As cryptocurrency and blockchain projects grow, more and more startups are flooding the market. Whether it's an NFT brand getting a spot in a landmark Christie’s auction or a meme coin breaking the price stratosphere, we're well on our way to cryptocurrency becoming a household name. While that's great news for the space overall, it means that carving out your spot in the market and getting eyes on your project is that much harder.
So what can you do to improve your brand image and build some chatter around your ICO, IDO or NFT drop? Well, a lot of the process starts with killer copy and engaging content. If you're looking to improve your crypto startup’s written content across your marketing channels, we’ve got a few tips to help you along the way.
Look, we know copywriting isn’t for everyone. If you’re looking to get a leg up on the competition and make a mark on your users, having a professional writer on your side can be a great strategy for success. On that front, the team at Hire a Writer is more than happy to help take your project from rough draft to polished product.
Knowing Your Audience
The cryptocurrency space is still very young. As space grows, we're going to see more and more diversity in types of projects. That means a diverse demographic as well. So it follows that if you want to get a good grasp of your potential audience, you’ll need to ask a few key questions:
- Who is really going to use your (NFT, token, Dapp, etc.)?
- What is it that they want from you and your project?
- Are they investing in other projects? If so, which ones?
These questions can help you get to the bottom of what your brand represents and who your ideal customers are — and if you need some more assistance, we’ve got workshops that can help you discover your brand’s voice.
The point is, if you're planning on minting a new set of generative NFTs, you probably don’t want to focus on decentralized finance users. If your project offers a layer two solution to Ethereum's gas problem, then you don’t want to focus on Bitcoin maximalists. Know your audience. Craft your copy and content to reach them.
Leveraging Consistent Messaging with Social Media
Social media should always be a part of your marketing strategy. But in the crypto world, it's a lot more than just Facebook and Instagram. In fact, most everyone who’s anyone is on Twitter, so you need to invest in some social media strategies to gain some traction.
Part of your success lies in consistent messaging. Building consistent messaging has plenty of benefits:
- It helps develop better relationships with users
- It creates confidence and trust in your project
- It can help your brand build influence in the industry
It helps to have a general direction and a plan for your content. Then, sending out consistent messaging across all your social media channels is easier. Try and match the tone and style of your copy to each specific channel. What works on Twitter may not work on your Discord group or your Telegram channel.
Write for Everyone, Not Just the Tech-Enthusiasts
It's a common problem in any tech-dense field to create content that nobody reads. In the case of cryptocurrency and blockchain, you can bet most people are skipping right over your thoughtful and thorough whitepaper and heading straight for your social media channels. While you should know what to avoid when writing your cryptocurrency whitepaper, you should also create content for everyone.
That’s not to say those more technical documents aren’t important. In fact, for some people, they are the first thing that gets their attention. A good strategy is to build up a killer resource section on your website. That means creating easy-to-read SEO-optimized content that answers some common questions about your crypto startup.
Matching Content to Your Project
We already touched on this earlier, but let's dive into it a bit deeper. You don’t need to throw everything but the kitchen sink at your potential investors or users. Seriously, know your audience. At the end of the day, it doesn't matter what kind of content and copy sticks, as long as it's getting people’s attention and keeping them engaged.
Some projects require a laundry list of supporting technical documents. Others can see success with some clever social media campaigns. Here are some examples to help you out:
- NFT Projects — Depending on your project, content like a thorough project roadmap is essential. Since most projects are minting on existing chains, a lot of the tech-heavy stuff isn’t that important, so stick to social media channels.
- Initial coin/decentralized offering (ICO/IDO) — For these projects, a whitepaper is critical. Supporting documents are also important, but so is building a presence in the industry.
- B2B projects — If your project targets blockchain infrastructure, cater your content to a more professional crowd.
If you’ve got your heart set on following the traditional path and crafting a whitepaper for your crypto startup, at least inject some personality into it. For example, Crypto Kitties, an NFT gaming platform, has their white “papurr” — which is really on-brand.
Knowing When to Enlist the Help of a Pro
While you can tackle many tasks yourself, teaming up with an experienced copywriter can take your project even further and add a professional sheen to all your written content. Whether you need to build out your website copy, create engaging social media content or need expert consultation, Hire a Writer can help.
We’re not here to pump out content and call it a day. We want to build lasting relationships that help your business grow with world-class copywriting. Get in touch today to get started.