Writing Team

The Hire a Writer team frequently puts our noggins together for co-written blogs.

As privacy regulations tighten and user trust becomes an even more valuable commodity, marketers must embrace techniques that protect user data.

3 min read

Differential Privacy in SEO

As marketers, we constantly strive to offer personalized experiences that resonate with users. SEO plays a significant role in delivering this personalization through optimized content tailored to specific queries. However, with the increasing...

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Dynamic sitemap management isn't just about keeping up with content changes—it's about creating a competitive advantage.

3 min read

Advanced XML Sitemaps: Mastering Dynamic Generation

Imagine you're managing a massive e-commerce platform with millions of products. Every hour, thousands of prices change, products go out of stock,...

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Implementing SEO A/B testing offers marketers a structured way to optimize their SEO strategies with data-driven insights.

4 min read

Implementing SEO A/B Testing

As a marketer, you know that SEO is a critical part of driving traffic and improving conversions, but how do you accurately measure the impact of...

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Success comes from balancing technical efficiency with search engine requirements while maintaining flexibility for future growth and changes.

3 min read

JavaScript SEO: Advanced Techniques for Rendering and Indexing Dynamic Content

For large-scale websites with thousands or millions of pages and frequent content updates, traditional static sitemaps simply don't cut it. Dynamic...

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Optimizing for voice search using NLP techniques is no longer optional for marketers who want to stay competitive in the digital landscape.

4 min read

NLP Techniques for Conversational Query Matching

As voice-activated devices become increasingly prevalent in our daily lives, optimizing content for voice search has become a critical aspect of...

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Predictive SEO using machine learning has transformed from a futuristic concept to a practical reality in 2024.

4 min read

Predictive SEO: Using Machine Learning to Forecast Ranking Changes

The ability to predict ranking changes has become a game-changer for SEO professionals. With the advent of sophisticated machine learning algorithms...

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Entity-based SEO represents the future of search optimization, aligning closely with how search engines are evolving to understand and organize information.

4 min read

Entity-Based SEO: Leveraging Knowledge Graphs

As search engines evolve to understand and interpret content more like humans do, traditional keyword-centric SEO strategies are no longer sufficient...

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Log file analysis for crawl budget optimization is a powerful technique in the professional SEO's arsenal.

4 min read

Using Log File Analysis for Crawl Budget Optimization

Among the most powerful yet often underutilized techniques in an SEO professional's toolkit is log file analysis for crawl budget optimization. This...

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A well-optimized footer can significantly enhance your SEO efforts, improve user experience, and boost credibility.

4 min read

Good Footer Examples for Websites: SEO Best Practices and Pitfalls to Avoid

A website footer is more than just a place to list contact information or copyright details; it plays a crucial role in user experience and can...

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3 min read

Concept Clusters for SEO

The SEO landscape has long been driven by the idea of topic clusters, a strategic approach to organizing content around core topics and subtopics....

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While being

2 min read

Can You Be Banned on Google?

Google, being the dominant search engine, plays a pivotal role in determining a website's visibility. But can you actually be banned on Google? This...

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Implement these SEO best practices early on to ensure your website ranks higher and loads faster.

4 min read

SEO Tips During Website Development

When building a website, SEO should be at the forefront of your development strategy. Integrating SEO best practices during the development phase can...

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Tailor your presentation based on whether you're speaking to executives, marketing leaders, or clients

4 min read

How to Present a Blog: Tailoring Your Approach for Executives, Marketing Leaders, and Clients

Blog content is a powerful tool that can drive traffic, build authority, and boost conversions. However, how you present your blog strategy or...

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Choosing the right affiliate programs can be a game-changer for both revenue generation and SEO performance.

5 min read

Best Affiliate Programs to Boost Your Website SEO

Affiliate programs offer a fantastic opportunity for website owners to generate revenue while enhancing their SEO. By partnering with the right...

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Guest posting remains a valuable strategy for building your online presence, improving SEO, and establishing authority in your field.

3 min read

Guest Posting: A Comprehensive Guide to Expanding Your Online Reach

Guest posting, the practice of writing content for other websites or blogs, remains a powerful strategy for building your online presence, improving...

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The Wayback Machine is more than just a digital archive; it’s a powerful tool for historical analysis, content research, and SEO optimization

3 min read

The Wayback Machine: An In-Depth Look

In the vast expanse of the internet, the Wayback Machine stands as a digital time capsule, preserving snapshots of web pages from across the years....

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While it’s always good practice to use a proper hierarchical heading structure for readability and accessibility, don’t expect it to be a magic bullet for SEO improvements.

2 min read

Fixing Headings Won’t Boost Rankings

Google’s John Mueller recently addressed a question on Reddit about the impact of hierarchical heading structures on SEO, offering insights into how...

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Alt text is a small, yet powerful tool in the SEO arsenal. Learn more here.

3 min read

Contextual Alt Text for SEO

When it comes to optimizing a website for SEO, image alt text is often overlooked or misused. In a recent Reddit discussion, Google's John Mueller...

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No matter the scenario, effective keyword targeting is essential for improving your SEO and reaching your target audience.

2 min read

Keyword Targeting: Strategies for Different Scenarios

Keyword targeting is a crucial aspect of SEO that can significantly influence your online visibility and effectiveness. Depending on your goals and...

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Google Accelerated Mobile Pages (AMP) represents a significant advancement in mobile web performance, offering faster loading times and improved user experiences.

3 min read

Google Accelerated Mobile Pages (AMP)

Google Accelerated Mobile Pages (AMP) was introduced to address the need for faster-loading web pages on mobile devices. In this article, we'll...

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Project Owl isn’t designed to disadvantage smaller or newer sites, but rather to promote content that meets higher standards of reliability.

2 min read

Understanding Google’s Project Owl

Google's Project Owl is designed to combat the rise of offensive, misleading, and vulgar content that has infiltrated its search results, especially...

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While AI-driven search results pose new challenges for SEO, they also present opportunities for innovative marketers.

2 min read

6 Ways to Beat AI-Driven SEO Loss

As AI-powered search results become more prevalent, many websites are experiencing a decline in organic traffic. Google's AI Overviews (AIO) and...

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Optimize your news site for Google News with SEO tips to boost visibility and increase traffic.

3 min read

Google News Optimization and SEO for Digital Publishers

Digital publishers often ask, "How can we reach more people who want to engage with our content?" This question encompasses several metrics—traffic,...

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At the end of the day, the success of Forbes Marketplace serves as both a cautionary tale and a blueprint for anyone looking to dominate Google’s rankings

4 min read

Forbes' Parasite SEO: The Empire Built on Affiliate Content

If you’ve been searching for product recommendations or "how-to" guides lately, you’ve probably noticed Forbes dominating the results—whether it's...

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Google revamps crawler docs: new structure, more info on bot types, and improved user experience.

2 min read

Google's Overhaul of Crawler Documentation

Google has recently undertaken a significant revamp of its crawler documentation, resulting in a more streamlined and informative resource for...

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Automated Image Editing uses machine learning models trained on advertising best practices to streamline ad creatives - learn more here.

1 min read

Google + AI Image Editing (+ More Updates)

Google has recently expanded its AI-powered ad image editing capabilities beyond Performance Max campaigns, now available across Search, Display,...

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Podcast link building represents a shift toward more organic, audience-centered SEO methods.

3 min read

How to Use Podcasts for Natural Link Building

Backlinks remain crucial for SEO success, but the emphasis has shifted toward quality and strategic placement. The modern approach blends traditional...

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As Google shifts

2 min read

How Google Search Uses AI

Are your SEO efforts falling short, leaving you puzzled about what’s going wrong? Traditional SEO methods like focusing on keywords and backlinks are...

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This ruling highlights the ongoing legal battles between tech giants and regulators as they navigate the complexities of digital competition and antitrust enforcement.

1 min read

Google Wins Appeal Over $1.7B EU Antitrust Fine

Google has successfully overturned a €1.49 billion ($1.66 billion) antitrust fine levied by the European Union in 2019. The EU’s General Court...

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Negative reviews can cause anxiety, but they don’t have to spell disaster.

2 min read

How to Handle Negative Google Review

Frustrated by unreasonable negative reviews? You're not alone. Almost every business owner has faced this challenge on their Google Business Profile...

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Discover answers to 7 common questions about managing your Google Business Profile.

4 min read

Google Business Profile: 7 Frequently Asked Questions

Managing a Google Business Profile (GBP) has become more complex over time. After years of assisting business owners in the Google Business Profile...

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Confidential matching is now the default for Customer Match in Google Ads, with more features, including encryption support, rolling out soon.

1 min read

Google Introduces Confidential Matching for Enhanced Data Privacy

Google has launched a new privacy-first solution called confidential matching, aimed at securely connecting first-party data for audience targeting...

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Save money, get results - here are some free SEO tools.

1 min read

Free Keyword Tools

Most marketing departments are in belt-tightening mode. If you don't have an SEO vendor who pays for all the KW tools, here are some free keyword...

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Blogging for SEO can be a rewarding endeavor, offering both creative fulfillment and financial benefits.

3 min read

Earn Cash Blogging for SEO

Blogging for SEO can be a lucrative way to earn money while leveraging your expertise in search engine optimization. Many websites and platforms...

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The development of Strawberry and Orion marks a significant leap forward for OpenAI and the broader AI industry.

2 min read

OpenAI's Game-Changing Models: Project Strawberry and Orion

OpenAI continues to push the boundaries of artificial intelligence (AI) with two upcoming game-changing models, codenamed Strawberry and Orion. These...

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Artificial Intelligence is not just the future of SEO; it's very much the present.

4 min read

How to Rank a Site with AI

This guide will explore how to leverage AI to improve your site's rankings, drawing on insights from top SEO experts and authoritative resources.

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By incorporating these new strategies, you can stay ahead of the curve and ensure your SEO efforts are effective in 2024 and beyond.

2 min read

Everything That’s Changed About Keyword Research in 2024

Keyword research has evolved dramatically in 2024, driven by major algorithm updates from Google and advancements in AI-powered tools. The focus has...

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Google’s August 2024 core update has reshaped the SEO environment, pushing content creators and marketers to continually improve their strategies and content quality.

1 min read

Google August 2024 Core Update

The Google August 2024 Core Update has officially completed its rollout, marking an impactful shift in the search engine landscape. The update, which...

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SEO is a fundamental aspect of digital marketing that helps businesses improve their online visibility, attract qualified traffic, and build credibility with their target audience.

3 min read

What is SEO in Marketing?

Search Engine Optimization (SEO) is a crucial component of digital marketing that focuses on improving a website's visibility and ranking in search...

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The future of Google Analytics in Europe remains uncertain, as legal rulings continue to evolve.

3 min read

Google Analytics in Europe: Navigating Privacy and Compliance

Google Analytics has long been a powerful tool for businesses to track user behavior on their websites. However, in Europe, concerns about data...

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The August 2024 core update reinforces Google’s commitment to delivering the most relevant, useful content to users. Supposedly.

2 min read

Everything We Know About the August 2024 Core Update

Google has rolled out its latest core update for August 2024, marking another significant step in its ongoing mission to improve search result...

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The SEOFOMO survey highlights the key threats SEOs face in 2024 and provides a roadmap for how they are responding to these challenges.

4 min read

Survey Results: Top SEO Threats in 2024 and How SEOs Are Countering Them

The landscape of SEO consulting has evolved significantly, with new threats and challenges emerging in 2024. Based on the recent SEOFOMO survey...

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Google now uses OG title meta tags as a potential source for title links in search results.

1 min read

Google Search Now Uses OG Title for Title Links

Google has added a ninth possible source for determining title links in its search results—the OG (Open Graph) title meta tag. This means that Google...

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Explore the evolving role of search and SEO in digital marketing and why they remain crucial for success.

2 min read

Importance of Search and SEO in Modern Marketing

In 2009, Bill Gates prophetically stated, "The future of search is verbs." This insight has proven increasingly relevant as search evolves from...

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Discover the best SEO conferences for 2024-2025, featuring expert insights, networking, and workshops.

7 min read

Best SEO Conferences For 2024-2025

The rapid advancements in artificial intelligence and machine learning have dramatically reshaped the SEO and digital marketing landscape. Attending...

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Explore Google alternatives: AI, privacy-focused, and specialized search engines for every need.

6 min read

Alternatives to Google

While Google has dominated the search engine market for over two decades, the landscape is evolving rapidly. The emergence of AI-powered chatbots and...

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Master DuckDuckGo SEO: Boost visibility, attract users, and optimize for privacy-focused search engines.

6 min read

DuckDuckGo SEO: Optimizing for Privacy-Focused Search

In an era of increasing data privacy concerns, DuckDuckGo has emerged as a beacon for users seeking a more secure online experience. Founded in 2008...

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Discover why SEO is crucial for business success and how it drives growth in the digital landscape.

2 min read

15 Reasons Why Your Business Can't Afford to Ignore SEO

Search Engine Optimization (SEO) has become an indispensable tool for businesses of all sizes. As the online marketplace continues to evolve,...

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Learn how to effectively outsource SEO, choose the right partner, and maximize your investment for success.

4 min read

Maximizing Your SEO Investment: A Guide to Effective Outsourcing

Outsourcing SEO to experienced professionals can significantly boost your online presence and drive quality traffic to your website. However,...

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Let's explore why documenting your strategy is essential, what elements to include, and how to communicate your plan effectively to different audiences.

2 min read

How to Document Your SEO Strategy for Maximum Impact

Many SEO professionals overlook this step, but solid SEO strategy documentation can be the difference between gaining stakeholder buy-in and...

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As AI continues to shape the search landscape, SEO professionals must remain adaptable and forward-thinking.

2 min read

Mastering AI in Search: Strategies for the Future

As search engines evolve with AI technologies like Google's AI Overviews and OpenAI's ChatGPT, SEO professionals must adapt their strategies to stay...

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Maximize SEO with GA4: Learn to integrate Search Console, analyze organic traffic, set up custom events, and leverage cross-channel insights for improved search performance.

1 min read

Maximizing GA4 for SEO

Google Analytics 4 (GA4) offers powerful tools for SEO professionals to refine their strategies. This guide explores how to leverage GA4's features...

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Federal judge rules Google violated antitrust law by monopolizing search and search advertising markets through exclusive deals with Apple and Android.

1 min read

Federal Judge Rules Google Violated Antitrust Law

A federal judge has determined that Google illegally monopolized the search and search advertising markets, marking a significant victory for the...

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OpenAI launches SearchGPT prototype, plans integration with ChatGPT. Limited release sparks interest.

2 min read

OpenAI Unveils SearchGPT: A New Era in AI-Powered Search

OpenAI has announced the launch of SearchGPT, its much-anticipated search product. This "temporary prototype" is currently limited to 10,000 users...

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Bing's AI Search update balances AI answers and organic results, preserving website traffic and user engagement.

2 min read

Bing AI Search: A Win for Site Owners and SEOs

Bing's latest update to its AI Search functionality comes as a breath of fresh air. The new layout, currently being rolled out to a small percentage...

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OpenAI launches SearchGPT: AI-powered search with direct answers, citations, and publisher controls.

2 min read

OpenAI Launches SearchGPT: AI-Powered Search Prototype

In a bold move that could reshape the landscape of online search, OpenAI has unveiled SearchGPT, an innovative AI-powered search prototype. This new...

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Navigate the 2024 holiday rush with expert SEO and PPC strategies for a shortened 27-day shopping season.

2 min read

Prep for the 2024 Shopping Season (Now)

Picture this: It's November 28, 2024. Thanksgiving leftovers are barely cold, and suddenly, the holiday shopping frenzy begins. But this year, it's...

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Learn 7 key strategies to dominate AI-powered search and maximize your brand's digital market share.

5 min read

Earn AI-Powered Search Market Share

In this new age of AI-driven search, it's essential to move away from siloed marketing strategies and realign to future-proof your position in the...

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Set and manage your e-commerce shipping and return policies directly in Google Search Console settings.

1 min read

Google Search Console Now Supports Setting Shipping and Return Policies

Google has introduced a new feature in Google Search Console that allows you to set and manage your shipping and return policies directly. This new...

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Google AI Overviews Only Show for 7% of Queries

1 min read

Google AI Overviews Only Show for 7% of Queries

Google's AI Overviews, part of its Search Generative Experience (SGE), now appear in less than 7% of search queries, marking a significant drop. This...

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Google devalues SEO-controlled markup, advising digital marketers to focus on improving content quality over authorship.

1 min read

Google Says These Are Not Good Signals

In a recent interview, Google's Gary Illyes provided insights into why the company trusts less in signals directly controlled by site owners and...

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Master generative engine optimization to keep your content AI-ready and engaging for human readers.

2 min read

Generative Search & Generative Engine Optimization

Generative search uses artificial intelligence (AI) to compile unique, coherent responses to user queries by pulling information from multiple...

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The Ultimate Guide to Medspa SEO

7 min read

The Ultimate Guide to Medspa SEO

A strong online presence is crucial for any business, and medical spas are no exception. With the increasing competition in the aesthetics industry,...

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Commentary on Rand Fishkin's research on Google's AI overviews and the decline in mobile search volume.

2 min read

Rand Fishkin's Research on Google's AI Overviews and Mobile Search Decline

In a recent study, Rand Fishkin revealed significant insights into how Google's AI overviews have impacted mobile search volumes. According to...

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Google's Gary Illyes explains reasons for crawled but not indexed errors and how to fix them.

2 min read

Google Explains Reasons for Crawled but Not Indexed Errors

Google's Gary Illyes recently provided insights into the dreaded "crawled but not indexed" errors during an interview at the SERP Conf 2024...

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Google to End Continuous Scroll in Search Results - Reverting to pagination for improved speed.

2 min read

Google Infinite Scroll - What Does the Sunset Mean?

Google has announced the end of continuous scrolling in search results, a move that is raising eyebrows in the search marketing community. This shift...

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Vintage headphones in cubism style.

4 min read

Podcast SEO: 5 Strategies to Boost Your Rankings

In recent years, podcasts have experienced a surge in popularity, with millions of shows now available across various platforms like Spotify, Apple...

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Birds flying in the sky in cubism style.

5 min read

Navigate the Complexities of International Website Migrations

Website migrations are among the most complex and challenging projects businesses can undertake, particularly for those operating internationally....

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A man's face in cubism style.

5 min read

E-E-A-T: The Evolution of SEO

Search engine optimization (SEO) constantly changes. That’s why it’s so important for businesses and websites to stay ahead of the curve if they want...

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An early 2000s-era computer in cubism style.

4 min read

15 Google Chrome Extensions for SEO You Need to Check Out

Search engine optimization (SEO) is an ever-evolving field that requires professionals to stay on top of the latest trends, tools, and techniques....

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A pyramid in cubism style.

3 min read

The Truth About Backlink Pyramids

Website owners and marketers constantly seek strategies to raise their rankings and drive more organic traffic. One such tactic that has gained...

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Horse jockeys during a race in cubism style.

3 min read

Optimize Website Performance: Testing with Google Lighthouse

As an SEO or digital marketer, you get the importance of page speed. You understand its impact on user experience and search engine rankings. You...

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A robot with a magnifying glass in cubism style.

4 min read

SEO: Maintain and Optimize Your Website's Search Presence

As a website owner or manager, you've likely invested time and resources into establishing your site's presence on Google. However, the work doesn't...

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A robot reading a book in cubism style.

4 min read

How Linguistics and AI are Reshaping SEO and User Experience

The role of language and emotional intelligence in shaping user experiences has never been more critical. As tech giants like Google, Amazon, Apple,...

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A detective in a trench coat and hat in cubism style.

4 min read

What You Need to Know About SEO Monitoring

In the world of SEO, data reigns supreme. With websites comprising thousands of subpages, keywords, internal links, and external links from countless...

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Colorful squares and lines in cubism style.

4 min read

Unify and Analyze Analytics Data

Data matters. To truly understand the impact of your optimization efforts, it's essential to go beyond crawl data and venture into user behavior. By...

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A person's face in cubism style.

5 min read

CSS Units: A Guide for Web Designers and Developers

Establishing effective communication between designers and developers can be hard. A common language emerged in the form of CSS units to bridge the...

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A shelf of books in cubism style.

3 min read

Semantic SEO: The Power of Context in Search Engine Optimization

Semantic SEO is a new approach that has emerged that promises to revolutionize how websites are ranked and discovered.

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A magnifying glass in cubism style.

5 min read

On-Page SEO and Website Visibility

Search engine optimization (SEO) is key for any website's success in the vast and ever-evolving digital marketing landscape. While many people...

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Two businessmen shaking hands in cubism style.

3 min read

The Art of Collaboration: Developers and SEOs

In the complex world of digital marketing, search engine optimization (SEO) plays a crucial role in driving online success. However, SEO is not a...

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A lot of desktop computers piled onto one another in cubism style.

7 min read

Time to First Byte: The Metric You Can't Afford to Ignore

In the fast-paced world of digital marketing, every millisecond counts. As website owners, tech SEOs, and developers, we constantly strive to...

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Color filing boxes stacked against a blue wall in cubism style.

6 min read

Log File Analysis: Let’s Talk About It

In the complex world of SEO, every piece of data matters. From keyword research to backlink analysis, we constantly seek insights to help us optimize...

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Two robots getting ready to play rock-paper-scissors in cubism style.

2 min read

404 vs. 410: Is It Worth Debating?

In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...

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A robot made up of different parts in cubism style.

2 min read

The Google March 2024 Core Update: Uncharted SEO Territory

As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...

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A group of birds mid-flight in cubism style.

4 min read

The Importance of Non-HTML Assets in SEO Migrations

Regarding website migrations, most SEOs focus their attention on the HTML content. After all, search engines primarily use the text on the page to...

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Color overlapping geometric shapes in cubism style.

4 min read

How to Boost Your Chances of Getting into the Google Knowledge Graph

Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...

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An auditor looking at a business in cubism style.

3 min read

Website Optimization: Elevate Your Online Presence Through Site Audits

In the ever-evolving digital landscape, your website is a critical gateway to your brand's success, serving as a virtual storefront and a powerful...

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A person coding a website in cubism style.

4 min read

CSS Container Queries: Revolutionize Responsive Web Design

Staying ahead of the curve in the ever-evolving web development landscape is not just a luxury; it's a necessity. As technology advances and user...

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A colorful image of a businessman sitting at a desk in cubism style.

3 min read

Bridge the Gap: Developer's Role in Technical SEO

As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...

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Colorful robot writing search results in cubism style.

3 min read

Testing Begins: AI Overviews Integrated into Google Search Interface

Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...

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Two robots standing together in Cubism style.

3 min read

Navigate the Transition from SEM to SEO: A Comprehensive Guide

Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...

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Groups of papers with information on them in cubism style.

4 min read

Improve Website Competitiveness: The Power of SEO Topic Clusters

In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...

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A cubism-style image of a man.

3 min read

Unlock the Potential: AI and NLP's Impact on SEO Strategies

In the fast-paced digital landscape, modern websites are at the mercy of constantly evolving algorithms dictating the content displayed in search...

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Cubism-style image of detective looking for something.

3 min read

Unlock Your SEO Potential: SEO Taxonomy Essentials

Search engine optimization (SEO) taxonomy is vital when it comes to website visibility. It’s intricately involved in organizing and categorizing a...

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linguistics and seo for better content

2 min read

Linguistics and SEO: The Importance of Using Both

Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO...

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google human language

2 min read

How Does Google Search Understand Human Language?

Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...

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blog design

2 min read

Search-Friendly Blog Design

Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...

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blog seo

3 min read

Understanding Blog SEO

Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...

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ymyl

1 min read

Understanding YMYL Websites and Google's Scrutiny

Google doesn't apply a uniform standard across all sites.

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user behavior SEO success

1 min read

Understanding User Behavior Metrics for SEO Success

User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...

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