Creative writing can teach professional marketing copywriters a lot: here are some examples.
Metaphors enliven and enrich copy... if you use them right.
Does SEO kill creative copy? Find out.
Trying to freshen up your marketing copy? You may want to borrow a few things from poetry.
Musical analysis helps writers create more expansive, compelling content.
By embracing authenticity and critical analysis, writers can convey passion without melodrama.
Want your writing to resonate? Amass customer intelligence and target away.
There are too many marketing channels to not eventually exhaust production capacity. Solve for that.
Increase your reach and visibility by publishing thought leadership articles: here's how.
Need to improve your short-form ad copy? Read more about how this type of copywriting works.
Here are four tips for effective business writing.
What is the difference between copywriting and content writing? Find out!
Ready to reinvent your newsletter marketing strategy? Read on.
How do you measure the return on investment for content?
The new pillar for revenue growth? Content. Here's how to start.
Content is part of your company's cultural canon, and employees should help you create it.
People will linger longer (and have a better UX) if you do these 2 things.
A brand guide sets a standard that delineates the language and look of your company.
Marketing should be data-driven.
How to create a sales funnel - with numerous visual examples.
Using pain points is a long tradition in marketing.
Establishing a clear and recognizable brand voice is an important exercise.
Ways to gain better insight into what customers are thinking and how a customer will behave.
A brief overview of Deep Work by Cal Newport.
You definitely surely don’t have enough time and money to build a brand for everyone: be specific.
A little about The Power of Wow (by Zappos).
Get access to some tools to uncover your website competition.
These are essential if your brand is going to build a great, high-performing body of work.
If you're scratching your head about why your website isn't converting leads: read this.
A marketing personality is separate from any individual person.
Learn about the overlapping skills that support excellence in information science and copywriting.
Twitter threads are a core strategy for technical SMM - learn more.
Don't let major online publications intimidate you. Learn how to master your editorial content.
Nobody wants a boring website. These 5 tips can help you make the most out of your SaaS web pages.
Anyone can write, but writing well is a strategic art form. Learn some quick tricks to improve.
Writing for PaaS, IaaS or SaaS? Follow these actionable strategies for clean content and engagement.
Learn how you can up your research game by using search operators, critical thinking skills & more.
Looking to get a leg up with your tech copywriting? Discover five impactful tips.
Writing for fintech brands can be difficult. Learn more about what to avoid to make the most of it.
If you're looking to get ahead on your cryptocurrency copy and content, here are some helpful tips.
Writing a cryptocurrency white paper is challenging: here's what to avoid to craft quality content.
Making a mark in cryptocurrency is challenging. Quality crypto content inspires users to engage.
SEO is expensive... and necessary. Here are some tips for how to get started, even on a shoestring.
Are AI content apps taking our jobs? Some of them. Read to learn our take.
Don't just do backlinks: do them right. Here's some insight into linking intent.
What is technical SEO? These are the very very basics.
Learn about Google E-A-T and other reasons we know quality content works for SEO.
Ever wondered why your SEO strategy doesn't drive real results? Read this.
Get all your burning SEO questions answered with this FAQ from the Hire a Writer team.
In SEO, it all comes back to content. Here's why content writing matters for SEO.
Google Search Console is as essential to SEO as a hammer is to a toolbox. Here’s how to use it.
Header tags are an essential part of SEO writing. Here's what you need to know.
If you think there's an ideal word count for SEO, you're wrong. Here's why.
Does duplicate content affect SEO? Absolutely. And make no mistake — the effect is negative.
Learn everything you need to know about real estate keyword research.
What you need to know about anchor text as it relates to your on-page SEO strategy.
This on-page SEO guide lays the groundwork for long-term SEO success for businesses.
Writing an SEO blog requires a little knowledge and a lot of practice.
Here are some of the features and screenshots of what you get with an SEMRush subscription.
Learn 3 things any SEO specialist should do.
Creating the right SEO keyword list is one of the first steps to defining an SEO strategy.
Learn how to write an SEO blog.
Let’s talk about how writing for humans really makes all of the difference.
In case you have a few questions: let's start at the beginning.
Read this to learn how to use free tools and simple processes to build an SEO KW list.
Learn about the three most crucial pieces of copy your website needs for SEO.
Link building is an essential part of your SEO strategy.
I went ahead and captured this not-quite-as-thrilling-as-X-men-but-still-not-awful process on camera
Feel like you've written about everything? Think again (and learn how to find SEO topics).
Want to squeeze all of the juice (usefulness) out of content? Learn how.
How do you build a freelance career? By building relationships with clients. Here are 7 tips.
What should you ask when you interview a copywriter? These three things.
If you really want to grow your copywriting career - you need to work smarter.
Want to be a funny writer? It's the hardest path to take - here is some guidance.
If you want to write for legacy brands, you need to learn to write like "Theo."
Want to be a lifestyle writer? Learn to write in the voice of "Anne."
Want to be a great technology copywriter? Learn how to write for tech brands.
Learn how to write for everyday brands by mastering the "Mia" voice.
Learn how to capture and convey the personality of a luxury brand.
Here are some writer reading recommendations (say that 10x fast).
Is your copy boring? Learn how to laser focus on your target audience to make your page shine.
Learn some practical tips for ending a client relationship.
Here are six mistakes a lot of copywriters make in interviews - don't do it!
Want to write faster and better? Nail your outlining practices. Here are 4 methods.
Here are 5 reasons you should work with other writers.
How many copywriting clients should you have? 5 factors to consider.
Negamarketing: for everyone who's sick of marketing (we know we are).
Wondering when you'll get paid as a writer? Here are some norms.
Should you limit client edits? Honestly, no. Here's why not.
Learn some Upwork cover letter tips to land more jobs.
How much can you charge? Copywriting pricing depends on these 3 things.
2 types of copywriting clients (and which one you want).
As a writer, knowing how to interview subject matter experts is a key skill.
Learn the basics of what a landing page is and how to write one.
Great CTAs have five basic components.
Learn how to write an elevator pitch.
In this short overview, I will explain what APP is and how you can use this method.
Creating "How To" blogs is a great way to repurpose valuable content.
Heinz versus Hunts? Who wore it better? People love this stuff. Learn to write a comparison blog.
In case you haven't wanted to ask: learn what a copywriter is/does.
Frankly, if you’re going to write you better learn how to edit.
Learn how to get your start in freelance writing.
A good call to action, or CTA, can make or break the performance of your website.
Learn how to write a website.
Emails, texts and DMs: learn how to nurture leads to a point of conversion with on-point messages.
Writing a sales letter may feel old school but am 10,000% sure it can work for your business.
Content calendars are the key to actually producing what you want, when you want.
You don't have to be a native English speaker to succeed: you just have to sound like one.
Learn 3 ways that storytelling can help you become a better business leader.
How can brand storytelling help shape your business? In just about every way. Here's how.
Learn how to stand out with 5 fiction genres that can inform and inspire your copywriting.
Learn how the art of storytelling can enhance your blog posts.
Learn how to engage audiences and make your copy shine by mastering the art of sensory writing.
Learn 4 ways you can use expert storytelling in your 2022 brand strategy.
Learn how you can use narrative voice to craft marketing copy that resonates with your audience.
Learn all about The Heroine's Journey & how this narrative template helps place women in new roles.
Learn all about The Hero's Journey and why this narrative template continues to capture audiences.
Learn all you need to know about the most common plot archetypes in storytelling and how to use them
What you need to know about story structure and how it can help you craft a compelling narrative.
In this post, I break down the essential elements of storytelling.
If you don’t read, you can’t write.
Here's what a story needs and how to write one in 1,000 words or less to promote your company blog.
Instantly connect with your audience with these 5 simple tips.
Most companies struggle to use social media for effective branding and hiring. It's possible.
Avoid these 4 social media writing mistakes like the plague.
Turn your organic posts up to 11 with this simple tool.
Get your visual content dialed in with these 5 social media tips.
Are you misusing hashtags in your social media copy?
4 easy-to-implement tips for anyone using social media.
How to maximize your social media posts by avoiding the urge to write a novel.
Avoid the pitfalls of a sales-centric social strategy, don't go to the darkside.
Understanding the four pillars of social media is critical for social marketing success.
Should your small brand or start-up do social media?
A random assortment of marketing fails.
COVID-19 has brought out the best and worst in people… and brands.
Running out of ideas for what to write on social media? Fresh categories to spiff things up.