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Conversion

landing page

2 min read

Maximizing Your Landing Page's Hero Section

To enhance your landing pages and boost ROAS (Return on Ad Spend), we've distilled essential insights from a successful B2B SaaS company's approach....

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Facilitate the Buyer Journey

3 min read

Facilitate the Buyer Journey

Unless you are in a very rare industry, buyers for your business will go through a journey. I don’t care if you sell cat litter or life coaching:...

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Five Tips for Writing Short-Form Ad Copy

5 min read

Five Tips for Writing Short-Form Ad Copy

When it comes to marketing writing, there are two distinct categories: long-form and short-form. We all know long-form well: blog articles, white...

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How to Use Content to Supercharge Your Sales Team

4 min read

How to Use Content to Supercharge Your Sales Team

Revenue growth is the number one priority for many businesses. But as we all know, driving sustained, profitable growth is far from easy. Doing so...

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How to Write Lead Magnets

4 min read

How to Write Lead Magnets

Lead = prospective customer

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Two Simple Steps to Reduce Bounce Rates and Increase Conversions

2 min read

Two Simple Steps to Reduce Bounce Rates and Increase Conversions

This will be short and sweet. I read two stats today from Compass Co Blog:

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10 Reasons Your Website Doesn't Work

7 min read

10 Reasons Your Website Doesn't Work

There are two common misconceptions about the internet. In my experience, people pendulum swing between these polarities:

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call to action

4 min read

Optimize CTAs On Your Webpage

YOU get a CTA and YOU get a CTA and YOU get a CTA .

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