5 min read
Writing Team: May 19, 2025 2:58:34 PM
Site migrations are the SEO equivalent of open-heart surgery. Everyone's nervous, the patient might flatline, and recovery is never as quick as you'd hope. But just like surgery, proper preparation and a skilled team can make all the difference...
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3 min read
Writing Team: May 19, 2025 2:52:05 PM
The SEO apocalypse never came. Despite years of "link building is dead" proclamations, backlinks remain the backbone of search engine algorithms in...
3 min read
Writing Team: May 19, 2025 2:46:43 PM
Remember when websites panicked about Featured Snippets stealing clicks? That was adorable compared to what's happening now. Google's AI Overviews...
4 min read
Writing Team: May 8, 2025 12:40:57 PM
ChatGPT Just Became Your Shopping Assistant (Whether You Asked For It Or Not)
4 min read
Writing Team: May 8, 2025 12:37:00 PM
For the first time since the iPhone was just a twinkle in Steve Jobs' eye, Google searches on Safari are declining. Let that sink in. After 22...
4 min read
Writing Team: May 2, 2025 4:21:47 PM
Ever carefully crafted the perfect title tag only to find Google completely ignored your masterpiece? You're not alone. A comprehensive new study by...
4 min read
Writing Team: May 2, 2025 4:16:21 PM
Ever feel like running Performance Max campaigns is like throwing your ad budget into a mysterious black hole? Sure, conversions happen, but who...
4 min read
Writing Team: May 2, 2025 4:07:15 PM
Ever wonder if AI could replace your SEO team? Well, don't hand in your resignation letter just yet. Previsible's new AI SEO Benchmark has just...
3 min read
Writing Team: Apr 21, 2025 4:30:23 PM
As we navigate 2025's search ecosystem, these four principles will help you harness AI to achieve meaningful SEO wins while avoiding common pitfalls.
3 min read
Writing Team: Apr 21, 2025 4:26:36 PM
The economics of SEO are being fundamentally reshaped by artificial intelligence. What once required teams of specialists, extensive manual analysis,...
3 min read
Writing Team: Apr 21, 2025 4:20:18 PM
Two new studies from leading marketing firms have confirmed what many SEO professionals have feared: Google's AI Overviews are taking a significant...
5 min read
Writing Team: Apr 14, 2025 3:48:46 PM
Remember when SEO success meant ranking #1 on Google? Those days are fading faster than a marketer's social life during campaign season.
5 min read
Writing Team: Apr 14, 2025 3:39:51 PM
Remember when we worried about optimizing for Google's algorithms? Those were simpler times. Now we're facing an entirely new digital ecosystem where...
5 min read
Writing Team: Apr 14, 2025 3:33:48 PM
Remember when we all thought AI would solve our content creation problems? Well, Google just flipped the script. In a move that's about as subtle as...
2 min read
Writing Team: Apr 7, 2025 11:29:30 AM
For years, Google prioritized person entities in knowledge panels. Now, corporate entities are getting their moment with newly upgraded knowledge...
3 min read
Writing Team: Apr 7, 2025 11:22:15 AM
Search engine optimization (SEO) is often touted as a long-term investment — and rightly so. But for many businesses, the payoff doesn’t always align...
2 min read
Writing Team: Apr 7, 2025 11:16:46 AM
Google Analytics has rolled out a powerful new feature called Generated Insights, aimed at making data interpretation faster, clearer, and more...
3 min read
Writing Team: Apr 7, 2025 11:12:50 AM
A confidential Apple document detailing how the company evaluates AI-generated responses has leaked, offering a rare window into the criteria it uses...
2 min read
Writing Team: Mar 31, 2025 11:51:19 AM
Google has officially rolled out AI Overviews in several new European regions, marking a significant expansion of its AI-powered search feature...
2 min read
Writing Team: Mar 31, 2025 11:38:37 AM
Google has officially completed the rollout of its March 2025 core update. The update began on March 13 and concluded on March 27, taking...
7 min read
Writing Team: Mar 24, 2025 10:47:23 AM
Remember when SEO was just about ranking #1 on Google? Those were simpler times. Today, your content isn't just competing for eyeballs on...
3 min read
Writing Team: Mar 24, 2025 10:43:31 AM
Python, a versatile and powerful programming language, has become an invaluable asset for SEO professionals seeking to automate repetitive tasks,...
4 min read
Writing Team: Mar 24, 2025 10:37:18 AM
In a world where AI writes our meta descriptions and analyzes our backlink profiles while we sleep, you might wonder if trudging through airport...
2 min read
Writing Team: Mar 24, 2025 10:31:54 AM
For SEO professionals managing complex multi-location businesses, implementing advanced local SEO strategies is crucial to enhance online visibility...
2 min read
Writing Team: Mar 17, 2025 11:58:50 AM
In 2025, SEO is evolving beyond a narrow focus on Google search rankings. With search behaviors fragmenting across multiple platforms—including...
1 min read
Writing Team: Mar 17, 2025 11:52:34 AM
Google has officially begun rolling out its first core update of 2025, the March 2025 Core Update, marking the first significant change to search...
11 min read
Writing Team: Mar 10, 2025 3:39:39 PM
Even seasoned SEO professionals encounter the frustrating scenario: your technically sound page with quality content isn't ranking as expected. While...
2 min read
Writing Team: Mar 10, 2025 3:28:25 PM
Google search operators are special commands that refine search results by specifying criteria like site, file type, exact phrases, and more. These...
3 min read
Writing Team: Mar 2, 2025 12:49:21 PM
Google's search algorithm is constantly evolving, shaping how users find information and how marketers adapt to changes. Moz's original article, 11...
2 min read
Writing Team: Mar 2, 2025 12:42:16 PM
Index bloat is a critical SEO challenge that affects both medium and large websites. It occurs when a significant number of your website's pages are...
2 min read
Writing Team: Feb 21, 2025 6:33:11 PM
Google's dominance in digital advertising and search is facing unprecedented challenges in Europe, with combined legal actions potentially costing...
2 min read
Writing Team: Feb 21, 2025 6:27:43 PM
A comprehensive study by Authoritas, analyzing 11,203 keywords across multiple observation windows in 2024-2025, has revealed crucial data about how...
2 min read
Writing Team: Feb 9, 2025 1:47:15 PM
Technical SEO has evolved far beyond basic optimization for search engine crawling and indexing. Modern technical SEO plays a crucial role in lead...
3 min read
Writing Team: Feb 9, 2025 1:41:16 PM
The sophistication of modern search behavior demands a more nuanced approach to keyword analysis than traditional volume and competition metrics....
3 min read
Writing Team: Feb 9, 2025 1:36:49 PM
Search intent has evolved significantly beyond the traditional informational, navigational, and transactional model. According to Google's own...
3 min read
Writing Team: Feb 9, 2025 1:28:34 PM
The relationship between paid and organic search presents one of digital marketing's most complex analytical challenges. While these channels operate...
4 min read
Writing Team: Jan 31, 2025 3:33:42 PM
Your website’s About page is often one of the most visited sections, serving as a window into your business for potential customers. It’s where...
3 min read
Writing Team: Jan 19, 2025 12:39:25 PM
In the world of SEO, penalties from search engines are the ultimate nightmare. Among the most damaging is a site reputation abuse penalty, which can...
4 min read
Writing Team: Jan 19, 2025 12:33:13 PM
(This whole article is going to be a 'hate to break it to ya...' kind of thing. AND we'll give you solutions.)
3 min read
Writing Team: Jan 19, 2025 12:27:46 PM
For SEO professionals, clean and actionable data is the foundation of effective decision-making. However, when ad and organic traffic data gets...
6 min read
Writing Team: Jan 19, 2025 12:20:16 PM
Few metrics have sparked as much debate as keyword difficulty (KD). As search algorithms become increasingly sophisticated and user intent plays a...
4 min read
Writing Team: Jan 19, 2025 11:58:43 AM
Not all content is good content. While creating high-quality, relevant materials can boost your rankings and attract the right audience, poorly...
3 min read
Writing Team: Jan 15, 2025 5:07:16 PM
Mastering localized SERPs (Search Engine Results Pages) through well-optimized service area pages has become essential for businesses targeting...
3 min read
Writing Team: Dec 16, 2024 12:00:31 PM
As 2024 wraps up, Google has released its annual “Year in Search” report, highlighting the trends that captured global attention. This comprehensive...
3 min read
Writing Team: Dec 16, 2024 11:51:37 AM
The AI revolution is reshaping the search landscape, demanding a fundamental shift in digital strategies. Traditional SEO is no longer enough to...
2 min read
Writing Team: Dec 16, 2024 11:37:40 AM
A newly discovered exploit by Mark Williams-Cook has provided valuable insights into over 2,000 factors that Google uses to classify queries and...
2 min read
Writing Team: Dec 9, 2024 10:27:55 AM
The U.S. Department of Justice (DOJ) presented its final arguments in the landmark antitrust case against Google, accusing the tech giant of...
2 min read
Writing Team: Dec 9, 2024 10:22:06 AM
The much-anticipated November Core Update officially concluded its rollout on Thursday afternoon. Contrary to predictions, it took longer than...
2 min read
Writing Team: Dec 3, 2024 11:29:51 AM
Recent studies show that Google does not automatically penalize AI-generated content. According to Google's Search Advocate John Mueller, the focus...
2 min read
Writing Team: Dec 3, 2024 11:19:52 AM
Chris Long from Go Fish Digital has shared an insightful case study on influencing ChatGPT Search results. As ChatGPT becomes a significant part of...
2 min read
Writing Team: Dec 3, 2024 9:47:39 AM
Barry Schwartz and his team delivered another insightful and entertaining update in their latest video, "It’s New 12/2." As always, their blend of...
1 min read
Writing Team: Dec 2, 2024 1:11:41 PM
Google has officially completed the rollout of its recommendations feature in Google Search Console. Originally introduced as an experimental feature...
2 min read
Writing Team: Nov 25, 2024 9:28:50 AM
Google has officially introduced AI Overview ads in mobile search, a move that marks a significant evolution in its advertising strategy. Although...
3 min read
Writing Team: Nov 25, 2024 9:22:50 AM
Google’s recently updated site reputation abuse policy aims to combat the growing issue of large, authoritative websites leveraging their domain...
3 min read
Writing Team: Nov 19, 2024 6:21:21 PM
Automate your SEO content research with this guide to create article outlines using AI, APIs, and analysis of top-ranking pages. In today’s...
1 min read
Writing Team: Nov 19, 2024 6:17:16 PM
The long-awaited inclusion of advertisements in Google AI Overviews has started rolling out. Early examples of these ads have been spotted in U.S....
2 min read
Writing Team: Nov 18, 2024 9:00:00 AM
Google commands approximately 90% of the global search market. The company's ongoing antitrust trial has sent ripples through the digital advertising...
2 min read
Writing Team: Nov 18, 2024 9:00:00 AM
Google recently redefined how it categorizes audiences for Demand Generation (Demand Gen) campaigns, labeling them as "signals" rather than strict...
5 min read
Writing Team: Nov 12, 2024 10:12:57 AM
Dejavu doesn't even cover it.
2 min read
Writing Team: Nov 11, 2024 2:31:02 PM
Google has announced the end of its temporary restriction on US election-related advertising, with normal operations set to resume on Monday,...
3 min read
Writing Team: Nov 11, 2024 2:25:57 PM
In August 2024, a new phenomenon began surfacing in Google’s organic listings—site owners noticed the addition of a parameter called srsltid= in...
3 min read
Writing Team: Nov 5, 2024 5:59:35 PM
Let's talk about quantum entanglement and link building – two concepts that are equally likely to make your head explode if you think about them too...
2 min read
Writing Team: Nov 5, 2024 5:55:44 PM
Welcome to the AI content arms race, where SEO meets machine learning in a battle that's about as straightforward as explaining flossing to your...
2 min read
Writing Team: Nov 5, 2024 5:51:02 PM
Let's talk about knowledge graphs – you know, that thing Google uses to answer questions before you finish typing them, like some kind of digital...
3 min read
Writing Team: Nov 5, 2024 5:47:18 PM
Ever wonder why your perfectly curated product images get less traffic than that blurry photo your competitor took with a potato? Welcome to the wild...
3 min read
Writing Team: Oct 21, 2024 7:25:16 PM
As marketers, we constantly strive to offer personalized experiences that resonate with users. SEO plays a significant role in delivering this...
3 min read
Writing Team: Oct 21, 2024 7:20:25 PM
Imagine you're managing a massive e-commerce platform with millions of products. Every hour, thousands of prices change, products go out of stock,...
4 min read
Writing Team: Oct 21, 2024 7:15:56 PM
As a marketer, you know that SEO is a critical part of driving traffic and improving conversions, but how do you accurately measure the impact of...
3 min read
Writing Team: Oct 21, 2024 7:11:22 PM
For large-scale websites with thousands or millions of pages and frequent content updates, traditional static sitemaps simply don't cut it. Dynamic...
4 min read
Writing Team: Oct 21, 2024 9:15:00 AM
As voice-activated devices become increasingly prevalent in our daily lives, optimizing content for voice search has become a critical aspect of...
4 min read
Writing Team: Oct 21, 2024 8:15:00 AM
The ability to predict ranking changes has become a game-changer for SEO professionals. With the advent of sophisticated machine learning algorithms...
4 min read
Writing Team: Oct 15, 2024 2:32:21 PM
As search engines evolve to understand and interpret content more like humans do, traditional keyword-centric SEO strategies are no longer sufficient...
4 min read
Writing Team: Oct 15, 2024 2:27:05 PM
Among the most powerful yet often underutilized techniques in an SEO professional's toolkit is log file analysis for crawl budget optimization. This...
4 min read
Writing Team: Oct 8, 2024 1:40:46 PM
A website footer is more than just a place to list contact information or copyright details; it plays a crucial role in user experience and can...
3 min read
Writing Team: Oct 8, 2024 1:35:58 PM
The SEO landscape has long been driven by the idea of topic clusters, a strategic approach to organizing content around core topics and subtopics....
2 min read
Writing Team: Oct 8, 2024 1:12:48 PM
Google, being the dominant search engine, plays a pivotal role in determining a website's visibility. But can you actually be banned on Google? This...
4 min read
Writing Team: Oct 2, 2024 1:47:02 PM
When building a website, SEO should be at the forefront of your development strategy. Integrating SEO best practices during the development phase can...
4 min read
Writing Team: Oct 2, 2024 1:39:31 PM
Blog content is a powerful tool that can drive traffic, build authority, and boost conversions. However, how you present your blog strategy or...
5 min read
Writing Team: Oct 2, 2024 1:34:49 PM
Affiliate programs offer a fantastic opportunity for website owners to generate revenue while enhancing their SEO. By partnering with the right...
3 min read
Writing Team: Sep 30, 2024 6:45:00 AM
Guest posting, the practice of writing content for other websites or blogs, remains a powerful strategy for building your online presence, improving...
3 min read
Writing Team: Sep 30, 2024 5:30:00 AM
In the vast expanse of the internet, the Wayback Machine stands as a digital time capsule, preserving snapshots of web pages from across the years....
2 min read
Writing Team: Sep 23, 2024 1:28:53 PM
Google’s John Mueller recently addressed a question on Reddit about the impact of hierarchical heading structures on SEO, offering insights into how...
3 min read
Writing Team: Sep 23, 2024 1:13:26 PM
When it comes to optimizing a website for SEO, image alt text is often overlooked or misused. In a recent Reddit discussion, Google's John Mueller...
2 min read
Writing Team: Sep 23, 2024 6:30:00 AM
Keyword targeting is a crucial aspect of SEO that can significantly influence your online visibility and effectiveness. Depending on your goals and...
3 min read
Writing Team: Sep 23, 2024 5:30:00 AM
Google Accelerated Mobile Pages (AMP) was introduced to address the need for faster-loading web pages on mobile devices. In this article, we'll...
2 min read
Writing Team: Sep 20, 2024 12:13:23 PM
Google's Project Owl is designed to combat the rise of offensive, misleading, and vulgar content that has infiltrated its search results, especially...
2 min read
Writing Team: Sep 20, 2024 12:10:09 PM
As AI-powered search results become more prevalent, many websites are experiencing a decline in organic traffic. Google's AI Overviews (AIO) and...
3 min read
Writing Team: Sep 20, 2024 12:07:11 PM
Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...
4 min read
Writing Team: Sep 19, 2024 3:23:38 PM
If you’ve been searching for product recommendations or "how-to" guides lately, you’ve probably noticed Forbes dominating the results—whether it's...
2 min read
Writing Team: Sep 19, 2024 11:41:56 AM
Google has recently undertaken a significant revamp of its crawler documentation, resulting in a more streamlined and informative resource for...
1 min read
Writing Team: Sep 19, 2024 11:36:18 AM
Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...
3 min read
Writing Team: Sep 18, 2024 4:03:34 PM
Backlinks remain crucial for SEO success, but the emphasis has shifted toward quality and strategic placement. The modern approach blends traditional...
2 min read
Writing Team: Sep 18, 2024 3:59:55 PM
Are your SEO efforts falling short, leaving you puzzled about what’s going wrong? Traditional SEO methods like focusing on keywords and backlinks are...
1 min read
Writing Team: Sep 18, 2024 3:57:37 PM
Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...
2 min read
Writing Team: Sep 16, 2024 1:50:42 PM
Frustrated by unreasonable negative reviews? You're not alone. Almost every business owner has faced this challenge on their Google Business Profile...
4 min read
Writing Team: Sep 16, 2024 1:47:05 PM
Managing a Google Business Profile (GBP) has become more complex over time. After years of assisting business owners in the Google Business Profile...
1 min read
Writing Team: Sep 16, 2024 1:41:33 PM
Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...
1 min read
Writing Team: Sep 16, 2024 6:00:00 AM
Most marketing departments are in belt-tightening mode. If you don't have an SEO vendor who pays for all the KW tools, here are some free keyword...
3 min read
Writing Team: Sep 16, 2024 5:45:00 AM
Blogging for SEO can be a lucrative way to earn money while leveraging your expertise in search engine optimization. Many websites and platforms...
2 min read
Writing Team: Sep 11, 2024 9:44:33 AM
OpenAI continues to push the boundaries of artificial intelligence (AI) with two upcoming game-changing models, codenamed Strawberry and Orion. These...
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