2 min read
Writing Team: Sep 25, 2023 4:00:29 PM
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic...
3 min read
Writing Team: Sep 23, 2023 11:19:44 PM
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
3 min read
Writing Team: Sep 21, 2023 11:51:23 AM
As the Thanksgiving feast settles, marketers are already gearing up for the new year.
2 min read
Writing Team: Sep 21, 2023 11:41:53 AM
You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
2 min read
Writing Team: Sep 21, 2023 10:11:00 AM
Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
2 min read
Writing Team: Sep 11, 2023 12:57:34 PM
In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
2 min read
Writing Team: Sep 11, 2023 10:57:18 AM
The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
3 min read
Writing Team: Sep 7, 2023 4:26:09 PM
It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch...
3 min read
Writing Team: Sep 7, 2023 8:52:38 AM
The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More...
2 min read
Writing Team: Sep 7, 2023 8:43:17 AM
In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
2 min read
Writing Team: Sep 6, 2023 12:24:03 PM
For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
3 min read
Writing Team: Sep 1, 2023 4:24:40 PM
Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
2 min read
Writing Team: Sep 1, 2023 4:01:17 PM
Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
3 min read
Writing Team: Aug 29, 2023 5:49:35 PM
Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
2 min read
Writing Team: Aug 29, 2023 5:36:06 PM
In today's world of email marketing, automation has taken the spotlight.
1 min read
Writing Team: Aug 29, 2023 5:22:01 PM
Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.
4 min read
Sanders Reese: Aug 28, 2023 11:06:45 AM
Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.
2 min read
Mark Bowden: Aug 28, 2023 9:54:44 AM
If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...
4 min read
Ross Henderson: Aug 28, 2023 9:46:24 AM
Copywriting is anything but easy.
2 min read
Megan Schutz: Aug 28, 2023 9:25:36 AM
In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...
2 min read
Writing Team: Aug 25, 2023 10:47:58 AM
The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution....
3 min read
Writing Team: Aug 25, 2023 10:39:29 AM
When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI...
4 min read
Writing Team: Aug 24, 2023 2:32:09 PM
Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
2 min read
Writing Team: Aug 23, 2023 10:51:01 AM
Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...
2 min read
Writing Team: Aug 22, 2023 3:37:50 PM
Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
2 min read
Writing Team: Aug 21, 2023 2:47:55 PM
Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
7 min read
Writing Team: Aug 21, 2023 2:33:46 PM
Staying updated with the latest news, trends, and content from various sources can be a daunting task.
4 min read
Writing Team: Aug 18, 2023 4:58:44 PM
Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
3 min read
Writing Team: Aug 18, 2023 4:42:16 PM
The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.
1 min read
Writing Team: Aug 18, 2023 3:59:04 PM
OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
3 min read
Emma Goldhaber: Aug 18, 2023 3:50:24 PM
All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
2 min read
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Angela Wyatt: Aug 18, 2023 3:31:01 PM
In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
2 min read
Sanders Reese: Aug 18, 2023 2:39:48 PM
Ever attended a party and noticed that one person who effortlessly owns the room without saying much?
2 min read
Writing Team: Aug 18, 2023 8:43:38 AM
In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
3 min read
Writing Team: Aug 17, 2023 2:30:42 PM
The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
2 min read
Writing Team: Aug 17, 2023 1:34:32 PM
As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
2 min read
Writing Team: Aug 17, 2023 8:19:33 AM
In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
2 min read
Writing Team: Aug 17, 2023 8:11:38 AM
A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that...
5 min read
Writing Team: Aug 16, 2023 4:58:11 PM
Advertising is an art that has the power to captivate, inspire, and drive massive success.
3 min read
Writing Team: Aug 16, 2023 4:27:00 PM
Buttons are the unsung heroes of web design, directing users' actions and driving conversions.
2 min read
Writing Team: Aug 16, 2023 4:18:31 PM
Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...
2 min read
Writing Team: Aug 16, 2023 4:14:17 PM
The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...
3 min read
Megan Schutz: Aug 16, 2023 10:02:10 AM
Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...
3 min read
Writing Team: Aug 15, 2023 1:48:09 PM
In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
2 min read
Writing Team: Aug 11, 2023 4:17:04 PM
LinkedIn has evolved beyond being a platform for networking and job searching.
2 min read
Writing Team: Aug 11, 2023 3:40:17 PM
The rise of the subscription economy has revolutionized the way companies engage with their customers.
4 min read
Writing Team: Aug 9, 2023 4:34:51 PM
Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...
4 min read
Writing Team: Aug 9, 2023 4:26:31 PM
In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
4 min read
Writing Team: Aug 9, 2023 4:20:14 PM
In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
5 min read
Writing Team: Aug 8, 2023 6:59:18 AM
In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...
5 min read
Writing Team: Aug 2, 2023 3:39:27 PM
Many project management tools are designed to manage projects for every industry.
2 min read
Writing Team: Aug 1, 2023 5:03:34 PM
Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
2 min read
Writing Team: Aug 1, 2023 2:58:05 PM
Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
2 min read
Writing Team: Aug 1, 2023 2:51:05 PM
Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
3 min read
Writing Team: Aug 1, 2023 2:46:03 PM
In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
2 min read
Writing Team: Jul 31, 2023 4:59:27 PM
With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a...
4 min read
Ross Henderson: Jul 31, 2023 1:02:19 PM
Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
4 min read
Kaitlin Last: Jul 25, 2023 9:25:07 AM
Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...
2 min read
Sanders Reese: Jul 25, 2023 9:18:48 AM
Do you ever wonder how the digital world seems to know you better than your grandma?
4 min read
Amy Williams: Jul 14, 2023 2:28:37 PM
Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...
3 min read
Meagan Voulo: Jul 14, 2023 2:25:39 PM
I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing ...
2 min read
Joy Youell: Jul 1, 2023 10:34:41 AM
If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...
3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
2 min read
Megan Schutz: Jul 1, 2023 8:51:35 AM
From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...
3 min read
Sanders Reese: Jul 1, 2023 8:43:49 AM
Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...
3 min read
Emma Goldhaber: Jun 28, 2023 10:08:33 AM
Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...
2 min read
Angela Wyatt: Jun 23, 2023 9:35:59 AM
When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...
4 min read
Sanders Reese: Jun 20, 2023 10:18:38 AM
While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
3 min read
Sanders Reese: Jun 20, 2023 10:08:44 AM
Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...
3 min read
Ross Henderson: Jun 6, 2023 12:14:12 PM
If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
4 min read
Joy Youell: May 16, 2023 2:18:54 PM
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
2 min read
Kaitlin Last: May 15, 2023 2:13:13 PM
If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
3 min read
Ross Henderson: May 1, 2023 1:55:58 PM
Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
4 min read
Joy Youell: Apr 11, 2023 5:58:15 PM
Someone who is good with words is a huge asset.
4 min read
Ross Henderson: Apr 11, 2023 5:56:09 PM
Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
3 min read
Joy Youell: Apr 11, 2023 5:54:31 PM
Great press releases have a few shared traits:
6 min read
Lindsey Blackmore: Apr 11, 2023 5:48:47 PM
Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
3 min read
Joy Youell: Apr 11, 2023 4:32:33 PM
Writing ads is an art.
6 min read
Joy Youell: Apr 11, 2023 4:30:26 PM
The nuances of human communication are incredibly complex.
4 min read
Ross Henderson: Apr 11, 2023 4:28:51 PM
If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
2 min read
Mark Bowden: Apr 11, 2023 3:58:31 PM
Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...
4 min read
Ross Henderson: Apr 11, 2023 3:55:25 PM
If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
5 min read
Joy Youell: Apr 11, 2023 3:36:10 PM
Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
4 min read
Ross Henderson: Apr 11, 2023 3:31:03 PM
This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...
4 min read
Ross Henderson: Apr 11, 2023 3:27:20 PM
Here’s a common scenario.
3 min read
Amy Williams: Apr 11, 2023 1:24:16 PM
I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
4 min read
Ross Henderson: Apr 11, 2023 1:18:40 PM
If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...
4 min read
Joy Youell: Apr 11, 2023 1:16:34 PM
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
4 min read
Ross Henderson: Apr 11, 2023 8:58:49 AM
If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
2 min read
Lindsey Blackmore: Apr 11, 2023 8:38:10 AM
As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
4 min read
Ross Henderson: Apr 11, 2023 8:00:47 AM
Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
3 min read
Ross Henderson: Apr 11, 2023 7:44:04 AM
In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...
4 min read
Taylor Zantingh: Apr 11, 2023 7:42:27 AM
The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
3 min read
Ross Henderson: Apr 11, 2023 7:40:03 AM
If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...
3 min read
Joy Youell: Apr 11, 2023 7:30:59 AM
Content mapping is the best way to get a single source of truth for company messaging.
5 min read
Writing Team: Apr 11, 2023 7:28:31 AM
A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
3 min read
Joy Youell: Apr 11, 2023 7:24:10 AM
Right right. Me neither.
