Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.
The key phrase here is "when used correctly."
You can employ ChatGPT to assist with the brainstorming phase of keyword research, rephrasing your content, generating Schema markup, and much more. However, relying entirely on ChatGPT to do all the heavy lifting for you is not advisable. Its access to data is limited, especially in the base version, and it occasionally generates inaccurate responses. Therefore, exercising caution is crucial.
Today, we'll explore recommended use cases for ChatGPT in SEO while shedding light on the tool's limitations.
What Is ChatGPT?
ChatGPT is a chatbot powered by natural language processing developed by OpenAI. It is based on GPT-3.5 and GPT-4, two of the latest and most potent large language models (LLMs). ChatGPT can engage in remarkably human-like conversations and contribute to SEO tasks.
Using ChatGPT is surprisingly straightforward. Here's a quick overview of how it works:
Sign up to the website.
Type a prompt in the message bar at the bottom.
Wait for the bot to respond.
The human-like responses are made possible through "next-token prediction," where large language models, including those behind ChatGPT, process text as individual units known as "tokens." This allows ChatGPT to predict what should come next based on the input, similar to how humans comprehend text in chunks of words and punctuation.
However, it's important to note that ChatGPT does have its limitations. Not all of its responses are accurate, especially in the base version, and it has access to a limited dataset, which extends only up to September 2021.
Generating title tags and meta descriptions at scale.
Producing Schema markup.
Creating hreflang tags.
It can also assist in overcoming creative blocks, rephrasing content in different styles, and even has applications in link building.
These are just a few examples of how ChatGPT can benefit SEO. The following sections detail these use cases and provide specific prompts and tips to maximize the tool's potential.
How to Use ChatGPT for SEO
Let's explore how you can leverage ChatGPT to enhance your SEO efforts, with example prompts and tips for optimizing its use.
While ChatGPT may not be the ideal tool for keyword research, as the base version lacks access to keyword search volume data, it can still be valuable for brainstorming keyword ideas.
You can ask ChatGPT for keyword suggestions, including long-tail queries and Latent Semantic Indexing (LSI) keywords. For instance:
Prompt: "Suggest some keyword ideas related to 'healthy breakfast recipes.'"
It's important to note that while ChatGPT can provide keyword ideas quickly, its results may not be as detailed or accurate as those from premium SEO tools like Semrush's keyword research tools. Additionally, the base version may not provide keyword search volumes, and some suggested keywords may be less relevant or have zero search volume.
Identifying Long-Tail Queries
You can ask ChatGPT to suggest long-tail queries and specific keyword phrases with lower search volumes. For example:
Prompt: "Give me long-tail keyword suggestions related to 'home gardening.'"
Discovering Keywords Related to Your Target Keywords
ChatGPT can provide keywords related to your target keywords. For example:
Prompt: "Give me a list of related keywords for 'digital marketing strategies.'"
Finding Semantically Related Keywords (LSI Keywords)
You can ask ChatGPT for semantically related keywords, known as Latent Semantic Indexing (LSI). These keywords are conceptually similar to your main keyword and help provide context to search engines. For instance:
Prompt: "Provide LSI keywords for 'healthy eating.'"
While ChatGPT's suggestions can be helpful in content optimization, verifying their relevance and conducting additional research is essential, as it may not always provide perfectly accurate results.
Classify Keywords by Search Intent
ChatGPT can help categorize keywords by search intent, labeling them as "Commercial," "Navigational," "Transactional," or "Informational." For example:
Prompt: "Classify the following keywords by search intent: 'buy smartphones,' 'Samsung Galaxy user manual,' 'best smartphone deals.'"
While ChatGPT can offer guidance on search intent, it may not be as accurate as dedicated SEO tools. It can, however, provide a starting point for identifying search intent types.
Create Keyword Clusters
You can ask ChatGPT to organize keywords into clusters based on semantic relevance. For example:
Prompt: "Group these keywords related to 'content marketing' into clusters based on semantic relevance."
While ChatGPT's keyword clustering capabilities may not match those of premium SEO tools, it can be a helpful starting point for organizing your keywords.
Build a Content Strategy
You can use ChatGPT to discover relevant topics when developing your website's content strategy. For example:
Prompt: "Provide a list of relevant topics to include in a content strategy for 'digital marketing.'"
ChatGPT can help you uncover topics you may not have considered. You can also request ChatGPT to organize these topics semantically or by content type.
While ChatGPT may not replace human content creation entirely, it can assist in various aspects of content development, including:
Prompt: "Create a content outline for a blog post on 'effective time management' with 1,000 words. Include key sections and subtopics."
However, conducting additional research and competitor analysis is essential to create a comprehensive brief.
Write Your Content
ChatGPT can quickly generate rough drafts, but reviewing, fact-checking, and editing the content is crucial. While Google doesn't prohibit AI-generated content, it must add value and adhere to E-A-T (Experience, Expertise, Authority, and Trust) guidelines.
Rewrite Content in Your Desired Tone
ChatGPT can help you adjust the tone of your content. For instance:
Prompt: "Rewrite this content to make it more formal."
Prompt: "Rewrite this content to make it more engaging and conversational."
ChatGPT can be a valuable tool for content optimization, but it should be used alongside human expertise to ensure quality and accuracy.
ChatGPT can be a valuable addition to your SEO toolkit, helping with tasks like keyword research, content creation, and content optimization. However, with human oversight and verification, it should be used thoughtfully to ensure the best results for your SEO efforts.