6 min read
A Guide to Writing Long-Form Copy
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t have the attention span to read, but they do.
READ NOW6 min read
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t have the attention span to read, but they do.
READ NOW4 min read
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
4 min read
Someone who is good with words is a huge asset.
3 min read
Great press releases have a few shared traits:
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January can be full of new hope or lazily dashed dreams.
3 min read
Writing ads is an art.
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The nuances of human communication are incredibly complex.
5 min read
Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
4 min read
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
3 min read
Content mapping is the best way to get a single source of truth for company messaging.
3 min read
Right right. Me neither.
3 min read
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
3 min read
The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
3 min read
It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
4 min read
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
3 min read
We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
3 min read
The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
3 min read
The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...
4 min read
As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
3 min read
Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
4 min read
As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
3 min read
It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...
3 min read
A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....
3 min read
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
4 min read
I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
3 min read
We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...
2 min read
This will be short and sweet. I read two stats today from Compass Co Blog:
5 min read
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
3 min read
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
4 min read
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
2 min read
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...
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Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.
5 min read
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...
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As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
2 min read
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...
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Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...
3 min read
So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...
5 min read
So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
7 min read
There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:
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YOU get a CTA and YOU get a CTA and YOU get a CTA .
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Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...
4 min read
Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...
6 min read
A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...
7 min read
Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...
4 min read
Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...