3 min read
Leveraging Network Effects
Let's talk about network effects – you know, that magical thing that turned Facebook from a college hotlist into the place where your aunt shares...
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Monthly content drop — Templates, reports, business content ideas, and more.
3 min read
Let's talk about network effects – you know, that magical thing that turned Facebook from a college hotlist into the place where your aunt shares...
3 min read
Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw...
2 min read
Look, I get it – your marketing funnel probably looks about as linear as my cat's path to her food bowl. (Spoiler: She takes three detours,...
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When it comes to building a brand and reaching potential customers, businesses can choose between two major marketing strategies: organic and...
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The corner store owner who knew every customer by name. The local restaurant that remembered your usual order. The neighborhood mechanic who kept...
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While traditional PR and publicity still play a role, today's earned media ecosystem is vastly more complex, encompassing everything from algorithmic...
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Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...
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Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...
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Understanding where your target audience stands in their buying journey is critical for effective marketing. Two pivotal stages in this journey are...
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Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer...
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Finding the right ghostwriter can be a game-changer when it comes to getting high-quality written content without doing the heavy lifting. Whether...
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When building a business, the best starting point is identifying a clear problem to solve. New ideas may seem exciting, but without a validated...
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Building a Discord community can be an effective way to engage your audience and foster connections around your brand.
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The rise of artificial intelligence (AI) in content creation has revolutionized the way we approach SEO writing. As businesses seek to stay...
6 min read
Your website is often the first point of contact between your business and potential customers. The content on your site plays a crucial role in not...
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When a company faces a crisis, it's essential to respond quickly and transparently. A well-crafted press release helps control the narrative,...
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Not every business leader or executive has the time or specialized writing skills to produce high-quality written content consistently. This is where...
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In the fast-paced world of public relations (PR), having the right tools at your disposal can make all the difference in executing successful...
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When you need high-quality content for your blog, website, or marketing efforts, hiring an article writing company can make all the difference. Here...
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Writing agencies play a crucial role in helping businesses and individuals create high-quality, engaging content. The best writing agencies offer a...
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Copywriting is a key element of any marketing strategy, whether you’re a small business owner, a freelancer, or part of a large corporation. It...
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Generation Z, known for its entrepreneurial spirit and deep understanding of digital platforms, has been reshaping the business landscape. With the...
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Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...
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As AI continues to revolutionize the marketing and advertising landscape, brands are becoming increasingly vigilant about how their agency partners...
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BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.
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In the competitive world of paid search, your brand is your most valuable asset. It's crucial to protect your brand terms, messaging, and unique...
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As we step into 2024, the marketing landscape is undergoing rapid transformation, driven by advancements in technology, the rise of artificial...
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Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...
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Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...
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Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...
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A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...
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Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...
6 min read
A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...
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A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...
24 min read
Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...
6 min read
Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...
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Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...
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A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...
4 min read
The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...
4 min read
In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...
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Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...
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The question on everyone’s minds:
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As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...
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One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...
3 min read
The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...
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Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...
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In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...
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In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...
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Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...
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Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...
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In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...
5 min read
Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...
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As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...
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Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...
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Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...
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The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...
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Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...
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In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....
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In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...
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Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...
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Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....
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Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
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Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...
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When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...
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The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...
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Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.
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Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...
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I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...
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"Martech" – an inescapable buzzword.
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What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...
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Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...
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Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...
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Natural Language Generation (NLG) is integral to your daily life and business operations.
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Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...
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When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...
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Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...
3 min read
You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...
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In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...
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In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...
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Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.
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In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...
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Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...
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Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...
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Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...
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Staying ahead of the curve is crucial for B2B marketers.
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Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.
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Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...
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OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...
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There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...
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As the Thanksgiving feast settles, marketers are already gearing up for the new year.
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You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...
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Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.
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In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.
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The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...
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It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...
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The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...
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In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...
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For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....
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Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...