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The Power of Emotion in Content Marketing

2 min read

The Power of Emotion in Content Marketing

Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and...

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Writing Techniques to Connect With Teenagers

3 min read

Writing Techniques to Connect With Teenagers

One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...

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A Music Producer's Perspective on Writing

3 min read

A Music Producer's Perspective on Writing

Music and writing share many similarities.

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The Power of Creative Constraints

4 min read

The Power of Creative Constraints

Walls and walls of tennis shoes.

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Metaphors: Turn Your Copywriting Up To 11

2 min read

Metaphors: Turn Your Copywriting Up To 11

The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...

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Writing Copy People Care About

3 min read

Writing Copy People Care About

Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...

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Writing Through a Different Lens

3 min read

Writing Through a Different Lens

My first copywriting job out of college was an utter disaster. I was hired because I had several neuroscience journal articles published in grad...

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Forever a Fantasy Reader

3 min read

Forever a Fantasy Reader

As a child, I was shy. That’s probably an understatement - I was more of a hermit. My mom couldn’t drop me off at a friend’s birthday party without...

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Taking a Step Back

2 min read

Taking a Step Back

Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...

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7 Books About Creative Writing Every Aspiring Writer Should Read

3 min read

7 Books About Creative Writing Every Aspiring Writer Should Read

They say the best writers are readers, and while there are endless learning opportunities to be gleaned from reading novels and poems, there’s no...

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What Can You Do as a Creative Writer?

3 min read

What Can You Do as a Creative Writer?

Usually, when people hear about creative writers, they think of poets and novelists, but there are actually a lot of careers for those who excel in...

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Writing Exercises for Creativity

4 min read

Writing Exercises for Creativity

Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!

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Tips for Using Metaphors in Copy

3 min read

Tips for Using Metaphors in Copy

Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...

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4 Poetic Devices That Can Improve Marketing Copy

3 min read

4 Poetic Devices That Can Improve Marketing Copy

Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...

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Language Alive: The Magic of Sensory Writing

3 min read

Language Alive: The Magic of Sensory Writing

Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...

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Writing with Emotion: How to Convey Passion Without Melodrama

4 min read

Writing with Emotion: How to Convey Passion Without Melodrama

As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...

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