it.
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BUSINESS
Ghostwriting? It's a spooky name, but there's nothing to be scared of. Learn how to get started.
Author:
BUSINESS
Great writing takes more than just a word processor. Here's an overview of the tools writers need.
Author:
BUSINESS
Writing for accounting firms isn't as easy as 1, 2, 3 – but it's not all that difficult either.
Author:
BUSINESS
Struggling to find your groove with SME Interviews? Try these six tips out!
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BUSINESS
All creative professionals should be able to lead an SME Interview. Steal our framework here.
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BUSINESS
Confused about what type of marketing agency is the best fit? Here's our guide to your options.
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BUSINESS
Content? We've got a plan for that. You can too. Here's how.
Author:
BUSINESS
Hiring a writer? It's vital they're a good fit for your business. Here's how you can tell.
Author:
FREELANCING
All professional writers dread suffering from writer's block. Here's how you can blast past it.
Author:
BUSINESS
What tools do professional writers need to organize their world of work?
Author:
BUSINESS
What is the T-shaped professional? And how do you go deeper in skill building?
Author:
BUSINESS
Confused about what brand guidelines are and aren't? Check out this simple guide.
Author:
BUSINESS
To be a successful writer, you need skills beyond just writing. Discover 8 essential ones...
Author:
BUSINESS
Want to learn how to hire a truly good professional writer? Here's a few strategies to explore.
Author:
BUSINESS
Discover why focusing on a niche holds the key to success and learn how you can command a niche.
Author:
BUSINESS
Why should you regularly refresh old content? Here are 5 compelling reasons.
Author:
BUSINESS
There are too many marketing channels to not eventually exhaust production capacity. Solve for that.
Author:
BUSINESS
Increase your reach and visibility by publishing thought leadership articles: here's how.
Author:
BUSINESS
Need to improve your short-form ad copy? Read more about how this type of copywriting works.
Author:
BUSINESS
Here are four tips for effective business writing.
Author:
BUSINESS
What is the difference between copywriting and content writing? Find out!
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BUSINESS
Ready to reinvent your newsletter marketing strategy? Read on.
Author:
BUSINESS
How do you measure the return on investment for content?
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BUSINESS
The new pillar for revenue growth? Content. Here's how to start.
Author:
BUSINESS
Content is part of your company's cultural canon, and employees should help you create it.
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