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Introducing Voice and Image Features for ChatGPT
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic...
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Monthly content drop — Templates, reports, business content ideas, and more.
2 min read
OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic...
3 min read
There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
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As the Thanksgiving feast settles, marketers are already gearing up for the new year.
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You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
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Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
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In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
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The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
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It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch...
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The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More...
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In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
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For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
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Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
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Reddit is elevating its Contextual Keyword Targeting ad process by introducing new features aimed at refining ad campaigns and expanding its reach.
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Hey there, fellow marketers and business owners! Curious about how GDPR is shaking up email marketing? No worries, we're breaking it down in simple...
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In today's world of email marketing, automation has taken the spotlight.
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Growth marketing is undergoing a contraction, as indicated by the findings of Dept, a digital agency, in its third annual report on the subject.
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Persuasion. It’s one of those terms that seems almost cliche to bring up in conversation around copywriting.
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If you are struggling with open rates, kick rates, social media engagement, or all of the above, you may need to rethink the way you approach...
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Copywriting is anything but easy.
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In today's digital age, social media has become an indispensable tool for individuals and businesses. With billions of active users across various...
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The world of immersive realities, from virtual reality (VR) to augmented reality (AR), is on a rollercoaster ride of innovation and evolution....
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When it comes to artificial intelligence (AI), most of us wouldn't instantly picture it as a master of creativity. I mean, let's be real, AI...
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Google My Business (GMB) is a directory listing you have to validate through Google, and, believe it or not, it's kind of a big deal. Increasingly so.
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Projected spending on experiential approaches is expected to experience a compound annual growth rate of 6.6% until 2030. However, despite this...
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Google is launching a new AI-powered campaign type known as Demand Gen campaigns. Currently in beta for advertisers, this groundbreaking approach is...
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Reliable research is the cornerstone of effective marketing strategies and campaigns. Accurate data and well-substantiated insights are what set...
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Staying updated with the latest news, trends, and content from various sources can be a daunting task.
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Ah, it's that time of year - summer is winding down and we're all gathering data in advance of asking for budget increases.
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The Federal Trade Commission (FTC) released its revamped Guides Concerning the Use of Endorsements and Testimonials in Advertising on June 29, 2023.
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OpenAI, the creator of ChatGPT and other AI systems, has introduced a new web crawler named GPTBot, which is used to train AI models like GPT-5....
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All journalists are writers, but not all writers are journalists. It’s easy to use the term “writer” as a catch-all when it comes to any writing...
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In marketing, content is king—especially SEO content. Whether you're a small business owner or a marketer at a large corporation, you should not...
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Ever attended a party and noticed that one person who effortlessly owns the room without saying much?
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In a recent development, The New York Times (NYT) has updated its terms of service to prevent AI companies from using its content to train AI models....
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The true magic of chatbots lies in crafting well-structured and natural-sounding conversations – known as dialog flows – that guide users seamlessly...
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As the youngest and most technologically immersed generation, Generation Alpha (born between 2010 and 2025) presents unique challenges and...
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In an era marked by economic volatility and dynamic business landscapes, content creation has emerged as a cornerstone of successful marketing...
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A content gap analysis empowers marketing leaders to uncover valuable insights, seize opportunities, and craft compelling content that...
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Advertising is an art that has the power to captivate, inspire, and drive massive success.
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Buttons are the unsung heroes of web design, directing users' actions and driving conversions.
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Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...
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The rapid advancements in technology have ushered in an era where Artificial Intelligence (AI) is reshaping industries and revolutionizing business...
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Are you on the cusp of launching your new business venture? A well-crafted press release can be a valuable tool to introduce your business to the...
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In today's age of PII-savvy and safeguarding, one of the challenges that marketers face is the presence of a "dark funnel." This enigmatic term...
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LinkedIn has evolved beyond being a platform for networking and job searching.
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The rise of the subscription economy has revolutionized the way companies engage with their customers.
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Cntent marketing is a cornerstone strategy for brands to engage their audiences, establish authority, and drive conversions. But to truly understand...
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In the fiercely competitive landscape of digital marketing, staying ahead requires more than just producing content; it requires producing the right...
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In today's fast-paced digital landscape, capturing and retaining users' attention is a constant challenge. Enter micro-moments: those fleeting...
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In today's dynamic business landscape, having a strong public relations (PR) function in-house is essential for building brand awareness, fostering...
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Many project management tools are designed to manage projects for every industry.
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Demand generation is the art and science of driving interest, awareness, and demand for your products or services.
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Wix, a renowned website builder platform, has been revolutionizing the way individuals and businesses create stunning websites with its user-friendly...
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Formerly known as Facebook advertising, Meta Advertising offers businesses a powerful platform to reach their target audience and achieve marketing...
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In today's digital age, Google Ads is a potent tool for businesses seeking to reach a target audience effectively and drive meaningful results.
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With the rise of digital streaming platforms and the decline of traditional cable TV, the landscape of video advertising has undergone a...
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Investing in content for your business is almost always a good decision. Whether your goal is to harness the power of SEO to attract new audiences to...
4 min read
Want to boost your B2B content marketing? We've got you covered! Get two real-life marketing report examples from Company A and Company B for January...
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Do you ever wonder how the digital world seems to know you better than your grandma?
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Is it time for you to hire a freelance writer? Maybe you’ve been able to get away with writing your own marketing emails or web copy for a while but...
3 min read
I work as a full-time data scientist, but I also do a lot of freelance SEO analytics projects. In fact, my first ‘data’ role was an SEO marketing ...
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If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...
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Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
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From product launches to crisis communications,PR statements are a valuable tool for companies to announce recent and upcoming events. Companies send...
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Corporate content writing is anything but dry and dull. To get it right, you need to balance brand voice and tone with the valuable information your...
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Computers have made it almost too easy to find media to use in our creative projects. Most of the time, it’s as simple as right-clicking on an image...
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When building your marketing team, several positions may seem to overlap in job talent–graphic designer and web designer, web designer and web...
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While Google might be the main go-to resource for research of all kinds, don’t think it’s your only option.
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Startups. With the excitement and passion of getting in on the ground floor of a project comes a new set of challenges. Often, marketing teams, if...
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If you’ve ever been involved in designing a website, you’ll know how quickly things can get out of hand. There are dozens of pages to write,...
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Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
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Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
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If you asked my friends what I do for a living, they’ll likely tell you that “she writes stuff for some businesses”... And while they’re not...
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Most people think of writing as a creative pursuit. And for the most part, it is. Writers spend a lot of time alone with their thoughts, figuring out...
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Someone who is good with words is a huge asset.
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Today, every ambitious professional wants to be perceived as a thought leader. Thought leaders are individuals who come up with bright new ideas,...
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Great press releases have a few shared traits:
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Podcasts: you’ve likely listened to one in the past month. Maybe you have a list of favorite shows you stay up to date with. Maybe you have something...
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January can be full of new hope or lazily dashed dreams.
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Writing ads is an art.
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The nuances of human communication are incredibly complex.
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If you’re a content writer in the accounting industry, you’re in an exciting space. After spending decades as relatively stable businesses with...
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Newsletters might have taken a back seat to social media and content marketing over the past few years, but like Lazarus rising from the grave,...
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If you’re in the business of creating content, you’ll likely find it necessary to do Subject Matter Expert (SME) interviews from time to time. As a...
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Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
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This is the first of two articles sharing our approach to SME interviews. This article explores standard operating procedures for SME interview...
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Here’s a common scenario.
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I recently wrote my first non-fiction book. Like, an actual book that was nearly 60,000 words. It was a dream come true. All those years ago when I...
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If you’ve been tasked with creating a content plan, it can be difficult to know where to start. After all, creating these types of plans is no easy...
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There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
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If you’re in the market for a new content writer to work for your company, finding the right fit is vital. Your new writer will be a steward of your...
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As content writers, we live and work and die in Google Docs. I knowww. In an attempt to waste less time on mundane mouse clicks, I’ve made “cheat...
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Writers, like all craftspeople, are nothing without their tools. Sure, some people might say that all you really need to write is a pen and paper....
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In any walk of life, it’s great to know a little about a lot of things. At the same time, it’s great to truly master a single craft. Balancing these...
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The first time I heard about Web3, I felt an excited twist in my gut. As a millennial, I vaguely remember the boom of Web 2.0 in the early 2000s. I...
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If your business works with external content creators of any kind, you need brand guidelines. Building a brand takes an immeasurable amount of time...
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Content mapping is the best way to get a single source of truth for company messaging.
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A successful B2B marketing strategy offers every business the opportunity to find new customers and to further distinguish its brand from the...
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Right right. Me neither.