2 min read
The Power of Emotion in Content Marketing
Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and...
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2 min read
Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and...
3 min read
One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...
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Music and writing share many similarities.
4 min read
Walls and walls of tennis shoes.
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The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...
3 min read
Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...
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My first copywriting job out of college was an utter disaster. I was hired because I had several neuroscience journal articles published in grad...
3 min read
As a child, I was shy. That’s probably an understatement - I was more of a hermit. My mom couldn’t drop me off at a friend’s birthday party without...
2 min read
Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...
3 min read
They say the best writers are readers, and while there are endless learning opportunities to be gleaned from reading novels and poems, there’s no...
3 min read
Usually, when people hear about creative writers, they think of poets and novelists, but there are actually a lot of careers for those who excel in...
4 min read
Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!
3 min read
Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...
3 min read
Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...
3 min read
Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...
4 min read
As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...