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Network effects are like compound interest for your product.

3 min read

Leveraging Network Effects

Let's talk about network effects – you know, that magical thing that turned Facebook from a college hotlist into the place where your aunt shares...

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Moving beyond last-click attribution is like graduating from using a hammer for everything to actually owning a proper toolbox.

3 min read

Advanced Attribution Modeling: Moving Beyond Last-Click with Markov Chains

Look, I get it – you're still using last-click attribution because it's about as comfortable as that ratty college sweatshirt you refuse to throw...

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The next time someone asks you to streamline your marketing funnel, show them this article.

2 min read

Applying Complexity Theory to Marketing Funnels for Non-Linear Growth

Look, I get it – your marketing funnel probably looks about as linear as my cat's path to her food bowl. (Spoiler: She takes three detours,...

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The right balance depends on your business goals. Learn more here.

2 min read

Organic vs. Inorganic Marketing Strategy

When it comes to building a brand and reaching potential customers, businesses can choose between two major marketing strategies: organic and...

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We're seeing the emergence of new technologies that will further transform local marketing.

4 min read

Local Marketing in a Digital World

The corner store owner who knew every customer by name. The local restaurant that remembered your usual order. The neighborhood mechanic who kept...

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The future of earned media belongs to those who can master complexity while maintaining authenticity and credibility.

4 min read

What is Earned Media?

While traditional PR and publicity still play a role, today's earned media ecosystem is vastly more complex, encompassing everything from algorithmic...

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Growth loop engineering represents a paradigm shift in how we approach sustainable business growth.

3 min read

Growth Loop Engineering

Sustainable growth is the holy grail of success. While traditional marketing funnels have their place, forward-thinking companies are increasingly...

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Dynamic micro-segmentation powered by machine learning represents the cutting edge of customer segmentation strategies.

4 min read

Using Machine Learning for Dynamic Micro-Segmentation

Traditional customer segmentation methods are no longer sufficient to capture the nuances of customer behavior and preferences. Enter dynamic...

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Understanding whether your audience is problem-aware or solution-aware is crucial for crafting personalized, effective marketing strategies.

4 min read

Problem Aware vs. Solution Aware

Understanding where your target audience stands in their buying journey is critical for effective marketing. Two pivotal stages in this journey are...

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For expert marketers, RSS feeds remain a powerful tool in the digital arsenal.

3 min read

RSS Feed Meaning and Utility

Some tools remain consistently valuable despite changing trends. RSS (Really Simple Syndication) feeds are one such tool that continues to offer...

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These ghostwriting networks provide a range of options for businesses and individuals seeking professional writing services.

3 min read

Ghostwriters for Hire Network

Finding the right ghostwriter can be a game-changer when it comes to getting high-quality written content without doing the heavy lifting. Whether...

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By identifying clear problems and using tools like Reddit, Facebook Groups, and product reviews, businesses can quickly validate solutions.

3 min read

Validate Business Ideas on Reddit

When building a business, the best starting point is identifying a clear problem to solve. New ideas may seem exciting, but without a validated...

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Building a Discord community is an ongoing investment.

1 min read

Build an Audience on Discord

Building a Discord community can be an effective way to engage your audience and foster connections around your brand.

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The integration of AI in SEO writing has created new roles and processes that require a unique blend of traditional writing skills and technological proficiency.

3 min read

Hire SEO Writers Who Can Use AI

The rise of artificial intelligence (AI) in content creation has revolutionized the way we approach SEO writing. As businesses seek to stay...

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Hiring a skilled web content writer who understands both SEO and conversion principles is crucial for creating a website that not only attracts visitors but also turns them into customers.

6 min read

Hire a Web Content Writer

Your website is often the first point of contact between your business and potential customers. The content on your site plays a crucial role in not...

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 In a crisis, it's essential to remain honest and proactive in your communication.

2 min read

Crisis Press Release Example

When a company faces a crisis, it's essential to respond quickly and transparently. A well-crafted press release helps control the narrative,...

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Business ghostwriters play a crucial role in helping executives and companies maintain a strong written presence across various mediums.

4 min read

Business Ghostwriters

Not every business leader or executive has the time or specialized writing skills to produce high-quality written content consistently. This is where...

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The right combination of PR tools can significantly enhance the effectiveness and efficiency of public relations efforts.

4 min read

Tools for Public Relations

In the fast-paced world of public relations (PR), having the right tools at your disposal can make all the difference in executing successful...

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These article writing companies offer a range of services, from basic blog posts to full-scale content marketing strategies, ensuring you can find the perfect fit for your business.

2 min read

Article Writing Companies

When you need high-quality content for your blog, website, or marketing efforts, hiring an article writing company can make all the difference. Here...

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The best writing agencies offer a comprehensive suite of services to meet diverse content needs.

3 min read

Best Writing Agencies

Writing agencies play a crucial role in helping businesses and individuals create high-quality, engaging content. The best writing agencies offer a...

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Whether you need simple social media posts or in-depth SEO blog posts, the investment in quality copywriting can pay off by driving engagement, improving brand visibility, and ultimately, boosting revenue.

3 min read

How Much Does Copywriting Cost?

Copywriting is a key element of any marketing strategy, whether you’re a small business owner, a freelancer, or part of a large corporation. It...

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Discover 10 thriving Gen Z-founded companies and their innovative growth strategies in various industries.

2 min read

Gen Z Companies & Founders Who Are Crushing It

Generation Z, known for its entrepreneurial spirit and deep understanding of digital platforms, has been reshaping the business landscape. With the...

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The rise of digital platforms has transformed B2B marketing, making it more personalized, targeted, and scalable.

5 min read

B2B Communication Examples

Table of Contents:

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Discover Google's Prompt Library for the Gemini API—explore creative ideas, code examples, and more.

3 min read

Exploring Google's Prompt Library: Powerful Prompt Ideas for the Gemini API

Google's Prompt Library is an innovative collection of ready-to-use prompts designed to work with the Gemini API in Google AI Studio. These prompts...

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Brands are imposing stricter AI safeguards on agencies. Learn how to navigate this new normal responsibly.

3 min read

Brands Are Cracking Down on How Agencies Use AI

As AI continues to revolutionize the marketing and advertising landscape, brands are becoming increasingly vigilant about how their agency partners...

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New research reveals Google is reducing AI in search results. Discover how this impacts SEO.

1 min read

Google Is Now Reducing AI in Search Results, According to New Research

BrightEdge, a leading AI-powered SEO platform, has released new research on how Google's AI Overviews—and AI in general—are impacting search.

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Protect your brand in paid search: Learn strategies to combat ad hijacking and trademark infringement.

1 min read

Brand Protection in Paid Search: Safeguarding Your Digital Presence

In the competitive world of paid search, your brand is your most valuable asset. It's crucial to protect your brand terms, messaging, and unique...

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Discover key marketing trends, challenges, and strategies for success in 2024 with AI and personalization.

2 min read

The State of Marketing 2024: A Comprehensive Overview for Marketers

As we step into 2024, the marketing landscape is undergoing rapid transformation, driven by advancements in technology, the rise of artificial...

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Amazon’s AI assistant Rufus now live for U.S. customers, enhancing ecommerce with personalized insights.

1 min read

Amazon’s AI Shopping Assistant Rufus is Live for All U.S. Customers

Amazon has rolled out its AI-powered shopping assistant, Rufus, to all U.S. customers via the Amazon Shopping app. This innovative feature aims to...

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Brand Content Strategy

4 min read

Brand Content Strategy

Building a solid brand content strategy is essential for any business aiming to establish a strong brand presence and connect deeply with its...

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Evergreen Content Strategy: Enhance your content marketing with timeless, relevant pieces for long-term traffic.

3 min read

Evergreen Content Strategy

Evergreen content is a cornerstone of a successful content marketing strategy. Unlike time-sensitive content, evergreen content remains relevant and...

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SEO and Content Strategy: Building Topical Authority for Effective SEO. Boost rankings with expert strategies.

4 min read

SEO and Content Strategy

A robust SEO content strategy drives organic traffic and achieves business goals. An effective SEO content strategy involves planning and executing...

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Marketing Content Strategy

4 min read

Marketing Content Strategy

Content marketing is an essential strategy to make potential customers aware of your brand. The ‘content’ in content marketing could be a video, blog...

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Content Strategy Examples: Learn how e-commerce, SaaS, and professional services companies succeed.

6 min read

Content Strategy Examples

A content strategy is a strategic approach to creating, managing, and distributing content. It involves planning and executing a content creation,...

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What Is a Content Marketing Strategy?

3 min read

What Is a Content Marketing Strategy?

A content marketing strategy is a comprehensive plan designed to attract your ideal customers and guide them through your sales process by publishing...

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Master content strategy: Create, distribute, and optimize content that resonates and drives business success.

24 min read

The Mega Guide to Content Strategy

Content is the lifeblood of online presence, but without a strategy, it's like an orchestra without a conductor—chaotic and ineffective. Enter...

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Discover the true meaning of Minimum Viable Product and how doing less can lead to greater success.

6 min read

The True Meaning of Minimum Viable Product

Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...

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ai for meetings

2 min read

Claude + Copilot for AI-Powered Meeting Management

Are you tired of spending countless hours in meetings, only to struggle with remembering key points and action items afterward? It's time to harness...

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A person drinking coffee in WPAP style.

2 min read

Investors Trust Marketing But Not Marketers, According to Study

A striking discovery has surfaced from a recent study by the Institute of Practitioners in Advertising (IPA) and Brand Finance, a...

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A woman speaking in front of an audience in WPAP style.

4 min read

Audience Subscriptions: Drive Success for Your Content Product

The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...

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A man in sunglasses and a hoodie filming with a DSLR camera in WPAP style.

4 min read

What’s the Big Deal About Video Content, Anyway?

In today's digital landscape, video content has emerged as a dominant force in online marketing. With the demand for online video skyrocketing,...

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A man wearing glasses and a ballcap in WPAP style.

4 min read

How to Boost Your Email List with Lead Magnets

Lead magnets are exclusive content that marketers offer to incentivize visitors to take a specific action, such as signing up for an email newsletter...

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A younger person talking to an older person in WPAP style.

3 min read

Maximize Customer Lifetime Value Through Retention Strategies

The question on everyone’s minds:

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People sitting in a diner laughing in WPAP style.

3 min read

Harness the Power of Social Proof to Boost Conversions

As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...

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A person balancing on a tightrope in WPAP style.

5 min read

Balance Familiarity and Surprise in Content Marketing

One of the most intriguing sessions at Content Marketing World was given by Derek Thompson, a writer for The Atlantic and author of Hit Makers: How...

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Two men—a customer and a salesman— talking in WPAP style.

3 min read

Content Marketing: From Trend to Cornerstone Strategy

The 2010s witnessed significant trends that left lasting impressions on popular culture, from the rise of the Marvel and DC cinematic universes to...

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A blonde woman singing into a microphone.

2 min read

The Pop Star Effect and Marketing Trends

Taylor Swift's star has never shined brighter. The pop icon has become a beacon of economic success from her record-breaking Eras Tour to her recent...

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People celebrating a holiday in WPAP style.

2 min read

Extend Brand Momentum Into the Holidays

In 2023, Disney Advertising announced a slate of sponsors for its Halloween and holiday season programming across its portfolio, including Hulu,...

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Two businessmen talking in WPAP style.

3 min read

Workforce Recruitment and Marketing in a Candidate-Driven Market

In today's rapidly evolving business landscape, technology has transformed the way companies operate, and the process of searching for a job is no...

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Groups of people in a coffee shop in WPAP style.

3 min read

Mailchimp's New Campaign: Mass Marketing and Personalized Experiences

Mailchimp, the leading email marketing platform for small and midsize businesses, recently launched a new campaign highlighting the importance of...

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A robot shopping at a store in WPAP style.

3 min read

Machine Learning: Revolutionize Experiential Marketing

Momentum Worldwide, an experiential agency within Interpublic Group (IPG), believes that artificial intelligence (AI) and machine learning (ML) hold...

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A sunglasses commercial on a 1970s television in WPAP style.

2 min read

The Evolution of Shoppable TV Ads: Beyond QR Codes

In the world of television advertising, shoppable ads are a powerful tool for brands to connect with consumers and drive sales. While QR codes made a...

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A salesman with a briefcase in WPAP style.

5 min read

Master SaaS Marketing: Terminology, Metrics, and Top Channels

Software-as-a-service (SaaS) startups have become a cornerstone of the modern cloud-based economy. The SaaS industry is thriving, with an estimated...

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A man wearing glasses coding at a desktop computer in WPAP style.

3 min read

7 Effective Strategies to Boost Credibility with Developers

As a B2B tech marketer, you may find marketing to developers more challenging than reaching other B2B buyers. One way to connect with this audience...

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A label with an unintelligible word on a can of soup in WPAP style.

2 min read

Google Introduces People Also Consider Labels on Ads

Google now labels some ads with "People also consider" tags and the recently introduced "Related to your search" labels. This move raises questions...

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A young man with headphones answering a call in WPAP style.

2 min read

Google Experiments with Get Phone Number Button in Ads

Google is testing replacing the "call" button in Google Ads, including Local Service Ads, with a "get phone number" button. While this phrase is much...

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A salesman standing in front of a business in WPAP style.

2 min read

The Evolving Role of the B2B CMO

The landscape for business-to-business chief marketing officers (B2B CMOs) is undergoing a massive shift, driven by the rise of new technologies like...

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A group of business professionals at a conference in WPAP style.

2 min read

Industry Events: A Sales and Marketing Collaboration

Industry events often play a critical role in demand-generation efforts. However, they come with a hefty price tag, draining the budget, time, and...

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A person wearing glasses with blocks of different color in WPAP style.

3 min read

Unleash the Power of Product Landing Pages to Maximize Conversions

In today's highly competitive digital landscape, businesses constantly seek innovative strategies to amplify their conversion rates and drive sales....

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A business meeting in wpap style.

3 min read

The Importance of Conversion Rate Optimization

In the ever-evolving digital marketing landscape, conversion rate optimization (CRO) is a pivotal metric that serves as a barometer for the...

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A colorful picture of an astronaut discovering a new planet in WPAP style.

3 min read

Navigate the Evolving Landscape of Content Discovery

Today's consumers devour digital content at an unprecedented rate. Research reveals that individuals in the United States spend over 12 hours daily...

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Man with headset on staring at desktop in colorful WPAP style.

3 min read

The Changing Landscape of Social Media

Amidst the fast-paced realm of digital communication and audience engagement, social media and content consumption dynamics are constantly shifting....

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2 min read

Multi-Touch Attribution: Enhancing Marketing Effectiveness

Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...

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trust gap in b2b content

1 min read

Bridging the Trust Gap in B2B Content

Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...

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Close up of man in WPAP style looking into the distance.

3 min read

Rethink Content Marketing

When you think of content marketing, what comes to mind? For many, it’s content performance or outcomes. It’s easy to associate content marketing...

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Man with sunglasses in WPAP style.

4 min read

Rethink Measurement in Content Marketing

The sheer volume of metrics in content marketing can overwhelm even the most skilled practitioners, making it challenging to prove the value of your...

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WPAP-style image of a robot content marketer.

2 min read

AI’s Impact: Insights from CMI's 2024 Career and Salary Outlook

Have you experienced the unpredictable shifts in your career caused by AI this year? Many content marketers have shared similar sentiments.

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A man holding a newspaper, wpap style

4 min read

How to Write a New Hire’s Press Release

Picture the scene: your company has just made a major new hire. A big-time professional with the skills and experience to provide a new category of...

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A beach scene, wpap style.

3 min read

Rocks, Pebbles, and Sand: How to Focus on What Matters Most

I’ve recently been working with a software company that has its sights set on tripling its revenue in the next three years. Unlike a lot of their...

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A woman with glasses, wpap style

4 min read

What Does Martech Mean: A Comprehensive Guide for Marketers

"Martech" – an inescapable buzzword.

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10 x content

2 min read

Defining 10x Content

What exactly is 10x Content? 10x Content is essentially content that surpasses the next best resource by a factor of ten in terms of quality and...

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bfcm

2 min read

15 Black Friday and Cyber Monday Promotional Marketing Ideas (2024)

Rising customer acquisition costs and fierce competition for online attention make your promotional offerings critical to the success of your...

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marketing absorbed by technology

2 min read

Is Marketing Being Absorbed by Technology?

Recent data indicates a diminishing role of marketing within organizational structures, particularly when compared to functions like engineering,...

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natural language generation

3 min read

Natural Language Generation for Your Business

Natural Language Generation (NLG) is integral to your daily life and business operations.

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An excited person, wpap style.

2 min read

19 Tips for Small Business Marketing

Marketing is vital for raising brand awareness and generating a pipeline of qualified leads that convert into sales. Small businesses often face...

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ChatGPT Enterprise overview

2 min read

Understanding ChatGPT Enterprise: A Comprehensive Overview

When diving into the nuances of OpenAI's latest offering, ChatGPT Enterprise, it's vital to understand its impact, unique features, and implications...

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scale content production by focusing on operations

5 min read

How To Scale Content Production By Focusing on Operations

Scaling content marketing operations is a complex challenge. Simply doing more of the same and hoping for better results won’t work. You need a...

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WPAP-style image of man with a piece of technology around his ear and his hair shifts into different colors (represents neuro-movement).

3 min read

Neuromarketing: Understanding the Brain's Role in Consumer Behavior

You may have heard the term "neuromarketing" recently and wondered just what it was. You're in good company if that's the case. It's a term that's...

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WPAP-style image of a pensive robot.

2 min read

Leveraging AI for Agility in Marketing and Sales

In today's dynamic business landscape, adapting quickly to changing market conditions is a competitive advantage. Many successful companies use AI...

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WPAP-style image of a male influencer with glasses.

3 min read

Influencer Marketing: Does It Really Pay Off?

In the dynamic realm of digital marketing, the allure of influencer marketing beckons brands to tap into the vast potential of pre-built engaged...

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In WPAP style: A woman reading emails on a tablet.

3 min read

Maximize Email Marketing Effectiveness with Suppression Lists

Email marketing is a powerful tool in the digital marketer's arsenal, but it comes with its own set of challenges and responsibilities.

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In WPAP style: two young men sitting beside one another, listening carefully.

2 min read

Fostering Authenticity in Marketing During Times of Social Unrest

In today's climate of heightened social awareness and the ongoing challenges posed by COVID-19, the importance of authenticity in marketing cannot be...

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A generative AI robot crafting an email in WPAP style.

2 min read

Exploring the Potential and Pitfalls of Generative AI-Crafted Emails

Communication technology evolves rapidly. In fact, in the time that it took to write this article, some form of communication technology definitely...

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building trust with b2b content 2023

2 min read

Building Trust with B2B Content: the 2023 Trust in Marketing Index

Buyers today are searching for content they can trust. For those in the B2B tech sector, striking the perfect balance between content trustworthiness...

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Short-haired girl on computer answering emails in WPAP art style.

2 min read

Enhance Email Campaigns' Inbox Placement

Email marketing, a resilient cornerstone in the marketer's toolkit, stands as a testament to its enduring efficacy in the dynamic realm of marketing...

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Man looking up to the left in a suit and sunglasses in WPAP art style.

2 min read

Empower B2B Marketing Teams With AI-Enhanced Content Creation

Staying ahead of the curve is crucial for B2B marketers.

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Woman with eyes closed tilting her head up in WPAP art style.

2 min read

Empathetic Marketing: A Guide to Genuine Connection

Empathetic marketing reached a pivotal juncture in 2020 when the pandemic prompted brands to respond to collective grief.

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Two people talking seated at a table, WPAP style.

3 min read

Choosing Your Marketing Tech Partners: A Guide to Vendor Selection

Before we dive into the nitty-gritty of vendor selection, let's take a moment to appreciate the role marketing technology vendors play in our daily...

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chatgpt voice and image

2 min read

Introducing Voice and Image Features for ChatGPT

OpenAI is enhancing ChatGPT with brand-new capabilities, namely voice and image support. These additions will provide users with more dynamic ways to...

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Image of two men looking off into the distance in WPAP art style.

3 min read

Let's Compare Marketing Approaches: Content Marketing and Native Advertising

There's no doubt about it: brand visibility is important. While that's probably the understatement of the day (if not the week, maybe the year), it's...

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year in review campaign

3 min read

An Engaging Year-in-Review Campaign: A Step-by-Step Guide

As the Thanksgiving feast settles, marketers are already gearing up for the new year.

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email marketing

2 min read

The New World of Email Marketing

You've poured your heart and soul into crafting a remarkable piece of digital content marketing, yet you find yourself asking, "Why isn't anyone...

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chatbot

2 min read

What People want: Concrete Language From Chatbots

Chatbots have become a ubiquitous presence in customer service, aiding businesses in providing instant support and information to their clientele.

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delete act

2 min read

Is The Delete Act Going to Screw Marketers?

In California, a legislative bombshell is ticking away, and data brokers are feeling the heat.

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digital markets act

2 min read

The Digital Markets Act for Fair and Open Digital Markets

The Digital Markets Act (DMA) introduces a precise set of criteria for identifying large online platforms as "gatekeepers." This deliberate approach...

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writers brand voice

3 min read

Teach all Your Writers the Brand Voice

It's no surprise that maintaining consistency and a unified tone of voice becomes hard at scale. But you want a unique voice. But you have a bunch f...

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incrementalism

3 min read

The Impact of Incrementalism in Content Marketing Strategy

The expectations of a 21st-century audience are relentless. In this era, no one is actively seeking out your advertisements on Google. More often...

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global content strategy

2 min read

Do You Need a Global Content Strategy?

In today's world, content reigns supreme. It influences buying decisions, with consumers often relying on information rather than just product...

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tv ad

2 min read

Advertising Channel Update - TV Loses Its Preferred Status

For generations, television has stood as a stalwart advertising channel, but recent shifts in the marketing landscape are reshaping its role....

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email preferences

3 min read

How an Email Preference Center Can Mitigate Unsubscribes

Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...

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