2 min read
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Angela Wyatt: May 24, 2023 3:55:52 PM
Humans connect through our emotions–we share our excitement, our happiness, our heartbreak and nostalgia. This is how we bond with our family and...
3 min read
Mark Bowden: Apr 11, 2023 6:00:37 PM
One of the many challenges that writers face is writing to a variety of different audiences and demographics. What appeals to a group of boomers...
3 min read
Sanders Reese: Apr 11, 2023 5:59:24 PM
Music and writing share many similarities.
4 min read
Joy Youell: Apr 11, 2023 4:34:18 PM
Walls and walls of tennis shoes.
2 min read
Mark Bowden: Apr 11, 2023 4:00:13 PM
The use of metaphors came up during a conversation earlier this month, and the topic sparks debate among the copywriting community. There are those...
3 min read
Amy Williams: Apr 11, 2023 3:56:50 PM
Think about the last time you did the research for a potential purchase. Let’s say you needed a new washing machine or vacuum cleaner and were...
3 min read
Meagan Voulo: Apr 11, 2023 1:29:27 PM
My first copywriting job out of college was an utter disaster. I was hired because I had several neuroscience journal articles published in grad...
3 min read
Meagan Voulo: Apr 11, 2023 9:02:07 AM
As a child, I was shy. That’s probably an understatement - I was more of a hermit. My mom couldn’t drop me off at a friend’s birthday party without...
2 min read
Meagan Voulo: Apr 11, 2023 8:06:16 AM
Just like athletes need to train physically, copywriters train mentally. Being someone who enjoys both physical and mental workouts, I discovered a...
3 min read
Taylor Zantingh: Apr 10, 2023 10:54:20 AM
They say the best writers are readers, and while there are endless learning opportunities to be gleaned from reading novels and poems, there’s no...
3 min read
Meagan Voulo: Apr 10, 2023 10:37:31 AM
Usually, when people hear about creative writers, they think of poets and novelists, but there are actually a lot of careers for those who excel in...
4 min read
Meagan Voulo: Apr 10, 2023 9:31:48 AM
Writers have to be creative on demand. To succeed in this inherently creative profession, it’s important to practice!
3 min read
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Rae Fitzgerald: Apr 8, 2023 10:40:38 AM
Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...
3 min read
Rae Fitzgerald: Apr 8, 2023 9:54:14 AM
Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...
3 min read
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Adele McKenna: Apr 8, 2023 9:40:38 AM
Sensory writing sparks a reaction, adding bursts of flavor to copy that might otherwise lull readers into a slumber. Sensory language engages the...
4 min read
Rae Fitzgerald: Apr 8, 2023 9:04:34 AM
As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...
