6 min read
A Guide to Writing Long-Form Copy
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
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6 min read
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
4 min read
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
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If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
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Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
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Someone who is good with words is a huge asset.
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Great press releases have a few shared traits:
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January can be full of new hope or lazily dashed dreams.
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Writing ads is an art.
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The nuances of human communication are incredibly complex.
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If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
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Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...
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Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
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This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...
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Here’s a common scenario.
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I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
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If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...
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There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
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If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
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As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
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Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
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In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...
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The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
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If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...
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Content mapping is the best way to get a single source of truth for company messaging.
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Right right. Me neither.
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Whether you’re just starting out on your writing career or are a seasoned veteran, there are certain skills you must have in order to be successful....
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Professional writers are invaluable partners. By partnering with a pro, your business can rise up the Google rankings, establish thought leadership...
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Ever heard the saying “the riches are in the niches”? The more time I spend working with successful businesses, the more I realize how true that...
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There’s no denying that running a successful content marketing strategy requires brands to create a lot of content on an ongoing basis. Producing...
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Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
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The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
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It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
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Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
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We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
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The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
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The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...
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As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
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Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
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As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
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It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...
3 min read
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
4 min read
Successfully marketing any business requires a lot of effort. There are so many marketing channels out there, and each of them demand unique types of...
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It’s becoming increasingly important for leaders to cast themselves as a thought leader. Unlocking that perception from your colleagues and peers...
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I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
5 min read
When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...
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Mastering the art of writing for business audiences can transform the trajectory of your career. It’s a skill that, on the face of it, seems simple....
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If you are looking for corporate buzzwords, you will not go far in your search without seeing something regarding company culture. The trend that...
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Both copywriting and content writing play an important role in the marketing strategy of virtually all successful businesses. Together, they enable...
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I recently got talking to a business that made me realize that a lot of brands are approaching their newsletter marketing strategy the wrong way....
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Content marketing plays an important role in any business: helping to grow your brand, supercharge your sales process, and ultimately, convert more...
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Let’s be honest; content for tech companies can get pretty dull. Customers shopping around for the perfect piece of hardware or software often feel...
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Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...
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Many businesses consider their people to be their most valuable assets. And with good reason: your people are the creative spark that drive...
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This will be short and sweet. I read two stats today from Compass Co Blog:
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Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
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A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
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As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
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Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
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Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...
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Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.
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An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...
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As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
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Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...
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Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...
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So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...
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So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
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There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:
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YOU get a CTA and YOU get a CTA and YOU get a CTA .
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Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...
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Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...
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A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...
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Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...
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Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...