1 min read
Writing Team: Jul 15, 2024 5:40:53 PM
Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...
4 min read
Writing Team: Jul 6, 2024 12:27:38 PM
Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...
3 min read
Writing Team: Jul 6, 2024 12:17:52 PM
Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...
4 min read
Writing Team: Jul 6, 2024 11:58:55 AM
A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...
4 min read
Writing Team: Jul 6, 2024 11:49:21 AM
Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...
6 min read
Writing Team: Jul 6, 2024 11:47:50 AM
A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...
3 min read
Writing Team: Jul 6, 2024 11:36:19 AM
A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...
24 min read
Writing Team: Jul 6, 2024 11:02:27 AM
Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...
6 min read
Joy Youell: Jul 6, 2024 10:24:58 AM
Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...
2 min read
Writing Team: Jun 18, 2024 11:27:48 AM
Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...
2 min read
Writing Team: Jun 14, 2024 4:31:07 PM
A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...
4 min read
Writing Team: Jun 14, 2024 4:27:59 PM
The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...
4 min read
Writing Team: Jun 7, 2024 4:19:42 PM
In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...
4 min read
Writing Team: Jun 7, 2024 4:17:19 PM
Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...
3 min read
Writing Team: May 31, 2024 3:24:39 PM
The question on everyone’s minds:
3 min read
Writing Team: May 31, 2024 3:21:01 PM
As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...
5 min read
Writing Team: May 24, 2024 2:26:37 PM
One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...
3 min read
Writing Team: May 24, 2024 2:23:56 PM
The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...
2 min read
Writing Team: May 18, 2024 9:42:25 AM
Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...
2 min read
Writing Team: May 18, 2024 9:40:01 AM
In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...
3 min read
Writing Team: May 10, 2024 9:56:28 PM
In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...
3 min read
Writing Team: May 10, 2024 9:53:31 PM
Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...
3 min read
Writing Team: May 4, 2024 12:58:06 PM
Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...
2 min read
Writing Team: May 4, 2024 12:54:16 PM
In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
5 min read
Writing Team: Apr 27, 2024 10:44:35 AM
Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...
3 min read
Writing Team: Apr 27, 2024 10:39:48 AM
As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...
2 min read
Writing Team: Apr 19, 2024 3:04:46 PM
Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
2 min read
Writing Team: Apr 19, 2024 3:02:42 PM
Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
2 min read
Writing Team: Apr 12, 2024 8:04:58 PM
The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...
2 min read
Writing Team: Apr 12, 2024 8:01:29 PM
Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
3 min read
Writing Team: Apr 6, 2024 3:14:21 AM
In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....
3 min read
Writing Team: Apr 6, 2024 3:11:06 AM
In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...
3 min read
Writing Team: Mar 29, 2024 12:56:21 PM
Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...
3 min read
Writing Team: Mar 22, 2024 7:51:13 PM
Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....
2 min read
Joy Youell: Mar 22, 2024 2:31:29 PM
Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
1 min read
Joy Youell: Mar 22, 2024 2:23:18 PM
Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...
3 min read
Writing Team: Mar 14, 2024 3:29:07 PM
When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
4 min read
Writing Team: Mar 8, 2024 11:37:37 PM
The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...
2 min read
Writing Team: Mar 1, 2024 9:51:17 PM
Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.
4 min read
Ross Henderson: Nov 9, 2023 10:03:31 AM
Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
3 min read
Ross Henderson: Nov 9, 2023 9:56:35 AM
I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...
4 min read
Kaitlin Last: Nov 8, 2023 4:41:57 PM
"Martech" – an inescapable buzzword.
2 min read
Writing Team: Nov 6, 2023 11:35:36 AM
What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...
2 min read
Writing Team: Nov 3, 2023 4:11:21 PM
Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
2 min read
Writing Team: Oct 29, 2023 12:24:13 PM
Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
3 min read
Writing Team: Oct 26, 2023 12:33:28 PM
Natural Language Generation (NLG) is integral to your daily life and business operations.
2 min read
Emma Goldhaber: Oct 26, 2023 11:12:14 AM
Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
2 min read
Writing Team: Oct 25, 2023 4:29:06 PM
When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...
5 min read
Writing Team: Oct 25, 2023 4:03:05 PM
Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...
3 min read
Writing Team: Oct 20, 2023 6:18:23 PM
You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
2 min read
Writing Team: Oct 20, 2023 6:10:20 PM
In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
3 min read
Writing Team: Oct 20, 2023 6:02:21 PM
In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
3 min read
Writing Team: Oct 15, 2023 12:01:34 AM
Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
2 min read
Writing Team: Oct 14, 2023 11:56:30 PM
In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
2 min read
Writing Team: Oct 14, 2023 11:49:47 PM
Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...
2 min read
Writing Team: Oct 12, 2023 7:29:19 PM
Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
2 min read
Writing Team: Oct 7, 2023 11:16:40 PM
Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...
2 min read
Writing Team: Oct 7, 2023 11:07:44 PM
Staying ahead of the curve is crucial for B2B marketers.
2 min read
Writing Team: Oct 7, 2023 11:00:23 PM
Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
3 min read
Kaitlin Last: Oct 2, 2023 2:26:55 PM
Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
2 min read
Writing Team: Sep 25, 2023 4:00:29 PM
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
2 min read
Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
2 min read
Writing Team: Sep 21, 2023 10:11:00 AM
Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
2 min read
Writing Team: Sep 11, 2023 12:57:34 PM
In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
2 min read
Writing Team: Sep 11, 2023 10:57:18 AM
The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
3 min read
Writing Team: Sep 7, 2023 4:26:09 PM
It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...
3 min read
Writing Team: Sep 7, 2023 8:52:38 AM
The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...
2 min read
Writing Team: Sep 7, 2023 8:43:17 AM
In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
3 min read
Writing Team: Sep 1, 2023 4:24:40 PM
Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
2 min read
Writing Team: Sep 1, 2023 4:01:17 PM
Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
3 min read
Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
1 min read
Writing Team: Aug 29, 2023 5:22:01 PM
Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.
4 min read
Sanders Reese: Aug 28, 2023 11:06:45 AM
Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.
2 min read
Mark Bowden: Aug 28, 2023 9:54:44 AM
If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...
4 min read
Ross Henderson: Aug 28, 2023 9:46:24 AM
Copywriting is anything but easy.
2 min read
Megan Schutz: Aug 28, 2023 9:25:36 AM
In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...
2 min read
Writing Team: Aug 25, 2023 10:47:58 AM
The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution. Let's...
3 min read
Writing Team: Aug 25, 2023 10:39:29 AM
When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI is like...
4 min read
Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
2 min read
Writing Team: Aug 23, 2023 10:51:01 AM
Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...
2 min read
Writing Team: Aug 22, 2023 3:37:50 PM
Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
2 min read
Writing Team: Aug 21, 2023 2:47:55 PM
Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
7 min read
Writing Team: Aug 21, 2023 2:33:46 PM
Staying updated with the latest news, trends, and content from various sources can be a daunting task.
4 min read
Writing Team: Aug 18, 2023 4:58:44 PM
Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
3 min read
Writing Team: Aug 18, 2023 4:42:16 PM
The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.
1 min read
Writing Team: Aug 18, 2023 3:59:04 PM
OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
3 min read
Emma Goldhaber: Aug 18, 2023 3:50:24 PM
All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
2 min read
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Angela Wyatt: Aug 18, 2023 3:31:01 PM
In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
2 min read
Sanders Reese: Aug 18, 2023 2:39:48 PM
Ever attended a party and noticed that one person who effortlessly owns the room without saying much?
2 min read
Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
3 min read
Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
2 min read
Writing Team: Aug 17, 2023 1:34:32 PM
As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
2 min read
Writing Team: Aug 17, 2023 8:19:33 AM
In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
2 min read
Writing Team: Aug 17, 2023 8:11:38 AM
A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that resonates with...
5 min read
Writing Team: Aug 16, 2023 4:58:11 PM
Advertising is an art that has the power to captivate, inspire, and drive massive success.
3 min read
Writing Team: Aug 16, 2023 4:27:00 PM
Buttons are the unsung heroes of web design, directing users' actions and driving conversions.
.png?width=500&height=500&name=Untitled%20design%20(90).png "Untitled design (90)")