Blog & Resources

Insights from our team of professional writers.

  • September 2, 2022
  • SEO

Metadata and HTML Tags for SEO

What is metadata? Why does it matter for SEO? Find out here...

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What is Search Engine Optimization (SEO)?

What is SEO? Google a bunch of stuff - or just read this.

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Why Topic Cluster Strategies Fail or Succeed

Topic cluster strategies from the maven herself: Stacy Willis, SEO guru and marketing leader.

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Tap to Browse Blog Topics:

CREATIVE

Editing 101: 3 Steps to Your Best Writing

Learn the three phases of editing and how being a better editor can make you a better writing.

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CREATIVE

What Children's Literature Can Teach Copywriters

What can writers learn from children's books? Turns out, a lot.

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CREATIVE

What are the Benefits of Writing for Yourself?

Learn how personal writing can improve your life, even if you're not a writer.

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BUSINESS

Building Broad Knowledge and Deep Expertise: The T-Shaped Professional

What is the T-shaped professional? And how do you go deeper in skill building?

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BUSINESS

How Web3 Will Change Digital Marketing

"Web3" is the future - true? Relevant? How is this going to upend the marketing profession? Read now

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BUSINESS

Brand Guidelines: What Are They, And Why Do You Need Them?

Confused about what brand guidelines are and aren't? Check out this simple guide.

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TECHNICAL

Remedies for Boring Technical Writing

Yawn. Yaaaaaaaaaaaaaaaawn. Some remedies for boring technical writing.

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TECHNICAL

Markdown for Copywriting

If you’re a technical writer, learning how to write in markdown is important.

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TECHNICAL

8 Ideas to Include in a Technical Blog

Technical writing can get super repetitive. Technical writing can be super repetitive. Technical wri

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SEO

Metadata and HTML Tags for SEO

What is metadata? Why does it matter for SEO? Find out here...

Read More

SEO

What is Search Engine Optimization (SEO)?

What is SEO? Google a bunch of stuff - or just read this.

Read More

SEO

Why Topic Cluster Strategies Fail or Succeed

Topic cluster strategies from the maven herself: Stacy Willis, SEO guru and marketing leader.

Read More

FREELANCING

How to Create a Copy Wireframe

Copy wireframing is the copy strategy skill I probably use the most. Here's how it works.

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FREELANCING

Content AI is About to Make You Obsolete. Unless…

Content AI isn't coming: it has come. What do copywriters need to do?

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FREELANCING

How to Take Care of Your Body as a Freelance Copywriter

Everyone talks about burnout. What about desk-induced physical suffering?

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STORYTELLING

And Then One Day…

You're not actually telling stories that get to the heart of the human condition. But you could.

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STORYTELLING

3 Times Storytelling Marketers Established New Cultural Norms to Sell Products

Here are three times that marketers changed social and cultural norms to sell their products.

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STORYTELLING

Storytelling and Marketing

Stories allow us to connect on a deep level with customers & tap into the emotions behind buying.

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SOCIAL

How Digital Trends are Changing User-Generated Content

Want to learn how to harness the power of UGC? You'll have to stay on top of trends.

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SOCIAL

4 Ways Media Literacy Can Make You a Better Human

Whatever your role in life, you can improve by being a literate media consumer.

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SOCIAL

3 Ways to Make the 2022 Instagram Updates Work For Your Brand

Check out these three ways to make the 2022 Instagram updates work for you.

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