Blog & Resources

Insights from our team of professional writers.

  • May 12, 2022
  • SEO

SEO on a Budget: How to Rank When You Can’t Afford a Big SEO Contract

Alex Lindley is an expert copywriter and on-page SEO strategist.

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Does AI Content Work for SEO?

Are AI content apps taking our jobs? Some of them. Read to learn our take.

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Linking Intent: The Backlink-Generating Search Intent Target

Don't just do backlinks: do them right. Here's some insight into linking intent.

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CREATIVE

Finding Clarity in Copy: 4 Lessons I Learned from Creative Writing

Creative writing can teach professional marketing copywriters a lot: here are some examples.

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CREATIVE

Tips for Using Metaphors in Copy

Metaphors enliven and enrich copy... if you use them right.

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CREATIVE

SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations

Does SEO kill creative copy? Find out.

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CREATIVE

4 Poetic Devices That Can Improve Marketing Copy

Trying to freshen up your marketing copy? You may want to borrow a few things from poetry.

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CREATIVE

Toward the Ineffable: How Musical Analysis Enhances Creative Writing

Musical analysis helps writers create more expansive, compelling content.

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CREATIVE

Writing with Emotion: How to Convey Passion Without Melodrama

By embracing authenticity and critical analysis, writers can convey passion without melodrama.

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BUSINESS

Use Customer Intelligence for Targeted Copywriting

Want your writing to resonate? Amass customer intelligence and target away.

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BUSINESS

Getting More Mileage from your Marketing: How to Recycle Content

There are too many marketing channels to not eventually exhaust production capacity. Solve for that.

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BUSINESS

How to Write a Thought Leadership Article With a Professional Writer

Increase your reach and visibility by publishing thought leadership articles: here's how.

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BUSINESS

Five Tips for Writing Short-Form Ad Copy

Need to improve your short-form ad copy? Read more about how this type of copywriting works.

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BUSINESS

Four Tips for Effective Business Writing

Here are four tips for effective business writing.

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BUSINESS

Copywriting vs. Content Writing: Breaking Down the Differences

What is the difference between copywriting and content writing? Find out!

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BUSINESS

Reinventing Your Newsletter Marketing Strategy

Ready to reinvent your newsletter marketing strategy? Read on.

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BUSINESS

Measuring the ROI of Content Marketing

How do you measure the return on investment for content?

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BUSINESS

How to Use Content to Supercharge Your Sales Team

The new pillar for revenue growth? Content. Here's how to start.

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BUSINESS

Equipping Employees to Create Content

Content is part of your company's cultural canon, and employees should help you create it.

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BUSINESS

Two Simple Steps to Reduce Bounce Rates and Increase Conversions

People will linger longer (and have a better UX) if you do these 2 things.

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BUSINESS

Brand Guide for Your Business

A brand guide sets a standard that delineates the language and look of your company.

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BUSINESS

Interesting Marketing Statistics

Marketing should be data-driven.

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BUSINESS

How to Create a Sales Funnel

How to create a sales funnel - with numerous visual examples.

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BUSINESS

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing.

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BUSINESS

Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise.

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BUSINESS

Customer Behavior Analysis: Get It = Predict It

Ways to gain better insight into what customers are thinking and how a customer will behave.

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BUSINESS

Book Review: Deep Work by Cal Newport

A brief overview of Deep Work by Cal Newport.

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BUSINESS

Segment Your Audience: Demographics

You definitely surely don’t have enough time and money to build a brand for everyone: be specific.

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BUSINESS

book-review-the-power-of-wow-by-zappos

A little about The Power of Wow (by Zappos).

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BUSINESS

Find Your Website Competition

Get access to some tools to uncover your website competition.

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BUSINESS

4 Kinds of Business Copy

These are essential if your brand is going to build a great, high-performing body of work.

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BUSINESS

10 Reasons Your Website Doesn't Work

If you're scratching your head about why your website isn't converting leads: read this.

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BUSINESS

What is Your Marketing Personality?

A marketing personality is separate from any individual person.

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TECHNICAL

Why Copywriters Should Think Like a Librarian

Learn about the overlapping skills that support excellence in information science and copywriting.

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TECHNICAL

Writing Twitter Threads for Tech and Crypto

Twitter threads are a core strategy for technical SMM - learn more.

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TECHNICAL

Writing Tech Editorials: How to Tell Your Story

Don't let major online publications intimidate you. Learn how to master your editorial content.

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TECHNICAL

Master Your SaaS Website Copy With These 5 Tips

Nobody wants a boring website. These 5 tips can help you make the most out of your SaaS web pages.

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TECHNICAL

Refining Your Copywriting Process

Anyone can write, but writing well is a strategic art form. Learn some quick tricks to improve.

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TECHNICAL

IaaS, PaaS or SaaS Copywriting? Creating Killer Content with Less

Writing for PaaS, IaaS or SaaS? Follow these actionable strategies for clean content and engagement.

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TECHNICAL

Mastering Tech Copywriting Research: How to Get the Most Out of Your Searches

Learn how you can up your research game by using search operators, critical thinking skills & more.

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TECHNICAL

Five Ways to Improve Your Tech Copywriting

Looking to get a leg up with your tech copywriting? Discover five impactful tips.

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TECHNICAL

Avoid These Mistakes in Your Crypto and Fintech Copywriting

Writing for fintech brands can be difficult. Learn more about what to avoid to make the most of it.

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TECHNICAL

How to Improve Your Crypto Startup's Copy

If you're looking to get ahead on your cryptocurrency copy and content, here are some helpful tips.

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TECHNICAL

What to Avoid When Writing Your Cryptocurrency White Paper

Writing a cryptocurrency white paper is challenging: here's what to avoid to craft quality content.

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TECHNICAL

5 Reasons Your Crypto Startup Needs Content

Making a mark in cryptocurrency is challenging. Quality crypto content inspires users to engage.

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SEO

SEO on a Budget: How to Rank When You Can’t Afford a Big SEO Contract

SEO is expensive... and necessary. Here are some tips for how to get started, even on a shoestring.

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SEO

Does AI Content Work for SEO?

Are AI content apps taking our jobs? Some of them. Read to learn our take.

Read More

SEO

Linking Intent: The Backlink-Generating Search Intent Target

Don't just do backlinks: do them right. Here's some insight into linking intent.

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SEO

Technical SEO

What is technical SEO? These are the very very basics.

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SEO

Content, Credibility & SEO: Building Trust with Readers and Robots

Learn about Google E-A-T and other reasons we know quality content works for SEO.

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SEO

Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’

Ever wondered why your SEO strategy doesn't drive real results? Read this.

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SEO

SEO FAQs

Get all your burning SEO questions answered with this FAQ from the Hire a Writer team.

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SEO

The Importance of Content Writing in SEO

In SEO, it all comes back to content. Here's why content writing matters for SEO.

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SEO

5 Ways to Use Google Search Console to Improve SEO

Google Search Console is as essential to SEO as a hammer is to a toolbox. Here’s how to use it.

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SEO

What the H1? A Full Breakdown of H-Tags for SEO

Header tags are an essential part of SEO writing. Here's what you need to know.

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SEO

Best Word Count for SEO? There Isn’t One

If you think there's an ideal word count for SEO, you're wrong. Here's why.

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SEO

Does Duplicate Content Affect SEO?

Does duplicate content affect SEO? Absolutely. And make no mistake — the effect is negative.

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SEO

How to Find Keywords for Your Real Estate Business Blog

Learn everything you need to know about real estate keyword research.

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SEO

How to Use Anchor Text in Your On-Page SEO Strategy

What you need to know about anchor text as it relates to your on-page SEO strategy.

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SEO

The On-Page SEO Crash Course for Beginners

This on-page SEO guide lays the groundwork for long-term SEO success for businesses.

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SEO

Writing an SEO Blog

Writing an SEO blog requires a little knowledge and a lot of practice.

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SEO

SEMRush: A Review

Here are some of the features and screenshots of what you get with an SEMRush subscription.

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SEO

3 Things an SEO Specialist Should Do

Learn 3 things any SEO specialist should do.

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SEO

Create an SEO Keyword List

Creating the right SEO keyword list is one of the first steps to defining an SEO strategy.

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SEO

How to Write an SEO Blog

Learn how to write an SEO blog.

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SEO

Writing for Humans

Let’s talk about how writing for humans really makes all of the difference.

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SEO

SEO: An Introduction

In case you have a few questions: let's start at the beginning.

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SEO

How to Build an SEO Keyword List

Read this to learn how to use free tools and simple processes to build an SEO KW list.

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SEO

SEO Content: Website, Blog, Pillar

Learn about the three most crucial pieces of copy your website needs for SEO.

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SEO

A Linking Strategy for Your Website

Link building is an essential part of your SEO strategy.

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SEO

Write an SEO Blog: Live Demo

I went ahead and captured this not-quite-as-thrilling-as-X-men-but-still-not-awful process on camera

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SEO

How to Find SEO Blog Topics

Feel like you've written about everything? Think again (and learn how to find SEO topics).

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CAREER

How to Repurpose Content as a Copywriter

Want to squeeze all of the juice (usefulness) out of content? Learn how.

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CAREER

7 Tips for Freelancers: Building Client Relationships

How do you build a freelance career? By building relationships with clients. Here are 7 tips.

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CAREER

How to Interview a Copywriter

What should you ask when you interview a copywriter? These three things.

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CAREER

Copywriter Organization (and General Efficiency Tips for Work)

If you really want to grow your copywriting career - you need to work smarter.

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CAREER

Learn to Write for Funny Brands: Ben

Want to be a funny writer? It's the hardest path to take - here is some guidance.

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CAREER

Learn to Write for Legacy Brands: Theo

If you want to write for legacy brands, you need to learn to write like "Theo."

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CAREER

Learn to Write for Natural Brands: Anne

Want to be a lifestyle writer? Learn to write in the voice of "Anne."

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CAREER

How to Write for Technology Brands: Tim

Want to be a great technology copywriter? Learn how to write for tech brands.

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CAREER

Learn to Write for Everyday Brands: Mia

Learn how to write for everyday brands by mastering the "Mia" voice.

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CAREER

How to Write for Luxury Brands

Learn how to capture and convey the personality of a luxury brand.

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CAREER

Writer Book Recommendations

Here are some writer reading recommendations (say that 10x fast).

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CAREER

Writing for Your Target Audience

Is your copy boring? Learn how to laser focus on your target audience to make your page shine.

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CAREER

Here’s How to Fire a Copywriting Client

Learn some practical tips for ending a client relationship.

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CAREER

6 Copywriting Interview Mistakes

Here are six mistakes a lot of copywriters make in interviews - don't do it!

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CAREER

Outlining: 4 Ways to Approach a Blank Page

Want to write faster and better? Nail your outlining practices. Here are 4 methods.

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CAREER

Five Benefits of Working With a Writer Group

Here are 5 reasons you should work with other writers.

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CAREER

How Many Copywriting Clients Should You Have?

How many copywriting clients should you have? 5 factors to consider.

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CAREER

Negamarketing

Negamarketing: for everyone who's sick of marketing (we know we are).

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CAREER

Freelance Writer Pay Cycle: When Will I Get Paid!?

Wondering when you'll get paid as a writer? Here are some norms.

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CAREER

Should You Limit Client Edits?

Should you limit client edits? Honestly, no. Here's why not.

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CAREER

Upwork Cover Letter Tips

Learn some Upwork cover letter tips to land more jobs.

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CAREER

3 Things That Impact Copywriter Pricing

How much can you charge? Copywriting pricing depends on these 3 things.

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CAREER

2 Types of Copywriting Clients

2 types of copywriting clients (and which one you want).

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CAREER

How to do a Subject Matter Expert (SME) Interview

As a writer, knowing how to interview subject matter experts is a key skill.

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CAREER

What is a Landing Page?

Learn the basics of what a landing page is and how to write one.

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CAREER

Five Ways to Write a Good CTA

Great CTAs have five basic components.

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CAREER

How to Write an Elevator Pitch

Learn how to write an elevator pitch.

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CAREER

APP: Agree, Promise, Preview

In this short overview, I will explain what APP is and how you can use this method.

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CAREER

Write a How To Blog

Creating "How To" blogs is a great way to repurpose valuable content.

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CAREER

Write a Comparison Blog

Heinz versus Hunts? Who wore it better? People love this stuff. Learn to write a comparison blog.

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CAREER

What is Copywriting?

In case you haven't wanted to ask: learn what a copywriter is/does.

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CAREER

How to Edit Copywriting

Frankly, if you’re going to write you better learn how to edit.

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CAREER

How to Become a Freelance Writer

Learn how to get your start in freelance writing.

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CAREER

Optimize CTAs On Your Webpage

A good call to action, or CTA, can make or break the performance of your website.

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CAREER

How to Write a Website

Learn how to write a website.

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CAREER

Lead Nurturing Sequences

Emails, texts and DMs: learn how to nurture leads to a point of conversion with on-point messages.

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CAREER

How to Write a Sales Letter

Writing a sales letter may feel old school but am 10,000% sure it can work for your business.

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CAREER

How to Make a Content Calendar

Content calendars are the key to actually producing what you want, when you want.

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CAREER

How to Write Like a Native English Speaker

You don't have to be a native English speaker to succeed: you just have to sound like one.

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STORYTELLING

Become a Better Leader with Storytelling

Learn 3 ways that storytelling can help you become a better business leader.

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STORYTELLING

Brand Storytelling: 5 Stories Your Brand Could Use

How can brand storytelling help shape your business? In just about every way. Here's how.

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STORYTELLING

5 Fiction Genres to Inspire Your Copywriting

Learn how to stand out with 5 fiction genres that can inform and inspire your copywriting.

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STORYTELLING

Level Up Your Blog With Storytelling

Learn how the art of storytelling can enhance your blog posts.

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STORYTELLING

Language Alive: The Magic of Sensory Writing

Learn how to engage audiences and make your copy shine by mastering the art of sensory writing.

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STORYTELLING

4 Ways to Use Storytelling in Brand Strategy

Learn 4 ways you can use expert storytelling in your 2022 brand strategy.

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STORYTELLING

How to Use Narrative Voice in Marketing

Learn how you can use narrative voice to craft marketing copy that resonates with your audience.

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STORYTELLING

The Heroine’s Journey: Expanding the Narrative

Learn all about The Heroine's Journey & how this narrative template helps place women in new roles.

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STORYTELLING

Storytelling: The Hero’s Journey and Why it Resonates

Learn all about The Hero's Journey and why this narrative template continues to capture audiences.

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STORYTELLING

How to Use Plot Archetypes in Marketing

Learn all you need to know about the most common plot archetypes in storytelling and how to use them

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STORYTELLING

Story Structure: How to Write a Compelling Narrative

What you need to know about story structure and how it can help you craft a compelling narrative.

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STORYTELLING

Essential Elements of Storytelling

In this post, I break down the essential elements of storytelling.

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STORYTELLING

Why Every Blogger Should Read Novels

If you don’t read, you can’t write.

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STORYTELLING

How to Write a Storytelling Blog

Here's what a story needs and how to write one in 1,000 words or less to promote your company blog.

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SOCIAL

5 Social Media Writing Tips to Instantly Connect With Your Audience

Instantly connect with your audience with these 5 simple tips.

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SOCIAL

5 Ways to Showcase Workplace Culture on Social Media

Most companies struggle to use social media for effective branding and hiring. It's possible.

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SOCIAL

4 Social Media Mistakes You Are Likely Making

Avoid these 4 social media writing mistakes like the plague.

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SOCIAL

Turn Your Organic Posts Up to 11

Turn your organic posts up to 11 with this simple tool.

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SOCIAL

5 Rules For Great Visual Content

Get your visual content dialed in with these 5 social media tips.

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SOCIAL

Keep These Tips In Mind When Using Hashtags

Are you misusing hashtags in your social media copy?

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SOCIAL

4 Social Media Tips You Can Implement Today

4 easy-to-implement tips for anyone using social media.

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SOCIAL

Social Media Writing Tips

How to maximize your social media posts by avoiding the urge to write a novel.

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SOCIAL

Social Media Strategies: Avoiding the Dark Side

Avoid the pitfalls of a sales-centric social strategy, don't go to the darkside.

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SOCIAL

The Four Pillars of Social Media

Understanding the four pillars of social media is critical for social marketing success.

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SOCIAL

How to Write Lead Magnets

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SOCIAL

Should Your Small Business Do Social Media?

Should your small brand or start-up do social media?

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SOCIAL

Marketing Fails

A random assortment of marketing fails.

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SOCIAL

Brands With Strong Twitter Personalities (During COVID-19)

COVID-19 has brought out the best and worst in people… and brands.

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SOCIAL

6 Kinds of Social Posts

Running out of ideas for what to write on social media? Fresh categories to spiff things up.

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