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Cultivating Organic Marketing in a Video-Centric Era
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
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Monthly content drop — Templates, reports, business content ideas, and more.
3 min read
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
2 min read
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
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Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
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Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
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Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...
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In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
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Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.
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Advertising is an art that has the power to captivate, inspire, and drive massive success.
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Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...
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Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
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Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
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Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
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As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
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Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...