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Cultivating Organic Marketing in a Video-Centric Era
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you lose out on valuable audience time.
In every business, there are ebbs and flows of online interaction.
The real question is: have you found your sweet spot? Do you know the right level of invitation and energy to bring to your online platforms? This is an important conversation to have. So, let’s have it.
There are a few different elements to this. You will apply different strategies based on varied online audiences and even platforms. For example, your email approach will vastly differ from your social media strategy. Lead generation and conversion is a vital part of your marketing efforts.
In copywriting, we work tirelessly to craft messaging that works. When we get an audience to one of your platforms, we want to be sure that you are implementing strategies that will keep them watching/reading/commenting.
This engagement is a measure of health for your business.
Here are some tips for pulling it off, from the Hire a Writer messaging experts… just for you.
Audience burnout happens when you say the same thing, in the same tone to the same people. It’s the reason our children can’t hear us talking anymore: tune out is real. To keep your audience dialed into your messages and engaged with your brand, here are some general ideas:
There are some strategic ways to pursue prospects without burning them out.
For people who are already “in your world,” how much is too much? There are a few key practices that will keep your customers and followers engaged without ending in the dreaded opt-out.
At the end of the day, the goal of your efforts is to keep them coming back for more. You want a flowing river (not a stagnant pond) of leads and interest in your brand. This doesn’t mean you endlessly pursue every new platform and opportunity. Instead, you insert renewed energy into places your customers regularly go… and reward them for being there. Here are some best practices and extra tips:
Feel like this last one could use work? It’s hard to put yourself out there, especially since copywriting is probably not your job. If you need assistance or advice for how to grow your brand through meaningful connections, reach out to us.
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