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How to Write a Website

Learn how to write a website: this video and blog review everything from how to make editorial and styling decisions to where to actually write your content. It all matters. You'll thank me someday.

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What is Your Marketing Personality?

Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is separate from any individual person, although it's often driven by the collective vibe of a company's culture. So, who are you anyway? Find out.

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Optimize CTAs On Your Webpage

A good call to action, or CTA, can make or break the performance of your website. Learn how to make the most of these off-ramps to conversion.

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10 Reasons Your Website Doesn't Work

A website is great. Necessary, even. But it doesn't always perform. If you're scratching your head about why your website isn't converting leads: read this.

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4 Kinds of Business Copy

What kind of written copy does your business need? I easily segment it into four areas, all of which are essential if your brand is going to build a great, high-performing body of work.

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Write an SEO Blog: Live Demo

I've written thousands of SEO blogs and SEO web pages. I went ahead and captured this not-quite-as-thrilling-as-X-men-but-still-not-awful process on camera for you. You can watch it on my YouTube channel and get it with all the screenshots here.

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A Linking Strategy for Your Website

What is link building? Why is link building important? Link building is an essential part of your SEO strategy. When you think of it, don't think about a chain, think about a chain link fence. In other words, you are creating these connections that build up and out and all about. These connections add value and organic traffic to your site.

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SEO Content: Website, Blog, Pillar

Learn about the three most crucial pieces of copy that you need to write if your website has a prayer of performing in organic search.

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How to Build an SEO Keyword List

Building an SEO keyword list is (spoiler alert) not rocket science. Read this to learn how to use free tools and simple processes to optimize your website for search

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SEO: An Introduction

E.v.e.r.y.b.o.d.y throws the phrase around: oh yeah, you have to invest in SEO. Yeah, we work really hard on SEO. Our website is optimized for SEO. SEO is a super high priority for us. But do you know what you're talking about? In case you have a few questions: let's start at the beginning.

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How to Write a Storytelling Blog

Here's what a story needs and how to write one in 1,000 words or less to promote your company blog.

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How to Become a Freelance Writer

I posted something on IG a couple of weeks ago to the effect of, “this is what people think bloggers do” (woman staring out a window and journaling) versus, “this is what bloggers actually do” (people typing at lightning speed and all-around freaking out). Funny? Yes. Accurate? Also yes. I can teach you how to get the jobs you want as a freelance writer.

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How to Edit Copywriting

Writers are made, not born. I do believe that. Anyone can learn to write. And, anyone can learn to edit. Frankly, if you’re going to write you better learn how to edit. Because nobody writes flawlessly the first time. No-bo-dy.

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Writing for Humans

It’s very easy, in a world of SEO and ad copy, to let the strategy subsume humanity. In other words, you’re writing into these very specific formats, having to get the word or character count just right, and these strict guidelines can hamstring creativity. Let’s talk about how writing for humans really makes all of the difference.

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What is Copywriting?

What an ironically misunderstood word. If you aren't in the biz (digital marketing, etc.), you may not even know what copywriting is. Learn it. Also what copywriters do, how to hire one and a little more.

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Brands With Strong Twitter Personalities (During COVID-19)

COVID-19 has brought out the best and worst in people… and brands. As companies’ brand voices become evermore casual and niche, some are really standing out as witty, hilarious, snarky, sarcastic and more on social media. There have been some truly LOL Twitter threads from brands like Wendy’s and Costco. And, at this point it’s practically a public service. We all do really need to laugh!

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Write a Comparison Blog

Adidas versus Nike? Heinz versus Hunts? Who wore it better? People love this stuff. Read this to learn how to write a comparison blog.

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Write a How To Blog

Creating "How To" blogs is a great way to repurpose valuable content. Here are some blog styles you can use for "How To" articles, some examples of what to include, and how to craft CTAs that keep your reader clicking. I promise this will improve your read-throughs and increase the value of your website in terms of SEO and UX.

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APP: Agree, Promise, Preview

It is hard to come up with new blog ideas. It's also hard to continuously structure copy in a way that attracts readers and keeps them interested. APP is one way to write interesting, high-quality SEO blogs. If you learn how to use this strategy, it will improve the blogs you write. In this short overview, I will explain what APP is and how you can use this method to write great SEO blogs.

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Marketing Fails

We all need a little levity right now. I love marketing fails. They kill me. Here are some hilarious marketing mistakes and ad mistakes... old and new. Because it's COVID-19 and life is hard and this is funny.

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Find Your Website Competition

Finding your marketplace competition and your digital competition require two different strategies and, frequently, have two different sets of results. Who you compete with on a shelf or even an ecomm page is different than who you compete with for web traffic. This is important because, as a businessperson, you want to keep an eye on your competitors at all times. There are a few reasons for this.

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How to Write an SEO Blog

I often encounter the idea floating out in the digital world that blogs are about brands. Let me just say, with the quantity of content on the internet, this isn't accurate. For the most part, a blog is the only consumable form of copy on your website. As such, it is the richest and most straightforward way to improve your SEO ranking.

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Create an SEO Keyword List

Creating the right SEO keyword list is one of the first steps to defining an SEO strategy that will work. This happens during a site audit and is a strategy that informs every piece of copy you ever write. This is because keywords are the backbone of your SERP analysis and all of your SEO improvements.

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3 Things an SEO Specialist Should Do

As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky, just to clarify that this is a behemoth industry with some significant complexity. SEO, or Search Engine Optimization, is popular among marketers because it’s one of two basic approaches to online advertising.

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Book Review: The Power of Wow by Zappos

So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or something. I fly through it and think, I've totally heard of Zappos before. Then, my husband gets home and is like, "I've been dying to read that book!" And I go, "um, yeah, definitely, it's really good you'll love it." But, really, I found it by accident. But I did read it and it is good. So, all's well that ends well.

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SEMRush: A Review

I started using SEMRush for numerous clients. It has been a helpful tool. Like any software, it has its unique features and functions. I thought it may be helpful to relay the whys and hows and to recommend it for certain uses. Here are some of the features and screenshots of what you get with an SEMRush subscription.

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Segment Your Audience: Demographics

“The most important lesson I can share about brand marketing is this: you definitely, certainly, and surely don’t have enough time and money to build a brand for everyone. You can’t. Don’t try. Be specific. Be very specific.”Seth Godin, This Is Marketing: You Can't Be Seen Until You Learn to See

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Book Review: Deep Work by Cal Newport

Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books, Christian books, biographies, novels, professional development, etc. I think reading gives me an edge over the considerable copywriting competition out there. There are a lot of great digital marketers. I can offer my clients the latest greatest and most innovative copy by reading. So, I want to do these quick little reviews of books I benefit from... for the benefit of anyone else who's interested.

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Customer Behavior Analysis: Get It = Predict It

As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of us feel it the moment before we hit "confirm" on a pricey PPC or social ad. I know I do. That dread of, if this ends up costing like $70 a lead I'm going to be so annoyed.Is there a way to improve your understanding of consumer behaviors to more accurately predict success? Maybe not every time. But there are ways to gain better insight into what customers are thinking and how a customer will behave.

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How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch gives you a stump: something short, repeatable and interesting. There are a few key elements to a good elevator pitch. These elements will help make sure that this highly repeatable message hits all the right notes and has the best chance of getting you new business.

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Two Steps to Better Marketing in 2020

Just like digital marketing changes in 2019, 2020 will hold a plethora of new challenges and opportunities for your brand. With more platforms than ever, your brand has the chance to be heard in numerous digital spaces. How do you plan to leverage the (potentially) rapt audience that is the internet?First, you can't do it all. Unless you have an entire team of marketing strategists and worker bees, there is no way you are going to leverage every single platform. What does this mean?

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Why Every Blogger Should Read Novels

Every blogger should read novels. Every marketing writer should read novels. If you don’t read, you can’t write. Period. If you can admit, “I don’t remember the last time I read a book for fun,” then your writing abilities can’t be trusted.

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3 Things To Learn From 2019 Marketing Trends

Three key aspects of digital marketing in 2019 were: ONE: New trends in Google TWO: Continued rise of video THREE: The persistence of influencer marketing

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Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the marketplace. Not everyone makes it here, to be honest. I've worked with some brands who have no clarity. They speak in different voices, tones and messages... and it is a problem. It makes ads less effective, your website unreadable and emails super confusing. Who are you, again?

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Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be simple pain, like an irritation or inconvenience. It can also be larger pain, like a crisis or complex issue. The starting point for determining these pain points is your buyer persona. Click here to see a short video about that. Great marketing makes your buyer feel the pain of not having what they need.

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Five Ways to Write a Good CTA

CTA is a Call To Action. CTAs are a part of your website, online shop or marketing materials. Your overarching marketing strategy should include pointed and winning CTAs. They are essentially the way you are asking customers to interact. They range from short and sweet to more complex. You should have a coherent strategy behind the CTAs that you publish on your website and throughout your marketing content.

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How to Create a Sales Funnel

As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently organize your marketing messages and ads. It’s important that you get the right messages to the right customers at the right time. If real estate is all about location, location, location, than digital marketing is all about timing, timing, timing.

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Writing an SEO Blog

The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't have a conscious or conscientious approach to SEO blogging. There are plenty of resources out there about this. There are a few steps people just seem to miss, or don't understand, that seriously impact their search rank. An SEO blog doesn't have to be a compromise of your content.

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Interesting Marketing Statistics

Marketing should be data-driven. In other words, what you know to be true (not what you think, feel or guess) should drive your behavior. You should always approach marketing from the approach of actual lead conversion numbers. This will help you avoid giving into nebulous numbers, like "impressions" and keep you dedicated to the tasks that actually make you money. Interesting marketing statistics like these can help you understand the places and practices that should be most successful for your investment of time and marketing spend.

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Brand Guide for a Start-Up or Small Business

Having a brand guide places boundaries on how partners, employees and even you yourself talk about your start-up or small business. Having a brand guide for your business is immensely helpful, because even an owner or leader tends to communicate in a personal way. The idea of a branding guide is to set a standard that delineates the words and look of your company so that, as your digital presence grows, you are increasingly recognizable.

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Should Your Small Business Do Social Media?

Like it or not, social media comprises a huge portion of people's time, interactions and decisions. There is a great deal of compelling evidence that translates to: yes, your small business should do social media. However, it is also reality that you have limited time and resources. There are a few core activities that I believe you can begin with to establish a social media presence for your small business or brand. While there is an entire ocean of possibilities, if you have to start somewhere: start here.

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Landing Page for Small Business Events and Specials

Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a unique URL that is not part of your regular website. This means that for someone to visit it, they need to click a link or have the URL. There are many ways in which a landing page can serve you well in marketing a small business. Landing pages should include branded copy that supports your business and offers something in exchange for an email address. A landing page is an important element of a small business digital marketing strategy. So, let's start with the basics.

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Two Simple Steps to Reduce Bounce Rates and Increase Conversions

This will be short and sweet. I read two stats today from Compass Co Blog that will blow your mind. It's almost too easy to reduce bounce rates. Read my summary of the simple steps you can take to keep people hanging around your site.

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Six Steps To Create a Digital Marketing Plan

Creating a digital marketing plan for your small business can feel overwhelming. There are so many kinds of small businesses that need to market. Digital marketing can be a vital component to pretty much every kind of business you can think of.

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How To Add SEO To Your Website

Let’s talk about SEO for small business websites. SEO is Search Engine Optimization. SEO or SEM (Search Engine Marketing) is a method in which you edit content on your website to increase your search engine ranking. There are various ways to do this, some of which can easily be done by anyone.

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Small Business Blogs

Business blogging is simply writing informative or entertaining articles. The goal of a business blog is to engage current clients with interaction and value-adds AND to generate new traffic or secure new leads. These dual goals often muddy the waters of strategy, but both are attainable with the same body of content IF you have a good strategy.

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