2 min read
Managing Your Crawl Budget
Meagan Voulo: May 15, 2023 2:21:44 PM
Let’s talk about small vs. large website SEO.
SEO
2 min read
Mastering Search: Understanding Page Experience and Helpful Content
Sanders Reese: May 15, 2023 2:10:13 PM
While you’ll find plenty of SEO tips and tricks to get in the top results for a search, what Google really wants from writers is what they call...
3 min read
Identifying Trends in Your SEO Data
Meagan Voulo: May 1, 2023 2:24:45 PM
Search engine optimization (SEO) is a long-term marketing strategy. Rather than paying for advertisements on Google or social media platforms to...
7 min read
AI for SEO Content: Yes, No, Maybe So?
Joy Youell: Apr 11, 2023 6:07:52 PM
When it comes to SEO content, the conversation is rising: can’t we just use AI? Can ChatGPT help me rank in Google? What about Jasper? Or one of the...
5 min read
Going, Going, Gone–Migrating from Universal Analytics to GA4
Kaitlin Last: Apr 11, 2023 5:45:16 PM
Universal Analytics is going away–poof, gone, see ya never! But don’t worry, it’s being replaced by the newer, shinier, more robust GA4 which...
3 min read
Introduction to GA4
Meagan Voulo: Apr 11, 2023 4:54:36 PM
By now, most digital marketing professionals know that Google is sunsetting Universal Analytics on July 1, 2023. If you haven’t started the process...
2 min read
Semi-Automated SEO Auditing and Reporting
Meagan Voulo: Apr 11, 2023 4:22:33 PM
SEO agencies conduct their audits in a specific way. Some rely on automated reporting through sites like SEMrush or Brightedge, while others have a...
3 min read
Google Trends Data for SEO
Meagan Voulo: Apr 11, 2023 3:25:33 PM
Google Trends recently released the Year in Search 2022. The report shows the top searches, news, people, games, movies, and more, based on Google’s...
9 min read
How to do an SEO Audit
Joy Youell: Apr 11, 2023 8:29:57 AM
Most SEO writers know how to create search-friendly content. But really, the foundation of any SEO strategy has to be a level set. An SEO audit...
4 min read
Putting Together an SEO Topic Cluster
Joy Youell: Apr 11, 2023 8:25:29 AM
An SEO topic cluster is a sophisticated on-page SEO strategy. Most SEO experts would agree it’s a pretty reliable way to get results.
3 min read
Metadata and HTML Tags for SEO
Meagan Voulo: Apr 11, 2023 7:33:38 AM
As you may have seen in our previous post - What is Search Engine Optimization? - SEO includes more than just writing. The technical side covers...
10 min read
What is Search Engine Optimization (SEO)?
Joy Youell: Apr 11, 2023 7:27:10 AM
You can Google. A BUNCH of stuff. Or you can read this and get the full picture of everything SEO-related.
5 min read
Why Topic Cluster Strategies Fail or Succeed
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Stacy Willis: Apr 10, 2023 12:52:13 PM
About the author Stacy is a self-described marketing nerd:
4 min read
Which Website Pages Should You Build Backlinks To?
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Alex Lindley: Apr 10, 2023 12:37:50 PM
There’s all this talk about how to get backlinks, but no one seems to know where those links should point to on your website.
4 min read
Anchor Text for Backlinks: Types and Strategies
Alex Lindley: Apr 10, 2023 12:35:46 PM
So-called SEO gurus love to talk about backlinks, but when you ask them about anchor text, they clam up.
4 min read
6 Link Building Strategies That Actually Work
Alex Lindley: Apr 10, 2023 12:26:27 PM
Guest posting on paid guest post sites can get you in trouble with Google. Blog and forum comments don’t work. Sifting the internet for broken links...
3 min read
What is Domain Authority?
Alex Lindley: Apr 10, 2023 10:39:38 AM
If you’re trying to beef up your backlink profile, you’re going to encounter the term “domain authority” sooner or later. But what is domain...
3 min read
Pinterest SEO: 4 Simple Strategies for Searchable Pins
Taylor Zantingh: Apr 9, 2023 10:55:55 AM
Pinterest can be a fantastic tool for marketing your business and driving organic traffic to your website, but only if you know how to use it...
3 min read
SEO on a Budget: How to Rank When You Can’t Afford a Big SEO Contract
Alex Lindley: Apr 9, 2023 10:39:59 AM
Here’s the problem: Pretty much all businesses with websites could benefit from SEO, but not all businesses can afford it. Perhaps surprisingly to...
4 min read
Does AI Content Work for SEO?
Alex Lindley: Apr 9, 2023 10:28:23 AM
Artificial intelligence (AI) is already turning all kinds of industries upside-down. Is SEO next?
4 min read
Linking Intent: The Backlink-Generating Search Intent Target
Alex Lindley: Apr 9, 2023 10:11:43 AM
Spend enough time learning about SEO, and you will almost certainly stumble across some practitioner of the dark SEO arts telling you that you need...
3 min read
Technical SEO
Joy Youell: Apr 9, 2023 10:08:05 AM
There are a few technical SEO components that impact organic search for your site, and are not related to words (or on-page SEO factors).
4 min read
Content, Credibility & SEO: Building Trust with Readers and Robots
Alex Lindley: Apr 9, 2023 9:59:31 AM
As of March of 2022, the internet is home to just under 2 billion websites. And probably less than 1% of them are worth visiting. How do you make...
4 min read
Writing for Search Intent: Capturing the ‘Why’ Instead of the ‘Who’
Alex Lindley: Apr 8, 2023 11:01:08 AM
Think about the last Google search you did. What did you type? Whether you typed “sushi near me,” “how to fix a leaky faucet” or basically anything...
5 min read
SEO FAQs
Alex Lindley: Apr 8, 2023 10:49:19 AM
There’s no shortage of questions in SEO, but answers you can trust? Those are in short supply.
3 min read
SEO Content vs. Creative Copy: 4 Tips for Fresh Optimizations
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Rae Fitzgerald: Apr 8, 2023 10:20:34 AM
Occasionally, a headline will reference how SEO killed creative copy (among other things). For writers who’ve never produced content without...
5 min read
The Importance of Content Writing in SEO
Alex Lindley: Apr 8, 2023 10:00:57 AM
SEO once existed in a vacuum. You could set out to improve the SEO of your site and barely touch the content. But those days have been over for a...
5 min read
5 Ways to Use Google Search Console to Improve SEO
Alex Lindley: Apr 8, 2023 9:36:06 AM
Unless you’re really lucky or working with an experienced SEO copywriter, you won’t publish a new blog post on your website and see it skyrocket to...
4 min read
What the H1? A Full Breakdown of H-Tags for SEO
Alex Lindley: Apr 8, 2023 9:11:16 AM
Good writing is good writing, for SEO purposes and otherwise. That’s the rule. But there are a ton of little factors and recommendations that, when...
3 min read
Best Word Count for SEO? There Isn’t One
Alex Lindley: Apr 8, 2023 8:39:37 AM
This blog post is 950 words. Is that the best word count for SEO purposes? Nope.
5 min read
Does Duplicate Content Affect SEO?
Alex Lindley: Apr 8, 2023 8:20:19 AM
When you have a blog post, landing page, product description or other piece of web content that is working well for you, the temptation to use the...
5 min read
How to Find Keywords for Your Real Estate Business Blog
Joy Youell: Apr 8, 2023 8:03:19 AM
For real estate businesses, getting more clients is the only way to grow. You can get clients in a number of ways in this industry, but one of the...
6 min read
Writing an SEO Blog
Joy Youell: Apr 8, 2023 7:28:50 AM
The more I work with teams of writers - including content people, web developers and marketers - the more I realize that a lot of teams really don't...
3 min read
3 Things an SEO Specialist Should Do
Joy Youell: Apr 8, 2023 5:37:16 AM
As I’ve mentioned before, “SEO” is a term that’s thrown around a lot with like a 7% understanding of what it means. That’s not meant to be snarky,...
4 min read
How to Write an SEO Blog
Joy Youell: Apr 8, 2023 5:34:19 AM
If you want to know how to write an SEO blog, read on.
2 min read
How to Find SEO Blog Topics
Joy Youell: Apr 7, 2023 6:05:47 PM
Blogging is great. But a blog is way more than an online editorial, info hub or brand positioning opportunity. Writing a blog is a huge opportunity...