TECHNICAL

April 30, 2022

Sanders Reese

Sanders Reese specializes in cryptocurrency copywriting, as well as technology, IT and SaaS.

Writing Twitter Threads for Tech and Crypto

Twitter is one of the many flavors of social media available today. Even so, many users still flock to the platform to converse and engage with each other. For certain industries, like crypto, Web3 and tech, a lot still happens in the Twitter-verse. If you’re looking to make a mark on these users, you need to speak their language. That’s why Twitter threads can be a powerful tool in your arsenal.

Let’s take a quick look at Twitter threads and how you can leverage them for success.

The Power of Short Format, Impactful Information

While the mediums for communication are always changing, some ideas stand the test of time. Social media may be in constant flux, but the battle for attention is everlasting. So, when it comes to leveraging platforms like Twitter, it’s important to understand your audience. Who are they and what kind of content do they want to see?

If you already know your audience is using Twitter, you need to tailor your content to meet them halfway. It might be a chore to entice them off-platform to read an article or engage with your website — even though it may be artfully crafted and engaging. Remember, our goal is to grab attention and get a message across. Given this mission, leveraging the tools that already exist through Twitter, like threads, is yet another appendage of your larger marketing strategy.

Condensing ideas into digestible tidbits of information is incredibly powerful. It might mean you’re missing some finer details, but the big picture lands. Once you have a reader hooked, it’s easier to direct them toward more fleshed-out pieces of content that dive deeper into your company, project or startup.

Why it Works

You might see Twitter and think it's dying. While this 16-year-old social media behemoth isn’t anything new, a lot of discussion still takes place on the platform. This is especially true for crypto, Web3 and other tech industries, with Twitter even adopting the crypto community by adding new tailored features.

Moreover, the idea of confining yourself to 280 characters went out the window with Twitter threads — meaning deeper conversations can take place without length constraints. What this has done is create a more business and professional appeal for Twitter. You won’t find as many meme-friendly posts as, say, TikTok or Instagram anymore.

Creating Twitter threads has many benefits:

  • Position your business or project as a thought leader in the space
  • Provide educational content and value to your followers.
  • Bridging in more followers, creating a network
  • Going to where the conversation is taking place

While threads are only one tool in your Twitter kit, it’s a powerful one. A single Tweet stands alone, but a thread can carry your narrative. Not only can it strengthen your message, but it can help position your team as thought leaders in the community. For many users, it shows a willingness to provide value and grow the space outside your brand.

But, an art exists to craft the perfect Twitter thread. It’s a halfway point between social media copy and long-form blog posts. You still want to get some deeper points across, but keeping it short is still part of the process.

Understanding the Nuts and Bolts — Best Practices for Success

Before you start sending off dozens of threads attached to your account, a few tips can help you make the most out of your posts. Remember what people come to Twitter to see. In most cases, they don’t want to trudge through a thousand or so words of fluff. They want to get to the point and get to it quickly.

Moreover, the content you decide to share will have a significant impact on how much engagement you get. In most cases, your threads need to provide some value. A series of marketing copy Tweets just won’t cut it. Here are some other tips to help you break through to your audience.

Tell a Story

The goal of a thread is to dive deeper into a topic that can’t come across in 280 characters. Just like an SEO blog post, you need a connecting line between the posts in a thread. You users don’t want a variety of disconnected Tweets linked together for no apparent reason.

Try to approach your threads like you would a long-form piece of content. Create an outline. This will help you see the bigger structure and picture. Even if you’re detailing the inner workings of your company's tech, you can connect the dots for your reader to make it easier to move through each thread.

Keep it Short and Sweet

While a Twitter thread means more characters to work with, don’t take too much of your readers' time. It’s still a battle of attention. If you can, make sure your threads are around 300 to 500 words. Cut out the fluff, and condense your information into the smallest form factor you can. Here are a few ways to make that happen:

  • Use bullet points to get your ideas across as often as you can
  • Leverage external links to introduce new ideas or provide additional information
  • Link to other Twitter threads and accounts to add more information (doubles as a networking tool)

Make it Easy for the Reader

Twitter threads are an avenue to get across bigger ideas and stories. Don’t think that means you can just post anything and hope it sticks. Most users are looking for easy-to-read content. Meet them halfway by crafting structured content.

First, number your Tweets in a thread. Sometimes readers will get the information out of order, so it’s nice to have a quick reference to get things back in sequence. Next, use links as often as you can. Link to other companies you're talking about, other accounts, and use external linking to provide additional reference material for your readers.

Final Thoughts

Are threads the end all be all of communicating on Twitter? Absolutely not. Are they a useful tool to reach users, engage with your audience and be a part of an ongoing online discussion? Yes.

Creating threads involves understanding a few realities:

  1. A lot of professional discussion and networking happens on Twitter
  2. Users are looking for community-driven companies that provide value
  3. The battle for attention is always ongoing, making short and digestible content valuable

While many legacy tech companies still approach Twitter and social media in old professional paradigms, the next generation looks at it a bit differently. This is especially the case for emerging industries like crypto and Web3, where community is the name of the game.

Threads are a useful tool in building a community around a business. If used correctly, they can bring in new and engaged users. The perfect thread can tell your story, inform your audience and keep everything succinctly wrapped up for easy reading.

Get Twitter Threads Right With Hire a Writer

Crafting impactful and engaging Twitter threads is not easy. It requires a firm understanding of your audience and a powerful command over the writing process. If you’re looking for a leg up with your content, Hire a Writer is here to help. Our team of world-class writers understands how to craft your message to reach your audience. Reach out today to learn more.

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