2 min read
404 vs. 410: Is It Worth Debating?
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
Get strategic about search, ranking factors, and digital marketing initiatives that put organic first.
SEO INSIDER
Monthly knowledge drop - what you need to know about Google updates and more.
2 min read
In the world of SEO, specific topics seem to persist through the ages, popping up every few years like clockwork. One such topic is the debate over...
2 min read
As SEOs, we're no strangers to the ever-shifting landscape of search. Google's algorithm updates keep us on our toes, forcing us to adapt and evolve...
4 min read
Regarding website migrations, most SEOs focus their attention on the HTML content. After all, search engines primarily use the text on the page to...
4 min read
Google's search engine has come a long way since its early days of simple keyword matching. With Knowledge Graph, Google now possesses a much deeper...
3 min read
In the ever-evolving digital landscape, your website is a critical gateway to your brand's success, serving as a virtual storefront and a powerful...
4 min read
Staying ahead of the curve in the ever-evolving web development landscape is not just a luxury; it's a necessity. As technology advances and user...
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As a developer, you've likely encountered situations where marketing or SEO (search engine optimization) professionals approach you with concerns...
3 min read
Google is conducting trials involving AI overviews directly within the primary Google Search results. This initiative is being rolled out to certain...
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Transitioning into a new role, whether within the same company or elsewhere, can be an intimidating prospect. Amidst these transitions, professionals...
1 min read
John Mueller from Google recently shed light on the topic of spammy backlinks and their influence on search engine rankings, providing valuable...
2 min read
In March 2024, Google launched a significant Core Update, focusing on the enhancement of search result quality and the implementation of stricter...
4 min read
In the dynamic world of online marketing, search engine optimizers wield a potent tool: the SEO topic cluster. With meticulous attention to detail...
3 min read
In the fast-paced digital landscape, modern websites are at the mercy of constantly evolving algorithms dictating the content displayed in search...
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Search engine optimization (SEO) taxonomy is vital when it comes to website visibility. It’s intricately involved in organizing and categorizing a...
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Effective search engine optimization (SEO) is based on many factors. Taking a linguistic perspective is a smart, accurate way to plan your SEO...
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A website’s conversion rate represents the percentage of users that complete a desired action compared to the total website visitors. Depending on...
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Billions of searches are conducted every day. Google stands as the unrivaled gatekeeper to a wealth of information. Have you ever wondered how this...
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Blog design plays a crucial role in attracting and retaining readers while influencing conversion rates. With millions of blog posts published each...
3 min read
Blog SEO, or Blog Search Engine Optimization, refers to the practice of optimizing various aspects of a blog to improve its visibility and ranking on...
1 min read
User behavior is a critical aspect of SEO that involves tracking and analyzing visitors' actions on a website before and during their visit. This...
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Are you striving to outperform your competitors in the digital realm?
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Search intent, often called user intent, determines how users interact with search engines and the content they find.
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Content intelligence involves harnessing artificial intelligence (AI) and machine learning through software to gain insights into the performance of...
5 min read
Bots have become an indispensable part of the modern digital landscape. They assist us in ordering groceries, playing music on Slack channels, and...
1 min read
Search engine marketing (SEM) offers diverse career paths as professionals grow from junior to senior positions. Here's an overview of key roles,...
3 min read
Evergreen content is the cornerstone of enduring relevance in the digital landscape. It possesses the unique quality of remaining consistently...
2 min read
Aligning your content with user search intent is crucial for SEO success. To achieve this, you must undertake a series of strategic steps, starting...
1 min read
The latest episode of Google's Search Off the Record podcast provides fascinating insights into how quality plays a crucial role across Search. From...
1 min read
Having your website display properly in search engine results pages (SERPs) is crucial for shaping perceptions and driving user clicks. An upcoming...
4 min read
Natural language processing (NLP) and its symbiotic relationship with machine learning can significantly elevate your content marketing endeavors....
1 min read
Microsoft recently rolled out OpenAI's latest text-to-image model, DALL-E 3, to all Bing users for free. The advanced AI generator is now available...
2 min read
Navigating the intricate Search Engine Optimization (SEO) world can be daunting, especially when competing against established rivals.
4 min read
A canonical URL is a way to inform search engines that certain similar URLs are, in fact, the same.
2 min read
Artificial intelligence (AI) is becoming integral to our daily lives, from managing our schedules to robotic vacuums tidying our homes. Now, AI is...
4 min read
Are you considering a content pillar strategy for your marketing efforts? Well, you've come to the right place. This guide will explore successful...
2 min read
Is your e-commerce site feeling the impact of Google's latest helpful content update? Learn how to assess, adapt, and recover with these essential...
2 min read
On April 13, Google announced a change to how video thumbnails would be presented in the search results. Until now, a listing could receive a video...
1 min read
Understanding XML sitemaps is paramount for SEO success, especially for larger, intricate websites. This quick guide will explore vital facts, tips,...
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When it comes to SEO, your XML Sitemap plays a crucial role in guiding search engines through your website's structure. However, a critical aspect...
1 min read
Google retired Google Optimize on September 30, 2022. Marketers have had to transition A/B testing activities to Google Analytics 4 (GA4) going...
1 min read
As AI like Bard and Vertex AI expand, Google unveiled a new control called Google-Extended to let web publishers manage site content contribution to...
1 min read
Google recently updated its documentation on Google Discover, clarifying why websites may experience significant fluctuations or losses in traffic...
1 min read
The efficacy of both backlinks and internal links is contingent on the anchor text's strength, which constitutes a hyperlink's clickable portion.
2 min read
The conventional method for improving Search Engine Results Page (SERP) listings often involves adhering to a set of established best practices....
3 min read
What is a niche keyword generator?
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Personally identifiable information (PII) exposed online poses severe privacy and security risks to individuals. As search visibility experts, SEOs...
3 min read
Users discovered transcripts of conversations with Google's new AI chatbot Bard indexing in search results. Google says this was unintentional and...
2 min read
In the age of the internet, things change fast. It’s inevitable – especially when it comes to big companies like Google. That’s why it’s so important...
3 min read
Google's September 2023 core update shook many ecommerce and tech sites to their core. Traffic and rankings dropped sharply, leaving businesses...
2 min read
Welcome to the era of Google-Extended—a game-changer for web publishers navigating the complex landscape of AI and content control.
4 min read
Google's continuous updates, particularly regarding YMYL (Your Money Your Life) websites and the E-A-T principle (Expertise, Authoritativeness,...
5 min read
In the transition from Universal Analytics to GA4 (Google Analytics 4), how we track and analyze user journeys has evolved significantly.
3 min read
If you specialize in one or just a few industries, you likely strive to enhance your SEO skills for better efficiency and higher-quality results....
5 min read
HTTP status codes might not be meaningful to the average website visitor but are king in SEO. Search engine crawlers, like Googlebot, rely on these...
3 min read
On June 10, 2023, Google introduced the highly anticipated Perspectives feature within its mobile search results, a development initially teased at...
2 min read
Google is continually pushing the boundaries of what's possible.
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In today's fiercely competitive digital marketing landscape, amplifying your brand's voice is crucial. Paid news content syndication partners promise...
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A Google patent was published on May 30, 2023, titled "Generating Query Variants Using A Trained Generative Model."
3 min read
When exploring the world of search engine optimization, keeping tabs on search engines' evolving features and tools is crucial. Recently,Bing...
2 min read
John Mueller of Google recently addressed a query regarding the differing ranking of web pages for singular and plural versions of keywords. The...
2 min read
According to Salesforce, B2B (business-to-business) marketing is the technique businesses use to generate leads from other companies. Therefore, B2B...
4 min read
Is the advent of ChatGPT spelling the demise of SEO? Not at all. When harnessed correctly, it can significantly simplify your SEO tasks.
3 min read
Site structure is a critical aspect of web design. Not only is it a client's first impression of you and your brand, but it also matters to ensure...
2 min read
The debate surrounding the existence of "10 blue links" on search engine results pages (SERPs) continues to stir discussions and diverse opinions...
1 min read
Google's Gary Illyes has emphasized an ongoing trend in Search results - the removal of SERP features such as HowTo and FAQ rich results.
1 min read
Eric Lehman, a former Google software engineer with a 17-year tenure, recently testified in the ongoing U.S. vs. Google antitrust trial, shedding...
3 min read
There's a secret in SEO that I'll let you in on – it doesn't have to be complicated. There's an easy way to figure out how to stay ahead of the...
3 min read
Broken links: the bane of a website's existence. They can undermine your website's credibility and nullify the hard work you've put into SEO efforts....
2 min read
You can't get around it: an effective online presence is crucial for businesses and individuals. This applies to people – who are more likely to find...
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A meta description plays a pivotal role in search engine optimization (SEO). It serves as a concise introduction for users, providing a sneak peek...
1 min read
Google has introduced new features to Bard, making it more capable and integrated with various Google apps and services.
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In a world where algorithms reign supreme, ChatGPT shook the digital landscape in November 2022, amassing a staggering 1 million users in just five...
2 min read
The digital realm is evolving at a relentless pace, and at its forefront stands artificial intelligence (AI), revolutionizing content creation and...
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Microsoft has made significant updates to Bing Webmaster Tools, expanding its Performance Report to provide website owners and SEO professionals with...
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Did you know that content with relevant images receives 94% more views than content without visuals? In today's competitive landscape, leveraging...
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Having well-optimized product pages is crucial for boosting your sales.
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Getting Ready for Black Friday and the Holiday Season in 2023: 7 Essential SEO Tips
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Microsoft Research recently unveiled a groundbreaking conversational question answering model that promises to redefine the future of web search....
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Featured snippets, often referred to as position zero, are coveted real estate in Google's search engine results pages (SERPs). These concise and...
1 min read
Google is undergoing some significant alterations in its search results to enhance the overall search experience. These changes will impact two...
2 min read
One metric that plays a pivotal role in SEO and website performance is "dwell time." In this guide, we'll walk through dwell time, explaining what it...
2 min read
Rich snippets are a valuable SEO tool that can significantly enhance your website's visibility and user engagement. In this article, we'll talk...
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Bounce rates are a crucial metric in the world of website analytics, holding significant implications for your website's performance and its search...
2 min read
Smartphones have become an integral part of our lives, and with them, mobile browsing has soared. As a result, Google has prioritized...
2 min read
One of the most effective strategies to boost your online presence is by employing structured data markup. This markup allows search engines to...
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Structured data refers to a method of organizing and presenting information on a web page in a format that search engines can easily understand. This...
2 min read
Search engine optimization has experienced a seismic shift, and at the heart of this transformation is the concept of E-A-T, which has now evolved...
1 min read
Google has recently completed the full rollout of its highly anticipated August 2023 Core Update.
3 min read
With the ease of finding information online comes a new challenge - ensuring your content stands out in a sea of digital data.
3 min read
Despite the entertaining elements of Cloud Atlas or Sweeney Todd, cannibalism a bad thing. Especially SEO keyword cannibalization.
3 min read
To enhance the optimization of your web pages, shift your focus from individual keywords to comprehensive keyword themes. While it may seem like...
3 min read
Google's relentless pursuit of delivering valuable content makes topical authority more important than ever before.
2 min read
In the days leading up to the August Core Update announcement, MozCast, a Google algorithm tracking tool, recorded unprecedented volatility in...
1 min read
A recent survey conducted by BrightEdge (shared to the internet by SEL) has unveiled a compelling statistic: a staggering 85% of titles within the...
1 min read
When Google's Search Generative Experience (SGE) was introduced, it included local results from Google Business Profiles in a format known as the...
2 min read
As of September 1, 2023, Universal Analytics (UA) is still actively processing data, despite Google's earlier announcement that it would be phased...
2 min read
Are you grappling with the intricacies of toxic links and whether you should employ the disavow tool to combat low-quality, spammy links? Here are...
2 min read
A common question that often arises pertains to the choice between utilizing millions of 404 error pages or employing 301 redirects. Google's very...
1 min read
In SEO, one question has been a topic of debate among professionals: Is technical SEO losing its significance? Well, Google's John Mueller's X...