2 min read
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Angela Wyatt: May 24, 2023 3:55:52 PM
Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and...
2 min read
Mark Bowden: Apr 11, 2023 6:16:02 PM
Pick a pun, any pun. If it is witty and leveraged correctly, humor can be a fantastic tool in copywriting. Humor can help you stand out in an...
3 min read
Mark Bowden: Apr 11, 2023 6:00:37 PM
One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...
3 min read
Sanders Reese: Apr 11, 2023 5:59:24 PM
Music and writing share many similarities.
2 min read
Taylor Zantingh: Apr 11, 2023 5:02:27 PM
I am not an angry person. But I love making angry art.
3 min read
Mark Bowden: Apr 11, 2023 5:01:12 PM
Who doesn’t love a good pop culture reference? The idea of a single statement transporting you to a specific time and place, generating an emotional...
4 min read
Joy Youell: Apr 11, 2023 4:34:18 PM
Walls and walls of tennis shoes.
2 min read
Mark Bowden: Apr 11, 2023 4:00:13 PM
The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...
3 min read
Amy Williams: Apr 11, 2023 3:56:50 PM
Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...
3 min read
Meagan Voulo: Apr 11, 2023 1:29:27 PM
My first copywriting job out of college was an utter disaster. I was hired because I had several neuroscience journal articles published in grad...
2 min read
Kaitlin Last: Apr 11, 2023 1:27:40 PM
"Thirty years ago my older brother, who was ten years old at the time, was trying to get a report on birds written that he'd had three months to...
3 min read
Meagan Voulo: Apr 11, 2023 9:02:07 AM
As a child, I was shy. That’s probably an understatement - I was more of a hermit. My mom couldn’t drop me off at a friend’s birthday party without...
3 min read
Amy Williams: Apr 11, 2023 8:46:29 AM
When I was 19 years old, I was standing in the foyer of my grandmother’s house when my dad called me over. He patted the seat next to him on the...
3 min read
Joy Youell: Apr 11, 2023 8:45:19 AM
My favorite show in the whole wide world is the Great British Bake Off. Because I geek out over Bake Off, following the bakers is like 90% of my ...
2 min read
Meagan Voulo: Apr 11, 2023 8:06:16 AM
Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...
2 min read
Joy Youell: Apr 11, 2023 7:56:14 AM
Copy wireframes are one of my most frequently used tools as a professional copywriter. If you are writing websites, they are crazy valuable. They...
3 min read
Taylor Zantingh: Apr 11, 2023 7:02:04 AM
The mere mention of literary criticism—or “lit crit” as my high school English teacher insisted on calling it—is enough to shift the average person...
3 min read
Taylor Zantingh: Apr 10, 2023 10:54:20 AM
They say the best writers are readers, and while there are endless learning opportunities to be gleaned from reading novels and poems, there’s no...
3 min read
Meagan Voulo: Apr 10, 2023 10:37:31 AM
Usually, when people hear about creative writers, they think of poets and novelists, but there are actually a lot of careers for those who excel in...
4 min read
Meagan Voulo: Apr 10, 2023 9:31:48 AM
Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!
4 min read
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Rae Fitzgerald: Apr 9, 2023 9:52:25 AM
I was a precocious talker, speaking early and often. My incessant ramblings weren’t about anything in particular. Mostly, I just described what I...
3 min read
Rae Fitzgerald: Apr 8, 2023 10:40:38 AM
Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...
3 min read
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Adele McKenna: Apr 8, 2023 10:18:44 AM
If you’re in the business of selling a product or service to an audience, you already know stellar communication is key. From the “about” page on...
3 min read
Rae Fitzgerald: Apr 8, 2023 9:54:14 AM
Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...
3 min read
Adele McKenna: Apr 8, 2023 9:40:38 AM
Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...
4 min read
Rae Fitzgerald: Apr 8, 2023 9:33:41 AM
Certain concepts and sentiments elude linguistic capture. That’s why we have words like “ineffable,”’ “indescribable” and “inexpressible” — to...
4 min read
Rae Fitzgerald: Apr 8, 2023 9:04:34 AM
As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...
