3 min read
Joy Youell: Jul 17, 2024 2:51:55 PM
In the age of artificial intelligence, where algorithms can churn out content at lightning speed, mastering voice and tone has become the writer's secret weapon. Let's dive into how you can develop a writing style that's uniquely yours, peppered...
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7 min read
Joy Youell: Jul 17, 2024 2:32:07 PM
Creating great content is only half the battle. The other half? Getting that content in front of the right eyes at the right time. This is where...
6 min read
Joy Youell: Jul 6, 2024 10:24:58 AM
Imagine being able to sidestep years of frustration, months of indecision, and countless days spent wandering in a fog. Understanding the concept of...
2 min read
Joy Youell: Jun 18, 2024 11:10:14 AM
Google's annual Check Up event, held in New York City on June 18, 2024, showcased the company's latest developments in artificial intelligence (AI)...
2 min read
Joy Youell: Mar 22, 2024 2:31:29 PM
Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely...
1 min read
Joy Youell: Mar 22, 2024 2:23:18 PM
Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...
2 min read
Joy Youell: Jul 1, 2023 10:34:41 AM
If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...
3 min read
Joy Youell: Jul 1, 2023 10:09:47 AM
Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...
6 min read
Joy Youell: May 23, 2023 3:18:08 PM
Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...
4 min read
Joy Youell: May 16, 2023 2:18:54 PM
Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...
4 min read
Joy Youell: Apr 11, 2023 5:58:15 PM
Someone who is good with words is a huge asset.
2 min read
Joy Youell: Apr 11, 2023 5:54:31 PM
Great press releases have a few shared traits:
5 min read
Joy Youell: Apr 11, 2023 4:45:38 PM
January can be full of new hope or lazily dashed dreams.
3 min read
Joy Youell: Apr 11, 2023 4:32:33 PM
Writing ads is an art.
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Joy Youell: Apr 11, 2023 4:30:26 PM
The nuances of human communication are incredibly complex.
5 min read
Joy Youell: Apr 11, 2023 3:36:10 PM
Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...
4 min read
Joy Youell: Apr 11, 2023 1:16:34 PM
There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.
3 min read
Joy Youell: Apr 11, 2023 7:30:59 AM
Content mapping is the best way to get a single source of truth for company messaging.
3 min read
Joy Youell: Apr 11, 2023 7:24:10 AM
Right right. Me neither.
3 min read
Joy Youell: Apr 10, 2023 9:46:17 AM
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
3 min read
Joy Youell: Apr 10, 2023 9:44:09 AM
The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...
3 min read
Joy Youell: Apr 10, 2023 9:37:24 AM
It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...
4 min read
Joy Youell: Apr 10, 2023 9:36:08 AM
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
3 min read
Joy Youell: Apr 10, 2023 9:34:44 AM
We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...
3 min read
Joy Youell: Apr 10, 2023 9:33:15 AM
The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...
3 min read
Joy Youell: Apr 10, 2023 9:30:17 AM
The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...
4 min read
Joy Youell: Apr 10, 2023 9:27:57 AM
As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...
3 min read
Joy Youell: Apr 9, 2023 11:14:37 AM
Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...
3 min read
Joy Youell: Apr 9, 2023 11:11:01 AM
It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...
3 min read
Joy Youell: Apr 9, 2023 11:09:29 AM
A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....
3 min read
Joy Youell: Apr 9, 2023 10:49:32 AM
The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...
4 min read
Joy Youell: Apr 9, 2023 10:20:39 AM
I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...
3 min read
Joy Youell: Apr 8, 2023 9:07:35 AM
We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...
2 min read
Joy Youell: Apr 8, 2023 7:34:29 AM
This will be short and sweet. I read two stats today from Compass Co Blog:
5 min read
Joy Youell: Apr 8, 2023 7:33:35 AM
Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...
3 min read
Joy Youell: Apr 8, 2023 7:30:28 AM
A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...
4 min read
Joy Youell: Apr 8, 2023 6:07:12 AM
As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...
2 min read
Joy Youell: Apr 8, 2023 6:01:15 AM
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
Joy Youell: Apr 8, 2023 6:00:20 AM
Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...
4 min read
Joy Youell: Apr 8, 2023 5:54:40 AM
Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.
5 min read
Joy Youell: Apr 8, 2023 5:47:19 AM
An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...
4 min read
Joy Youell: Apr 8, 2023 5:43:54 AM
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
2 min read
Joy Youell: Apr 8, 2023 5:42:12 AM
Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...
4 min read
Joy Youell: Apr 8, 2023 5:41:28 AM
Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...
3 min read
Joy Youell: Apr 8, 2023 5:40:01 AM
So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...
5 min read
Joy Youell: Apr 8, 2023 4:40:48 AM
So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....
7 min read
Joy Youell: Apr 8, 2023 4:39:31 AM
There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:
4 min read
Joy Youell: Apr 8, 2023 4:37:16 AM
YOU get a CTA and YOU get a CTA and YOU get a CTA .
5 min read
Joy Youell: Apr 7, 2023 6:39:15 PM
Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...
4 min read
Joy Youell: Apr 7, 2023 6:30:05 PM
Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...
6 min read
Joy Youell: Apr 7, 2023 6:28:04 PM
A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...
7 min read
Joy Youell: Apr 7, 2023 6:15:39 PM
Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...
4 min read
Joy Youell: Apr 7, 2023 6:12:49 PM
Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...
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