2 min read
How Does Google Search Understand Human Language?
Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered...
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
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Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered...
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Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...
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Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...
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User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...
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Are you striving to outperform your competitors in the digital realm?
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Search intent, often called user intent, determines how users interact with search engines and the content they find.
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Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
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Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
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Search engine marketing (SEM) offers diverse career paths as professionals grow from junior to senior positions. Here's an overview of key roles,...
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Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
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Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...
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The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
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Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...
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Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....
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Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...
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Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.
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A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
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Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
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Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
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Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
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On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
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Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
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When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...
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Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
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As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
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Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
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The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.
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The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
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What is a niche keyword generator?
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Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...
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Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
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In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
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Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
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Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
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Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
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In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
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If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....
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HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
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On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
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Google is continually pushing the boundaries of what's possible.
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In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
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A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
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When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
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John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
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According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...
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Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.
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Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...
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The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
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Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.
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Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...
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There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...
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Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....
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You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...
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A meta description plays a pivotal role in search engine optimization (SEO). It serves as a concise introduction for users, providing a sneak peek...
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Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.
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In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just...
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The digital realm is evolving at a relentless pace, and at its forefront stands artificial intelligence (AI), revolutionizing content creation and...
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Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO...
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Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...
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Having well-optimized product pages is crucial for boosting your sales.
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Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
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Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search. ...
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Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
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Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
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One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining...
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Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...
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Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
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Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
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One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...
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Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily...
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Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now...
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Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
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With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.
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Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.
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To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...
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Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
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In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
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A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within...
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When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
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As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
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Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...
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A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's...
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In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...
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If you own a website, you probably want it to be easily discoverable by search engines like Google. One crucial step in achieving this is by creating...
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Google is implementing modifications to the presentation of certain rich result types within Google's search results. Specifically, they are...
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Unlock the benefits of structured data with our comprehensive guide to starting with FAQ schema. Elevate your website's visibility on Google and...
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Web performance has long grappled with the challenge of creating responsive websites, and the Chrome Team has been committed to aiding web developers...
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Enhance your technical SEO endeavors with the assistance of ChatGPT, streamlining tasks such as schema creation, meta descriptions, .htaccess rewrite...
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"I've been rendered mute by that striking revelation." Nope, not that kind. Understanding the core mechanics behind rendering is essential for...
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Every day, countless website owners and businesses allow their domain names to expire.
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Local businesses are discovering the power of local SEO to attract nearby customers and boost their online presence. Local SEO goes beyond...
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Google is constantly working to enhance its user experience and provide more relevant and useful information to its users. One of the recent...
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As you develop a strategy for search engine optimization (SEO), one crucial yet often overlooked aspect is the age of a domain. Domain age...
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A website's domain is its digital address—a unique identifier that distinguishes one online presence from another. Selecting a domain name,...
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Solid website optimization requires efficient tools that provide deep insights into your web pages.
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In the world of Google News, the lexicon used by SEO experts to describe its diverse surfaces can be both accurate and confusing. Discerning the...
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In the latest episode of Google's podcast series, "Search Off the Record," Danny Sullivan, Search Liaison at Google, takes the spotlight to...
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Disctopia, a prominent podcast hosting and music streaming service catering to independent creators, has unveiled an exciting partnership with...
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A new ChatGPT tool has emerged, one that's bound to tickle your feline fancy and bring a smile to your face: CatGPT. Yes, you read that right –...