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Business

A man holding a newspaper, wpap style

4 min read

How to Write a New Hire’s Press Release

Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...

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A beach scene, wpap style.

3 min read

Rocks, Pebbles, and Sand: How to Focus on What Matters Most

I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...

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A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

"Martech" – an inescapable buzzword.

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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An excited person, wpap style.

2 min read

19 Tips for Small Business Marketing

Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...

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ChatGPT Enterprise overview

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

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scale content production by focusing on operations

5 min read

How To Scale Content Production By Focusing on Operations

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

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WPAP-style image of man with a piece of technology around his ear and his hair shifts into different colors (represents neuro-movement).

3 min read

Neuromarketing: Understanding the Brain's Role in Consumer Behavior

You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...

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WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

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WPAP-style image of a male influencer with glasses.

3 min read

Influencer Marketing: Does It Really Pay Off?

In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...

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In WPAP style: A woman reading emails on a tablet.

3 min read

Maximize Email Marketing Effectiveness with Suppression Lists

Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.

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In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

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A generative AI robot crafting an email in WPAP style.

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

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building trust with b2b content 2023

2 min read

Building Trust with B2B Content: the 2023 Trust in Marketing Index

Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...

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Short-haired girl on computer answering emails in WPAP art style.

2 min read

Enhance Email Campaigns' Inbox Placement

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

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Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

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chatgpt voice and image

2 min read

Introducing Voice and Image Features for ChatGPT

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

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Image of two men looking off into the distance in WPAP art style.

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

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year in review campaign

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

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email marketing

2 min read

The New World of Email Marketing

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...

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chatbot

2 min read

What People want: Concrete Language From Chatbots

Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.

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delete act

2 min read

Is The Delete Act Going to Screw Marketers?

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

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digital markets act

2 min read

The Digital Markets Act for Fair and Open Digital Markets

The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...

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writers brand voice

3 min read

Teach all Your Writers the Brand Voice

It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...

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incrementalism

3 min read

The Impact of Incrementalism in Content Marketing Strategy

The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...

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global content strategy

2 min read

Do You Need a Global Content Strategy?

In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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email preferences

3 min read

How an Email Preference Center Can Mitigate Unsubscribes

Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...

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guy on reddit

2 min read

Reddit Introduces Enhanced Ad Targeting Tools and Keyword Suggestions

Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.

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gdpr email

3 min read

GDPR's Impact on Email Marketing: What You Need to Know

Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...

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email marketing mailbox

2 min read

A Handy Guide to Email Marketing Automation

In today's world of email marketing, automation has taken the spotlight.

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growth marketing

1 min read

Report Reveals Decrease in Growth Marketing Strategies

Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.

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A man painting on an easel wpap style.

4 min read

The Art of Persuasion: How to Write Compelling Copy that Sells

Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.

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A busker juggling wpap style

2 min read

Crafting Killer Headlines: Strategies to Grab Your Audience's Attention

If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...

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A car driving wpap style

2 min read

Copywriting for Social Media: Crafting Engaging Posts that Drive Engagement

In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...

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xr skeleton in vr glasses

2 min read

VR is Dead (?) XR is Here to WOW You

The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...

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chatgpt creativity

3 min read

AI's Remarkable Leap in Creative Thinking

When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...

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google my business windy road

4 min read

Stop Ignoring Your Google My Business (GMB) Profile

Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.

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emotional man

2 min read

The Emotional Aspect of Business: Enhancing Brand Experiences

Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...

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two robots fighting google ai ads

2 min read

Google's New AI Ads - Demand Gen, Here We Come

Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...

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guy holding a phone consesus

2 min read

A Guide to Using Consensus for Whitepapers and More

Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...

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rss feed woman with glasses

7 min read

A Comprehensive Guide to RSS Readers: From Setup to Marketing Success

Staying updated with the latest news, trends, and content from various sources can be a daunting task.

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man in a chair

4 min read

A Guide to Marketing Budgets (How Much do Your Colleagues Spend?)

Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.

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influencer wpap style

3 min read

FTC's Revised Endorsement Guides: What Brands Need to Know

The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.

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lock wpap style

1 min read

How to Block OpenAI's New AI Training Web Crawler

OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....

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A woman holding a pencil and paper wpap style

3 min read

JOURNALIST VS WRITER: WHICH IS BEST FOR YOU?

All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...

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Two men at a coffee shop wpap style

2 min read

Finding Success with Professional Content Writing Services

In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...

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A man's face wpap style

2 min read

Mastering the Short Press Release: When Less Says More

Ever attended a party and noticed that one person who effortlessly owns the room without saying much?

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judge openai nyt lawsuit

2 min read

Possible New York Times Lawsuit Against OpenAI

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

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robot wpap style

3 min read

Dialog Flows: How to Write Chatbot Conversations

The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...

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generation alpha boy

2 min read

Marketing to Generation Alpha (Yes, They're Old Enough)

As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...

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handshake

2 min read

10 Reasons to Outsource Content Production

In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...

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a mountain wpap style

2 min read

Content Gap Analysis: Do You Know What You're Missing?

A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...

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woman wpap style

5 min read

The 30 Best Ads of All Time: Viewer Count, Engagement, and Revenue

Advertising is an art that has the power to captivate, inspire, and drive massive success.

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man wpap style

3 min read

Mega List of Text Ideas for Buttons on Your Business Website

Buttons are the unsung heroes of web design, directing users' actions and driving conversions.

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man in a mask wpap style

2 min read

Personalization in Marketing: The Case for Anti-Personalization

Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...

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robot wpap style

2 min read

Marketing in the AI Era

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

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Man selling newspaper wpap style

3 min read

New Business Press Release Examples

Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...

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car in a tunnel wpap style

3 min read

Dark Funnels: Hidden Lead Generation Opportunities

In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...

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soccer player wpap style

2 min read

LinkedIn Engagement: Gamification Strategies for Company Teams

LinkedIn has evolved beyond being a platform for networking and job searching.

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man with a tie wpap style

2 min read

Content Marketing in the Subscription Economy

The rise of the subscription economy has revolutionized the way companies engage with their customers.

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man with sunglasses

4 min read

Content Marketing ROI Attribution

Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...

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racing horse wpap style

4 min read

Content Gap Analysis: Find Opportunities

In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...

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bug on a log wpap style

4 min read

Micro-Moments and Content: Meeting User Needs in Real-Time

In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...

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pr representative wpap style

5 min read

Building an In-House Public Relations Function

In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...

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man fist pumping wpap style

5 min read

Best Marketing Project Management Software, Tools, & Platforms

Many project management tools are designed to manage projects for every industry.

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man screaming wpap style

2 min read

Demand Generation: Strategy, Always Strategy

Demand generation is the art and science of driving interest, awareness, and demand for your products or services.

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robot wpap style

2 min read

Wix Studio: you can build a website with ai (for real)

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

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woman looking up wpap style

2 min read

Effective meta Ad Campaigns

Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...

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man with a baseball cap wpap style

3 min read

A Guide to Google Ads

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

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a tv wpap style

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

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businessman wpap style

4 min read

Types of Content Writing Services: What's Best for Your Business?

Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...

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woman presenting a marketing report wpap style

4 min read

B2B Content Marketing Report: 2 Examples

Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...

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A MAN'S HAND IN A COOKIE JAR WPAP STYLE

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Do you ever wonder how the digital world seems to know you better than your grandma?

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man sitting by a stack of books wpap style

4 min read

How to Find Freelance Writers

Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...

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woman with glasses looking up wpap style

3 min read

5 Data Driven Marketing Trends in 2023

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

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skyscraper wpap style

3 min read

Top Martech Companies

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Inbound Marketing Roadmap: A Comprehensive Overview

2 min read

Inbound Marketing Roadmap: A Comprehensive Overview

If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...

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A Guide to Successful Lead Generation Campaigns

3 min read

A Guide to Successful Lead Generation Campaigns

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

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PR Statement Examples

2 min read

PR Statement Examples

From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...

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Enhancing Your Brand’s Digital Footprint With Corporate Content Writing

3 min read

Enhancing Your Brand’s Digital Footprint With Corporate Content Writing

Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...

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3 THINGS YOU NEED TO KNOW ABOUT COPYRIGHT FREE MEDIA

3 min read

3 THINGS YOU NEED TO KNOW ABOUT COPYRIGHT FREE MEDIA

Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...

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Copywriter and Content Writer: Should I Hire Both?

2 min read

Copywriter and Content Writer: Should I Hire Both?

When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...

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Beyond Google: How to Find Better Sources from Alternative Channels

4 min read

Beyond Google: How to Find Better Sources from Alternative Channels

While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.

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Mastering Startup Newsletter: Doing More With Less

3 min read

Mastering Startup Newsletter: Doing More With Less

Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...

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A Quick Guide to Site Mapping

3 min read

A Quick Guide to Site Mapping

If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...

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A Guide to Writing Long-Form Copy

6 min read

A Guide to Writing Long-Form Copy

Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...

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writers

4 min read

How to Give Feedback to a Writer

Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...

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Marketer and Writer: What's the Difference?

2 min read

Marketer and Writer: What's the Difference?

If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...

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Writing Standard Operating Procedure

3 min read

How to Create a Writing Standard Operating Procedure (SOP)

Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...

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Companies for Content Writing

4 min read

Companies for Content Writing

Someone who is good with words is a huge asset.

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How to Ghostwrite a Thought Leadership Article

4 min read

How to Ghostwrite a Thought Leadership Article

Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...

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Examples of Press Releases

2 min read

Examples of Press Releases

Great press releases have a few shared traits:

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How to Write Good Podcast Shownotes (And Why it Matters)

6 min read

How to Write Good Podcast Shownotes (And Why it Matters)

Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...

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