3 min read
Mark Bowden: Aug 18, 2023 3:00:21 PM
“I’ve got 99 problems, I feel bad for ya son…I’ve 99 problems but my humor ain't one!” As I write those words, all that I can think about is how embarrassed my 14-year-old son would be reading that opening statement, and it makes my feel goods go...
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4 min read
Mark Bowden: Aug 16, 2023 9:50:09 AM
It is amazing how your mind works – a prompt comes up and instantly we are transported to a specific place and time. For me, when this subject of...
2 min read
Mark Bowden: Apr 11, 2023 6:16:02 PM
Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an...
3 min read
Mark Bowden: Apr 11, 2023 6:00:37 PM
One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...
3 min read
Mark Bowden: Apr 11, 2023 5:01:12 PM
Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...
2 min read
Mark Bowden: Apr 11, 2023 4:00:13 PM
The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...
