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3 min read
Real-Time Personalization at Scale
Writing Team: Nov 5, 2024 5:30:47 PM
Let's talk about real-time personalization – you know, that thing everyone wants.
Audience
2 min read
Gender Pronouns in Professional Communications
Writing Team: Oct 21, 2024 7:02:45 PM
Understanding and correctly using gender pronouns is crucial for effective marketing and content creation. This guide aims to help professional...
10 min read
Ultimate Guide to Native Advertising
Writing Team: Oct 8, 2024 1:29:21 PM
Table of Contents Introduction What is Native Advertising? The Evolution of Native Advertising Types of Native Advertising Native Advertising...
4 min read
Problem Aware vs. Solution Aware
Writing Team: Oct 8, 2024 1:17:16 PM
Understanding where your target audience stands in their buying journey is critical for effective marketing. Two pivotal stages in this journey are...
1 min read
Build an Audience on Discord
Writing Team: Sep 23, 2024 4:30:29 PM
Building a Discord community can be an effective way to engage your audience and foster connections around your brand.
2 min read
Create a Great Unsubscribe Experience
Writing Team: Sep 23, 2024 3:52:40 PM
Unsubscribing from email lists has become a routine part of modern life. Whether you accidentally opt into marketing emails during a purchase or...
2 min read
Gen Z Companies & Founders Who Are Crushing It
Writing Team: Sep 10, 2024 10:36:44 AM
Generation Z, known for its entrepreneurial spirit and deep understanding of digital platforms, has been reshaping the business landscape. With the...
4 min read
Audience Subscriptions: Drive Success for Your Content Product
Writing Team: Jun 14, 2024 4:27:59 PM
The meteoric rise of Instagram's Threads has taken the social media world by storm. In less than three weeks since its launch, the app has amassed an...
3 min read
Maximize Customer Lifetime Value Through Retention Strategies
Writing Team: May 31, 2024 3:24:39 PM
The question on everyone’s minds:
3 min read
Harness the Power of Social Proof to Boost Conversions
Writing Team: May 31, 2024 3:21:01 PM
As social creatures, humans have relied on one another for centuries to navigate complex social interactions and decision-making processes. This...
2 min read
The Art of Writing a Discount Email: Keeping it Classy and Profitable
Writing Team: Feb 9, 2024 10:22:30 PM
Discount emails are a potent tool for energizing sales and injecting vitality into your business.
3 min read
Cultivating Organic Marketing in a Video-Centric Era
Writing Team: Sep 29, 2023 8:50:46 PM
The landscape of direct-to-consumer (DTC) brands is ever-evolving. There's no way to get around it. A transformation is going on, and you need to...
2 min read
10 Ways AI Can Enhance Sales and Marketing Strategies
Writing Team: Sep 23, 2023 10:51:41 PM
Artificial intelligence (AI) is here to stay, whether you love or hate it. And for good reason, too. It can help you understand your target audience,...
2 min read
A Marketer's Guide to Zero-Party Data
Writing Team: Sep 1, 2023 4:34:27 PM
Zero-party data is a valuable type of information that consumers willingly and proactively share with brands. Unlike other data categories such as...
3 min read
How an Email Preference Center Can Mitigate Unsubscribes
Writing Team: Sep 1, 2023 4:24:40 PM
Unsubscribes can be a painful experience. You've put in the effort to grow your email list and consistently deliver valuable content to your...
2 min read
Emotional Language's Role in Audience Engagement (PT. 2)
Writing Team: Aug 23, 2023 4:59:12 PM
Continuing from our previous article that unpacked the intricate relationship between language and audience engagement, we now turn our attention to...
2 min read
Audience Engagement: The Interplay Between Language and Attention (PT. 1)
Writing Team: Aug 23, 2023 4:50:14 PM
In the pursuit of holding an audience's undivided attention, various players across industries share a common goal.
2 min read
Here's an Idea: Use LinkedIn Profiles to Define Audience Personas
Writing Team: Aug 17, 2023 1:53:04 PM
Unlocking audience personas is key for impactful content strategies. One platform that holds a wealth of insights is LinkedIn.
5 min read
The 30 Best Ads of All Time: Viewer Count, Engagement, and Revenue
Writing Team: Aug 16, 2023 4:58:11 PM
Advertising is an art that has the power to captivate, inspire, and drive massive success.
2 min read
Personalization in Marketing: The Case for Anti-Personalization
Writing Team: Aug 16, 2023 4:18:31 PM
Personalization has been hailed as a game-changer in modern marketing, allowing businesses to tailor their messages to individual consumer...
3 min read
Facilitate the Buyer Journey
Joy Youell: Apr 10, 2023 9:46:17 AM
Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...
4 min read
Is Your Audience Burned Out?
Joy Youell: Apr 10, 2023 9:36:08 AM
Digital engagement is a delicate balance. Too many emails, posts and threads can have someone hitting unsubscribe or unfollow. Too little and you...
2 min read
Customer Pain Points: Hurts So Good
Joy Youell: Apr 8, 2023 6:01:15 AM
Using pain points is a long tradition in marketing. Pain points are essentially the areas in which your target customer feels pain. This can be...
4 min read
Customer Behavior Analysis: Get It = Predict It
Joy Youell: Apr 8, 2023 5:43:54 AM
As you write ads, craft messaging and tell your story, do you ever wish you had a crystal ball to predict how it will be perceived? I suspect many of...
4 min read
Segment Your Audience: Demographics
Joy Youell: Apr 8, 2023 5:41:28 AM
Unless you have a single product that you deliver to a very specific kind of person, you should practice audience segmentation. Segmenting your...