Joy Youell

Joy Youell is a content strategist and writer.

Stories for Different Aged Audiences

5 min read

Stories for Different Aged Audiences

The best and most relatable stories fit the audience. This creates intimacy, a byproduct of familiarity.

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And Then One Day…

2 min read

And Then One Day…

The term storytelling is bandied about under a thinly veiled attempt to make brands seem human. It’s often inaccurately associated with the task of...

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How Storytelling Marketing Works

3 min read

How Storytelling Marketing Works

Once upon a time you bought a pack of gum so someone would kiss you. True? Maybe not that exactly. Maybe you bought a brand of lettuce because you...

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