HIRE A WRITER BUSINESS BLOG

Learn how strategic content supports growth.

GET ON THE LIST

Monthly content drop — Templates, reports, business content ideas, and more.

Audience

Facilitate the Buyer Journey

3 min read

Facilitate the Buyer Journey

Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...

READ NOW
Is Your Audience Burned Out?

4 min read

Is Your Audience Burned Out?

Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...

READ NOW
Customer Pain Points: Hurts So Good

2 min read

Customer Pain Points: Hurts So Good

Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...

READ NOW
Customer Behavior Analysis: Get It = Predict It

4 min read

Customer Behavior Analysis: Get It = Predict It

As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...

READ NOW
Segment Your Audience: Demographics

4 min read

Segment Your Audience: Demographics

Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...

READ NOW