Joy Youell

Joy Youell is a content strategist and writer.

2 min read

Multi-Touch Attribution: Enhancing Marketing Effectiveness

Take a sec and remember your last significant purchase. Was it a straightforward decision made right after discovering the product? It's more likely that your decision-making process involved several informative steps.

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trust gap in b2b content

1 min read

Bridging the Trust Gap in B2B Content

Today, B2B marketers' job is not just about producing content; it's about creating content that fills the trust gap, encourages deeper engagement,...

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Inbound Marketing Roadmap: A Comprehensive Overview

2 min read

Inbound Marketing Roadmap: A Comprehensive Overview

If you're a professional marketer, content creator, or copywriter, chances are you're heavily involved in inbound digital marketing. However, much of...

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A Guide to Successful Lead Generation Campaigns

3 min read

A Guide to Successful Lead Generation Campaigns

Lead generation is an essential aspect of digital marketing, and as a digital marketing professional, you may find yourself responsible for...

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A Guide to Writing Long-Form Copy

6 min read

A Guide to Writing Long-Form Copy

Long-form copy is just what it sounds like: a long form version of a standard article of piece of information. There’s this idea that adults don’t...

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writers

4 min read

How to Give Feedback to a Writer

Writers. Creative. Expressive. Maybe a little sensitive. If you work with writers, it’s important to understand how to facilitate their growth. This...

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Companies for Content Writing

4 min read

Companies for Content Writing

Someone who is good with words is a huge asset.

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Examples of Press Releases

2 min read

Examples of Press Releases

Great press releases have a few shared traits:

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Professional Writers vs. Jasper AI

5 min read

Professional Writers vs. Jasper AI

January can be full of new hope or lazily dashed dreams.

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Writing Ads: When Every Word Counts

3 min read

Writing Ads: When Every Word Counts

Writing ads is an art.

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ChatGPT Versus Professional Writers

6 min read

ChatGPT Versus Professional Writers

The nuances of human communication are incredibly complex.

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How to Build a Resource Center

5 min read

How to Build a Resource Center

Most businesses blog. And most of them publish white papers and lead magnets. They get creative and design infographics. As the body of work grows,...

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Copywriter Skills & Degrees for Copywriters

4 min read

Copywriter Skills & Degrees for Copywriters

There’s a wild journey most people undertake to become full time writers. For most of us, it wasn’t a point A to Z.

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Content Mapping

3 min read

Content Mapping

Content mapping is the best way to get a single source of truth for company messaging.

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Personal Branding (But I’m Not an Egomaniac!)

3 min read

Personal Branding (But I’m Not an Egomaniac!)

Right right. Me neither.

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Facilitate the Buyer Journey

3 min read

Facilitate the Buyer Journey

Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...

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How to Market in a Pop Culture Vacuum

3 min read

How to Market in a Pop Culture Vacuum

The COVID-19 pandemic brought on a pop culture vacuum. Live concerts were canceled, weddings postponed and even the unthinkable: baseball and...

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Boost Your Email Open Rates

3 min read

Boost Your Email Open Rates

It takes time to write good emails. Whether you are crafting personalized messages or blasting a notice to your list, are you struggling to get a...

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Is Your Audience Burned Out?

4 min read

Is Your Audience Burned Out?

Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...

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Stop Selling and Start Connecting

3 min read

Stop Selling and Start Connecting

We all have a fill in the blank: “in order to build my business, I need to _____.” Most often, what we say here will reflect revenue-generating...

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Good News, Everyone!

3 min read

Good News, Everyone!

The connections you make in PR endeavors often encircle news outlets, news cycles, journalists and other people with a platform. It’s vital to have a...

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How to Diversify Your Messages

3 min read

How to Diversify Your Messages

The democratization of the internet has invited more players than ever into the competition of the marketplace. What does this mean? It means that...

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Five Ways to Improve Your Emails

4 min read

Five Ways to Improve Your Emails

As you improve your effectiveness in making business connections, one depressing stat can remain: open rates for emails. Whether or not you use a...

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Earned Media v. Advertising

3 min read

Earned Media v. Advertising

Whether you earn it or pay for it, publicity is rarely free. The nature of the investment that you make may impact how customers view you. Knowing...

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Listening Skills: How You Hear & Are Heard

3 min read

Listening Skills: How You Hear & Are Heard

It’s no secret that people who find lasting success, at the end of the day, are “people people.” When you are a people person, you recognize the...

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How to Do PR in a World of Influencers

3 min read

How to Do PR in a World of Influencers

A seismic shift has occurred in the way people make connections. Fame was historically earned through achievements in a noteworthy or public field....

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Use Customer Intelligence for Targeted Copywriting

3 min read

Use Customer Intelligence for Targeted Copywriting

The goal of skilled copywriting is to write something that is so relevant, so relatable, so TRUE to the reader’s experience that they have immediate...

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How to Interview a Copywriter

4 min read

How to Interview a Copywriter

I’ve been on both sides of the table in this conversation (actually, I am all of the time): interviewee and interviewer. Walking away from these...

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negamarketing

3 min read

Negamarketing

We are all sick of marketing. We're sick of being told what we want, being told something is better than it is, being told this is the best price it...

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How to Write Lead Magnets

4 min read

How to Write Lead Magnets

Lead = prospective customer

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Two Simple Steps to Reduce Bounce Rates and Increase Conversions

2 min read

Two Simple Steps to Reduce Bounce Rates and Increase Conversions

This will be short and sweet. I read two stats today from Compass Co Blog:

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What is a Landing Page

5 min read

What is a Landing Page?

Creating a landing page is a frequently utilized technique for marketing businesses of every size. A landing page is simply a website page with a...

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Brand Guide for Your Business

3 min read

Brand Guide for Your Business

A brand guide is simply a set of parameters for what your brand looks like and sounds like. If you were online dating, the brand guide would be the...

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How to Create a Sales Funnel

4 min read

How to Create a Sales Funnel

As your business grows, you will want to grow in your ability to market to customers. This means using some tools that will help you efficiently...

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Customer Pain Points: Hurts So Good

2 min read

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...

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Your Brand Voice

4 min read

Your Brand Voice

Establishing a clear and recognizable brand voice is an important exercise for start-ups and small businesses that want to show up in the...

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Find Your Website Competition

4 min read

Find Your Website Competition

Tip: there is a list of resources for competitor research at the end of this article - jump there if you just want the quick & dirty.

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How to Write an Elevator Pitch

5 min read

How to Write an Elevator Pitch

An elevator pitch is a sales pitch that is short and succinct enough to be told during an elevator ride. In other words, writing an elevator pitch...

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Customer Behavior Analysis: Get It = Predict It

4 min read

Customer Behavior Analysis: Get It = Predict It

As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...

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Book Review: Deep Work by Cal Newport

2 min read

Book Review: Deep Work by Cal Newport

Good writers read a lot of books. And hopefully pull off better sentences than that one. I read all of the time. All kinds of books. Serious books,...

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Segment Your Audience: Demographics

4 min read

Segment Your Audience: Demographics

Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...

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Book Review: The Power of Wow by Zappos

3 min read

Book Review: The Power of Wow by Zappos

So, funny story, I'm in the library in the "new" section and I grab a light blue book that looks like a quick read on marketing or brand-building or...

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What is Copywriting?

3 min read

What is Copywriting?

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Business Copy

5 min read

4 Kinds of Business Copy

So, there's no Bible for start-ups. Like, here are the six steps everyone takes and here is the gospel truth for how to begin, continue and succeed....

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10 Reasons Your Website Doesn't Work

7 min read

10 Reasons Your Website Doesn't Work

There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:

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call to action

4 min read

Optimize CTAs On Your Webpage

YOU get a CTA and YOU get a CTA and YOU get a CTA .

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BRAND PERSONALITY

5 min read

What is Your Marketing Personality?

Popular brands are made and broken by whether they can find the right marketing voice to stand out from the crowd. A marketing personality is...

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How to Write a Website

4 min read

How to Write a Website

Websites may feel like a dime a dozen. You sign up for Wix or Wordpress or something, pick a template with the right colors, upload a few rad pics...

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Lead Nurturing Sequences

6 min read

Lead Nurturing Sequences

A Word About the Flywheel A while ago, the great giant Hubspot published a notion that digital marketers (and regular marketers, I guess, if those...

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how to write a sales letter

7 min read

How to Write a Sales Letter

Writing a sales letter may feel old school but am 10,000% sure it can work for your business. A classic pitch has some sound components. When...

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how to make a content calendar

4 min read

How to Make a Content Calendar

Content calendars are important. If you don't have a coherent structure, you're going to end up missing stuff. Reality: everyone thinks blogging is a...

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