HIRE A WRITER BUSINESS BLOG

2 min read

Google Introduces People Also Consider Labels on Ads

Writing Team: Apr 19, 2024 3:04:46 PM

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...

2 min read

Google Experiments with Get Phone Number Button in Ads

Writing Team: Apr 19, 2024 3:02:42 PM

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...

2 min read

The Evolving Role of the B2B CMO

Writing Team: Apr 12, 2024 8:04:58 PM

The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...

2 min read

Industry Events: A Sales and Marketing Collaboration

Writing Team: Apr 12, 2024 8:01:29 PM

Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...

3 min read

Unleash the Power of Product Landing Pages to Maximize Conversions

Writing Team: Apr 6, 2024 3:14:21 AM

In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....

3 min read

The Importance of Conversion Rate Optimization

Writing Team: Apr 6, 2024 3:11:06 AM

In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...

3 min read

Navigate the Evolving Landscape of Content Discovery

Writing Team: Mar 29, 2024 12:56:21 PM

Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...

3 min read

The Changing Landscape of Social Media

Writing Team: Mar 22, 2024 7:51:13 PM

Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....

2 min read

Multi-Touch Attribution: Enhancing Marketing Effectiveness

Joy Youell: Mar 22, 2024 2:31:29 PM

Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...

1 min read

Bridging the Trust Gap in B2B Content

Joy Youell: Mar 22, 2024 2:23:18 PM

Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...

3 min read

Rethink Content Marketing

Writing Team: Mar 14, 2024 3:29:07 PM

When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...

4 min read

Rethink Measurement in Content Marketing

Writing Team: Mar 8, 2024 11:37:37 PM

The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Writing Team: Mar 1, 2024 9:51:17 PM

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

4 min read

How to Write a New Hire’s Press Release

Ross Henderson: Nov 9, 2023 10:03:31 AM

Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...

3 min read

Rocks, Pebbles, and Sand: How to Focus on What Matters Most

Ross Henderson: Nov 9, 2023 9:56:35 AM

I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

Kaitlin Last: Nov 8, 2023 4:41:57 PM

"Martech" – an inescapable buzzword.

2 min read

Defining 10x Content

Writing Team: Nov 6, 2023 11:35:36 AM

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Writing Team: Nov 3, 2023 4:11:21 PM

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

2 min read

Is Marketing Being Absorbed by Technology?

Writing Team: Oct 29, 2023 12:24:13 PM

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

3 min read

Natural Language Generation for Your Business

Writing Team: Oct 26, 2023 12:33:28 PM

Natural Language Generation (NLG) is integral to your daily life and business operations.

2 min read

19 Tips for Small Business Marketing

Emma Goldhaber: Oct 26, 2023 11:12:14 AM

Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

Writing Team: Oct 25, 2023 4:29:06 PM

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

5 min read

How To Scale Content Production By Focusing on Operations

Writing Team: Oct 25, 2023 4:03:05 PM

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

3 min read

Neuromarketing: Understanding the Brain's Role in Consumer Behavior

Writing Team: Oct 20, 2023 6:18:23 PM

You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...

2 min read

Leveraging AI for Agility in Marketing and Sales

Writing Team: Oct 20, 2023 6:10:20 PM

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

3 min read

Influencer Marketing: Does It Really Pay Off?

Writing Team: Oct 20, 2023 6:02:21 PM

In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...

3 min read

Maximize Email Marketing Effectiveness with Suppression Lists

Writing Team: Oct 15, 2023 12:01:34 AM

Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

Writing Team: Oct 14, 2023 11:56:30 PM

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Writing Team: Oct 14, 2023 11:49:47 PM

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

2 min read

Building Trust with B2B Content: the 2023 Trust in Marketing Index

Writing Team: Oct 12, 2023 7:29:19 PM

Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...

2 min read

Enhance Email Campaigns' Inbox Placement

Writing Team: Oct 7, 2023 11:16:40 PM

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Writing Team: Oct 7, 2023 11:07:44 PM

Staying ahead of the curve is crucial for B2B marketers.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Writing Team: Oct 7, 2023 11:00:23 PM

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Kaitlin Last: Oct 2, 2023 2:26:55 PM

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

2 min read

Introducing Voice and Image Features for ChatGPT

Writing Team: Sep 25, 2023 4:00:29 PM

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

Writing Team: Sep 23, 2023 11:19:44 PM

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

Writing Team: Sep 21, 2023 11:51:23 AM

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

2 min read

The New World of Email Marketing

Writing Team: Sep 21, 2023 11:41:53 AM

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...

2 min read

What People want: Concrete Language From Chatbots

Writing Team: Sep 21, 2023 10:11:00 AM

Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.

2 min read

Is The Delete Act Going to Screw Marketers?

Writing Team: Sep 11, 2023 12:57:34 PM

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

2 min read

The Digital Markets Act for Fair and Open Digital Markets

Writing Team: Sep 11, 2023 10:57:18 AM

The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...

3 min read

Teach all Your Writers the Brand Voice

Writing Team: Sep 7, 2023 4:26:09 PM

It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...

3 min read

The Impact of Incrementalism in Content Marketing Strategy

Writing Team: Sep 7, 2023 8:52:38 AM

The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...

2 min read

Do You Need a Global Content Strategy?

Writing Team: Sep 7, 2023 8:43:17 AM

In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

Writing Team: Sep 6, 2023 12:24:03 PM

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

3 min read

How an Email Preference Center Can Mitigate Unsubscribes

Writing Team: Sep 1, 2023 4:24:40 PM

Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...

2 min read

Reddit Introduces Enhanced Ad Targeting Tools and Keyword Suggestions

Writing Team: Sep 1, 2023 4:01:17 PM

Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.

3 min read

GDPR's Impact on Email Marketing: What You Need to Know

Writing Team: Aug 29, 2023 5:49:35 PM

Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...

2 min read

A Handy Guide to Email Marketing Automation

Writing Team: Aug 29, 2023 5:36:06 PM

In today's world of email marketing, automation has taken the spotlight.

1 min read

Report Reveals Decrease in Growth Marketing Strategies

Writing Team: Aug 29, 2023 5:22:01 PM

Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.

4 min read

The Art of Persuasion: How to Write Compelling Copy that Sells

Sanders Reese: Aug 28, 2023 11:06:45 AM

Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.

2 min read

Crafting Killer Headlines: Strategies to Grab Your Audience's Attention

Mark Bowden: Aug 28, 2023 9:54:44 AM

If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...

4 min read

Copywriting Mistakes to Avoid: Common Pitfalls and How to Fix Them

Ross Henderson: Aug 28, 2023 9:46:24 AM

Copywriting is anything but easy.

2 min read

Copywriting for Social Media: Crafting Engaging Posts that Drive Engagement

Megan Schutz: Aug 28, 2023 9:25:36 AM

In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...

2 min read

VR is Dead (?) XR is Here to WOW You

Writing Team: Aug 25, 2023 10:47:58 AM

The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...

3 min read

AI's Remarkable Leap in Creative Thinking

Writing Team: Aug 25, 2023 10:39:29 AM

When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...

4 min read

Stop Ignoring Your Google My Business (GMB) Profile

Writing Team: Aug 24, 2023 2:32:09 PM

Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.

2 min read

The Emotional Aspect of Business: Enhancing Brand Experiences

Writing Team: Aug 23, 2023 10:51:01 AM

Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...

2 min read

Google's New AI Ads - Demand Gen, Here We Come

Writing Team: Aug 22, 2023 3:37:50 PM

Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...

2 min read

A Guide to Using Consensus for Whitepapers and More

Writing Team: Aug 21, 2023 2:47:55 PM

Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...

7 min read

A Comprehensive Guide to RSS Readers: From Setup to Marketing Success

Writing Team: Aug 21, 2023 2:33:46 PM

Staying updated with the latest news, trends, and content from various sources can be a daunting task.

4 min read

A Guide to Marketing Budgets (How Much do Your Colleagues Spend?)

Writing Team: Aug 18, 2023 4:58:44 PM

Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.

3 min read

FTC's Revised Endorsement Guides: What Brands Need to Know

Writing Team: Aug 18, 2023 4:42:16 PM

The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.

1 min read

How to Block OpenAI's New AI Training Web Crawler

Writing Team: Aug 18, 2023 3:59:04 PM

OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....

3 min read

JOURNALIST VS WRITER: WHICH IS BEST FOR YOU?

Emma Goldhaber: Aug 18, 2023 3:50:24 PM

All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...

2 min read

Finding Success with Professional Content Writing Services

Angela Wyatt: Aug 18, 2023 3:31:01 PM

In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...

2 min read

Mastering the Short Press Release: When Less Says More

Sanders Reese: Aug 18, 2023 2:39:48 PM

Ever attended a party and noticed that one person who effortlessly owns the room without saying much?

2 min read

Possible New York Times Lawsuit Against OpenAI

Writing Team: Aug 18, 2023 8:43:38 AM

In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....

3 min read

Dialog Flows: How to Write Chatbot Conversations

Writing Team: Aug 17, 2023 2:30:42 PM

The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...

2 min read

Marketing to Generation Alpha (Yes, They're Old Enough)

Writing Team: Aug 17, 2023 1:34:32 PM

As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...

2 min read

10 Reasons to Outsource Content Production

Writing Team: Aug 17, 2023 8:19:33 AM

In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...

2 min read

Content Gap Analysis: Do You Know What You're Missing?

Writing Team: Aug 17, 2023 8:11:38 AM

A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...

5 min read

The 30 Best Ads of All Time: Viewer Count, Engagement, and Revenue

Writing Team: Aug 16, 2023 4:58:11 PM

Advertising is an art that has the power to captivate, inspire, and drive massive success.

3 min read

Mega List of Text Ideas for Buttons on Your Business Website

Writing Team: Aug 16, 2023 4:27:00 PM

Buttons are the unsung heroes of web design, directing users' actions and driving conversions.

2 min read

Personalization in Marketing: The Case for Anti-Personalization

Writing Team: Aug 16, 2023 4:18:31 PM

Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...

2 min read

Marketing in the AI Era

Writing Team: Aug 16, 2023 4:14:17 PM

The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...

3 min read

New Business Press Release Examples

Megan Schutz: Aug 16, 2023 10:02:10 AM

Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...

3 min read

Dark Funnels: Hidden Lead Generation Opportunities

Writing Team: Aug 15, 2023 1:48:09 PM

In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...

2 min read

LinkedIn Engagement: Gamification Strategies for Company Teams

Writing Team: Aug 11, 2023 4:17:04 PM

LinkedIn has evolved beyond being a platform for networking and job searching.

2 min read

Content Marketing in the Subscription Economy

Writing Team: Aug 11, 2023 3:40:17 PM

The rise of the subscription economy has revolutionized the way companies engage with their customers.

4 min read

Content Marketing ROI Attribution

Writing Team: Aug 9, 2023 4:34:51 PM

Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...

4 min read

Content Gap Analysis: Find Opportunities

Writing Team: Aug 9, 2023 4:26:31 PM

In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...

4 min read

Micro-Moments and Content: Meeting User Needs in Real-Time

Writing Team: Aug 9, 2023 4:20:14 PM

In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...

5 min read

Building an In-House Public Relations Function

Writing Team: Aug 8, 2023 6:59:18 AM

In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...

5 min read

Best Marketing Project Management Software, Tools, & Platforms

Writing Team: Aug 2, 2023 3:39:27 PM

Many project management tools are designed to manage projects for every industry.

2 min read

Demand Generation: Strategy, Always Strategy

Writing Team: Aug 1, 2023 5:03:34 PM

Demand generation is the art and science of driving interest, awareness, and demand for your products or services.

2 min read

Wix Studio: you can build a website with ai (for real)

Writing Team: Aug 1, 2023 2:58:05 PM

Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...

2 min read

Effective meta Ad Campaigns

Writing Team: Aug 1, 2023 2:51:05 PM

Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...

3 min read

A Guide to Google Ads

Writing Team: Aug 1, 2023 2:46:03 PM

In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.

2 min read

Is Video Dead? The Evolution of Video Advertising in the Streaming Era

Writing Team: Jul 31, 2023 4:59:27 PM

With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a significant...

4 min read

Types of Content Writing Services: What's Best for Your Business?

Ross Henderson: Jul 31, 2023 1:02:19 PM

Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...

4 min read

B2B Content Marketing Report: 2 Examples

Kaitlin Last: Jul 25, 2023 9:25:07 AM

Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...

2 min read

Digital Marketing Without Cookies: Breaking Free From the Cookie Jar

Sanders Reese: Jul 25, 2023 9:18:48 AM

Do you ever wonder how the digital world seems to know you better than your grandma?

4 min read

How to Find Freelance Writers

Amy Williams: Jul 14, 2023 2:28:37 PM

Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...

3 min read

5 Data Driven Marketing Trends in 2023

Meagan Voulo: Jul 14, 2023 2:25:39 PM

I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing...

3 min read

Top Martech Companies

Ross Henderson: Jul 14, 2023 2:12:45 PM

2 min read

Inbound Marketing Roadmap: A Comprehensive Overview

Joy Youell: Jul 1, 2023 10:34:41 AM

If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...

3 min read

A Guide to Successful Lead Generation Campaigns

Joy Youell: Jul 1, 2023 10:09:47 AM

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

2 min read

PR Statement Examples

Megan Schutz: Jul 1, 2023 8:51:35 AM

From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...

3 min read

Enhancing Your Brand’s Digital Footprint With Corporate Content Writing

Sanders Reese: Jul 1, 2023 8:43:49 AM

Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...