2 min read
Mark Bowden: Apr 11, 2023 6:16:02 PM
Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an otherwise dull field, it can liven up the party, and it can keep your readers engaged. So why don’t more...
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3 min read
Mark Bowden: Apr 11, 2023 6:00:37 PM
One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...
3 min read
Mark Bowden: Apr 11, 2023 5:01:12 PM
Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...
2 min read
Mark Bowden: Apr 11, 2023 4:00:13 PM
The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...
