Mark Bowden

Mark Bowden is a writer who can sound like everybody's best friend. Pop culture references included at no extra charge.

Two men laughing pop art style

3 min read

Writing Humor: The Art of Making Readers Laugh

“I’ve got 99 problems, I feel bad for ya son…I’ve 99 problems but my humor ain't one!” As I write those words, all that I can think about is how embarrassed my 14-year-old son would be reading that opening statement, and it makes my feel goods go...

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A woman using a megaphone pop art style

4 min read

Discovering Your Writing Style: Embracing Your Unique Voice

It is amazing how your mind works – a prompt comes up and instantly we are transported to a specific place and time. For me, when this subject of...

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Why I Use Humor In Writing

2 min read

Why I Use Humor In Writing

Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an...

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Writing Techniques to Connect With Teenagers

3 min read

Writing Techniques to Connect With Teenagers

One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...

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Infusing Pop Culture References In Your Copywriting

3 min read

Infusing Pop Culture References In Your Copywriting

Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...

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Metaphors: Turn Your Copywriting Up To 11

2 min read

Metaphors: Turn Your Copywriting Up To 11

The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...

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