4 min read
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Rae Fitzgerald: Apr 9, 2023 9:52:25 AM
I was a precocious talker, speaking early and often. My incessant ramblings weren’t about anything in particular. Mostly, I just described what I saw: a neighbor in the driveway, a banana that had turned. I wanted everyone around me to know what I...
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Rae Fitzgerald: Apr 8, 2023 10:40:38 AM
Copy and poetry don’t have a lot in common. In fact, they might be more disparate in purpose than any other two types of writing. While copy...
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Rae Fitzgerald: Apr 8, 2023 9:54:14 AM
Trying to freshen up your marketing copy? You may want to borrow a few things from poetry. OK, if you’re a professional copywriter, now’s your chance...
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Rae Fitzgerald: Apr 8, 2023 9:33:41 AM
Certain concepts and sentiments elude linguistic capture. That’s why we have words like “ineffable,”’ “indescribable” and “inexpressible” — to...
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Rae Fitzgerald: Apr 8, 2023 9:04:34 AM
As writers, our primary charge is to elucidate whatever the topic demands, whether story, concept, process or application. However, clarity is not...
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