Author

Ross Henderson

Ross is an executive-level business analyst and copywriter.

Linkedin Profile Link :

About Me

Biography

Something about marshaling a jumble of thoughts into a compelling tale has always been attractive to me. In elementary school, I won a writing trophy. It was a big deal: the only merit-based award the school gave out, and it was a rush.

Since then, I’ve explored a few career routes: sales, marketing, consulting. But I always end up coming back to writing. I guess your teachers are right sometimes.

Today, I mostly write for executives and business leaders. My job is to weave narratives around the stories they tell and distill their complex ideas into concise insights. It’s a lot of fun: a blend of interesting people, innovative businesses, and important ideas.

Ross Henderson

Author

BUSINESS

How to Tell if a Writer Is a Good Fit for Your Company

Hiring a writer? It's vital they're a good fit for your business. Here's how you can tell.

Author:

Ross Henderson

FREELANCING

How to Overcome Writer’s Block

All professional writers dread suffering from writer's block. Here's how you can blast past it.

Author:

Ross Henderson

BUSINESS

5 Indispensable Tools for Professional Writers

What tools do professional writers need to organize their world of work?

Author:

Ross Henderson

BUSINESS

Building Broad Knowledge and Deep Expertise: The T-Shaped Professional

What is the T-shaped professional? And how do you go deeper in skill building?

Author:

Ross Henderson

BUSINESS

Brand Guidelines: What Are They, And Why Do You Need Them?

Confused about what brand guidelines are and aren't? Check out this simple guide.

Author:

Ross Henderson

BUSINESS

8 Skills All Business Writers Need

To be a successful writer, you need skills beyond just writing. Discover 8 essential ones...

Author:

Ross Henderson

BUSINESS

4 Ways to Hire a Professional Writer

Want to learn how to hire a truly good professional writer? Here's a few strategies to explore.

Author:

Ross Henderson

BUSINESS

Unlocking the Value of Niches

Discover why focusing on a niche holds the key to success and learn how you can command a niche.

Author:

Ross Henderson

BUSINESS

How (And Why) You Should Refresh Old Content

Why should you regularly refresh old content? Here are 5 compelling reasons.

Author:

Ross Henderson

BUSINESS

Getting More Mileage from your Marketing: How to Recycle Content

There are too many marketing channels to not eventually exhaust production capacity. Solve for that.

Author:

Ross Henderson

BUSINESS

How to Write a Thought Leadership Article With a Professional Writer

Increase your reach and visibility by publishing thought leadership articles: here's how.

Author:

Ross Henderson

BUSINESS

Five Tips for Writing Short-Form Ad Copy

Need to improve your short-form ad copy? Read more about how this type of copywriting works.

Author:

Ross Henderson

BUSINESS

Four Tips for Effective Business Writing

Here are four tips for effective business writing.

Author:

Ross Henderson

BUSINESS

Copywriting vs. Content Writing: Breaking Down the Differences

What is the difference between copywriting and content writing? Find out!

Author:

Ross Henderson

BUSINESS

Reinventing Your Newsletter Marketing Strategy

Ready to reinvent your newsletter marketing strategy? Read on.

Author:

Ross Henderson

BUSINESS

Measuring the ROI of Content Marketing

How do you measure the return on investment for content?

Author:

Ross Henderson

BUSINESS

How to Use Content to Supercharge Your Sales Team

The new pillar for revenue growth? Content. Here's how to start.

Author:

Ross Henderson

BUSINESS

Equipping Employees to Create Content

Content is part of your company's cultural canon, and employees should help you create it.

Author:

Ross Henderson