Mark Bowden

Mark Bowden is a writer who can sound like everybody's best friend. Pop culture references included at no extra charge.

Why I Use Humor In Writing

2 min read

Why I Use Humor In Writing

Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an otherwise dull field, it can liven up the party, and it can keep your readers engaged. So why don’t more...

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Writing Techniques to Connect With Teenagers

3 min read

Writing Techniques to Connect With Teenagers

One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...

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Infusing Pop Culture References In Your Copywriting

3 min read

Infusing Pop Culture References In Your Copywriting

Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...

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Metaphors: Turn Your Copywriting Up To 11

2 min read

Metaphors: Turn Your Copywriting Up To 11

The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...

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