Joy Youell is a content strategist and writer.
5 min read
The best and most relatable stories fit the audience. This creates intimacy, a byproduct of familiarity.
2 min read
The term storytelling is bandied about under a thinly veiled attempt to make brands seem human. It’s often inaccurately associated with the task of...
3 min read
Once upon a time you bought a pack of gum so someone would kiss you. True? Maybe not that exactly. Maybe you bought a brand of lettuce because you...
4 min read