3 min read
Facilitate the Buyer Journey
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
GET ON THE LIST
Monthly content drop — Templates, reports, business content ideas, and more.
3 min read
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
4 min read
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
2 min read
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
4 min read
Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...